Researching User Needs
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Skills for Modern Marketing & Business,
Many products are developed based on a hunch, a judgement call, and incomplete information. Needless to say, most of them fail miserably. Startup founders and business owners then ask themselves why. This course takes a different, risk-mitigating, more scientific approach to the art of starting a business. You’ll learn how to develop a product people really need by uncovering these needs well in advance. Before you write one line of code, before you hire a large team, before you take a big risk. You’ll learn the ins and outs of learning if people need your product by implementing three activities to learn from your future customers - Experience Sampling, Field Observation, and Interviewing. After making sense of it all, you’ll be able to kick-start your business with confidence in your knowledge and wisdom.
What you'll learn- What's a problem worth solving?
- How to find participants for research
- How to run an Experience Sampling study
- How to conduct a field observation
- How to interview users
- Techniques for analyzing & synthesizing research data
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Rating | Not enough ratings |
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Length | 143-minute Business Course |
Starts | On Demand (Start anytime) |
Cost | $25/month (Access to entire library- free trial available) |
From | Treehouse |
Instructor | Tomer Sharon |
Download Videos | Only via web browser |
Language | English |
Subjects | Business |
Tags | Business |
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Rating | Not enough ratings |
---|---|
Length | 143-minute Business Course |
Starts | On Demand (Start anytime) |
Cost | $25/month (Access to entire library- free trial available) |
From | Treehouse |
Instructor | Tomer Sharon |
Download Videos | Only via web browser |
Language | English |
Subjects | Business |
Tags | Business |
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