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Malte Brettel

You are interested in the foundations of business? You are thinking about making more out of your research? Then this course might be interesting for you: You will get an introduction to entrepreneurship to learn more about the entrepreneurial mindset and what it takes to become a successful entrepreneur. After having participated in the first part of this course, the introduction to entrepreneurship, you can select your focus in other fields of entrepreneurship according to your interests. All lectures are exclusively given online so you get to choose the content specilization as well the time and speed of this entire course. You will take an exam about each part of the course that you selected and get 1 ECTS for each part. Exercises and example exams will help you to prepare for the final exam. The flexibility in terms of number of ECTS will allow you to integrate this course easily into your studies. No matter which background you have, you are welcome to join because you can choose your focus in this course depending on your background knowledge. We are looking forward to welcoming you to this course.

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What's inside

Learning objectives

  • Introduction to entrepreneurship
  • Detailed knowledge on different fields of entrepreneurship such as venture capital, entrepreneurial thinking, upscaling&growth, marketing, ...

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores core entrepreneurial thinking and mindset
Taught by instructors with expertise in entrepreneurship
Offers flexibility to focus on specific areas of entrepreneurship, such as venture capital, marketing, and upscaling
Suitable for learners with varying backgrounds in entrepreneurship
Provides opportunities for hands-on learning through exercises and example exams

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Entrepreneurship 101 - Venture Capital 2 with these activities:
Review Core Marketing Concepts
Review the fundamentals to ensure a strong foundation before entering the course.
Browse courses on Marketing
Show steps
  • Review Lecture Notes and Assigned Readings
  • Create a Summary Chart of Key Terms and Concepts
  • Complete Practice Questions or Case Studies
  • Attend Optional Review Session
  • Take Mock Quiz or Test
Create an Infographic on the Entrepreneurial Mindset
Create a visual infographic to solidify knowledge of the Entrepreneurial Mindset.
Show steps
  • Gather Information and Research the Entrepreneurial Mindset
  • Choose a Design Platform and Template
  • Design and Create the Infographic
  • Get Feedback and Revise
  • Share the Infographic with Others
Review 'Traction: A Startup Guide to Getting Customers' by Gabriel Weinberg and Justin Mares
Foster knowledge of Marketing by reading and understanding a cornerstone text for early stage marketing.
View Traction on Amazon
Show steps
  • Read Chapters 1-3 and Take Notes
  • Define Traction Strategies for a Real Business
  • Develop a 30-60-90 Day Traction Plan
  • Test and Optimize Traction Channels
  • Share Findings with Classmates
Five other activities
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Show all eight activities
Practice Market Analysis for Entrepreneurial Marketing
Practice Market Analysis through drills to develop skills necessary for Entrepreneurial Marketing.
Show steps
  • Identify a Target Market
  • Analyze Market Size and Trends
  • Research Customer Demographics and Psychographics
  • Evaluate Competitive Landscape
  • Develop Market Segments and Personas
Collaborate on Developing a Growth Strategy
Applying concepts of Upscaling & Growth by developing a strategy with peers.
Show steps
  • Form a Study Group with Peers
  • Select a Company or Industry to Analyze
  • Research and Gather Data on Growth Strategies
  • Develop and Present a Comprehensive Growth Strategy
  • Get Feedback and Refine Strategy
Review 'Venture Deals' for Learning Venture Capital
Study one of the most used venture capital textbooks to build strong foundations for the Venture Capital field.
Show steps
  • Read Chapters 1-3, Take Notes on Key Concepts
  • Summarize Key Terms and Concepts
  • Identify Major Pitfalls of Venture Capital
  • Analyze Case Studies on Venture Capital Successes
  • Present Key Findings to Peers
Develop an Elevator Pitch for an Entrepreneurial Idea
Creating an elevator pitch solidifies knowledge and skills learned in Entrepreneurial Thinking.
Show steps
  • Identify a Business Idea to Develop
  • Research Market and Competition
  • Articulate Value Proposition and Target Audience
  • Craft a Compelling 30-60 Second Pitch
  • Practice and Refine Elevator Pitch
Upscaling Workshop: Attend an Online Workshop
Learn about Upscaling & Growth from industry experts through online workshops.
Show steps
  • Research and Identify Relevant Workshops
  • Select a Workshop and Register
  • Participate and Actively Engage in the Workshop
  • Reflect on Key Learnings
  • Apply New Knowledge to Your Personal or Professional Growth

Career center

Learners who complete Entrepreneurship 101 - Venture Capital 2 will develop knowledge and skills that may be useful to these careers:
Venture Capitalist
Venture capitalists provide funding for early-stage, high-growth companies. In this role, you would be evaluating investment opportunities, conducting due diligence, and managing portfolio companies. This course can help you develop the skills and knowledge you need to succeed as a venture capitalist by providing you with an introduction to entrepreneurship, venture capital, and other related topics.
Investment Banker
Investment bankers provide financial advice to companies and governments. In this role, you would be working on a variety of transactions, including mergers and acquisitions, debt and equity offerings, and IPOs. This course can help you develop the skills and knowledge you need to succeed as an investment banker by providing you with an introduction to entrepreneurship, finance, and other related topics.
Private Equity Investor
Private equity investors provide capital to private companies. In this role, you would be evaluating investment opportunities, conducting due diligence, and managing portfolio companies. This course can help you develop the skills and knowledge you need to succeed as a private equity investor by providing you with an introduction to entrepreneurship, finance, and other related topics.
Financial Analyst
Financial analysts provide financial advice to companies and investors. In this role, you would be analyzing financial data, developing financial models, and making recommendations on investment decisions. This course can help you develop the skills and knowledge you need to succeed as a financial analyst by providing you with an introduction to entrepreneurship, finance, and other related topics.
Entrepreneur
Entrepreneurs start and run their own businesses. In this role, you would be responsible for all aspects of your business, from developing your business plan to raising capital to marketing and selling your products or services. This course can help you develop the skills and knowledge you need to succeed as an entrepreneur by providing you with an introduction to entrepreneurship, venture capital, and other related topics.
Product Manager
Product managers are responsible for the development and launch of new products or services. In this role, you would be working with a team of engineers, designers, and marketers to bring new products to market. This course can help you develop the skills and knowledge you need to succeed as a product manager by providing you with an introduction to entrepreneurship, product development, and other related topics.
Human Resources Manager
Human resources managers are responsible for the management of human resources within their organizations. In this role, you would be responsible for a variety of tasks, including recruiting and hiring new employees, training and developing employees, and managing employee benefits. This course can help you develop the skills and knowledge you need to succeed as a human resources manager by providing you with an introduction to entrepreneurship, human resources management, and other related topics.
Information Technology Manager
Information technology managers are responsible for the management of information technology systems within their organizations. In this role, you would be responsible for a variety of tasks, including planning and implementing IT systems, managing IT budgets, and ensuring that IT systems are running smoothly. This course can help you develop the skills and knowledge you need to succeed as an information technology manager by providing you with an introduction to entrepreneurship, information technology management, and other related topics.
Business Development Manager
Business development managers are responsible for generating new business for their companies. In this role, you would be working with a team of sales and marketing professionals to develop and implement business development strategies, identify new sales leads, and close new deals. This course can help you develop the skills and knowledge you need to succeed as a business development manager by providing you with an introduction to entrepreneurship, business development, and other related topics.
Financial Manager
Financial managers are responsible for the management of financial resources within their organizations. In this role, you would be responsible for a variety of tasks, including budgeting, forecasting, and financial reporting. This course can help you develop the skills and knowledge you need to succeed as a financial manager by providing you with an introduction to entrepreneurship, financial management, and other related topics.
Operations Manager
Operations managers are responsible for the day-to-day operations of their businesses. In this role, you would be responsible for managing a team of employees, overseeing production and inventory, and ensuring that your business runs smoothly. This course can help you develop the skills and knowledge you need to succeed as an operations manager by providing you with an introduction to entrepreneurship, operations management, and other related topics.
Management Consultant
Management consultants provide advice to companies on how to improve their performance. In this role, you would be working on a variety of projects, including developing business strategies, improving operational efficiency, and implementing new technologies. This course can help you develop the skills and knowledge you need to succeed as a management consultant by providing you with an introduction to entrepreneurship, business strategy, and other related topics.
Marketing Manager
Marketing managers are responsible for developing and executing marketing campaigns. In this role, you would be working with a team of marketers to develop and implement marketing strategies, create marketing materials, and manage marketing budgets. This course can help you develop the skills and knowledge you need to succeed as a marketing manager by providing you with an introduction to entrepreneurship, marketing, and other related topics.
Sales Manager
Sales managers are responsible for leading and motivating a team of salespeople. In this role, you would be responsible for developing and implementing sales strategies, setting sales goals, and managing sales pipelines. This course can help you develop the skills and knowledge you need to succeed as a sales manager by providing you with an introduction to entrepreneurship, sales, and other related topics.
Marketing Analyst
Marketing analysts are responsible for analyzing marketing data and providing insights to help their organizations make better marketing decisions. In this role, you would be working with a team of marketing professionals to develop and implement marketing campaigns, track marketing results, and analyze marketing data. This course can help you develop the skills and knowledge you need to succeed as a marketing analyst by providing you with an introduction to entrepreneurship, marketing analytics, and other related topics.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Entrepreneurship 101 - Venture Capital 2.
A comprehensive textbook that covers all aspects of entrepreneurship, from ideation to growth and exit.
Introduces the lean startup methodology, which helps entrepreneurs to build and validate their businesses quickly and efficiently.

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