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Mark Wilson
New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.
Register for this course and see more details by visiting:
OpenCourser.com/course/ckx5kj/technology
What's inside
Syllabus
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
Week 2 - Why so hard?
Read more
Syllabus
Week 1 - Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed
Week 2 - Why so hard?
Read more
Top reasons why commercializing technology is so difficult
Week 3 - Customizing Your Filter
Turning those challenges into an Idea Filter
Week 4 - Discussing Filters from Different Creeds
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Effectively refines the high failure rate of innovation due to misalignment
Taught by Mark Wilson, an expert in its field
Suitable for those seeking to enhance their ability to commercialize technology
Save this course
Save Technology Commercialization, Part 1: Setting up your Idea Filtering System to your list so you can find it easily later:
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Reviews summary
Challenging but rewarding journey in tech commercialization
Learners say this engaging course is a challenging but rewarding journey into the world of tech commercialization. Structured lectures, clearly defined deadlines, and real-world examples help drive a positive learning experience for many students. However, some find the assessment quizzes difficult to understand and overly focused on memorization rather than conceptual understanding.
Well-Organized
"The course was very good and very clear."
"It was a great course an eye opener."
Engaging
"Brilliant."
"Thank you Professor Mark Wilson"
Difficult Exams
"I found the exams were designed to ensure I went through the content in detail rather than really get the core concepts."
"assesment quizzes very poorly worded and based on how you crammed the words instead of understanding."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Technology Commercialization, Part 1: Setting up your Idea Filtering System with these
activities:
Read Innovation and Entrepreneurship
Show steps
Gain insights from experts in the field of innovation and entrepreneurship.
View
The Portable MBA
on Amazon
Show steps
-
Read Chapter 1: The Discipline of Innovation
-
Read Chapter 2: The Practice of Innovation
Explore Technology Commercialization Resources
Show steps
Become familiar with the resources available to support your technology commercialization efforts.
Show steps
-
Research government funding opportunities
-
Identify potential startup incubators and accelerators
Volunteer with a Technology Startup
Show steps
Gain practical experience and build connections within the technology industry.
Browse courses on
Networking
Show steps
-
Identify technology startups that align with your interests
-
Reach out to the organizations and inquire about volunteer opportunities
Three other activities
Expand to see all activities and additional details
Show all six activities
Review Basic Physics Concepts
Show steps
Start the course with a renewed understanding of fundamental physics concepts.
Show steps
-
Revisit Newtonian Mechanics and basic forces
-
Review simple circuits and electromagnetism
Compile a Technology Commercialization Toolkit
Show steps
Assemble a collection of resources and tools to support your technology commercialization journey.
Browse courses on
Business Plans
Show steps
-
Gather templates for business plans and financial models
-
Compile case studies and research reports
-
Include a list of potential investors and funding sources
Create a Research Proposal
Show steps
Develop a research plan that outlines your approach to commercializing a technology.
Browse courses on
Research Design
Show steps
-
Identify a research question and hypothesis
-
Design a research methodology
-
Draft a research proposal
Read Innovation and Entrepreneurship
Show steps
Gain insights from experts in the field of innovation and entrepreneurship.
View
The Portable MBA
on Amazon
Show steps
Show steps
Show steps
- Read Chapter 1: The Discipline of Innovation
- Read Chapter 2: The Practice of Innovation
Explore Technology Commercialization Resources
Show steps
Become familiar with the resources available to support your technology commercialization efforts.
Show steps
Show steps
Show steps
- Research government funding opportunities
- Identify potential startup incubators and accelerators
Volunteer with a Technology Startup
Show steps
Gain practical experience and build connections within the technology industry.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Identify technology startups that align with your interests
- Reach out to the organizations and inquire about volunteer opportunities
Three other activities
Expand to see all activities and additional details
Show all six activities
Review Basic Physics Concepts
Show steps
Start the course with a renewed understanding of fundamental physics concepts.
Show steps
Show steps
Show steps
- Revisit Newtonian Mechanics and basic forces
- Review simple circuits and electromagnetism
Compile a Technology Commercialization Toolkit
Show steps
Assemble a collection of resources and tools to support your technology commercialization journey.
Browse courses on
Business Plans
Show steps
Show steps
Show steps
- Gather templates for business plans and financial models
- Compile case studies and research reports
- Include a list of potential investors and funding sources
Create a Research Proposal
Show steps
Develop a research plan that outlines your approach to commercializing a technology.
Browse courses on
Research Design
Show steps
Show steps
Show steps
- Identify a research question and hypothesis
- Design a research methodology
- Draft a research proposal
Career center
Learners who complete Technology Commercialization, Part 1: Setting up your Idea Filtering System will develop knowledge and skills
that may be useful to these careers:
Technology Analyst
Technology Analyst
Technology Analysts are responsible for analyzing the potential of new technologies. They work with businesses to understand their needs and identify technologies that can help them achieve their goals. This course can help Technology Analysts build a strong foundation in the principles of technology commercialization. It can also help Technology Analysts understand how to analyze the potential of new technologies.
Technology Commercialization Manager
Technology Commercialization Manager
Technology Commercialization Managers are responsible for the commercialization of new technologies. They work with researchers, investors, and businesses to bring new technologies to market. This course can help Technology Commercialization Managers build a strong foundation in the principles of technology commercialization. It can also help Technology Commercialization Managers understand how to commercialize new technologies.
Market Research Analyst
Market Research Analyst
Market Research Analysts are responsible for collecting and analyzing data about the market. They use this data to help businesses understand their customers and make decisions about product development and marketing. This course can help Market Research Analysts build a strong foundation in the principles of technology commercialization. It can also help Market Research Analysts understand how to collect and analyze data about the market.
Entrepreneur
Entrepreneur
Entrepreneurs are responsible for starting and growing their own businesses. They identify opportunities, develop products and services, and build teams to bring their businesses to market. This course can help Entrepreneurs build a strong foundation in the principles of technology commercialization. It can also help Entrepreneurs understand how to start and grow their own businesses.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. They work with customers and partners to understand their needs and develop solutions that meet those needs. This course can help Business Development Managers build a strong foundation in the principles of technology commercialization. It can also help Business Development Managers understand how to identify and develop new business opportunities.
Patent Attorney
Patent Attorney
Patent Attorneys are responsible for protecting the intellectual property of their clients. They work with inventors and businesses to obtain patents for new technologies. This course can help Patent Attorneys build a strong foundation in the principles of technology commercialization. It can also help Patent Attorneys understand how to obtain patents for new technologies.
Science Journalist
Science Journalist
Science Journalists are responsible for reporting on science and technology. They work with scientists and researchers to communicate their findings to the public. This course can help Science Journalists build a strong foundation in the principles of technology commercialization. It can also help Science Journalists understand how to report on science and technology to the public.
Product Manager
Product Manager
Product Managers are responsible for the success of a product from its inception to its launch and beyond. They work with engineers, designers, and marketers to ensure that the product meets the needs of the market and is successful in the marketplace. This course can help Product Managers build a strong foundation in the principles of technology commercialization. It can also help Product Managers understand how to create a product that is attractive to investors and customers.
Patent Examiner
Patent Examiner
Patent Examiners are responsible for examining patent applications to ensure that they meet the requirements for a patent. They work with inventors and businesses to help them obtain patents for their inventions. This course can help Patent Examiners build a strong foundation in the principles of technology commercialization. It can also help Patent Examiners understand how to examine patent applications to ensure that they meet the requirements for a patent.
Technology Transfer Manager
Technology Transfer Manager
Technology Transfer Managers are responsible for transferring technology from universities and research institutions to the private sector. They work with researchers and businesses to identify and develop new technologies that can be commercialized. This course can help Technology Transfer Managers build a strong foundation in the principles of technology commercialization. It can also help Technology Transfer Managers understand how to transfer technology from universities and research institutions to the private sector.
Technology Policy Analyst
Technology Policy Analyst
Technology Policy Analysts are responsible for analyzing the impact of technology on society. They work with policymakers to develop policies that promote the responsible development and use of technology. This course can help Technology Policy Analysts build a strong foundation in the principles of technology commercialization. It can also help Technology Policy Analysts understand how to analyze the impact of technology on society.
Angel Investor
Angel Investor
Angel Investors are individuals who invest their own money in early-stage companies. They work with entrepreneurs to identify and develop promising new businesses. This course can help Angel Investors build a strong foundation in the principles of technology commercialization. It can also help Angel Investors understand how to identify and develop promising new businesses.
Scientific Writer
Scientific Writer
Scientific Writers are responsible for writing about science and technology. They work with scientists and researchers to communicate their findings to a wider audience. This course can help Scientific Writers build a strong foundation in the principles of technology commercialization. It can also help Scientific Writers understand how to communicate science and technology to a wider audience.
Science Policy Analyst
Science Policy Analyst
Science Policy Analysts are responsible for analyzing the impact of science and technology on society. They work with policymakers to develop policies that promote the responsible development and use of science and technology. This course can help Science Policy Analysts build a strong foundation in the principles of technology commercialization. It can also help Science Policy Analysts understand how to analyze the impact of science and technology on society.
Venture Capitalist
Venture Capitalist
Venture Capitalists are responsible for investing in early-stage companies. They work with entrepreneurs to identify and develop promising new businesses. This course can help Venture Capitalists build a strong foundation in the principles of technology commercialization. It can also help Venture Capitalists understand how to identify and develop promising new businesses.
For more career information including salaries, visit:
OpenCourser.com/course/ckx5kj/technology
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Technology Commercialization, Part 1: Setting up your Idea Filtering System.
This classic book provides a framework for understanding the challenges of commercializing technology products and services to mainstream customers.
Explores the challenges faced by established companies when disruptive technologies emerge and threaten their existing businesses.
Save
This practical guide provides a step-by-step approach to acquiring and retaining customers for early-stage technology businesses.
Introduces the principles of lean thinking and agile development to help entrepreneurs build and validate their business ideas quickly and efficiently.
Provides a contrarian perspective on innovation and entrepreneurship, challenging conventional wisdom and emphasizing the importance of creating something truly new.
Save
Provides a framework for evaluating the quality of business strategies and identifying the key elements of a successful strategy.
Provides a candid and practical guide to the challenges and rewards of building a successful technology company.
Provides a practical guide to using lean principles to develop and validate product ideas quickly and efficiently.
Identifies the five key skills that successful innovators possess and provides practical advice on how to develop these skills.
This textbook provides a comprehensive overview of strategic management concepts and cases, including chapters on innovation and technology.
This classic book provides insights on the importance of innovation and entrepreneurship for economic growth and social progress.
Provides a behind-the-scenes look at the creative process at IDEO, one of the world's leading design firms.
Provides a practical guide to implementing the principles of lean innovation within organizations.
Provides a comprehensive guide to the process of starting and running a technology company.
Provides a comprehensive overview of the principles and methods of business valuation.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ckx5kj/technology
Share
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Effort
1-3 hours/week
Level
Introductory
Via
Coursera
Institution
University of Rochester
Instructor
Mark Wilson
Language
English
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Good to know
Effectively refines the high failure rate of innovation due to misalignment
Taught by Mark Wilson, an expert in its field
Suitable for those seeking to enhance their ability to commercialize technology
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