Certification Course in Retail Management from Udemy

Are you someone who wants to join the retail industry?

Are you someone who wants to be a retail entrepreneur?

Or anyone who wants to know more about this interesting industry?

If the answer to all these questions is a yes, then you’ve landed on the right place

Retail is an ever-growing industry. Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store and rather increase the sales of the store. This course is suitable for all - Operation, Sales

Section 1: Retail Industry Overview

1. Meaning

Explain the meaning and importance of Retail
Differentiate between Customer and Consumer

2. Story of Retail

Describe the evolution of Retail
Differentiate between Organised and Unorganised Retail
Explain the key characteristics of Organised Retail
Explain the key characteristics of Unorganised Retail

3. Common Formats

Describe the common formats in Retail industry

4. Key Players

List the key players

5. 6 Ps of Retail

Explain the meaning and importance of 6Ps of Retail

6. Functions/Departments in Retail

Explain the key functions/departments in retail.

7. Career opportunities in Retail industry

List the key profiles in the retail industry
Explain the key skills required to perform these roles

Section 2: Pricing

1. Pricing Methods

Explain the meaning and importance of various pricing methods

2. Price elasticity

Describe the meaning of price elasticity of demand
Explain the significance of Price elasticity
Calculate the price elasticity

3. Survey - Willingness to pay

Take feedback on price worth
Explain the preferred Price points

Section 3: Supply Chain Management

1. Is Supply Chain that simple?

Explain that supply chain in the practical situation can be complicated
Understand the practical scenario of a complicated supply chain

Section 4: Buying and Merchandising

1. Principles of Merchandising

Explain the various principles to consider in merchandising

Section 5: Barcodes

1. Meaning

Explain the meaning and importance of Barcodes

2. Common types

Explain the common types of Barcodes

3. What is GTIN

Illustrate the reason behind forming GTIN
Explain the meaning and importance of GTIN
Explain common standards in GTIN

4. How to generate Barcodes

Generate barcodes for the products

Section 6: Visual Merchandising

1. Meaning and Importance

Explain the meaning of Visual Merchandising
Describe the importance and some fun facts in Visual Merchandising
Explain the importance of 5 senses in Visual merchandising

2. Key elements

Explain the key elements

3. Store Exteriors and Store Interiors

Describe the meaning of Store Exteriors and Store Interiors
Explain the meaning and importance of store facade and window display
Apply tactics to improve the sales

4. Store Layouts

Describe the meaning of Store Layouts
Explain various types of Store Layouts

5. Fixtures

Describe the meaning of Fixtures
Explain various types of Fixtures and their usage

6. Product Presentation/Merchandise Arrangement

Describe the meaning of Product presentation/merchandise arrangements
Apply the tips to improve the presentation
Apply the tips to reduce the wastage

7. Signages

Describe the meaning of Signages
Explain the types of signages
Apply the tactics to improve the sales

8. Planogram

Describe the meaning of Planogram
Explain the importance of Planogram

9. Popular Tips and Tricks

Explain the colour wheel and impact of colours
Describe various colour schemes
Explain the meaning and importance of color blocking
Explain the meaning and importance of endcaps
Explain the meaning and importance of Pyramid principle
Apply the popular tips and tricks in Visual merchandising

10. Casestudy

Casestudy

Section 9: Point of Sale (POS)

1. Meaning

Describe the meaning of Point of Sale (POS)
Explain the importance of Point of Sale (POS)

2. Casestudy

Casestudy

Section 14: Process Improvement

1. Lean vs. Six-Sigma vs. Lean Six Sigma

Explain Lean, Six-Sigma, Lean Six-Sigma quality control methods
Describe the key principles of Lean
Explain different types of wastes
Describe the steps in Six-Sigma

2. 5S methodology

Describe 5S methodology

3. Case-study

Casestudy

4. Unmanaged Inventory

Casestudy

Section 18: Luxury Brand Management

1. Tips applied by Luxury Brands

Analyse the tips applied by Luxury Brands
Apply the tips in your brand

Section 19: Legal

1. Common Legal Terminologies

Explain the commonly used legal terminologies

Section 21: Interesting facts

Interesting facts

What's inside

Learning objectives

Explain different retail formats
Know about key players
Different factors affecting pricing
Principles of merchandising
Improve sales and service of your business

Know popular tips and tricks in visual merchandising
Improve your understanding of retail kpis
Process improvement
Common trends in technology
Improving leadership skills

Explain different retail formats
Know about key players
Different factors affecting pricing
Principles of merchandising
Improve sales and service of your business
Know popular tips and tricks in visual merchandising
Improve your understanding of retail kpis
Process improvement
Common trends in technology
Improving leadership skills

Syllabus

Retail Industry Overview

Meaning

Story of Retail

Common formats

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores the 6 Ps of Retail, which provides a foundational understanding of key marketing elements specific to the retail industry

Covers visual merchandising, including store layouts and product presentation, which are essential for creating appealing shopping experiences

Discusses supply chain management, which is a critical aspect of retail operations, but only scratches the surface of its complexities

Includes a section on barcodes and GTINs, which are essential for inventory management and product tracking in modern retail environments

Features case studies, which offer practical insights and real-world examples to enhance understanding of retail concepts

Briefly touches on Lean Six Sigma, which may not be sufficient for learners seeking in-depth knowledge of process improvement methodologies

Reviews summary

Comprehensive overview of retail management

According to learners, the Certification Course in Retail Management provides a comprehensive overview of the industry. It covers fundamental areas such as pricing, supply chain, and visual merchandising. Students particularly praise modules like Visual Merchandising and Pricing, finding them useful and well-explained. Reviewers often note that the course offers a broad scope and serves as a strong foundation. However, some mention that it might lack the depth needed for advanced topics, suggesting it's best suited as a great starting point for those new to retail or looking for a structured introduction. The inclusion of practical tips and case studies is also highlighted as beneficial.

Includes helpful tips and case studies.

"The case studies helped illustrate the concepts well and made them easier to understand."

"Learned some practical tips I can actually use in my current role or future endeavors."

"I was able to apply some of the visual merchandising tactics immediately in my store."

Visual Merchandising module is a highlight.

"The section on Visual Merchandising was particularly insightful and full of great tips."

"I found the modules on Pricing and VM to be the most practical and well-explained."

"Content on store layouts, fixtures, and product presentation was really helpful and easy to apply."

Excellent starting point for beginners.

"Perfect for someone like me who was completely new to the world of retail management."

"It built a solid foundation for my understanding of the industry's core functions."

"Definitely recommend this course if you're just starting out in retail or need a formal introduction to the basics."

Provides a broad understanding of retail.

"This course gave me a comprehensive overview of the retail industry, touching on all the essential areas."

"It covers all the major areas needed to understand retail management, from supply chain to visual merchandising."

"I appreciated the wide range of topics included, offering a holistic view of the retail landscape."

Covers many topics but lacks advanced detail.

"While broad and covers many topics, some areas could use more in-depth exploration."

"Good for an introduction to different retail concepts, but don't expect expert-level coverage or advanced strategies."

"It provides a foundation, but further reading and specialized courses are essential for specialization in specific areas."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Certification Course in Retail Management with these activities:

Review Basic Accounting Principles

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Strengthen your understanding of basic accounting principles to better grasp pricing strategies and financial performance analysis in retail.

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Review key accounting terms and definitions.
Practice calculating profit margins and inventory turnover.
Familiarize yourself with basic financial statements.

Read 'Retail Management' by Michael Levy and Barton Weitz

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Gain a deeper understanding of retail management concepts and strategies by reading a comprehensive textbook.

View Retailing Management on Amazon

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Read assigned chapters before each corresponding course section.
Take notes on key concepts and examples.
Reflect on how the concepts apply to real-world retail scenarios.

Analyze a Local Retail Store

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Apply course concepts by analyzing a local retail store's operations, visual merchandising, and customer experience.

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Choose a local retail store to analyze.
Observe the store layout, product presentation, and customer service.
Analyze the store's pricing strategies and supply chain.
Write a report summarizing your findings and recommendations.

Four other activities

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Show all seven activities

Develop a Visual Merchandising Plan

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Solidify your understanding of visual merchandising by creating a detailed plan for a specific retail space.

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Select a retail product or category.
Design a store layout and product presentation plan.
Create mockups or sketches of the visual merchandising elements.
Present your plan to peers for feedback.

Read 'The Retail Revolution' by Doug Stephens

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Explore the future of retail and the disruptive forces shaping the industry by reading a forward-thinking book.

View Reengineering Retail: The Future of Selling in... on Amazon

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Read the book and highlight key insights.
Reflect on how these trends might impact your career or business.
Discuss the book's ideas with classmates or colleagues.

Attend a Retail Industry Conference

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Expand your network and learn from industry experts by attending a retail conference or trade show.

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Research upcoming retail conferences in your area.
Register for the conference and plan your schedule.
Attend sessions and network with other attendees.
Follow up with contacts after the conference.

Develop a Retail KPI Dashboard

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Create a data visualization dashboard to track and analyze key retail performance indicators (KPIs).

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Identify relevant retail KPIs (e.g., sales, conversion rate, customer satisfaction).
Gather data from various sources (e.g., POS system, CRM).
Design a dashboard using data visualization tools (e.g., Tableau, Power BI).
Present your dashboard and insights to stakeholders.

Career center

Learners who complete Certification Course in Retail Management will develop knowledge and skills that may be useful to these careers:

Visual Merchandiser

A Visual Merchandiser is responsible for creating visually appealing store displays to attract customers and drive sales. This role requires a strong understanding of design principles and product presentation techniques. The Certification Course in Retail Management provides extensive training in visual merchandising, covering key elements, store exteriors and interiors, store layouts, fixtures, product presentation, signages, and planograms. The course also explores popular tips and tricks, as well as case studies, which are directly applicable to the work of a Visual Merchandiser.

See salaries and explore the career path for Visual Merchandiser

Retail Entrepreneur

A Retail Entrepreneur starts and manages their own retail business, taking on all responsibilities from sourcing products to marketing and sales. The Certification Course in Retail Management is designed to help aspiring Retail Entrepreneurs gain a solid foundation in retail principles and practices. The course covers crucial aspects of starting and running a retail business, including pricing strategies, supply chain management, merchandising, visual merchandising, and point of sale operations. Moreover, the course's insights into legal terminologies and luxury brand management may provide a competitive advantage.

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Retail Manager

A Retail Manager oversees the daily operations of a retail store, ensuring smooth functioning and maximizing profitability. This role involves managing staff, handling inventory, and implementing visual merchandising strategies. The Certification Course in Retail Management can greatly benefit aspiring Retail Managers. The course covers essential topics such as supply chain management, buying and merchandising principles, and visual merchandising techniques including planograms. Furthermore, the course helps one improve leadership skills and understand retail key performance indicators, all of which are crucial for effective retail management.

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Store Operations Manager

A Store Operations Manager oversees all operational aspects of a retail store, ensuring efficient processes and a positive customer experience. This role requires a broad understanding of retail functions, from supply chain to point of sale. The Certification Course in Retail Management covers a wide range of topics relevant to Store Operations Managers, including retail industry overview, supply chain management, buying and merchandising, point of sale systems, and process improvement. By studying the common legal terminologies in the course the Store Operations Manager will improve their understanding of regulatory compliance.

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Retail Sales Associate

A Retail Sales Associate directly interacts with customers, assisting them with purchases and providing excellent customer service. This role requires a strong understanding of product presentation and sales techniques. The Certification Course in Retail Management helps individuals interested in becoming a Retail Sales Associate by providing training on visual merchandising, including store layouts, fixtures, and product presentation. The course also covers customer relationship management, which is essential for building rapport with customers and driving sales. Understanding the 6 Ps of retail as taught in the course also helps one in the role of Retail Sales Associate.

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Retail Trainer

A Retail Trainer develops and delivers training programs to retail staff, ensuring they have the skills and knowledge to perform their jobs effectively. The Certification Course in Retail Management provides a broad overview of various retail functions and principles, which makes it very useful for a Retail Trainer. The retail trainer can use the course material about sales, merchandising, or customer service as a starting point for designing job training material. Improved leadership skills help in training new staff.

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Inventory Manager

An Inventory Manager is responsible for tracking and managing a store's inventory levels, ensuring products are available when needed and minimizing waste. This role requires a strong understanding of supply chain management and inventory control techniques. The Certification Course in Retail Management helps individuals looking to become Inventory Managers through its coverage of supply chain management, barcodes, and process improvement. The course's sections on lean principles and waste reduction further support effective inventory management.

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Retail Buyer

A Retail Buyer is responsible for selecting and purchasing merchandise for a retail store, based on customer demand and market trends. This role requires a strong understanding of buying principles and merchandising techniques. The Certification Course in Retail Management helps those interested in becoming Retail Buyers by teaching the principles of merchandising and price elasticity, which are critical for making informed purchasing decisions. The course also covers supply chain management, providing valuable insights into the flow of goods from manufacturers to stores.

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Customer Relationship Manager

A Customer Relationship Manager focuses on building and maintaining strong relationships with customers to increase loyalty and drive sales. This role requires excellent communication and interpersonal skills. The Certification Course in Retail Management covers customer relationship management principles. By covering this topic, the course helps equip individuals with the knowledge and skills needed to excel in this customer-centric role. Understanding the nuances of customer service and relationship building is vital for a successful Customer Relationship Manager.

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Supply Chain Analyst

A Supply Chain Analyst examines and optimizes a company's supply chain operations to improve efficiency and reduce costs. This role requires a strong understanding of supply chain management principles and data analysis skills. The Certification Course in Retail Management helps individuals interested in becoming Supply Chain Analysts by providing an introduction to supply chain management concepts. The course will explain to the learner how supply chain in practical situations can be complicated. The material includes the importance of barcodes and traceability.

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Market Research Analyst

A Market Research Analyst studies market conditions to examine potential sales of a product or service. Market Research Analysts suggest or recommend pricing. The Certification Course in Retail Management explains the common pricing methods. It also enables the learner to describe the importance of various pricing methods. The course also teaches the learner to explain the significance of Price elasticity and how to calculate it. These are the skills that a Market Research Analyst is expected to know.

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Retail Technology Specialist

A Retail Technology Specialist implements and supports technology solutions within a retail environment, such as point of sale systems and inventory management software. The Certification Course in Retail Management introduces the trends in technology. It also covers an introduction to point of sale systems. This introduction makes the training in this course relevant. The course also covers MS Excel which may be useful.

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Business Development Manager

A Business Development Manager is responsible for identifying and pursuing new business opportunities to drive growth and revenue for a retail organization. The Certification Course in Retail Management, with its overview of the retail industry, various retail formats, and key players, may be useful for Business Development Managers. The course content on retail KPIs and trends may inform strategic decision-making when pursuing new ventures or partnerships. Improved leadership skills help in managing the business development team.

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Brand Manager

A Brand Manager is responsible for developing and executing brand strategies to build brand awareness and customer loyalty. The Certification Course in Retail Management, although not solely focused on branding, touches upon elements relevant to Brand Managers. The course includes a section on luxury brand management, highlighting the tips applied by luxury brands to maintain their image and appeal, which might be of use to a brand manager to ensure a consistent brand image across channels.

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Loss Prevention Specialist

A Loss Prevention Specialist works to minimize financial losses in a retail environment by detecting and preventing theft, fraud, and other security breaches. While not directly focused on security, the Certification Course in Retail Management may provide some useful context for Loss Prevention Specialists. Understanding retail operations, supply chain, and point of sale systems, as covered in the course, helps in identifying potential vulnerabilities and implementing preventative measures. Knowledge of legal terminologies from the course also might prove beneficial.

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Certification Course in Retail Management

What's inside

Learning objectives

Syllabus

Traffic lights

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Reviews summary

Comprehensive overview of retail management

Activities

Career center

Reading list

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