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Innovation Management

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme.

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Rating 4.5★ based on 166 ratings
Length 7 weeks
Starts Jul 10 (44 weeks ago)
Cost $49
From Erasmus University Rotterdam via Coursera
Instructors Sandra Langeveld, Stefano Tasselli, Daan Stam, Murat Tarakci, Jan van den Ende, Dirk Deichmann, Serge Rijsdijk, Poornika Ananth, Jasmien Khattab, Birgul Arslan, Helge Klapper, Henk de Vries
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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What people are saying

introduction to innovation management

Very good A very useful introduction to innovation management keys and techniques.

Outstanding introduction to innovation management, with relevant content ranging from the basic concepts of innovation and creativity to teams and network dynamics.

Learnt a lot about innovation Quite theoretical and more like an introduction to Innovation Management.

This is a very good introduction to innovation management.

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highly recommend this course

I may not be able to compare as this has been my very first MOOC experience, however, I found topic, material and interaction presented of professional quality that made following truly a I can highly recommend this course to anyone!

I highly recommend this course to anyone who is interested in Innovation!

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very well structured

Excellent course and very well structured.

It is very straight forward and very well structured.

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really enjoyed

I have really enjoyed the learning and assignments in the course.

I really enjoyed this course, very informative!

I really enjoyed this course.

I really enjoyed participating in this online MOOC and it's the first time that I didn't feel like giving up midway!

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new things

Although this is quite a basic course, I did manage to learn quite a number of new things.

Very useful and awesome course, I have learned lots of new things.

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portfolio management

I learned a lot about innovation, creativity, idea management, portfolio management and how to execute innovation projects.

The contents on Innovation management like Creativity, Idea management, Innovation strategies, Portfolio management, Networks and detailed explanation on patents, copyrights and trademarks are valuable for my current job.

Break down some assumptions that i had with innovation and enabled me to be able to do proper portfolio management on the many ideas in the organisation Excellent course I would really recommend this course to anyone who wants to find out some more details about the way innovation becomes a reality for all of us.

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good overview

Very well taught This course give a very good overview of innovation management.

Perfect for getting a good overview in comparatively little time.

!LEARNT VARIOUS ASPECTS OF INNOVATION MANAGEMENT Excellent course structure, fun to follow and a very good overview on a whole set of innovation-related topics.

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innovation projects

I sure recommend this course to my colleagues and friends who are involved in innovation projects.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Innovation Catalyst $55k

Innovation Technologist $57k

Innovation Editor $71k

Innovation Developer $72k

Innovation Major Instructor $82k

Innovation Strategist $93k

Global Marketing & Innovation - Manager of Innovation Systems $103k

Process Analyst - Innovation $117k

Innovation Leader Manager $118k

Senior Global Marketing & Innovation - Manager of Innovation Systems $122k

Program Manager | Project Management | Technology Integration & Innovation $151k

Innovation Evangelist $276k

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Rating 4.5★ based on 166 ratings
Length 7 weeks
Starts Jul 10 (44 weeks ago)
Cost $49
From Erasmus University Rotterdam via Coursera
Instructors Sandra Langeveld, Stefano Tasselli, Daan Stam, Murat Tarakci, Jan van den Ende, Dirk Deichmann, Serge Rijsdijk, Poornika Ananth, Jasmien Khattab, Birgul Arslan, Helge Klapper, Henk de Vries
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Business Strategy

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