صياغة الأفكار المحفِّزة على الابتكار from Coursera

What's inside

Syllabus

ما المقصود بصياغة الأفكار؟

مرحبًا بكم في الدورة التدريبية -- نحن في غاية السعادة لوجودكم معنا! سنبدأ بتوضيح ما تعنيه صياغة الأفكار ولماذا تُعد أكثر فعالية من الطرق التقليدية عندما يتمثل الهدف في الابتكار. وبإمعان النظر في تاريخ حالة The Good Kitchen، وهو برنامج دنماركي لتقديم وجبات الطعام للمسنين، سنرى كيف عملت عقلية وممارسة فريق الابتكار الذي عقد شراكة مع وكالة الاستشارات المعنية بالابتكار Hatch & Bloom على تحقيق الابتكار والنمو. كما سنبحث في أنواع التحديات الأكثر ملاءمةً لصياغة الأفكار والتعرف على أداة المحاكاة الافتراضية، والتي تساعد على إحياء الأفكار. بنهاية هذه الوحدة، سيتكون لديك فهم أفضل لما نعنيه بمفهوم صياغة الأفكار، ومتى نستخدمه، وكيفية استخدام أداة المحاكاة الافتراضية.

إعداد عقلك لتحفيره على الابتكار

لا تقتصر صياغة الأفكار على العمليات والأدوات فحسب، بل تتعلق بالأشخاص كذلك: فهي تتعلق بك بصفتك صائغًا للأفكار وبالأشخاص الذين تريد إنشاء قيمة لهم ومعهم. وبالتالي، فقبل أن ننتقل إلى عملية استخدام صياغة الأفكار لتوليد الأفكار واختبارها، فإنه ينبغي أن نركز أولاً على عقليتك وننظر في ما إذا كان عقلك مستعدًا لرؤية الفرصة والتعامل معها بمجرد بزوغها في عالمك. وسنتحقق من هذا الأمر من خلال مطالعة قصص اثنين من المديرين المؤهلين للغاية، وهما جورج وجيوف، وكيف تؤثر عقلياتهما المختلفة على قدرتهما على قيادة الابتكار والنمو. وسنتعرف أيضًا على قيمة أداة رواية القصص. وبنهاية هذه الوحدة، سيتكون لديك فهم أفضل للعقل المستعد لرؤية الفرصة والتعامل معها بمجرد ظهورها، وكيفية استخدام أداة رواية القصص.

توليد الأفكار

سنتعمق الآن في عملية صياغة الأفكار، ونستعرض كيف يمكننا استخدامها لتوليد أفكار أفضل. في هذه الوحدة، سنستعرض قصة أحد رواد الأعمال، كريس كارتير، ومشروعه الناشئ MeYouHealth، وكيف تعاون مع شركة صياغة الأفكار Essential Design الكائنة في بوسطن، لفهم نوع الفرصة التي قد توفرها وسائل التواصل الاجتماعي لمساعدتنا على تحسين صحتنا. يُمثل التحقُّق مما هو موجود بالفعل الخطوة الأولى في عملية صياغة الأفكار. وباعتباره جزءًا من تقييم سؤال "ما هو؟"، فإن المصممين "يتابعون منزل العميل" للوقوف على المشاكل التي يحاولون حلها في الحياة من ناحية واستخدام منتجاتهم من ناحية أخرى. وبمجرد أن يستكشف المصممون المشاكل بدقة ويبحثون عن أنماط الحل، فإنهم يتطلعون نحو المستقبل ويطرحون السؤال "ماذا لو؟" إنه الجزء الإبداعي في هذه العملية، لكنه يتطلب أيضًا اتباع نهج مُنظم. بنهاية هذه الوحدة، ستفهم كيفية استخدام مفهوم صياغة الأفكار لتوليد أفكار مبتكرة، وكيفية تطبيق السؤالين "ما هو؟" و"ماذا لو؟"، وكيفية استخدام أداة رسم الخرائط الذهنية.

التجربة

ما الخطوة التالية بعد إبداع كل هذه الأفكار المبتكرة؟ تساعدنا عملية صياغة الأفكار الآن على تبنِّي العديد من الأفكار التي أبدعناها ومعرفة كيفية تحديد الأفكار التي من المحتمل أن تنتج الأنواع المحددة من النتائج التي نريدها، سواء كانت تأخذ شكل تغذية محسّنة للمسنين (مثل Good Kitchen) أو خيارات نمط حياة أكثر صحة (مثل MeYouHealth) أو حتى المزيد "من المعلومات الجديدة" التي تُبرزها العروض التجارية لديك (كما هو الحال في مثال IBM التالي). في هذه الوحدة، سنتابع أنشطة إحدى فرق العمل في IBM والذي يعمل بشكل وثيق مع وكالة تسويق تتسم بالخبرة وهي George P. Johnson أثناء تطوير الأفكار واختبارها من أجل إنشاء نهج متطور للمشاركة بالمعرض التجاري. تبدأ هذه العملية بالسؤال "ما المدهش؟". وفي العادة، تنشأ منطقة "الاندهاش" عند تقاطع ثلاثة معايير: 1) شخص ما يريدها، 2) يمكننا إنشاؤها وتسليمها، و3) فعلها سيتيح لنا تحقيق النتائج التي نريدها ثم نطرح السؤال "ماذا يجدي؟" ونجري تجارب بسيطة لاختبار ما إذا كانت افتراضاتنا دقيقة. بنهاية هذه الوحدة، ستفهم كيفية تطبيق السؤالين "ما المدهش؟" و"ماذا يجدي؟"، وكيفية استخدام أداة تشغيل التعلُّم. وسنختم بمراجعة دروسنا ومناقشة الفرص الإستراتيجية.

المهمة النهائية

تحتوي هذه الوحدة على المواد المتعلقة بالمهمة النهائية للدورة التدريبية. وتتطلب المهمة اختيار إحدى أدوات صياغة الأفكار التي تتناولها الدورة التدريبية، وصياغة فكرة، واستكمال ثلاث مراجعات من مراجعات الأقران. وحتى تتمكن من إكمال الدورة بنجاح، فإنه يجب عليك أولاً إكمال المهمة النهائية واجتيازها.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

الابتكار ذو صلة للجميع في هذه الحقبة للنتائج المرجوة بأقل مجهود

يُعد مسارًا متعدد الوسائط يتضمن مزيجًا من مقاطع الفيديو والقراءات والمناقشات

يُعد مسارًا مفيدًا للطلاب على جميع المستويات في المنظمات من جميع الأنواع

الابتكار أمر يتعلق بك كمفكر مبتكر وبالأفراد الذين تريد إنشاء قيمة لهم ومعهم

يُعد مسارًا يتطلب من الطلاب إجراء تجارب صغيرة لاختبار ما إذا كانت افتراضاتهم دقيقة

يُعد مسارًا له هيكل واضح لكنه يتطلب أيضًا اتباع نهج منظم

Reviews summary

Course on applied ideation

Based on 194 reviews, this course scores well among students. Students particularly enjoy the diversity of case studies and resources and consistently appreciate that the course is taught by experienced professionals in the field of idea generation.

Students find the course engaging and appreciate the use of case studies and examples.

"The course is engaging and fun, and I learned a lot from the case studies and examples."

Course is well-structured and offers a step-by-step approach to idea generation.

"The course is well-structured and offers a step-by-step approach to idea generation."

Students appreciate the diversity of case studies and examples used throughout the course.

"The course uses a variety of case studies and examples to illustrate the concepts."

Students appreciate the practical focus of the course and find the tools and techniques immediately applicable to their work.

"The course is practical and I can immediately apply the tools and techniques to my work."

The course's instructors are consistently praised for their expertise and passion.

"The instructors are experts in the field of idea generation and are passionate about teaching."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in صياغة الأفكار المحفِّزة على الابتكار with these activities:

Review Material on Types of Innovation

Show steps

In order to derive more value from the course, it would be beneficial to refresh your understanding on the different types of innovation. Innovation is a skill developed through practice so reviewing its different types will set you up for success.

Show steps

Revisit an article you enjoyed on innovation or read a new one.
Refresh yourself on the definitions of different types of innovation: radical, disruptive, incremental.
Consider examples for each type of innovation.

Innovation Brainstorm: Solve a Pain Point

Show steps

Start working on a project that will allow you to apply innovative methods to solve a real-world problem.

Show steps

Identify a specific problem or pain point that you or someone you know experiences.
Brainstorm different innovative solutions to address the problem.
Develop a plan for implementing one of the solutions.
Start working on the implementation of the solution.

Practice Identifying Opportunities

Show steps

Many times, innovation is about recognizing and capitalizing on opportunities. This activity will help you hone this skill.

Browse courses on Opportunity Identification

Show steps

Review a case study of a successful innovation.
Break down the case study to identify the opportunity that led to the innovation.
Practice identifying opportunities in your own life or work.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Explore Thought Leadership in Design Thinking

Show steps

Design thinking is a popular approach to innovation. Following this tutorial will solidify your understanding of the methodology.

Browse courses on Design Thinking

Show steps

Find a thought leadership article or video on design thinking.
Work through the article or video, taking notes on the key concepts of design thinking.
Apply the concepts of design thinking to a problem or challenge that you are facing.

Create an Innovation Resource Kit

Show steps

Having a handy collection of quality resources on innovation will prove helpful both during and after this course.

Show steps

Gather articles, blog posts, videos, and other resources on innovation.
Organize the resources into a central location, such as a folder on your computer or a shared online document.
Add to the resource kit on an ongoing basis as you come across new and valuable content.

Mentor a Budding Innovator

Show steps

Sharing your knowledge of innovation by mentoring others can further your own learning and retention of the material.

Show steps

Identify someone who is interested in learning more about innovation.
Develop a mentoring plan that outlines the topics you will cover and the activities you will do together.
Meet with your mentee on a regular basis to provide guidance and support.

Find an Innovation Mentor

Show steps

Having an experienced professional to guide you through your innovation journey can make the process smoother and more rewarding.

Show steps

Identify someone who has experience in innovation and who is willing to mentor you.
Develop a mentoring plan that outlines the topics you will cover and the activities you will do together.
Meet with your mentor on a regular basis to receive guidance and support.

Career center

Learners who complete صياغة الأفكار المحفِّزة على الابتكار will develop knowledge and skills that may be useful to these careers:

Innovation Manager

An innovation manager leads and manages the innovation process within an organization. This course would be highly beneficial for those seeking to become innovation managers as it provides them with the tools and techniques they need to successfully develop and implement innovative ideas within their organizations.

See salaries and explore the career path for Innovation Manager

Design Thinking Consultant

Design thinking consultants help organizations to develop and implement innovative solutions to complex problems. The course provides a structured framework for approaching problems and developing solutions using design thinking principles. This can be highly valuable for design thinking consultants as it can help them to improve their problem-solving skills and develop more effective solutions.

See salaries and explore the career path for Design Thinking Consultant

Product Manager

Product managers are responsible for the development, launch, and continuous improvement of products. This course can be useful for those aspiring to become product managers as it provides them with the frameworks and tools they need to identify and develop innovative products that meet the needs of customers.

See salaries and explore the career path for Product Manager

Innovation Consultant

Innovation consultants help organizations to develop and implement innovative strategies. This course may be useful for those who want to become innovation consultants as it provides them with the tools and techniques they need to generate and test innovative ideas, which can help them to develop and implement successful innovation strategies.

See salaries and explore the career path for Innovation Consultant

Professor

Professors teach and conduct research at colleges and universities. This course may be useful for those who want to become professors, as it can help them to develop the skills and knowledge they need to conduct research and teach effectively, which can help them to advance their academic careers.

See salaries and explore the career path for Professor

Entrepreneur

Entrepreneurs start and operate their own businesses. This course can be useful for those who want to become entrepreneurs as it provides them with the tools and techniques they need to generate and test innovative ideas, which is essential for developing a successful business.

See salaries and explore the career path for Entrepreneur

UX Designer

UX designers are responsible for creating positive and usable experiences for users of digital products. The course can be useful for those pursuing this career as it provides them with the tools and techniques they need to generate and test innovative ideas, which is essential for developing successful and user-friendly products.

See salaries and explore the career path for UX Designer

Management Consultant

Management consultants help organizations to improve their performance. This course may be useful for those who want to become management consultants as it provides them with the tools and techniques they need to analyze problems and develop innovative solutions, which can help them to improve the performance of their clients.

See salaries and explore the career path for Management Consultant

Researcher

Researchers conduct research to answer questions and advance knowledge. This course may be useful for those who want to become researchers, as it can help them to develop the skills and knowledge they need to conduct research effectively, which can help them to contribute to the advancement of knowledge in their chosen field.

See salaries and explore the career path for Researcher

Creative Director

A creative director develops and oversees the visual concepts for a variety of media, including marketing campaigns, websites, social media, and product packaging. This course can be useful for those pursuing this career as it provides insights into how to generate and test innovative ideas, which is essential for developing successful marketing campaigns and other creative content.

See salaries and explore the career path for Creative Director

Business Analyst

Business analysts are responsible for analyzing and understanding the needs of a business and developing solutions to improve its performance. This course may be useful for those pursuing this career as it provides them with the tools and techniques they need to analyze problems and develop innovative solutions.

See salaries and explore the career path for Business Analyst

Marketing Manager

The marketing manager is responsible for developing and executing marketing campaigns that promote the company's products or services. This course may be useful for those seeking to become marketing managers, as it can help them to develop the skills and knowledge they need to create successful marketing campaigns.

See salaries and explore the career path for Marketing Manager

Market Researcher

Market researchers conduct research to understand the needs of customers and develop strategies to meet those needs. This course may be useful for market researchers as it provides them with the tools and techniques they need to generate and test innovative ideas, which can help them to develop more effective marketing strategies.

See salaries and explore the career path for Market Researcher

Teacher

Teachers educate students at all levels, from elementary school to college. This course may be useful for those seeking to become teachers, as it can help them to develop the skills and knowledge they need to create engaging and effective lesson plans, which can help them to improve the learning outcomes of their students.

See salaries and explore the career path for Teacher

Writer

Writers communicate ideas and information through written words. This course may be useful for those seeking to become writers, as it can help them to develop the skills and knowledge they need to write effectively, which can help them to communicate their ideas more clearly and persuasively.

See salaries and explore the career path for Writer