How to Create an Awesome Demo Video for Your Business from Udemy

In this course, you will learn everything you need to create high-converting marketing videos for your products or business.

Master Marketing Video Production

8+ Hours of HD video lectures explaining step-by-step how to produce animated demo videos (No previous skills necessary)
Sample demo video scripts to help you get started
Sample storyboards from actual commercial projects
Recommendations for the best software/equipment to produce demo videos
7 days a week Email Support to help you get unstuck
30 Day Money-Back guarantee.

Why should you learn to create business videos?

Videos Rule. If your company's website doesn't have them, you are missing out on an awesome way of communicating with your customers. Explainer videos are an easy and dynamic way of letting folks know about your products or services and they can mean the difference between a lookie-loo and actual sales.

Unfortunately, many companies let the high costs of professional videos turn them off to the real power of this marketing medium. Some folks even create low quality videos in-house.

As dynamic and powerful as videos can be, bad videos can be just as persuasive... in a totally negative way - giving potential customers a bad impressive of your company. Rather than adding poor quality videos to your site, you're probably better off not adding videos at all.

Now your company can stand out from the crowd and you don't need to spend $10K in order to have a professional video produced for your site.

Are you ready for this? You can start enjoying the benefits of learning how to make your own, professional quality videos now with the help of an awesome video series that teaches you everything you need to know.

What's inside

Learning objectives

Scriptwriting - learn to create simple, compelling, effective scripts in less than 2 hours
Animating - learn to create awesome animations quickly and cheaply
Voice over - learn how to record great voice over audio with no budget or where to hire great voice over talent.

Editing- learn how to put animation, audio, sound, all together with final cut or imovie
Promoting - learn great social media marketing techniques to promote your video and increase your chances of it becoming viral
How to produce explainer videos from scratch

Scriptwriting - learn to create simple, compelling, effective scripts in less than 2 hours
Animating - learn to create awesome animations quickly and cheaply
Voice over - learn how to record great voice over audio with no budget or where to hire great voice over talent.
Editing- learn how to put animation, audio, sound, all together with final cut or imovie
Promoting - learn great social media marketing techniques to promote your video and increase your chances of it becoming viral
How to produce explainer videos from scratch

Syllabus

I created this course with the intention to provide an alternative for cash strapped startups to produce their own demo videos. As a producer It hurt to turn down many hard working entrepreneurs because they just could not afford an studio like mine to produce their demo video. So I sat down and spe…

Intro

Welcome

Welcome to the Grumo Course where I will teach you everything I know about creating awesome demo videos. Oh Yeah!

Have you noticed more and more websites' landing page have a big demo video promoting their products and services?
Miguel explains the benefits of using a great demo video on your website.

Miguel talks about the 9 steps he follows to create demo videos.

Script Writing

5 Parts, yes 1, 2, 3, 4, and Cinco!

Learn the 7 things a script must have to be a hit.

The 5 Sales Impulse Factors

The whole advertising industry summed up

08 - Study Case 1: The Hipmunk demo video

Study Case 1: Analyzing the Hipmunk video script

Study Case 1: Analyzing the Hipmunk video script 2/2

This PDF contains several revisions of the Hipmunk video script so you can see how it evolved before it went into production.
You'll notice that most changes simplified lines and helped to shape a more coherent and emotional story.
There are 2 possible approaches to a 1st script draft. Start with a barebones script with no story and add to it, or write a script with all the features of the product and simplify it to the essential ones.

Study Case 2: The HighlightCam Demo video 1/2

Study Case 2: The HighlightCam Demo video 2/2

How to apply the SUCCESS rules an independent script paragraph

Using Excel to apply the SUCCESS rules

Comparing a Good script line versus a Bad one

Stay away from boring, aim for balance

Applying the SUCCESS rules to a whole script

Learn the importance of a good script ending

Reviewing all the main points

Storyboarding

Intro to Storyboarding

Storyboarding requirements

Creating a storyboard template

Using Omnigraffle for Storyboarding

Storyboard sections explained

Drawing your Storyboard Shots

Scanning and importing your shots

Storyboard Samples

Highlightcam Storyboard and Omnigraffle File

This ZIP file contains: The SUCCESS Excel template, the Storyboard template Omnigraffle file, and the Storyboard 9 rectangle board in PDF.

Voiceover

Hardware and software options to record voice over.
Demostration of how to record voiceover with an iPhone and a blanket.

Miguel shows how he records voice over with an iPhone by actually showing the iPhone screen.

Transferring voiceover from iPhone to PC via WiFi

Background noise removal using Audacity

Background noise removal using Soundtrack Pro

Use Voices.com to find a great selection of affordable voice over artists.

Illustration

Hardware for Illustration

Software for Illustration

Creating an asset list

Setting up Illustrator

Drawing in Illustrator

Coloring in Illustrator

How to prepare your assets to be imported into After Effetcts.

Animation

Animation Software and Hardware

Setting up an After Effects project

What are Comps in After Effects

Importing Assets into After Effects

Rigging a Character in After Effects

Animating a Shot in After Effects

Adding Effects in After Effects

Creating Low-Res Previews in After Effects

Final Render and Video Delivery

Sound Design

Listen to my finished masterpiece here (make sure you wear earplugs)

Editing

Editing software

Overview of Final Cut Pro

Shortcuts and basic editing actions

Adding the sound track and exporting the final video

Delivering

Intro to Compressing and Delivering Video

Encoding video using Quicktime

Encoding video using MPEG Streamclip

Encoding video using VLC

Encoding video using Final Cut Pro

Encoding video using Compressor

Delivering options introduced

Delivering video via Email

Delivering video via YouSendIt and WeTrasnfer

Delivering video via YouTube and Vimeo

Delivering video via FTP

Tracking video performance with Wistia

Promoting

Intro to promoting video online

Promoting video using YouTube

Promoting video using Vimeo

Promoting video using Facebook

Promoting video using Twitter

Promoting video using Reddit, StumbleUpon, and Digg

Promoting video using TubeMogul

Promoting video using Wordpress and Tumblr

Miguel thanks all of you for watching this course.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Well-suited for beginners who need a foundation in creating marketing videos

Offers step-by-step guidance for producing animated demo videos

Provides hands-on practice through assignments and projects

Includes 7 days a week email support for assistance

The version of software recommended in the course may be outdated

Consider taking additional courses to supplement the material covered in this course

Reviews summary

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Create an Awesome Demo Video for Your Business with these activities:

Gather course materials

Show steps

Organize and review course materials to prepare for upcoming lessons.

Show steps

Download and print course syllabus and lecture notes
Set up a dedicated folder or notebook for course materials

Review basic animation techniques

Show steps

Refresh your understanding of basic animation techniques to prepare for the course.

Browse courses on Animation

Show steps

Review articles or tutorials on basic animation principles
Practice creating simple animations using free online tools

Practice creating script outlines

Show steps

Reinforce your understanding of scriptwriting principles by practicing creating outlines.

Browse courses on Scriptwriting

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Choose a product or service and write a brief description
Identify the target audience and their needs
Brainstorm key message points and call to action
Create an outline that includes an introduction, body, and conclusion

Four other activities

Expand to see all activities and additional details

Show all seven activities

Explore advanced voice recording techniques

Show steps

Enhance your voice recording skills by following tutorials on advanced techniques.

Browse courses on Voiceover

Show steps

Find tutorials on topics such as microphone placement, vocal exercises, and audio editing
Practice implementing the techniques in your own recordings
Share your recordings with others for feedback

Develop a storyboard for a video

Show steps

Apply your knowledge of storyboarding by creating a storyboard for a short video.

Browse courses on Storyboarding

Show steps

Write a brief script for the video
Sketch out a storyboard that includes key scenes and transitions
Add annotations to the storyboard to describe camera angles, lighting, and sound effects
Get feedback on your storyboard from peers or instructors

Create a sample explainer video

Show steps

Demonstrate your understanding of explainer video production by creating a sample video.

Browse courses on Video Production

Show steps

Choose a product or service to promote
Write a script and storyboard for the video
Record and edit the video using animation, voiceover, and sound effects
Share your video online and get feedback

Contribute to open-source video editing software

Show steps

Deepen your understanding of video editing techniques by contributing to open-source software.

Browse courses on Video Editing

Show steps

Choose an open-source video editing software project to contribute to
Identify areas where you can contribute, such as bug fixing, feature development, or documentation
Submit a pull request or merge request with your changes
Collaborate with other contributors to improve the software

Career center

Learners who complete How to Create an Awesome Demo Video for Your Business will develop knowledge and skills that may be useful to these careers:

Copywriter

Copywriters write text for a variety of marketing materials, including websites, brochures, and advertising campaigns. This course may be useful to help build a foundation in the principles and methods of copywriting, including how to write persuasive text and how to create a compelling brand voice.

See salaries and explore the career path for Copywriter

Product Manager

Product managers develop and manage the lifecycle of products and services. This course may be useful to help build a foundation in the principles and methods of product management, including how to develop a product roadmap and how to launch a new product.

See salaries and explore the career path for Product Manager

Entrepreneur

Entrepreneurs start and run their own businesses. This course may be useful to help build a foundation in the principles and methods of entrepreneurship, including how to develop a business plan and how to launch a new business.

See salaries and explore the career path for Entrepreneur

Video Editor

Video editors cut together raw footage to create a finished video product. This course may help build a foundation in the basics of video editing, including how to use editing software and how to create effective video content.

See salaries and explore the career path for Video Editor

Journalist

Journalists gather, analyze, and report on news and current events. This course may be useful to help build a foundation in the principles and methods of journalism, including how to research a story and how to write a news article.

See salaries and explore the career path for Journalist

Sales Manager

Sales managers lead and motivate sales teams to achieve sales goals. This course may be useful to help build a foundation in the principles and methods of sales management, including how to develop a sales plan and how to motivate a sales team.

See salaries and explore the career path for Sales Manager

Consultant

Consultants provide advice and guidance to businesses and organizations. This course may be useful to help build a foundation in the principles and methods of consulting, including how to develop a consulting proposal and how to manage a consulting project.

See salaries and explore the career path for Consultant

Graphic designer

Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be useful to help build a foundation in the principles and methods of graphic design.

See salaries and explore the career path for Graphic designer

Public Relations Specialist

Public relations specialists manage the public image of organizations and individuals. This course may be useful to help build a foundation in the principles and methods of public relations, including how to develop a public relations campaign and how to measure the success of a public relations campaign.

See salaries and explore the career path for Public Relations Specialist

Marketing Manager

Marketing managers develop and execute marketing campaigns to promote products or services. This course may be useful to help build a foundation in the principles and methods of marketing, including how to create a marketing plan and how to measure the success of a marketing campaign.

See salaries and explore the career path for Marketing Manager

Motion Graphics Designer

Motion graphics designers create animated graphics for use in a variety of media, including television, film, video games, and the web. This course may help build a foundation in the principles and methods of motion graphics design.

See salaries and explore the career path for Motion Graphics Designer

Web Designer

Web designers create and maintain websites. This course may be useful to help build a foundation in the basics of web design, including how to use HTML and CSS and how to create a user-friendly website.

See salaries and explore the career path for Web Designer

Animator

Animators design and create animated graphics for use in television, film, video games, and other visual media. This course may be useful to help build a foundation in the principles and methods of animation.

See salaries and explore the career path for Animator

Teacher

Teachers educate students in a variety of subjects. This course may be useful to help build a foundation in the principles and methods of teaching, including how to create a lesson plan and how to manage a classroom.

See salaries and explore the career path for Teacher

Photographer

Photographers capture images for a variety of purposes, including journalism, commercial photography, and fine art. This course may be useful to help build a foundation in the basics of photography, including how to use a camera and how to compose a photo.

See salaries and explore the career path for Photographer