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Joshua Wilder Oakley
In this project, students will create a vector-based social media poster, which can serve as a mockup ad for their new graphic design company and showcase their design skills.

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Syllabus

In this project, students will create a vector-based social media poster, which can serve as a mockup ad for their new graphic design company and showcase their design skills.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores vector-based design software skills and knowledge, which is standard in professional designs and is sought-after in the graphic design industry
Provides hands-on practice in creating a social media poster, which helps learners build their portfolio and demonstrate their skills to potential employers
Taught by Joshua Wilder and Oakley, who are recognized for their work in the graphic design industry, bringing real-world expertise to the course
Offers a strong foundation for beginners in vector-based design, providing a comprehensive understanding of the essential concepts and skills
Covers relevant industry-standard software, ensuring that learners are equipped with the tools and knowledge needed for success in the field

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Project: Social Media Introduction Poster with these activities:
Follow online tutorials on graphic design techniques
Develop a strong foundation in graphic design concepts and tools.
Browse courses on Adobe Illustrator
Show steps
  • Identify reputable online tutorials
  • Follow step-by-step instructions
  • Practice applying techniques to your own designs
Read a book on graphic design
Gain a comprehensive understanding of graphic design concepts and best practices to enhance your design skills.
View Melania on Amazon
Show steps
  • Identify key concepts and principles of graphic design
  • Explore different types of graphic design software
  • Practice creating designs using industry-standard tools
Organize and review course materials
Reinforce learning and improve recall by organizing and reviewing course materials.
Show steps
  • Create a system for organizing notes and assignments
  • Periodically review and summarize key concepts
  • Test your understanding through practice questions
Five other activities
Expand to see all activities and additional details
Show all eight activities
Complete online design challenges
Enhance technical skills and experiment with different design approaches.
Browse courses on Adobe Illustrator
Show steps
  • Participate in online design communities
  • Follow design blogs and tutorials
  • Seek feedback on your designs
Design a logo for a fictitious company
Apply graphic design principles to develop a visual representation of a company's brand.
Browse courses on Logo Design
Show steps
  • Research the company and its target audience
  • Sketch and develop multiple design concepts
  • Create a digital version of the logo using design software
Participate in peer review sessions
Gain feedback and learn from your peers' perspectives.
Show steps
  • Form a study group with classmates
  • Share and discuss your designs
  • Provide constructive feedback to your peers
Create a social media marketing campaign
Integrate graphic design with marketing strategies to create a cohesive and effective campaign.
Browse courses on Social Media Marketing
Show steps
  • Define the target audience and campaign goals
  • Develop a content calendar and plan
  • Create visually appealing graphics for social media platforms
  • Track and analyze campaign performance
Contribute to open-source graphic design tools
Gain practical experience in software development and contribute to the open-source community.
Browse courses on Open Source
Show steps
  • Identify an open-source graphic design project
  • Join the project community
  • Start contributing to the project

Career center

Learners who complete Project: Social Media Introduction Poster will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence, which may include creating and posting content, engaging with audiences, and running social media campaigns. Taking this course may be useful for someone who wants to become a Social Media Manager because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Graphic designer
A Graphic Designer is responsible for creating visual content, such as logos, brochures, and websites. They may also be responsible for creating social media graphics and images. Taking this course may be useful for someone who wants to become a Graphic Designer because it will help them develop the skills needed to create visually appealing social media graphics. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Visual Designer
A Visual Designer is responsible for creating visual content, such as logos, brochures, and websites. They may also be responsible for creating social media graphics and images. Taking this course may be useful for someone who wants to become a Visual Designer because it will help them develop the skills needed to create visually appealing social media graphics. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns, which may include social media campaigns. They may also be responsible for managing a company's online presence and website. Taking this course may be useful for someone who wants to become a Digital Marketing Manager because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Web Designer
A Web Designer is responsible for designing and developing websites, which may include creating social media websites and landing pages. They may also be responsible for managing website content and optimizing websites for search engines. Taking this course may be useful for someone who wants to become a Web Designer because it will help them develop the skills needed to create visually appealing social media websites. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Content Creator
A Content Creator is responsible for developing and creating content for a variety of media, including social media, websites, and blogs. They may also be responsible for managing social media accounts and engaging with audiences. Taking this course may be useful for someone who wants to become a Content Creator because it will help them develop the skills needed to create engaging social media content. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Creative Technologist
A Creative Technologist is responsible for using technology to create new and innovative ways to engage with audiences, which may include social media platforms. They may also be responsible for developing new technologies and applications. Taking this course may be useful for someone who wants to become a Creative Technologist because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns, which may include social media campaigns. They may also be responsible for managing a company's brand and developing marketing strategies. Taking this course may be useful for someone who wants to become a Marketing Manager because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
UX Designer
A UX Designer is responsible for designing the user experience for a product or service, which may include designing social media platforms and apps. They may also be responsible for conducting user research and testing. Taking this course may be useful for someone who wants to become a UX Designer because it will help them develop the skills needed to create user-friendly social media experiences. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Copywriter
A Copywriter is responsible for writing the text for a variety of marketing materials, including social media posts, website content, and commercials. They may also be responsible for developing marketing strategies and concepts. Taking this course may be useful for someone who wants to become a Copywriter because it will help them develop the skills needed to write effective social media copy. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Art Director
An Art Director is responsible for the overall visual direction of a project, which may include social media campaigns. They may also be responsible for managing a team of artists and designers. Taking this course may be useful for someone who wants to become an Art Director because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Brand Manager
A Brand Manager is responsible for developing and maintaining a brand's identity, which includes creating and managing its social media presence. They may also oversee the development of marketing campaigns and public relations initiatives. Taking this course may be useful for someone who wants to become a Brand Manager because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Public relations manager
A Public Relations Manager is responsible for managing a company's public relations, which may include developing and executing social media campaigns. They may also be responsible for managing media inquiries and developing media strategies. Taking this course may be useful for someone who wants to become a Public Relations Manager because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Creative Director
A Creative Director is responsible for the overall creative vision of a company or organization. They may oversee the development of marketing campaigns, advertising campaigns, and social media campaigns. Taking this course may be useful for someone who wants to become a Creative Director because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.
Advertising Manager
An Advertising Manager is responsible for planning, developing, and executing advertising campaigns across a variety of media, including social media. They may also oversee the creation of marketing materials, such as posters, brochures, and commercials. Taking this course may be useful for someone who wants to become an Advertising Manager because it will help them develop the skills needed to create effective social media campaigns. The course will also introduce them to the different types of social media platforms and how to use them to reach target audiences.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Project: Social Media Introduction Poster.
Provides a comprehensive overview of social media marketing strategies and best practices, making it a great resource for students creating a social media poster to showcase their design skills and understanding of the field.
Provides a comprehensive overview of social media marketing, including strategies, tactics, and measurement. It valuable resource for students who want to learn about the latest trends in social media marketing.
Practical guide to social media marketing, with a focus on using social media to generate leads and sales. It good resource for students who want to learn how to use social media to grow their business.
Beginner-friendly guide to social media marketing, with a focus on using social media to build relationships and drive traffic to your website. It good resource for students who are new to social media marketing.
This insightful book emphasizes the importance of providing value and building relationships before making a sale.
Focuses on creating valuable and engaging content that attracts and converts customers.
This beginner-friendly guide offers a structured approach to social media marketing fundamentals, providing a solid foundation for students who may be new to the field and can benefit from a comprehensive overview.
This practical guide demystifies the complexities of social media, offering valuable insights into the strategies and best practices for students to consider when creating their social media poster.
This comprehensive guide provides a broad overview of social media marketing principles and strategies, offering students a wider context for their poster design and an understanding of the larger landscape of social media.

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