SEO search factors—the elements that contribute to how and where your site is displayed on Google's results page—impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, explaining how people search and how machine learning makes it all possible. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities, and shows how to track your performance.
Read more
SEO search factors—the elements that contribute to how and where your site is displayed on Google's results page—impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, explaining how people search and how machine learning makes it all possible. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities, and shows how to track your performance.
SEO search factors—the elements that contribute to how and where your site is displayed on Google's results page—impact how your content makes its way to your audience. In this course, Brad Batesole pulls back the curtain on the modern search engine, explaining how people search and how machine learning makes it all possible. Along the way, Brad points out how to capture Google featured snippets and reveals how results and programmatic site features work. He also delves into methodologies for mining results from Google to unlock new ideas and opportunities, and shows how to track your performance.
Topics include:
- Comparing search engines
- Researching questions to secure Google featured snippets
- Optimizing content
- Using Google search features
- Tracking your performance
Save this course
Save
Activities
Career center
Reading list
Share
Similar courses
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
