We may earn an affiliate commission when you visit our partners.

Course image

YouTube Growth

Boost Your Engagement

Cara Nicole

By the end of this course, you will be able to:

- Optimize videos for discovery and engagement using YouTube-specific best practices

- Build an active YouTube community through strategic content and interaction

- Create effective YouTube Shorts that drive channel growth

- Implement professional live streaming strategies for real-time audience engagement

- Develop consistent content publishing workflows and management systems

Or subscribe to Coursera Plus

And get unlimited access to Coursera

Here's a deal for you

Save money when you learn with a deal that may be relevant to this course.

All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

Valid until August 30

Google AI App Builder

Learn how to use Gemini API and API Studio with a three-course series from Google DeepMind

What's inside

Syllabus

Save this course

Create your own learning path. Save this course to your list so you can find it easily later.

Save

Activities

Coming soon We're preparing activities for YouTube Growth: Boost Your Engagement. These are activities you can do either before, during, or after a course.

Career center

Learners who complete YouTube Growth: Boost Your Engagement will develop knowledge and skills that may be useful to these careers:

Reading list

We haven't picked any books for this reading list yet.

Cover image

Cover image

Crossing the Chasm

Save

Provides a framework for marketing and selling technology products to mainstream customers and can be applied to audience engagement in the context of technology products.

Crossing the Chasm, 3rd Edition: Marketing and...

Crossing the Chasm: Marketing and Selling High-Tech...

Crossing the Chasm: Marketing and Selling...

Crossing the Chasm [Paperback]

Crossing the Chasm: Marketing and Selling High-Tech...

Crossing the Chasm Publisher: HarperBusiness;...

The Chasm Companion: A Field Guide to Crossing the...

Cover image

Cover image

The Innovator's Dilemma

Save

Explores the challenges that large organizations face in innovating and provides insights into how to overcome these challenges and engage with new audiences.

The Innovator's Dilemma: When New Technologies...

The Innovator's Dilemma, with a New Foreword: When...

The Innovator's Dilemma: The Revolutionary Book...

Disruptive Innovation: The Christensen Collection...

The Innovator's Dilemma 1st (first) edition

The Innovator's Dilemma with Award-Winning Harvard...

(Pусский) Дилемма инноватора: Как из-за новых технологий...

The Innovator's Dilemma: Meeting the Challenge of...

Audible Audiobook

(Deutsch) The Innovator's Dilemma (German Edition): Warum...

Audible Audiobook

(中文) The Dilemma of Innovators (Collector's Edition) How...

Cover image

Cover image

The Lean Startup

Save

Provides a methodology for building and testing new products and services, which can be applied to audience engagement in the context of developing new products or services.

The Lean Startup: How Today's Entrepreneurs Use...

The Lean Startup: How Today's Entrepreneurs Use...

The Startup Way: How Modern Companies Use...

(Español) El método Lean Startup: Cómo crear empresas de...

The Leader's Guide

Audible Audiobook

(Español) El camino hacia el Lean Startup: Cómo aprovechar la...

(Español) El método Lean Startup [The Lean Startup]: Cómo los...

Audible Audiobook

(Pусский) Бизнес с нуля: Метод Lean Startup для быстрого...

(Español) Lean Analytics: Cómo utilizar los datos para crear...

(Français) Lean Startup: Adoptez l'innovation continue

Audible Audiobook

Cover image

Cover image

Presentation Zen

Save

Practical guide to creating and delivering effective presentations that engage and inspire your audience.

Presentation Zen

Presentation Zen

Cover image

Cover image

The Charisma Myth

Save

Debunks the myth that charisma is an innate trait and provides a step-by-step guide on how to develop charisma and presence.

The Charisma Myth

The Charisma Myth

Cover image

Cover image

Engaging Employees through Strategic Communication

Save

Provides a comprehensive overview of audience engagement, covering the importance of engagement, the different types of engagement, and the various techniques that can be used to engage an audience.

Engaging Employees through Strategic Communication:...

Engaging Employees through Strategic Communication:...

Cover image

Cover image

Save

Provides insights into the importance of body language and presence in audience engagement and offers practical tips on how to project confidence and authenticity.

Cover image

Cover image

Save

Provides a practical guide to acquiring customers for startups, which can be applied to audience engagement in the context of building a startup.

(Français) Traction - Comment toute start-up peut développer...

(Italiano) Traction. Le strategie vincenti per ottenere una...

Cover image

Cover image

The Presentation Secrets of Steve Jobs: How to Be...

Save

Analyzes the presentation techniques of Steve Jobs and provides insights into how to create presentations that are compelling and memorable.

The Presentation Secrets of Steve Jobs: How to Be...

The Presentation Secrets of Steve Jobs: How to Be...

Cover image

Cover image

The Hard Thing About Hard Things

Save

Provides insights into the challenges of building a successful business, including principles that can be applied to audience engagement in the context of building a business.

The Hard Thing About Hard Things: Building a...

The Hard Thing About Hard Things [Hardcover] By Ben...

(Español) Emprender y liderar una startup: El duro camino has...

The Hard Thing About Hard Things [Hardcover],...

The hard thing about hard things: ondernemen zonder...

Summary of 'The Hard Thing About Hard Things by Ben...

Audible Audiobook

Cover image

Cover image

Good Strategy/Bad Strategy

Save

Provides a framework for developing a good strategy, which can be applied to audience engagement in the context of developing a strategy for engaging with an audience.

Good Strategy Bad Strategy: The Difference and Why...

Richard Rumelt 2 Books Collection Set (The Crux &...

Good Strategy Bad Strategy, The Leader Who Had No...

Good Strategy Bad Strategy, Playing to Win...

NEW-Good Strategy/Bad Strategy

Cover image

Cover image

The 7 Habits of Highly Effective People

Save

Provides a framework for personal and professional effectiveness, including principles that can be applied to audience engagement.

The 7 Habits of Highly Effective People: 30th...

The 7 Habits of Highly Effective People: 30th...

The 7 Habits of Highly Effective People: The...

(Español) Los 7 hábitos de la gente altamente efectiva....

The 7 Habits of Highly Effective People: Powerful...

Audible Audiobook

The 7 Habits Of Highly Effective People: Revised...

The 7 Habits of Highly Effective People Personal...

The 7 Habits Of Highly Effective People

Daily Reflections for Highly Effective People:...

The 7 Habits of Highly Effective People: Powerful...

(Italiano) Le 7 regole per avere successo: The 7 Habits of...

Cover image

Cover image

Online Video Revolution

Save

Guide to using live video to grow your business.

Online Video Revolution: How to Reinvent and Market...

Online Video Revolution: How to Reinvent and Market...

Cover image

Cover image

Breaking Out of Isolation

Save

Guide to using live video in the classroom.

Breaking Out of Isolation

Breaking Out of Isolation

Cover image

Cover image

Broadcast Sound Technology

Save

Audio quality is crucial in live streaming. delves into the basic principles of broadcast audio, including microphones, loudspeakers, mixing consoles, and recording. While covering traditional broadcast, the foundational audio concepts are directly applicable to improving the sound of live streams. It serves as a valuable reference for understanding the technical aspects of audio production for live environments.

Broadcast Sound Technology (Routledge Library...

Cover image

Cover image

Video Production Handbook

Save

While not exclusively about live streaming, this handbook covers the fundamental principles of video production, which are essential for creating high-quality live streams. It details the production process from idea to distribution, focusing on techniques and concepts behind equipment. It's a useful reference tool and provides necessary background knowledge for anyone involved in the visual aspects of live streaming. The latest edition includes updated information on contemporary distribution methods like the web and mobile phones.

Video Production Handbook

Video Production Handbook

Cover image

Cover image

The Live-Streaming Handbook

Save

Focusing on practical application for social media, this handbook guides users in creating live video content using readily available devices. It includes formats, case studies of business applications, and practical steps for using popular platforms like Facebook Live and Twitter. is valuable for those looking to immediately apply live streaming for personal or business use on social platforms.

The Live-Streaming Handbook: How to create live...

The Live-Streaming Handbook: How to create live...

Cover image

Cover image

The Basics of Live Streaming

Save

Provides a straightforward introduction to live streaming technology and essential skills. It's particularly useful for beginners and those who are self-taught, covering fundamental concepts like hardware, software (OBS, vMix), platforms (Facebook, YouTube, Zoom), bandwidth, and cameras. It serves as excellent preparatory material for more advanced technical courses.

The Basics of Live Streaming: How to live stream to...

Live Streaming Your Business

Save

Guide to using live video to grow your business..

Live Streaming Your Business: A Guide for the...

Cover image

Cover image

Social Media Marketing for Beginners. Instagram and...

Save

Complete guide to broadcasting on Facebook, YouTube, and Instagram.

Social Media Marketing for Beginners. Instagram and...

Social Media Marketing for Beginners. Instagram and...

Share

Help others find this course page by sharing it with your friends and followers:

Copy Link

Similar courses

Similar courses are unavailable at this time. Please try again later.

Course image

Effort

4 weeks at 4 hours/week

Level

Introductory

Via

Coursera

Institution

Coursera

Instructor

Cara Nicole

Session

October 27, 2025 - November 10, 2025

Language

English

Share this

Share to help others discover this course.

Link

Begin learning today

Enroll now to gain full access to YouTube Growth.

Enroll now Enroll in this course

Save for later

Add this course to your list. Find it anytime.

Save

Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser