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Fatima Karim
تعرض هذه الدورة التدريبيّة التسويق الإلكتروني على مواقع التواصل الإجتماعي، ستتعرف على أهميّة التسويق والخطوات الأساسيّة التي يجب اعتمادها من أجل الوصول إلى أنجح تسويق، بالإضافة إلى كيفيّة استغلال مواقع التواصل الإجتماعي: فيسبوك، تويتر، وانستغرام من أجل تحقيق الأهداف التسويقيّة أوبناء العلامة التجاريّة أوزيادة المتابعين والعملاء، وفي النهاية ستتمكن من حساب معدلات التفاعل على هذه المواقع بما يخدم المصلحة التسويقيّة
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What's inside
Syllabus
مبادئ التسويق على وسائل التواصل الاجتماعي
تتعرف عزيزي المتعلّم/الطالب في هذه الدورة التدريبية على كيفيّة التسويق الإلكتروني على مواقع التواصل الإجتماعي، ومعرفة أهميّة التسويق والخطوات الأساسيّة التي يجب اعتمادها من أجل الوصول إلى أنجح تسويق، بالإضافة إلى كيفيّة استغلال مواقع التواصل الإجتماعي: فيسبوك، تويتر، وانستغرام من أجل تحقيق الأهداف التسويقيّة أوبناء العلامة التجاريّة أوزيادة المتابعين والعملاء، وفي النهاية ستتمكن من حساب معدلات التفاعل على هذه المواقع بما يخدم المصلحة التسويقيّة
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
يتطرق لتسويق وسائل التواصل الاجتماعي الذي يعد معيارًا صناعيًا في مجال التسويق الإلكتروني
يعلم مهارات أساسية في تسويق وسائل التواصل الاجتماعي تساعد المتعلمين على الوصول لأهدافهم التسويقية
يعتمد منهجية عملية تساعد المتعلمين على اكتساب مهارات تطبيقية
مناسب للمبتدئين في مجال تسويق وسائل التواصل الاجتماعي
Save this course
Save مبادئ التسويق على وسائل التواصل الاجتماعي to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in مبادئ التسويق على وسائل التواصل الاجتماعي with these
activities:
Review social media marketing principles
Show steps
Review the fundamentals of social media marketing to strengthen your understanding of the course content.
Browse courses on
Social Media Marketing
Show steps
-
Revisit key concepts of social media marketing, such as target audience identification, content creation, and campaign measurement.
-
Explore case studies and examples of successful social media marketing campaigns.
Follow tutorials on social media advertising
Show steps
Gain practical knowledge of social media advertising platforms and techniques by following guided tutorials.
Browse courses on
Social Media Marketing
Show steps
-
Explore online resources and tutorials on social media advertising.
-
Create practice campaigns on different social media platforms.
Attend industry webinars and conferences
Show steps
Expand your professional network and gain insights from industry experts by attending social media marketing events.
Browse courses on
Networking
Show steps
-
Identify relevant industry events and webinars.
-
Attend events and actively participate in discussions.
-
Connect with professionals and exchange knowledge.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Form study groups with classmates
Show steps
Enhance your understanding and retention by collaborating with peers and discussing course materials.
Browse courses on
Collaboration
Show steps
-
Form study groups with classmates who share similar interests.
-
Meet regularly to discuss course content, share insights, and work on assignments together.
Create social media content calendars
Show steps
Develop your ability to plan and schedule effective social media content to enhance your practical skills.
Browse courses on
Content Creation
Show steps
-
Identify different types of social media content and their purposes.
-
Practice creating content calendars for various social media platforms.
-
Analyze the effectiveness of your content calendars and make adjustments as needed.
Develop social media marketing proposals
Show steps
Enhance your strategic thinking and communication skills by crafting well-defined social media marketing proposals.
Browse courses on
Social Media Marketing
Show steps
-
Define the target audience and marketing objectives for a given project.
-
Research and analyze relevant social media platforms and trends.
-
Develop a comprehensive social media marketing plan, including content strategy, campaign execution, and performance metrics.
-
Present your proposal to stakeholders or clients.
Volunteer as a mentor for aspiring social media marketers
Show steps
Solidify your knowledge and develop leadership skills by mentoring others in the field of social media marketing.
Browse courses on
Mentoring
Show steps
-
Identify opportunities to mentor aspiring social media marketers.
-
Provide guidance and support to mentees on various aspects of social media marketing.
Review social media marketing principles
Show steps
Review the fundamentals of social media marketing to strengthen your understanding of the course content.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Revisit key concepts of social media marketing, such as target audience identification, content creation, and campaign measurement.
- Explore case studies and examples of successful social media marketing campaigns.
Follow tutorials on social media advertising
Show steps
Gain practical knowledge of social media advertising platforms and techniques by following guided tutorials.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Explore online resources and tutorials on social media advertising.
- Create practice campaigns on different social media platforms.
Attend industry webinars and conferences
Show steps
Expand your professional network and gain insights from industry experts by attending social media marketing events.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Identify relevant industry events and webinars.
- Attend events and actively participate in discussions.
- Connect with professionals and exchange knowledge.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Form study groups with classmates
Show steps
Enhance your understanding and retention by collaborating with peers and discussing course materials.
Browse courses on
Collaboration
Show steps
Show steps
Show steps
- Form study groups with classmates who share similar interests.
- Meet regularly to discuss course content, share insights, and work on assignments together.
Create social media content calendars
Show steps
Develop your ability to plan and schedule effective social media content to enhance your practical skills.
Browse courses on
Content Creation
Show steps
Show steps
Show steps
- Identify different types of social media content and their purposes.
- Practice creating content calendars for various social media platforms.
- Analyze the effectiveness of your content calendars and make adjustments as needed.
Develop social media marketing proposals
Show steps
Enhance your strategic thinking and communication skills by crafting well-defined social media marketing proposals.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Define the target audience and marketing objectives for a given project.
- Research and analyze relevant social media platforms and trends.
- Develop a comprehensive social media marketing plan, including content strategy, campaign execution, and performance metrics.
- Present your proposal to stakeholders or clients.
Volunteer as a mentor for aspiring social media marketers
Show steps
Solidify your knowledge and develop leadership skills by mentoring others in the field of social media marketing.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Identify opportunities to mentor aspiring social media marketers.
- Provide guidance and support to mentees on various aspects of social media marketing.
Career center
Learners who complete مبادئ التسويق على وسائل التواصل الاجتماعي will develop knowledge and skills
that may be useful to these careers:
Social Media Marketing Manager
Social Media Marketing Manager
A Social Media Marketing Manageris responsible for developing and executing social media marketing campaigns. This course can help someone in this role by providing them with foundational knowledge of social media marketing principles, including best practices for using Facebook, Twitter, and Instagram to achieve marketing goals. This course can also help someone in this role learn how to measure the effectiveness of their social media marketing campaigns.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialistis responsible for planning and executing digital marketing campaigns. This course can help someone in this role by providing them with foundational knowledge of social media marketing principles, which is a key component of digital marketing. This course can also help someone in this role learn how to measure the effectiveness of their digital marketing campaigns.
Content Marketing Specialist
Content Marketing Specialist
A Content Marketing Specialistis responsible for creating and distributing content that is engaging and informative. This course can help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them create content that is more likely to be shared and engaged with on social media. This course can also help someone in this role learn how to measure the effectiveness of their content marketing campaigns.
Social Media Analyst
Social Media Analyst
A Social Media Analystis responsible for collecting and analyzing data from social media platforms. This course can help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them better understand the data they are collecting. This course can also help someone in this role learn how to use data to measure the effectiveness of social media marketing campaigns.
Brand Manager
Brand Manager
A Brand Manageris responsible for developing and managing a brand's identity. This course can help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them build a stronger brand presence on social media. This course can also help someone in this role learn how to use social media to measure the effectiveness of their branding campaigns.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialistis responsible for managing a company's public relations. This course can help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them build relationships with key influencers on social media. This course can also help someone in this role learn how to use social media to measure the effectiveness of their public relations campaigns.
Sales Manager
Sales Manager
A Sales Manageris responsible for leading and managing a sales team. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them generate leads and close deals on social media. This course can also help someone in this role learn how to use social media to measure the effectiveness of their sales campaigns.
Marketing Manager
Marketing Manager
A Marketing Manageris responsible for developing and executing marketing campaigns. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them create more effective marketing campaigns. This course can also help someone in this role learn how to use social media to measure the effectiveness of their marketing campaigns.
Web Developer
Web Developer
A Web Developeris responsible for designing and developing websites. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them create websites that are more likely to be shared and engaged with on social media. This course can also help someone in this role learn how to use social media to measure the effectiveness of their web development projects.
Graphic designer
Graphic designer
A Graphic Designeris responsible for creating visual content. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them create visual content that is more likely to be shared and engaged with on social media. This course can also help someone in this role learn how to use social media to measure the effectiveness of their graphic design projects.
Video Producer
Video Producer
A Video Produceris responsible for creating and producing video content. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them create video content that is more likely to be shared and engaged with on social media. This course can also help someone in this role learn how to use social media to measure the effectiveness of their video production projects.
Photographer
Photographer
A Photographeris responsible for taking and editing photographs. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them create photographs that are more likely to be shared and engaged with on social media. This course can also help someone in this role learn how to use social media to measure the effectiveness of their photography projects.
Writer
Writer
A Writeris responsible for writing and editing written content. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them create written content that is more likely to be shared and engaged with on social media. This course can also help someone in this role learn how to use social media to measure the effectiveness of their writing projects.
Teacher
Teacher
A Teacheris responsible for teaching students. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them create lesson plans and activities that are more likely to be engaging for students. This course can also help someone in this role learn how to use social media to measure the effectiveness of their teaching methods.
Nonprofit Manager
Nonprofit Manager
A Nonprofit Manageris responsible for managing a nonprofit organization. This course may help someone in this role by providing them with foundational knowledge of social media marketing principles, which can help them raise awareness and funds for their organization. This course can also help someone in this role learn how to use social media to measure the effectiveness of their fundraising campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/e995yi/mbdy'
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
مبادئ التسويق على وسائل التواصل الاجتماعي.
Save
Explains the core principles of social media marketing and how to use social media to achieve marketing goals. It discusses key concepts such as social media strategy, content marketing, and social media analytics.
Provides a comprehensive overview of social media marketing, with a focus on practical tips and techniques. It covers topics such as social media content strategy, social media advertising, and social media analytics.
Provides a strategic approach to social media marketing, with a focus on building a strong social media presence and engaging with customers. It covers topics such as social media strategy, content marketing, and social media advertising.
Provides a basic overview of social media marketing, with a focus on practical tips and techniques. It covers topics such as social media content strategy, social media advertising, and social media analytics.
Provides a guide to social media marketing for startups, with a focus on using social media to build a brand and generate leads. It covers topics such as social media content strategy, social media advertising, and social media analytics.
Save
Provides a guide to social media marketing for bloggers, with a focus on using social media to promote their blogs and connect with their readers. It covers topics such as social media content strategy, social media advertising, and social media analytics.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/e995yi/mbdy'
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Effort
ساعتين
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Fatima Karim
Language
العربية
Good to know
يتطرق لتسويق وسائل التواصل الاجتماعي الذي يعد معيارًا صناعيًا في مجال التسويق الإلكتروني
يعلم مهارات أساسية في تسويق وسائل التواصل الاجتماعي تساعد المتعلمين على الوصول لأهدافهم التسويقية
يعتمد منهجية عملية تساعد المتعلمين على اكتساب مهارات تطبيقية
مناسب للمبتدئين في مجال تسويق وسائل التواصل الاجتماعي
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