We may earn an affiliate commission when you visit our partners.
Course image
Eric Yeboah

Event planning is the process of coordinating and managing projects such as party or convention, meetings, trade show and ceremony etc it is the mandate of the event planner to plan for the whole event which can some times involves responsibilities such as budgeting, finding venue, selecting speakers, planning for even food and transportation. Almost every thing that will aid the success of the event is at the management of the event planner even security. This job is one of the most demanding and stressing jobs to do in this modern time, because you need to ensure that you do not fail, and your company reputation is at hand. The event planner or manager must ensure that at all times he has the competent and hard working staff that he is working with them and will assigned responsibilities based on each worker responsibilities. It is always the duty of the manager to supervise the staff to ensure that they are working according to plan. Event planners or managers must have the requisite skills and experience to do this job, because your failure can cause an organization reputation and even your own company reputation, which will let you lose a lot of customers.

Read more

Event planning is the process of coordinating and managing projects such as party or convention, meetings, trade show and ceremony etc it is the mandate of the event planner to plan for the whole event which can some times involves responsibilities such as budgeting, finding venue, selecting speakers, planning for even food and transportation. Almost every thing that will aid the success of the event is at the management of the event planner even security. This job is one of the most demanding and stressing jobs to do in this modern time, because you need to ensure that you do not fail, and your company reputation is at hand. The event planner or manager must ensure that at all times he has the competent and hard working staff that he is working with them and will assigned responsibilities based on each worker responsibilities. It is always the duty of the manager to supervise the staff to ensure that they are working according to plan. Event planners or managers must have the requisite skills and experience to do this job, because your failure can cause an organization reputation and even your own company reputation, which will let you lose a lot of customers.

The most serious event managers always have and know their goals and objectives and are preparing towards achieving them. It is important that you build your event brand to help you and the event. The good event planners always work hand in hand with their clients to ensure that the event will go on as plan or discuss earlier on. I must say that all event planners and managers must have a very good people management skills because you will deal with so many people both in private and government officials, in such case effective listening skills is very important. Do not forget as event planner to use the various media such as Facebook, Twitter and Instagram etc this media will aid in the promotion of your business.

Enroll now

What's inside

Learning objectives

  • How to start an event planning business
  • How to plan an event
  • The top skills of successful event planners and managers
  • Traits to look for when hiring corporate event coordinator
  • Ways to measure the success of your events
  • Top reasons why events fail
  • Effective tips to manage your event team
  • Tips to help streamline your event budgeting process
  • Event security tips to keep your team safe
  • How to plan wedding
  • How to plan corporate events
  • Show more
  • Show less

Syllabus

Introduction
What is event planning
How To Start An Event Planning Business
Gain event planning skills and experience
Read more
Determine your event planning market / forte
Develop a business plan
Designate which business entity fits best for your firm
Obtain business insurance
Develop your network of suppliers and staffing resources
Define your event planning services
Establish an event planning fee structure
Secure funding for your business
Focus on business development and marketing for your event business
How To Plan An Event
Define goals and objective
Establish an event budget
Build your event team
Pick you venue and date
Develop event branding
Plan your program
Confirm sponsors, exhibitors and speakers
Identify and select tech tools
Create a marketing and promotional plan
Determine your measurement
Top Skills Of Successful Event Planners And Managers
People skills and flexibility
Organization and listening skills
Passion and clear communication
Unflappability and problem solving skills
Decisiveness and knowledge
Traits To Look For When Hiring Corporate Event Coordinators
Leadership skills
Technology know-how
Creativity
Time management
Ways To Measure The Success Of Your Event
Monitor social media activity
Post event surveys
Measure revenue versus overhead cost
Sales numbers, incorporate event app
Sponsor recognition
Top Reasons Why Events Fail
Lack of organization or planning
Supplier lssues
Poor promotion and marketing of the event
Weather
System and technology failure
Effective Tips To Manage Your Event Team
Bring together the perfect team and set goals and objectives
Task delegation and supervision
Turn to tech and communicate clearly
Provide incentives and guide
Tips To Help Streamline Your Event Budgeting Process
Know your goals and KPIs
Start with a ballpark figure and refine / specific expenses
Get multiple vendor quotes and balance event income expenses
Decide where to save and where to spend
Make your budget document work for you and your team
Event Security Tips To Keep Your Guest Safe
Assess your security risks and security visible
Create security check points
Keep private events private and consider cyber treats
Develop an emergency plan and screen your staff
Consider hiring outside help
Two Events And How It Is Down
How to plan wedding
How to plan corporate events

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores event planning, which is standard in the hospitality industry
Develops critical skills and knowledge for planning a range of events, from weddings to corporate events
Provides tips and advice from an experienced instructor in event planning
Covers a comprehensive range of topics, from budgeting to security
May be useful for individuals looking to start their own event planning business

Save this course

Save Strategic Event Planning Business to your list so you can find it easily later:
Save

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Strategic Event Planning Business with these activities:
Review your notes from previous event planning courses or workshops
Refreshing your knowledge of event planning concepts and principles will help you to prepare for this course.
Show steps
  • Gather your notes from previous event planning courses or workshops
  • Review your notes and refresh your memory on key concepts
Create a binder or digital folder to organize your event planning materials
Getting your materials organized will help you to stay on top of your event planning tasks.
Show steps
  • Gather all of your event planning materials, including notes, handouts, and contracts
  • Create a binder or digital folder to store your materials
  • Organize your materials by topic or event
Attend an event planning conference or workshop
Networking with other event planners is a great way to learn about the latest trends and best practices. It is also an opportunity to build relationships with potential clients and vendors
Show steps
  • Research upcoming event planning conferences and workshops
  • Register for an event that interests you
  • Attend the event and participate in sessions and workshops
  • Network with other event planners and industry professionals
11 other activities
Expand to see all activities and additional details
Show all 14 activities
Follow a tutorial on how to use event planning software
Using event planning software can streamline your planning process and help you stay organized. This tutorial will teach you the basics of using one or more of these popular software programs.
Browse courses on Event Management
Show steps
  • Find a tutorial on event planning software
  • Watch the tutorial and follow along
  • Practice using the software to plan a sample event
Follow a tutorial on how to use a specific event planning software
Event planning software can be a valuable tool for managing your events. This tutorial will teach you how to use a specific software program.
Show steps
  • Find a tutorial on how to use a specific event planning software
  • Watch the tutorial and follow the instructions
  • Practice using the software
Negotiate with vendors
Strengthens your negotiation skills, a crucial aspect of event planning.
Browse courses on Event Planning
Show steps
  • Research the vendor's rates and services.
  • Prepare a list of your needs and wants.
  • Be willing to compromise.
  • Get everything in writing.
Attend a wedding planning workshop
This workshop will provide you with a foundation in the skills and knowledge you need to plan successful weddings, such as vendor management, budget development, and timeline creation.
Show steps
  • Contact workshop organizers and register for a workshop
  • Attend all workshop sessions
  • Take notes and ask questions
  • Practice the skills you learn in the workshop
Plan a virtual conference
Helps you apply your knowledge of event planning to a real-world scenario.
Browse courses on Event Planning
Show steps
  • Choose a virtual event platform.
  • Define the goals and objectives of the conference.
  • Establish a budget for the conference.
  • Select a date and time for the conference.
  • Market the conference and attract attendees.
Create a sample event budget
Creating a sample event budget will help you understand the various costs associated with planning and hosting an event.
Show steps
  • List all potential expenses for your event
  • Research and obtain quotes from vendors
  • Create a spreadsheet or use event planning software to track your expenses
  • Review and adjust your budget as needed
Plan a small event for friends or family
Hands-on experience is essential for event planners. This project will allow you to apply the skills you learn in the course to a real-world event.
Show steps
  • Choose the type of event you want to plan
  • Set a budget and timeline
  • Find a venue and vendors
  • Send out invitations and promote the event
  • Execute the event and evaluate your results
Practice creating a floor plan for an event
Creating a floor plan will help you visualize the layout of your event and ensure that there is enough space for all of your guests and activities.
Browse courses on Event Planning
Show steps
  • Draw a diagram of the event space
  • Mark the locations of all furniture, equipment, and other items that will be in the space
  • Consider the flow of traffic and make sure that there is enough space for guests to move around easily
  • Revise your floor plan as needed
Write a blog post on a topic related to event planning
Writing about event planning will help you to solidify your understanding of the concepts. It will also allow you to share your knowledge with others
Show steps
  • Choose a topic for your blog post
  • Research the topic and gather information
  • Write the blog post, including an introduction, body, and conclusion
  • Edit and proofread your post
  • Publish your post on your blog or website
Read 'Planning Events Handbook' by Jill Anderson
This book provides a comprehensive overview of event planning, covering topics such as budgeting, venue selection, and vendor management. Reading it will help you build a strong foundation for your event planning career.
Show steps
  • Purchase the book and set aside time for reading
  • Read the book thoroughly, taking notes as you go
  • Complete the practice exercises at the end of each chapter
  • Create a summary of the key points from the book
Develop a marketing plan for an upcoming event
Marketing is a key component of event planning. This project will give you the opportunity to develop a comprehensive marketing plan for a real-world event
Show steps
  • Identify the target audience for the event
  • Set marketing goals and objectives
  • Develop a marketing budget
  • Create a marketing timeline
  • Implement the marketing plan and track results

Career center

Learners who complete Strategic Event Planning Business will develop knowledge and skills that may be useful to these careers:
Event Planner
An Event Planner is responsible for the planning and execution of events of all sizes. This course provides a comprehensive overview of the event planning process, from start to finish. You will learn how to develop a budget, choose a venue, select vendors, and market your event. You will also learn how to manage your team and ensure that your event runs smoothly. This course is ideal for anyone who wants to start an event planning business or advance their career in the event planning industry.
Wedding Planner
A Wedding Planner helps couples plan and execute their wedding day. This course provides a detailed overview of the wedding planning process, from engagement to the big day. You will learn how to create a budget, choose a venue, select vendors, and manage your team. You will also learn how to handle the unique challenges of wedding planning, such as guest management and vendor coordination. This course is ideal for anyone who wants to start a wedding planning business or advance their career in the wedding planning industry.
Corporate Event Planner
A Corporate Event Planner plans and executes corporate events, such as conferences, meetings, and trade shows. This course provides a comprehensive overview of the corporate event planning process, from start to finish. You will learn how to develop a budget, choose a venue, select vendors, and market your event. You will also learn how to manage your team and ensure that your event runs smoothly. This course is ideal for anyone who wants to start a corporate event planning business or advance their career in the corporate event planning industry.
Event Coordinator
An Event Coordinator assists with the planning and execution of events. This course provides a broad overview of the event planning process, from start to finish. You will learn how to develop a budget, choose a venue, select vendors, and market your event. You will also learn how to manage your team and ensure that your event runs smoothly. This course is ideal for anyone who wants to enter the event planning industry or advance their career in a related field.
Special Events Manager
A Special Events Manager plans and executes special events, such as festivals, concerts, and sporting events. This course provides a comprehensive overview of the special events planning process, from start to finish. You will learn how to develop a budget, choose a venue, select vendors, and market your event. You will also learn how to manage your team and ensure that your event runs smoothly. This course is ideal for anyone who wants to start a special events planning business or advance their career in the special events planning industry.
Marketing Manager
A Marketing Manager develops and executes marketing campaigns for businesses and organizations. This course provides a broad overview of the marketing process, from start to finish. You will learn how to develop a marketing budget, conduct market research, and create and execute marketing campaigns. You will also learn how to measure the success of your marketing campaigns. This course may be useful for anyone who wants to enter the marketing field or advance their career in a related field.
Sales Manager
A Sales Manager leads and manages a sales team. This course provides a broad overview of the sales process, from start to finish. You will learn how to develop a sales budget, recruit and train salespeople, and motivate and manage your sales team. You will also learn how to measure the success of your sales team. This course may be useful for anyone who wants to enter the sales field or advance their career in a related field.
Public relations manager
A Public Relations Manager manages the public relations for businesses and organizations. This course provides a broad overview of the public relations process, from start to finish. You will learn how to develop a public relations budget, conduct media relations, and create and execute public relations campaigns. You will also learn how to measure the success of your public relations campaigns. This course may be useful for anyone who wants to enter the public relations field or advance their career in a related field.
Project Manager
A Project Manager plans and executes projects of all sizes. This course provides a broad overview of the project management process, from start to finish. You will learn how to develop a project plan, manage project resources, and execute and close projects. You will also learn how to measure the success of your projects. This course may be useful for anyone who wants to enter the project management field or advance their career in a related field.
Operations Manager
An Operations Manager oversees the day-to-day operations of a business or organization. This course provides a broad overview of the operations management process, from start to finish. You will learn how to develop an operations budget, manage operations resources, and execute and close operations. You will also learn how to measure the success of your operations. This course may be useful for anyone who wants to enter the operations management field or advance their career in a related field.
Business Analyst
A Business Analyst analyzes the business needs of organizations and develops solutions to improve their efficiency and effectiveness. This course may be helpful for anyone who wants to enter the business analysis field or advance their career in a related field.
Entrepreneur
An Entrepreneur starts and operates their own business. This course may be helpful for anyone who wants to start their own business or advance their career as an entrepreneur.
Consultant
A Consultant provides professional advice and guidance to businesses and organizations. This course may be helpful for anyone who wants to enter the consulting field or advance their career as a consultant.
Technical Writer
A Technical Writer creates technical documentation for businesses and organizations. This course may be helpful for anyone who wants to start their own technical writing business or advance their career as a technical writer.
Freelance Writer
A Freelance Writer creates written content for businesses and organizations. This course may be helpful for anyone who wants to start their own freelance writing business or advance their career as a freelance writer.

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Strategic Event Planning Business.
Comprehensive guide to planning and executing successful events. It covers everything from budgeting and venue selection to marketing and vendor management. It valuable resource for both new and experienced event planners.
Provides a comprehensive overview of the event planning process, from start to finish. It covers everything from budgeting and venue selection to marketing and promotion. It valuable resource for both начинающим и опытным event planners.
Comprehensive resource for event planners of all levels. It covers everything from the basics of event planning to advanced topics such as risk management and sustainability. It valuable reference tool for both new and experienced event planners.
Provides a comprehensive overview of event risk management, from the planning stages to the post-event evaluation. It valuable resource for both new and experienced event planners.
Provides a comprehensive guide to event risk management and safety. It covers all aspects of event safety, from planning to execution. It valuable resource for event planners who want to ensure the safety of their attendees.
Provides a collection of case studies on successful event planning projects. It covers a variety of events, from small meetings to large conferences. It valuable resource for event planners of all levels of experience.
Provides a guide to the business of event planning. It covers everything from starting your own business to marketing your services. It valuable resource for начинающим event planners.
Practical guide to planning and executing successful events. It is written in a clear and concise style and covers all the essential aspects of event planning, from budgeting to marketing to vendor management.
Beginner's guide to event planning. It covers everything from budgeting and venue selection to marketing and promotion. It valuable resource for those who are new to the event planning industry.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to Strategic Event Planning Business.
Sustainability & Major Sport Events: Implementation
Planning & Scheduling: Be the Professional from Scratch
Forecasting Techniques for Slow and Rapidly Changing...
The Complete Course on Sport Events and Facility...
Program Management: Sustaining Your Program’s Benefits...
Certified Forecaster and Demand Planner - CFDP -...
Node JS: Advanced Concepts
SM107: Crisis Communicati
Mastering Security Management with CDO
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser