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Become a Google AdWords expert

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Know what's good
, what to watch for
, and possible dealbreakers
Introduces the concepts of software development, which is a common part of many industries
Explores the software development process, which is valuable for learners who want to work in software development
Provides foundational knowledge for individuals interested in pursuing a software engineering or related career
May require learners to have prior knowledge in software development tools and technologies

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Become a Google AdWords expert with these activities:
Review key concepts from prerequisite courses
Strengthen your foundation for the course
Browse courses on English Literature
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  • Identify key concepts
  • Review your notes
  • Take practice tests
Read 'The Catcher in the Rye'
Prepare yourself for the course's emphasis on literary analysis
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  • Read the book
  • Take notes
  • Identify major themes and symbols
  • Write a book report
Complete grammar exercises
Sharpen your grammar skills for better writing
Browse courses on English Grammar
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  • Identify the different parts of speech
  • Practice using correct grammar in sentences
  • Complete grammar worksheets
  • Take practice tests
Five other activities
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Watch video tutorials on literary criticism
Develop a deeper understanding of literary analysis techniques
Browse courses on Literary Criticism
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  • Find video tutorials on literary criticism
  • Take notes on key concepts
  • Apply what you learn to analyze literature
Join a study group
Collaborate with others to enhance your learning
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  • Find a study group or start your own
  • Meet regularly to discuss course material
  • Work together on assignments
Write a short story
Apply your knowledge of literary techniques to creative writing
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  • Choose a topic
  • Develop your characters
  • Write a draft
  • Revise and edit
Read 'To Kill a Mockingbird'
Explore additional themes and perspectives related to the course
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  • Read the book
  • Take notes
  • Identify major themes and symbols
  • Write a book report
Develop a lesson plan
Demonstrate your understanding of the course material by creating a teaching resource
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  • Choose a topic
  • Develop learning objectives
  • Create activities
  • Write a lesson plan

Career center

Learners who complete Become a Google AdWords expert will develop knowledge and skills that may be useful to these careers:
Search Engine Marketing (SEM) Specialist
Search Engine Marketing (SEM) Specialists help businesses improve their visibility in search engine results pages (SERPs). They work with paid advertising platforms, such as Google AdWords, to create and manage search campaigns. This course can help someone in this role because it will teach them the basics of Google AdWords. By learning how to use AdWords effectively, this course can help someone in this role create more successful search campaigns and attract more customers for their business.
Digital Marketing Manager
Digital Marketing Managers are responsible for planning, executing, and measuring digital marketing campaigns. They work with a variety of marketing channels, including search engine optimization (SEO), social media marketing, email marketing, and paid advertising. This course can help someone in this role because it will teach them the basics of Google AdWords, which is a powerful online advertising platform. By learning how to use AdWords effectively, this course can help someone in this role create more successful digital marketing campaigns and attract more customers for their business.
Advertising Manager
Advertising Managers lead and manage advertising campaigns. They work closely with clients to determine their marketing needs, and then develop and execute advertising plans that will help them achieve their goals. They may also be responsible for negotiating advertising rates and placements. This course can help someone in this role because it will teach them the basics of Google AdWords, which is a powerful online advertising platform. By learning how to use AdWords effectively, this course can help someone in this role create more successful advertising campaigns and attract more customers for their clients.
Marketing Analyst
Marketing Analysts help businesses understand their customers and develop marketing strategies that will reach them effectively. They collect and analyze data to track the performance of marketing campaigns and identify opportunities for improvement. This course can help someone in this role because it will teach them the basics of Google AdWords, which is a powerful online advertising platform. By learning how to use AdWords effectively, this course can help someone in this role track the performance of their marketing campaigns more accurately and identify opportunities to improve their results.
Brand Manager
Brand Managers are responsible for developing and managing a brand's identity. They work with a variety of marketing channels, including search engine optimization (SEO), social media marketing, email marketing, and paid advertising. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to promote brands and attract more customers.
Product Marketing Manager
Product Marketing Managers are responsible for planning, executing, and measuring product marketing campaigns. They work with a variety of marketing channels, including search engine optimization (SEO), social media marketing, email marketing, and paid advertising. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to promote products and services and attract more customers.
Marketing Consultant
Marketing Consultants provide marketing advice and services to businesses. They work with a variety of clients to develop and implement marketing strategies. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to generate leads and attract more customers for their clients.
Content Marketing Manager
Content Marketing Managers are responsible for planning, creating, and distributing content that will attract and engage their target audience. They work with a variety of content formats, such as blog posts, articles, infographics, and videos. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to promote content and attract more readers and viewers.
Email Marketing Manager
Email Marketing Managers are responsible for planning, creating, and sending email marketing campaigns. They work with a variety of email marketing platforms to create and manage email campaigns that will engage their target audience. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to promote email campaigns and attract more subscribers.
Customer Relationship Manager (CRM)
Customer Relationship Managers (CRMs) are responsible for managing relationships with customers. They work with a variety of customer touchpoints, including phone, email, and social media. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to target customers with personalized ads and offers.
Sales Manager
Sales Managers are responsible for leading and managing a sales team. They work with a variety of sales channels, including direct sales, channel sales, and online sales. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to generate leads and attract more customers.
Freelance Marketer
Freelance Marketers provide marketing services on a contract basis. They work with a variety of clients to develop and implement marketing strategies. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to generate leads and attract more customers for their clients.
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. They work with a variety of clients to develop and implement marketing and sales strategies. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to generate leads and attract more customers.
Public relations manager
Public Relations Managers are responsible for managing a company's public image. They work with a variety of media outlets to promote the company and its products or services. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to promote press releases and other public relations materials.
Social Media Manager
Social Media Managers are responsible for planning, executing, and measuring social media campaigns. They work with a variety of social media platforms, such as Facebook, Twitter, and Instagram, to create and manage content that will engage their target audience. This course may be helpful for someone in this role because it will teach them the basics of Google AdWords, which can be used to promote social media content and attract more followers and engagement.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Become a Google AdWords expert.
Comprehensive guide to Google AdWords, covering everything from campaign setup to optimization. It's a great resource for anyone who wants to learn more about AdWords or improve their campaigns.
Focuses on Google AdWords search advertising. It covers how to create and manage search campaigns, as well as how to target your audience. It good resource for those who want to learn more about search advertising.
Focuses on Google AdWords shopping advertising. It covers how to create and manage shopping campaigns, as well as how to target your audience. It good resource for those who want to learn more about shopping advertising.
Focuses on Google AdWords app advertising. It covers how to create and manage app campaigns, as well as how to target your audience. It good resource for those who want to learn more about app advertising.
Is designed for small business owners who want to use Google AdWords to promote their business. It covers topics such as campaign creation, targeting, and optimization. It good resource for those who want to learn more about using AdWords to grow their small business.
Is designed for non-profit organizations who want to use Google AdWords to promote their cause. It covers topics such as campaign creation, targeting, and optimization. It good resource for those who want to learn more about using AdWords to grow their non-profit organization.
Great introduction to Google AdWords, covering the basics of how to create and manage campaigns. It good starting point for those who are new to AdWords.
Beginner-friendly guide to Google AdWords. It's a great resource for anyone who wants to learn the basics of AdWords or create their first campaign.
Beginner's guide to Google AdWords, covering the basics of how to create and manage campaigns. It good starting point for those who are new to AdWords.
Study guide for the Google AdWords Certification Exam. It's a great resource for anyone who wants to prepare for the exam or brush up on their AdWords knowledge.

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