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Freedom Learning Group
By the end of this project, you will be able to create an accurate customer problem statement that diagrams the problem that your brand or product will solve for the customer. The power of creating a customer problem statement is that it becomes business intelligence that can maximize business opportunities by solving user experience problems. It does this by expanding upon the knowledge of the customer’s user experience by empathizing with the customer and the challenges or needs they must meet as a part of their normal life journey.
Read more
By the end of this project, you will be able to create an accurate customer problem statement that diagrams the problem that your brand or product will solve for the customer. The power of creating a customer problem statement is that it becomes business intelligence that can maximize business opportunities by solving user experience problems. It does this by expanding upon the knowledge of the customer’s user experience by empathizing with the customer and the challenges or needs they must meet as a part of their normal life journey.
Read more
By the end of this project, you will be able to create an accurate customer problem statement that diagrams the problem that your brand or product will solve for the customer. The power of creating a customer problem statement is that it becomes business intelligence that can maximize business opportunities by solving user experience problems. It does this by expanding upon the knowledge of the customer’s user experience by empathizing with the customer and the challenges or needs they must meet as a part of their normal life journey.
In your project you will understand the benefits and use cases for customer problem statements while developing your own customer problem statement geared toward solving user experience or UX problems. To do this, you will gain hands-on experience applying design thinking, user experience knowledge, and context from the customer journey to build a visualization of a customer problem statement in the Miro online visual collaboration platform for teamwork.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/ehmf8j/develop
What's inside
Syllabus
Develop a UX Customer Problem Statement in Miro
By the end of this project, you will be able to create an accurate customer problem statement that diagrams the problem that your brand or product will solve for the customer.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops skills in customer problem statement writing, which is a key skill for UX designers and product managers
Applies design thinking and user experience knowledge to real-world problems, enhancing learners' understanding of these concepts
Emphasizes empathy with customers and their needs, fostering a customer-centric mindset among learners
Provides hands-on experience in using Miro, an industry-standard tool for visual collaboration and problem-solving
Led by Freedom Learning Group, a reputable provider of UX and design training
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Reviews summary
Basic intro to customer problems assessment
Learners say this course offers a basic introduction to assessing customer problems in Miro. It is a straightforward course with clear instructions and helpful examples. However, some students wish it went into more depth.
Course provides clear instructions and examples.
"Basic intro to customer problems assestment"
"The course was easy to follow and the examples were helpful."
Course could go into more depth.
"I wish the course went into more depth."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Develop a UX Customer Problem Statement in Miro with these
activities:
Review design thinking
Show steps
Start by recalling the design thinking process. What are its five stages? How are these principles used to solve UX problems?
Browse courses on
Design Thinking
Show steps
-
Review five stages of design thinking
-
Describe an applied example
Miro UX exercises
Show steps
Complete several in-platform exercises to practice using Miro's digital whiteboard tools.
Browse courses on
Miro
Show steps
-
Create a Miro board
-
Use sticky notes, shapes, and lines
-
Collaborate on a board with a partner
UX problem-solving workshop
Show steps
Join a small group of peers to tackle a real-world UX problem. Brainstorm, discuss, and present your solution.
Browse courses on
Problem Solving
Show steps
-
Form a group of 3-5 peers
-
Select a UX problem to solve
-
Brainstorm and discuss solutions
One other activity
Expand to see all activities and additional details
Show all four activities
Develop a customer problem statement
Show steps
Synthesize your research and understanding of UX challenges into a formal customer problem statement. This should diagram the problem your brand/product aims to solve.
Show steps
-
Identify the customer's pain points and challenges
-
State the problem as a concise problem statement
-
Visualize the problem statement in Miro
Review design thinking
Show steps
Start by recalling the design thinking process. What are its five stages? How are these principles used to solve UX problems?
Browse courses on
Design Thinking
Show steps
Show steps
Show steps
- Review five stages of design thinking
- Describe an applied example
Miro UX exercises
Show steps
Complete several in-platform exercises to practice using Miro's digital whiteboard tools.
Browse courses on
Miro
Show steps
Show steps
Show steps
- Create a Miro board
- Use sticky notes, shapes, and lines
- Collaborate on a board with a partner
UX problem-solving workshop
Show steps
Join a small group of peers to tackle a real-world UX problem. Brainstorm, discuss, and present your solution.
Browse courses on
Problem Solving
Show steps
Show steps
Show steps
- Form a group of 3-5 peers
- Select a UX problem to solve
- Brainstorm and discuss solutions
One other activity
Expand to see all activities and additional details
Show all four activities
Develop a customer problem statement
Show steps
Synthesize your research and understanding of UX challenges into a formal customer problem statement. This should diagram the problem your brand/product aims to solve.
Show steps
Show steps
Show steps
- Identify the customer's pain points and challenges
- State the problem as a concise problem statement
- Visualize the problem statement in Miro
Career center
Learners who complete Develop a UX Customer Problem Statement in Miro will develop knowledge and skills
that may be useful to these careers:
UX Designer
UX Designer
UX Designers focus on enhancing the user experience of digital products and services by conducting user research and designing user interfaces. This course can provide a strong foundation for aspiring UX Designers by teaching them how to identify and define user problems, which is essential for creating effective and user-centered designs.
Interaction Designer
Interaction Designer
Interaction Designers focus on designing the interactions between users and digital products and services. This course can provide a strong foundation for aspiring Interaction Designers by teaching them how to identify and define user problems, which is essential for creating user-centered and engaging interactions.
User Researcher
User Researcher
User Researchers conduct user research to inform the design of products and services. This course can provide a solid foundation for aspiring User Researchers by teaching them how to identify and define user problems, which is essential for conducting effective user research.
Design Researcher
Design Researcher
Design Researchers conduct user research to inform the design of products and services. This course can provide a solid foundation for aspiring Design Researchers by teaching them how to identify and define user problems, which is essential for conducting effective user research.
Information Architect
Information Architect
Information Architects design and organize the structure and content of websites and other digital platforms. This course can provide a strong foundation for aspiring Information Architects by teaching them how to identify and define user problems, which is essential for creating user-friendly and navigable information architectures.
User Experience Researcher
User Experience Researcher
User Experience Researchers investigate and analyze user interaction with products and services to improve the overall user experience. Those interested in building their foundation in identifying customer pain points and developing solutions may find this course helpful in their career journey as a User Experience Researcher. It can provide insights into developing effective customer problem statements, a key aspect of user experience research.
Product Owner
Product Owner
Product Owners are responsible for managing the development and evolution of software products. This course can provide a strong foundation for aspiring Product Owners by teaching them how to identify and define user problems, which is essential for prioritizing and managing product development.
Customer Experience Manager
Customer Experience Manager
Customer Experience Managers are responsible for overseeing the customer experience across all touchpoints. This course can be valuable for aspiring Customer Experience Managers as it helps them develop a comprehensive understanding of customer needs and challenges. By learning to create customer problem statements, they can better identify and address customer pain points.
Product Manager
Product Manager
Product Managers are responsible for overseeing the development and launch of new products and services. This course can be beneficial for aspiring Product Managers as it helps build a foundation in understanding customer needs and developing solutions that address those needs. By learning to create accurate customer problem statements, Product Managers can better align product development with customer expectations.
Service Designer
Service Designer
Service Designers design and improve services to enhance the customer experience. This course can be beneficial for aspiring Service Designers as it helps them develop a deep understanding of customer needs and challenges. By learning to create customer problem statements, they can better design services that meet customer expectations.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for building and maintaining relationships with customers, ensuring their satisfaction and success with a company's products or services. This course can be valuable for Customer Success Managers as it helps them develop a deep understanding of customer needs and challenges. By learning to create customer problem statements, they can better tailor their strategies to meet customer expectations.
Business Analyst
Business Analyst
Business Analysts analyze and evaluate business processes to improve efficiency and effectiveness. This course can be beneficial for aspiring Business Analysts as it helps them develop a strong understanding of customer needs and challenges. By learning to create customer problem statements, they can better identify and address business problems that impact customer satisfaction.
Technical Writer
Technical Writer
Technical Writers create and maintain documentation for software and other technical products. This course may be useful for aspiring Technical Writers as it helps them understand how to identify and target customer needs. By learning to create customer problem statements, they can develop more effective documentation that is tailored to customer needs.
Content Strategist
Content Strategist
Content Strategists are responsible for planning, developing, and managing content for various platforms. This course may be useful for aspiring Content Strategists as it helps them understand how to identify and target customer needs. By learning to create customer problem statements, they can develop more effective content strategies that resonate with customers.
Marketing Manager
Marketing Manager
Marketing Managers plan and execute marketing campaigns to promote products and services. This course may be useful for aspiring Marketing Managers as it helps them understand how to identify and target customer needs. By learning to create customer problem statements, they can develop more effective marketing campaigns that resonate with customers.
For more career information including salaries, visit:
OpenCourser.com/course/ehmf8j/develop
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Develop a UX Customer Problem Statement in Miro.
Save
Provides a comprehensive overview of the design thinking process, including the principles, methods, and tools used to solve complex problems. It valuable resource for those new to design thinking or who want to learn more about its application in different industries.
Save
Introduces the Lean UX Canvas, a tool that helps teams to quickly and effectively define and solve user experience problems. It valuable resource for agile teams who want to improve their UX design process.
Save
Provides a framework for developing and executing UX strategies. It covers topics such as user research, competitive analysis, and product roadmapping. It valuable resource for UX professionals who want to gain a deeper understanding of the strategic aspects of UX.
This classic book explores the principles of human-centered design. It provides insights into how people interact with products and environments, and how to design products that are both usable and desirable. It valuable resource for anyone interested in design, whether they are a UX professional or not.
Provides practical advice on how to make websites more usable. It covers topics such as navigation, layout, and content. It valuable resource for anyone who wants to improve the usability of their website.
Explores the power of microinteractions, small design elements that can have a big impact on the user experience. It provides practical advice on how to design and implement microinteractions that are effective and engaging.
Save
Explores the role of emotion in design. It provides insights into how people respond to different design elements and how to design products that are both emotionally appealing and functional.
Explores the challenges that large organizations face when they try to innovate. It provides insights into why disruptive technologies often succeed and how organizations can avoid the innovator's dilemma.
Provides a framework for building successful startups using the lean startup methodology. It covers topics such as customer development, agile development, and pivoting.
Save
Provides practical advice on how to get your startup's first customers. It covers topics such as marketing, sales, and customer development.
Provides insights into the challenges and rewards of building a successful startup. It covers topics such as leadership, culture, and hiring.
Provides a contrarian perspective on entrepreneurship. It challenges the conventional wisdom about startups and provides insights into how to build a successful technology company.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/ehmf8j/develop
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Freedom Learning Group
Language
English
Good to know
Develops skills in customer problem statement writing, which is a key skill for UX designers and product managers
Applies design thinking and user experience knowledge to real-world problems, enhancing learners' understanding of these concepts
Emphasizes empathy with customers and their needs, fostering a customer-centric mindset among learners
Provides hands-on experience in using Miro, an industry-standard tool for visual collaboration and problem-solving
Led by Freedom Learning Group, a reputable provider of UX and design training
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