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Satveer Kaur-Gill, Rebecca Lurie Starr, Wilson Tam, and Foo Yang Yann

Quantitative and Qualitative Research for Beginners is an introductory course for research methodologies used across academic disciplines. The module focuses on principles and techniques that are appropriate to the introductory level. It provides both theoretical and practical information for students and introduces basic principles and techniques for all stages of the research process.

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What's inside

Learning objectives

  • Be able to identify a research problem stated in a study;
  • Be familiar with conducting a literature review for a research study;
  • Know the steps involved in conducting research;
  • Be able to distinguish between the writing structure used for a quantitative study and one used for a qualitative study.
  • After completing this course, students should:
  • Understand general principles of research design;
  • Know why and how research is undertaken;
  • Be able to identify the overall process of designing a research study from its inception to its report;
  • Know the primary characteristics of quantitative research, qualitative research, and mixed methods research;

Syllabus

Week 1: Introduction to research
Course Introduction
Foundations of Knowledge Production
Quantitative vs Qualitative Research
Read more
Mixed Methods
Week 2: Research planning
Conducting a Literature Review
Formulating Qualitative Research Questions
Formulating Quantitative Research Questions
Ethical Considerations
Writing a Literature Review
Week 3: Qualitative research part 1
Sampling Strategies in Qualitative Research
Data Collection in Qualitative Research
Interview and Focus Group
Qualitative Data Analysis Part 1: Preparing the Data for Analysis - Transcription
Qualitative Data Analysis Part 2: Selection of Appropriate Methodology or Method
Qualitative Data Analysis Part 3: Differences between Qualitative Methodologies and Methods
Week 4: Qualitative research part 2
Qualitative Data Analysis Part 4: Grounded Theory
Qualitative Data Analysis Part 5: Thematic Analysis
Week 5: Quantitative research part 1
Carrying out Quantitative Research: Frameworks
Study Design
Sampling Methods
Data Collection in Quantitative Research
Week 6: Quantitative research part 2
Quantitative Data Analysis Part 1: Description of the Sample Dataset
Quantitative Data Analysis Part 2: Descriptive Statistics
Quantitative Data Analysis Part 3: Computing Descriptive Statistics in Google Sheets
Quantitative Data Analysis Part 4: Inferential Statistics 1 - t-Test, ANOVA, Chi-square
Quantitative Data Analysis Part 5: Computing t-test and ANOVA in Google Sheets
Week 7: Quantitative research part 3 and mixed methods
Quantitative Data Analysis Part 6: Inferential Statistics 2 - Correlation and Regression
Quantitative Data Analysis Part 7: Computing Correlation and Regression in Google Sheets
Quantitative Data Analysis Part 8: Advanced Statistical Methods
Carrying out Mixed Methods Research
Week 8: Writing research papers
Writing Quantitative Papers Using Reporting Guidelines
Writing Qualitative Papers Using Reporting Guidelines

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops research design comprehension and competency, a foundational element for research
Taught by recognized instructors Foo Yann Yann, Rebecca Lurie Starr, Satvir Kaur-Gill, and Wilson Tam
Examines research methods and their applications across a wide range of topics
Builds a comprehensive understanding of quantitative and qualitative research approaches
Provides hands-on experience in conducting research studies

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Quantitative and Qualitative Research for Beginners with these activities:
Review basic math skills
Quantitative research studies rely heavily on the analysis of numerical data. Reviewing basic mathematical skills such as percentages, ratios, and basic statistics will improve your ability to make sense of the data and draw meaningful conclusions.
Show steps
  • Review percentages, ratios, and proportions
  • Practice converting between different units of measurement (e.g., miles to kilometers, pounds to kilograms)
  • Review basic statistical concepts (e.g., mean, median, mode)
Explore resources for finding research articles
Literature reviews are a key part of the research process. Familiarizing yourself with resources and techniques for finding relevant research articles will give you a strong foundation for your own research projects.
Show steps
  • Watch a tutorial on using a library database
  • Practice searching for research articles on a specific topic using keywords and Boolean operators
  • Explore different citation management tools and choose one to use
Conduct a mini-literature review
Practice conducting a literature review, focusing on a specific topic.
Browse courses on Literature Review
Show steps
  • Identify a specific research topic.
  • Search for relevant academic databases.
  • Read and summarize relevant articles.
Six other activities
Expand to see all activities and additional details
Show all nine activities
Practice writing research questions
Well-crafted research questions are essential for guiding your research project. Practice writing different types of research questions to improve your ability to identify and articulate your research interests.
Show steps
  • Review different types of research questions (e.g., descriptive, explanatory, evaluative)
  • Practice writing research questions on a variety of topics
  • Get feedback on your research questions from a peer or instructor
Learn about different research designs
Follow tutorials to gain a deeper understanding of different research designs.
Browse courses on Research Designs
Show steps
  • Review course materials on research design.
  • Search for tutorials on specific research designs.
  • Follow the tutorials and complete any exercises or quizzes.
Join a study group to discuss course concepts
Engaging with other students through peer-led study groups can help clarify concepts, identify knowledge gaps, and reinforce learning.
Show steps
  • Find a study group or form one with classmates
  • Meet regularly to discuss course material, ask questions, and work on assignments together
  • Take turns leading the group and facilitating discussions
Design a research proposal
Apply the principles of research design to create a proposal for a research study.
Browse courses on Research Proposal
Show steps
  • Develop a research question and hypothesis.
  • Identify the appropriate research design.
  • Describe the data collection and analysis methods.
  • Discuss the potential limitations and ethical considerations of the study.
Write a research proposal
Writing a research proposal will force you to synthesize your research question, methodology, and expected outcomes. This process will help you solidify your understanding of the research process and prepare you for conducting your own research project.
Show steps
  • Develop a research question and specific aims
  • Review the literature to identify relevant studies and gaps in knowledge
  • Choose an appropriate research design and methodology
  • Write the research proposal and get feedback from a peer or instructor
Participate in a research competition
Participate in a research competition to showcase skills and gain recognition.
Show steps
  • Identify relevant research competitions.
  • Develop a research proposal or project.
  • Submit the proposal or project for review.
  • Present the research at the competition.

Career center

Learners who complete Quantitative and Qualitative Research for Beginners will develop knowledge and skills that may be useful to these careers:
Data Analyst
Data Analysts help companies in making data-driven decisions by analyzing data from multiple sources. They then give recommendations to management based on the results. Building on research skills learned in Quantitative and Qualitative Research for Beginners, graduates of the course can excel as Data Analysts. Research-based recommendations are far more persuasive and can alleviate potential resistance from those not trained in data analysis. A strong grasp of the research process allows Data Analysts to adapt to changing data environments and gain a competitive edge in the modern job market.
Business Analyst
Business Analysts help businesses improve their performance by analyzing their operations and identifying areas for improvement. The knowledge of how to formulate research questions learned in Quantitative and Qualitative Research for Beginners is essential to Business Analysts. They must be able to collect and analyze data to make recommendations that improve operations. The course can provide a solid foundation for a career in Business Analysis.
Survey Researcher
Survey Researchers design and conduct surveys to collect data on public opinion or consumer behavior. The research skills taught in Quantitative and Qualitative Research for Beginners are essential to becoming a Survey Researcher. They must be able to design surveys that collect accurate and reliable data. The course can provide a solid foundation for a career in Survey Research.
Policy Analyst
Policy Analysts research and analyze public policies. They use this information to make recommendations to policymakers. Quantitative and Qualitative Research for Beginners can provide a strong foundation for Policy Analysts. The course introduces learners to the research process and provides them with the skills they need to collect and analyze data. This knowledge can help Policy Analysts to make informed recommendations that improve public policy.
Market Researcher
Market Researchers study market conditions to help businesses understand their customers. They identify trends in human behavior and use this information to predict future trends. Quantitative and Qualitative Research for Beginners lays a foundation for being a Market Researcher. The course provides a solid understanding of research design, data collection, and analysis techniques. It can provide a competitive advantage to those seeking entry-level roles in this field.
Research Associate
Research Associates help researchers conduct research projects. They may collect data, analyze data, or write research reports. The course Quantitative and Qualitative Research for Beginners can provide Research Associates with the skills they need to succeed in their roles. The course covers research design, data collection, and analysis techniques. This knowledge can help Research Associates to contribute to research projects in a meaningful way.
User Experience Researcher
User Experience Researchers study how users interact with products and services. They use this information to improve the user experience. Quantitative and Qualitative Research for Beginners provides a solid foundation for User Experience Researchers. The course covers research methods that can be used to collect data on user behavior. This data can then be used to improve the user experience.
Program Evaluator
Program Evaluators assess the effectiveness of social programs. They use research methods to collect data on program outcomes. This data is then used to improve the program. Quantitative and Qualitative Research for Beginners can provide Program Evaluators with the skills they need to succeed in their roles. The course covers research design, data collection, and analysis techniques. This knowledge can help Program Evaluators to conduct rigorous evaluations that improve social programs.
Statistician
Statisticians collect, analyze, and interpret data. They use this information to make predictions and draw conclusions. The foundation in data analysis learned in Quantitative and Qualitative Research for Beginners can help prepare someone for a career as a Statistician. The course covers research design, data collection, and analysis techniques. This knowledge can help Statisticians to develop and implement statistical models to solve real-world problems.
Data Scientist
Data Scientists use data to solve business problems. They use statistical and machine learning techniques to analyze data and make predictions. Quantitative and Qualitative Research for Beginners can provide Data Scientists with the skills they need to succeed in their roles. The course covers research design, data collection, and analysis techniques. This knowledge can help Data Scientists to develop and implement data-driven solutions to business problems.
Public Health Researcher
Public Health Researchers study the health of populations. They use research methods to collect data on health outcomes and risk factors. Quantitative and Qualitative Research for Beginners may be useful for Public Health Researchers. The course covers research design, data collection, and analysis techniques. This knowledge can help Public Health Researchers to conduct research that improves the health of populations.
Social Worker
Social Workers help people overcome social and economic challenges. They use research methods to assess needs and develop interventions. The research skills learned in Quantitative and Qualitative Research for Beginners may be useful for Social Workers. The course covers research design, data collection, and analysis techniques. This knowledge can help Social Workers to develop and implement effective interventions.
Epidemiologist
Epidemiologists investigate the causes and distribution of diseases. They use research methods to collect data on disease outbreaks and trends. The research skills learned in Quantitative and Qualitative Research for Beginners may be useful for Epidemiologists. The course covers research design, data collection, and analysis techniques. This knowledge can help Epidemiologists to conduct research that improves public health.
Consultant
Consultants provide advice to businesses and organizations on a variety of topics. They use research methods to collect data and develop recommendations. Quantitative and Qualitative Research for Beginners may be useful for Consultants. The course covers research design, data collection, and analysis techniques. This knowledge can help Consultants to develop and implement effective recommendations.
Teacher
Teachers educate students in a variety of subjects. They use research methods to develop lesson plans and assess student learning. The research skills learned in Quantitative and Qualitative Research for Beginners may be useful for Teachers. The course covers research design, data collection, and analysis techniques. This knowledge can help Teachers to develop and implement effective lesson plans.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Quantitative and Qualitative Research for Beginners.
This encyclopedia provides a comprehensive overview of educational research, measurement, and evaluation, including a variety of qualitative and quantitative methods.
This handbook provides a comprehensive overview of qualitative research, covering a wide range of topics from theory to methods.
This handbook comprehensive resource on qualitative research, covering a wide range of topics from theory to methods.
Provides a comprehensive overview of qualitative research, covering a wide range of topics from theory to methods.
Provides a comprehensive guide to the research process, including tips on finding and using sources, writing research papers, and presenting research findings.
Provides a practical guide to conducting qualitative research, including tips on designing studies, collecting data, and analyzing results.
This textbook provides a clear and concise introduction to the basic principles and methods of social research, including both quantitative and qualitative approaches.
Provides a practical guide to conducting qualitative research, including tips on designing studies, collecting data, and analyzing results.
Provides a comprehensive overview of research methods for social work, including both qualitative and quantitative approaches.
Provides a user-friendly introduction to the SAS statistical software package, which is commonly used for data analysis in quantitative research.

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