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Quantitative Research

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May 1, 2024 Updated May 12, 2025 22 minute read

Quantitative research is a systematic investigation of phenomena by gathering quantifiable data and performing statistical, mathematical, or computational techniques. At its core, it's about collecting numerical data to identify patterns, make predictions, test relationships, and generalize results to larger populations. Imagine trying to figure out if a new teaching method improves test scores. Quantitative research would involve giving the new method to one group of students and an old method to another, then comparing their test scores using statistics. This numerical approach allows researchers to make objective conclusions based on the data.

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Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Quantitative Research.
This handbook provides a comprehensive overview of quantitative research methods. It covers a wide range of topics, including research design, data collection, data analysis, and interpretation.
Is designed for students and professionals in business and management. It covers the basics of quantitative research and provides examples of how quantitative research can be used to solve business problems.
Focuses on the practical aspects of quantitative research design. It provides step-by-step instructions on how to design and conduct a quantitative research study.
Provides a comprehensive overview of quantitative research methods for the social sciences. It covers topics such as research design, data collection, data analysis, and interpretation.
Provides a comprehensive overview of research design and quantitative methodology. It covers a wide range of topics, including research ethics, research methods, data collection, data analysis, and interpretation.
Provides a comprehensive overview of quantitative research methods in communication. It covers topics such as research design, data collection, data analysis, and interpretation.
Classic text on quantitative research methods. It provides a clear and concise overview of the principles and methods of quantitative research.
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