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Understanding the Value of Human-Centered Design

Rachel Switzky

Human-centered design is an approach that focuses on human needs, goals, and experiences to frame problems, develop solutions, and coordinate resources. Through a series of videos, activities, and reflection, learners will develop an appreciation for the value and impact of human-centered design as well as begin to understand what investment is required to practice it well. The course prepares learners to collaborate with human-centered design practitioners and deepen their own practice.

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Human-centered design is an approach that focuses on human needs, goals, and experiences to frame problems, develop solutions, and coordinate resources. Through a series of videos, activities, and reflection, learners will develop an appreciation for the value and impact of human-centered design as well as begin to understand what investment is required to practice it well. The course prepares learners to collaborate with human-centered design practitioners and deepen their own practice.

Upon successful completion of the course, you will be able to

- Understand concepts around gathering and synthesizing data about human attitudes, behaviors, and circumstances to match research methods to specific goals and subjects and then synthesize data into actionable frameworks that guide the design process,

- Recognize human-centered issues and value understanding people's experiences,

- Extract insights from diverse data for effective design,

- Communicate ideas clearly to build strong connections and create a well-shaped narrative that integrates human empathy to gain buy-in and cooperation for design solutions,

- Create ecosystem maps that identify key stakeholders and strategies to engage stakeholders effectively by considering their unique perspectives and expertise, ultimately leading to inclusive and coordinated actions for successful design implementation,

- Generate varied ideas, create prototypes, set goals, ask precise questions, and nurture a safe environment for innovative thinking and solution exploration.

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What's inside

Syllabus

Course Introduction and Module 1: How to Navigate Ambiguity
Human-centered design is an approach that focuses on human needs, goals, and experiences to frame problems, develop solutions, and coordinate resources. Through a series of hands-on exercises and group reflection, learners will develop an appreciation for the impact human-centered design can make and begin to understand what investment is required to practice it well. This course is relevant to anyone who works with humans to achieve things for humans, regardless of title or field, and prepares them to collaborate with human-centered design practitioners and deepen their own practice.
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How to Work Strategically
Learners explore how to identify needs by gathering data from people and interpreting that data. After understanding the cost of solving the wrong problem, learners discover what kind of data is valuable to gather and what methods might be best suited for gathering that data. Learners then have a hands-on experience gathering that data themselves. Through the gathered data, learners collaborate regarding needs to be interpreted and methods for doing so. Using one of the methods, learners arrive at a problem statement to address in the next module. Finally, learners use their naïve solution and individual goals to reflect on the value of design thinking and how it might apply to their daily work.
How to Understand Needs
Learners explore opportunities by facilitating generation and iteration of ideas. After learning about the relationship between psychological safety, creativity, and evaluation, they are shown methods for facilitating psychological safety for idea generation and prioritization. Learners then use these methods to generate and prioritize ideas. Learners will consider the undesirable cost of building the wrong solution and how strategic failure can reduce those costs. Learners also explore methods of strategic failure that identify and fill gaps in solutions, then apply those to their prioritized idea to refine it. Finally, learners use their naïve solution and individual goals to reflect on the value of design thinking and how it might apply to their daily work.
How to Explore Possibilities
Learners will understand how make their ideas happen once they have the right one. They reflect on their change in thinking since the beginning of the course and reflect on what was formative in this growth. Learners practice how to identify stakeholders. They also learn why stakeholders are important, and what stakeholders’ concerns might be. After mapping out stakeholders and diving deeper into a specific stakeholder’s perspective, learners analyze the utility of narratives and how to make a powerful narrative by considering human needs and organizational constraints. With that information, learners create and present a narrative aimed at their aforementioned specific stakeholder. Learners are presented with an overview to review ideas and strategies they have explored and experienced in the four modules, and then do a final reflection on how these may be applied to their daily work.
How to Coordinate Action
In this module, learners consider how to analyze and guide the collaborative process to ensure diverse perspectives contribute to achieving a shared goal. Learners practice coordinating action between various stakeholders, who each have unique expertise and viewpoints.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores human-centered design across diverse data for effective design
Taught by instructors with expertise in the field of human-centered design
Provides methods for effective data gathering and synthesis
Develops skills in stakeholder engagement and idea generation
Features multi-modal learning materials, including videos, activities, and discussions
Suitable for learners from various backgrounds and disciplines

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Career center

Learners who complete Understanding the Value of Human-Centered Design will develop knowledge and skills that may be useful to these careers:
UX Designer
A UX Designer designs and improves the user experience of digital products, from websites to software to mobile apps. Human-centered design is fundamental to UX Design. This course helps UX designers develop an appreciation for the value and impact of human-centered design.
Product Manager
A Product Manager manages all aspects of a product, from ideation to launch to maintenance. Human-centered design is essential for Product Managers who need to understand the needs of their users and create products that meet those needs. This course helps Product Managers develop the skills and knowledge needed to practice human-centered design.
Design Researcher
A Design Researcher conducts research to understand the needs of users and inform the design of products and services. Human-centered design is the foundation of Design Research. This course helps Design Researchers develop the skills and knowledge needed to conduct human-centered research.
User Experience Researcher
A User Experience Researcher conducts research to understand the user experience of products and services. Human-centered design is essential for User Experience Researchers who need to understand the needs of their users and create products that meet those needs. This course helps User Experience Researchers develop the skills and knowledge needed to practice human-centered design.
Human Factors Engineer
A Human Factors Engineer designs and evaluates products and systems to ensure that they are safe, efficient, and effective for human users. Human-centered design is fundamental to Human Factors Engineering. This course helps Human Factors Engineers develop the skills and knowledge needed to practice human-centered design.
Service Designer
A Service Designer designs and improves the experience of services, from healthcare to education to retail. Human-centered design is essential for Service Designers who need to understand the needs of their users and create services that meet those needs. This course helps Service Designers develop the skills and knowledge needed to practice human-centered design.
Interaction Designer
An Interaction Designer designs the way that users interact with products and services. Human-centered design is fundamental to Interaction Design. This course helps Interaction Designers develop the skills and knowledge needed to practice human-centered design.
Information Architect
An Information Architect organizes and structures information to make it easy for users to find and understand. Human-centered design is essential for Information Architects who need to understand the needs of their users and create information architectures that meet those needs. This course helps Information Architects develop the skills and knowledge needed to practice human-centered design.
User Researcher
A User Researcher conducts research to understand the needs of users and inform the design of products and services. Human-centered design is essential for User Researchers who need to understand the needs of their users and create products that meet those needs. This course helps User Researchers develop the skills and knowledge needed to practice human-centered design.
Ethnographer
An Ethnographer studies the behavior and culture of people in order to understand their needs and motivations. Human-centered design is essential for Ethnographers who need to understand the needs of their users and create products that meet those needs. This course helps Ethnographers develop the skills and knowledge needed to practice human-centered design.
Customer Experience Manager
A Customer Experience Manager manages the customer experience across all touchpoints, from marketing to sales to support. Human-centered design is essential for Customer Experience Managers who need to understand the needs of their customers and create experiences that meet those needs. This course helps Customer Experience Managers develop the skills and knowledge needed to practice human-centered design.
Business Analyst
A Business Analyst analyzes business needs and develops solutions to improve business processes. Human-centered design is essential for Business Analysts who need to understand the needs of their users and create solutions that meet those needs. This course helps Business Analysts develop the skills and knowledge needed to practice human-centered design.
Project Manager
A Project Manager plans, executes, and closes projects. Human-centered design is essential for Project Managers who need to understand the needs of their stakeholders and create projects that meet those needs. This course helps Project Managers develop the skills and knowledge needed to practice human-centered design.
Marketing Manager
A Marketing Manager develops and executes marketing campaigns to promote products and services. Human-centered design is essential for Marketing Managers who need to understand the needs of their customers and create marketing campaigns that appeal to them. This course helps Marketing Managers develop the skills and knowledge needed to practice human-centered design.
Consultant
A Consultant provides advice and expertise to clients on a wide range of topics. Human-centered design is essential for Consultants who need to understand the needs of their clients and create solutions that meet those needs. This course helps Consultants develop the skills and knowledge needed to practice human-centered design.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Understanding the Value of Human-Centered Design.
The Design of Everyday Things book about designing products that are easy to use. It is written by Don Norman and was first published in 1988.
Explores the intersection of psychology, design, and technology to introduce an empirical framework for creating products that appeal to our emotions.
The Innovator's Dilemma book about the challenges that large companies face when they try to innovate. It is written by Clayton M. Christensen and was first published in 1997.
Value Proposition Design book about how to create value propositions that are both customer-centric and profitable. It is written by Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, and Alan Smith. The book was first published in 2014.
The Lean Startup book about how to build a successful startup using the lean methodology. It is written by Eric Ries and was first published in 2011.
Sprint book about how to use the sprint method to solve big problems and test new ideas in just five days. It is written by Jake Knapp, John Zeratsky, and Braden Kowitz. The book was first published in 2016.
Design Thinking for Innovation provides step-by-step instructions on how to apply design thinking to real-world innovation challenges.
Creative Confidence argues that creativity is not a gift that only a few people have, but a skill that anyone can learn.
Human Centered Design Toolkit provides a practical guide to human-centered design methods and tools.

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