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UX Content Strategy

This course teaches you how to define the UX content strategy for your organization with proven methods and techniques, giving you confidence to take over day-to-day activities of a UX content strategist.

Do you struggle in reaching out to your target customers? In this course, UX Content Strategy, you’ll learn to create a UX content strategy for your organization. First, you’ll explore the content strategy blueprint. Next, you’ll discover how to conduct quantitative and qualitative market research. Then, you'll see how to create personas, score your stakeholders, and develop effective workflows and guides. Finally, you’ll learn how to evaluate the process. When you’re finished with this course, you’ll have the skills and knowledge of UX content strategy needed to define the UX content strategy for your organization.

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What's inside

Syllabus

Course Overview

Building Your Content Strategy Blueprint

Applying Research Methods into Your Content Strategy

Creating Your Empowered Persona

Scoring Your Stakeholders

Developing Your UX Guides

Evaluating the Result for a Greater Success

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches how to define a UX content strategy for an organization to increase customer reach

Covers proven methods and techniques for creating effective UX content strategies

Provides knowledge and skills for taking over day-to-day activities of a UX content strategist

Applies market research and persona creation to UX content strategy development

Involves evaluation and refinement of UX content strategies for greater results

Builds a strong foundation for beginners in UX content strategy

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in UX Content Strategy with these activities:

Join a UX content strategy study group

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Engage in discussions, share knowledge, and learn from others in a collaborative environment, deepening your understanding of UX content strategy.

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Find or create a UX content strategy study group
Participate in regular group meetings or online discussions
Contribute to the group's knowledge sharing
Seek feedback on your work from peers

Conduct user interviews and usability testing

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Gain practical experience in gathering user insights and evaluating user experience, solidifying your understanding of UX content strategy principles.

Browse courses on User Interviews

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Develop interview questions and testing scenarios
Recruit participants
Conduct user interviews and usability tests
Analyze data and identify areas for improvement

Write a case study on a UX content strategy implementation

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Create a case study to solidify your understanding of UX content strategy and its implementation while building your content writing skills.

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Identify a UX content strategy implementation project
Research and gather data on the project
Analyze the data and identify key insights
Develop a case study outline
Write the case study

Two other activities

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Develop a UX content strategy plan for a hypothetical product

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Apply your knowledge of UX content strategy by creating a comprehensive plan for a hypothetical product, enhancing your strategic thinking and planning abilities.

Browse courses on Product Development

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Define the project scope and objectives
Conduct user research and gather data
Develop a content strategy
Create a content calendar
Develop a content style guide

Develop a UX content strategy for a personal project or portfolio

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Apply your knowledge and skills to a real-world project, showcasing your abilities and building a strong portfolio.

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Define the project scope and objectives
Conduct user research and gather data
Develop a content strategy
Create and publish UX content
Evaluate the results and make improvements

Career center

Learners who complete UX Content Strategy will develop knowledge and skills that may be useful to these careers:

User Experience Content Strategist

UX Content Strategists lead a team in developing and executing a UX content strategy to improve the user experience and increase conversion rates. By taking this course, you will learn how to define a UX content strategy, conduct market research, create personas and stakeholder profiles, and develop and evaluate UX content. This hands-on knowledge will help you become an effective UX Content Strategist.

See salaries and explore the career path for User Experience Content Strategist

UX Writer

UX Writers create and edit content for user interfaces, such as websites, apps, and software. This course will teach you how to conduct user research, write clear and concise content, and collaborate with UX designers to create a seamless user experience. With these skills, you will be well-prepared for a successful career as a UX Writer.

See salaries and explore the career path for UX Writer

Content Strategist

Content Strategists develop and execute content strategies to achieve business goals. As a student of this course, you will gain the skills and knowledge to define a content strategy, conduct market research, create personas and stakeholder profiles, and measure the effectiveness of your content. This well-rounded education will give you a competitive edge in your pursuit of a Content Strategist position.

See salaries and explore the career path for Content Strategist

Information Architect

Information Architects design and organize websites and intranets to make them easy to find and use. This course will teach you how to apply research methods and techniques to create a user-centered information architecture. By taking this course, you will be one step closer to launching your career as an Information Architect.

See salaries and explore the career path for Information Architect

UX Designer

UX Designers research, design, and test user interfaces to create products that are both useful and enjoyable to use. This course will provide you with a foundation in UX research methods, design principles, and prototyping techniques. You will also learn how to create user personas, conduct user testing, and evaluate UX designs. This knowledge will help you stand out in your pursuit of roles as a UX Designer.

See salaries and explore the career path for UX Designer

Interaction Designer

Interaction Designers create and evaluate the interactions between users and products or services. This course will teach you how to apply research methods to understand user needs, design interactive prototypes, and evaluate user experiences. By completing this course, you will gain the skills and knowledge to be successful in your career as an Interaction Designer.

See salaries and explore the career path for Interaction Designer

Product Manager

Product Managers are responsible for the development and launch of new products. This course will teach you how to define a product vision, conduct market research, create a product roadmap, and manage a product team. With this knowledge, you will gain the skills needed for a successful career as a Product Manager.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers develop and execute marketing strategies to reach target audiences and achieve business goals. This course will teach you how to conduct market research, create marketing campaigns, and measure the effectiveness of marketing activities. By completing this course, you will be well-prepared for a successful career as a Marketing Manager.

See salaries and explore the career path for Marketing Manager

Technical Writer

Technical Writers create and edit technical documentation, such as user manuals, white papers, and training materials. This course will teach you how to write clear and concise technical documentation, collaborate with subject matter experts, and use technical writing tools. This practical knowledge will help you become a successful Technical Writer.

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Business Analyst

Business Analysts analyze business needs and develop solutions to improve efficiency and productivity. By completing this course, you will gain the skills and knowledge to define business requirements, conduct feasibility studies, and create business process models. This education will help you succeed in the role of Business Analyst.

See salaries and explore the career path for Business Analyst

Systems Analyst

Systems Analysts design, implement, and maintain information systems. This course will teach you how to gather and analyze user requirements, design system architectures, and develop and test software applications. With this knowledge, you will be prepared for a successful career as a Systems Analyst.

See salaries and explore the career path for Systems Analyst

Information Technology (IT) Consultant

IT Consultants help businesses improve their use of technology. This course will provide you with a foundation in IT consulting, including business analysis, project management, and technology implementation. By taking this course, you will gain the skills and knowledge needed to succeed as an IT Consultant.

See salaries and explore the career path for Information Technology (IT) Consultant

Market Researcher

Market Researchers conduct research to understand consumer behavior and trends. As a student of this course, you will learn how to design and conduct market research studies, analyze data, and present findings. This hands-on knowledge will help you be successful in a career as a Market Researcher.

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Copywriter

Copywriters create and edit written content for marketing and advertising campaigns. This course will teach you how to write clear and persuasive copy, conduct market research, and collaborate with creative teams. With this knowledge, you will be well-prepared for a successful career as a Copywriter.

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Public Relations Specialist

Public Relations Specialists manage the public image of organizations and individuals. This course will teach you how to develop and execute PR campaigns, write press releases, and manage media relations. By taking this course, you will gain the skills and knowledge to be successful in a career as a Public Relations Specialist.

See salaries and explore the career path for Public Relations Specialist

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in UX Content Strategy .

Content Strategy for the Web

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Provides a comprehensive overview of content strategy, with a focus on the web. It covers topics such as content planning, creation, management, and measurement. It would be a valuable resource for anyone looking to learn more about UX content strategy.

UX Content Strategy

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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