Strategic Communication for Sustainability Leaders from edX

Effective science communicators are in short supply during a time of unprecedented environmental challenges. As policy-makers, businesses, and communities seek solutions, the need for science communication skills will only grow. In this course, you will not only learn how to identify the tools of science communication, but will be able critique, refine, and develop them.

Any leader understands that data is the underpinning of competent decision-making. Complex systems require that data be presented in a clear and accessible format. You will learn to construct easy-to-interpret data visualizations that will enable you to build consensus and facilitate decisions across a broad spectrum of stakeholders.

Data tells us a story. Articulating and messaging this data-driven narrative to communicate the latest research is a key skill for any manager. You will learn to use proven techniques to develop such narratives so that you can effectively communicate complex data-sets to any audience.

Cogent science communication requires the effective integration of a captivating and accessible narrative with appealing multimedia data visualizations. These two new skills are the foundation for telling a larger story. Compelling “stories” are a proven approach to explain complex problems, involve the target audience, and motivate diverse stakeholders to work toward change.

What's inside

Learning objectives

How to identify and critique features of science communication products that utilize effective visualization and narrative techniques.
How to produce appealing data visualization that avoid ‘chart junk’ or ‘map clutter’.

How to articulate a succinct, captivating narrative using the ‘and, but, therefore’ template.
How to develop a compelling science communication product that integrates best-practice visualizations and concise narrative.

How to identify and critique features of science communication products that utilize effective visualization and narrative techniques.
How to produce appealing data visualization that avoid ‘chart junk’ or ‘map clutter’.
How to articulate a succinct, captivating narrative using the ‘and, but, therefore’ template.
How to develop a compelling science communication product that integrates best-practice visualizations and concise narrative.

Syllabus

Module 1:

Why is science communication important?

Iconic science communicators

The science behind science communication

What makes a good story?

Who are you talking to?

Narrative structure

Module 2:

Data Visualization Part 1

Data Visualization Part 2

10 Classic Conceptual Diagrams

10 IAN Conceptual Diagrams

10 Classic maps

Module 3:

Storyboarding

Active titles

Storyboarding Process

Project Management

Seven Elements of Layout and Design

Layout and Design Examples

Critique and Review

Module 4:

Color Theory

Color Theory Basics

Color in Science Communication

Symbols and Diagrams

Symbols

Conceptual Diagram Creation

Conceptual Diagram Examples

Module 5:

Science Writing vs. Science Communication

Science Communication Products

Photos in Science Communication

Videos in Science Communication

Assembling a Scientific Presentation

Presentation Preparation

Delivering a Presentation

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Thought leadership from esteemed instructors in the field of science communication

Develops proficiency in essential skills for effective science communication, including data visualization and narrative techniques

Provides a practical foundation for communicating complex scientific concepts to broad audiences

Enhances the learner's ability to craft compelling science communication products that engage and inform

Reviews summary

Strategic science communication

Learners say this self-paced science communication course offered by EdX and led by Dr. Bill Dennison is largely positive, with many five-star reviews. It is seen as easy to follow, informative, and practical. Learners praise the videos, activities, and discussions, as well as the variety of resources and examples provided. The course is seen as effective in helping learners improve their science communication skills. Some learners suggest that the course could be improved by providing opportunities for more personal feedback and assessment guidance.

Well-structured, easy-to-follow course materials.

"The course was easy to follow and well balanced"

"The content and the sessions where up to the mark."

"The course is well balanced, contains listening, reading and activities such as discussions with other peers and students."

Activities help apply concepts.

"The activities, the discussions, and the knowledge checks especially."

"The course is well-balanced, easy to follow, and user-friendly."

Emphasizes visual tools and storytelling.

"Learned a lot about what science communication is, and some best practices for it."

"The emphasis on using images, graphics, and creating charts really helped prove why these are the most effective ways to share science information."

"I have been in informal science communication for about 20 years and am always looking for resources to enhance my skills."

Provides numerous resources and examples.

"Contains a lot of examples of science communication products, helping the course taker engage with the lessons."

"The fact that I had access to the Additional Resources, was indeed a source of valuable experience, the theory, and its application, learning and discovering, and exploring today’s sustainability projects and their solutions worldwide."

Insufficient personal feedback.

"Some sections I think could've been shorter"

"I also found out through EdX that the assessments are not reviewed by the course team - considering that we do our own self-assessment against a rubric, and that this course is part of a Professional Certificate, I wonder what kind of "professional certification" this is!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Strategic Communication for Sustainability Leaders with these activities:

Review the basics of data visualization principles before starting the course.

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Ensure a strong foundation in data visualization by reviewing its principles before embarking on this course.

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Read articles or books on data visualization principles.
Complete online tutorials or exercises on data visualization tools.

Attend a workshop on data visualization techniques for science communication.

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Gain practical skills in using effective data visualization techniques to enhance the impact of your science communication.

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Research and identify relevant data visualization workshops.
Register and attend the workshop.
Actively participate in the workshop exercises and discussions.

Follow online tutorials on color theory and its application in science communication.

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Expand your understanding of how color can enhance the impact of your science communication by exploring online tutorials on color theory.

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Search for reputable online tutorials on color theory.
Follow the tutorials, taking notes on key concepts and techniques.
Apply what you've learned to your own science communication materials.

Four other activities

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Solve 10 practice problems on identifying and critiquing science communication techniques.

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Strengthen your analytical skills by practicing identifying and evaluating various science communication techniques.

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Review the different science communication techniques covered in the course.
Find online practice problems or create your own.
Solve the practice problems, identifying and explaining the strengths and weaknesses of each technique.

Develop a 10-slide science presentation that incorporates both data visualization and storytelling techniques.

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Integrate the skills you've learned by creating a comprehensive science presentation that combines engaging data visualizations with a compelling narrative.

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Choose a scientific topic and gather the necessary data.
Design and create visually appealing data visualizations using appropriate tools.
Develop a clear and concise narrative that effectively communicates the findings.
Practice and deliver your presentation, incorporating storytelling techniques to engage your audience.

Participate in a peer review session to critique each other's science communication portfolios.

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Enhance your critical thinking and communication skills by providing and receiving feedback on your science communication work.

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Develop and organize your science communication portfolio.
Find a peer review partner or group.
Provide constructive criticism and feedback on your partner's portfolio.
Incorporate feedback into your own portfolio.

Create a 5-minute demo video using PowerPoint or Keynote to explain the key concepts of science communication.

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Develop your skills in visual communication and data visualization by creating a concise and engaging video that explains the principles of effective science communication.

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Research and gather data on the key concepts of science communication.
Write a script for your video, ensuring it is clear, concise, and engaging.
Design and create visually appealing slides using PowerPoint or Keynote.
Record a voiceover or use screen recording software to narrate your slides.
Review and edit your video to ensure it is polished and error-free.

Career center

Learners who complete Strategic Communication for Sustainability Leaders will develop knowledge and skills that may be useful to these careers:

Science Communicator

Science Communicators play a crucial role in bridging the gap between scientific research and the public. This course can help you develop the skills needed to effectively communicate complex scientific concepts to diverse audiences, enabling you to excel in this role. Through hands-on exercises, you'll learn to create compelling data visualizations and craft captivating narratives that engage and inform your audience, making you a highly sought-after Science Communicator.

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Sustainability Consultant

Sustainability Consultants provide guidance to organizations on how to operate in an environmentally responsible manner. This course can enhance your ability to analyze and interpret data, develop effective communication strategies, and create compelling narratives that persuade stakeholders to adopt sustainable practices. By building a strong foundation in science communication, you can become a trusted advisor and help organizations navigate the challenges of sustainability.

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Science Writer

Science Writers translate complex scientific information into clear and engaging content for various audiences. This course can equip you with the skills to craft compelling narratives, effectively visualize data, and communicate scientific concepts in a manner that captivates readers. By mastering these techniques, you can establish yourself as a successful Science Writer, informing and educating the public about the latest scientific advancements.

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Environmental Policy Analyst

Environmental Policy Analysts develop and evaluate policies aimed at protecting the environment. This course can strengthen your ability to analyze scientific data, communicate complex environmental issues to policymakers, and craft effective policy recommendations. By understanding the principles of science communication, you can influence policy decisions and contribute to shaping a more sustainable future.

See salaries and explore the career path for Environmental Policy Analyst

Science Educator

Science Educators play a vital role in fostering scientific literacy and inspiring future generations of scientists. This course can help you develop the skills to effectively communicate scientific concepts to students, create engaging lesson plans, and use data visualization to make learning accessible and enjoyable. By becoming a proficient Science Educator, you can ignite a passion for science in young minds and prepare them for success in STEM fields.

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Data Analyst

Data Analysts collect, analyze, and interpret data to uncover trends, patterns, and insights. This course can enhance your ability to visualize data effectively, communicate your findings clearly, and make data-driven recommendations. By developing these skills, you can become a valuable asset to organizations seeking to make informed decisions based on data.

See salaries and explore the career path for Data Analyst

Science Journalist

Science Journalists report on scientific advancements and their implications for society. This course can provide you with the tools to translate complex scientific concepts into compelling stories, conduct effective interviews, and write engaging articles. By mastering science communication, you can become a trusted source of information for the public and contribute to a better understanding of science's role in our lives.

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Public Relations Specialist

Public Relations Specialists manage the public image of organizations and communicate with the media. This course can equip you with the skills to develop effective communication strategies, craft persuasive messages, and manage media relations. By understanding the principles of science communication, you can effectively convey scientific information to the public and build positive relationships with stakeholders.

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Technical Writer

Technical Writers create instruction manuals, technical reports, and other documents that explain complex technical information. This course can help you develop the ability to organize and present technical information clearly, use effective visuals, and write in a style that is accessible to your audience. By becoming a skilled Technical Writer, you can ensure that technical information is effectively communicated and understood.

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Graphic designer

Graphic Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can provide you with a foundation in data visualization and storytelling, enabling you to create visually appealing and informative graphics. By understanding the principles of science communication, you can become a more effective Graphic Designer, creating designs that resonate with your audience.

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Web Developer

Web Developers design and develop websites, ensuring they are functional and user-friendly. This course can enhance your ability to create visually appealing and accessible websites that effectively communicate scientific information. By understanding the principles of science communication, you can become a more effective Web Developer, creating websites that engage and inform your audience.

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User Experience Designer

User Experience Designers (UX Designers) design and evaluate user interfaces and experiences to ensure they are user-friendly, accessible, and enjoyable. This course can provide you with a foundation in storytelling and data visualization, enabling you to create user interfaces that are both intuitive and informative. By understanding the principles of science communication, you can become a more effective UX Designer, creating user experiences that captivate your audience.

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Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products or services. This course can enhance your ability to craft compelling marketing messages, use data visualization to support your campaigns, and effectively communicate with your target audience. By understanding the principles of science communication, you can become a more effective Marketing Manager, creating marketing campaigns that resonate with your audience and drive results.

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Social Media Manager

Social Media Managers create and manage social media content to engage with customers and build brand awareness. This course can provide you with a foundation in storytelling and data visualization, enabling you to create social media content that is both engaging and informative. By understanding the principles of science communication, you can become a more effective Social Media Manager, creating social media campaigns that captivate your audience and build a strong online presence for your organization.

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Content Creator

Content Creators develop and produce content for a variety of platforms, including websites, social media, and video. This course can help you develop the skills to create compelling written, visual, and multimedia content that effectively communicates scientific information. By understanding the principles of science communication, you can become a more effective Content Creator, creating content that resonates with your audience and achieves your desired outcomes.

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