Stakeholder Outreach: Effective Communication of Complex Environmental Threats from edX

In this course you’ll learn how to improve your project management communication in your work environment and motivate and engage communities with clear communication to address complex environmental problems. As an environmental advocate or project manager, your active listening skills and effective communication skills are paramount to in person team members, remote teams, general employee engagement, and even more so for achieving success. The first step in solving complex societal and environmental problems is to rally support around the idea that there is a problem worth solving and that can be solved. This is achieved with good communication, teamwork, and clarifying data visualization.

This course will begin with storytelling as an effective communication skill providing powerful frameworks for establishing meaning and understanding about complex topics. However, better communication is not always verbal. A picture is worth 1,000 words (or more), and so the course continues with data visualization to help succinctly present meaningful data and engage stakeholders with powerful information. Additional communication strategies covered are the importance of presence, being confident and engaging as well as establishing trust and credibility. By improving poor communication skills and converting them into effective workplace communication across various communication channels on your project team with both verbal and non-verbal communication styles improves your environmental project management. The benefits of effective communication on workflow, teamwork, employee engagement, team collaboration, overall well-being of the project are seen in real-time as you improve your team communication. And finally, the course establishes the fundamentals of good presentations for project management, when presenting for stakeholders and project team members in-person onsite in your work environment, utilizing communication tools like zoom, or face-to-face giving a public presentation. We provide the effective communication techniques; using proven designs and techniques and the art of data and clear communication to increase engagement on your environmental projects. Whether it’s internal communication or customer outreach, the best communication process starts with a story.

Together, storytelling, data visualization, and presence can help to motivate stakeholders and give convincing clarifying presentations when managing large-scale complex environmental projects.

What's inside

Learning objectives

Identify and critique features of environmental management communication products that utilize effective visualization and narrative techniques
Produce appealing data and technical visualizations that avoid ‘chart junk’ or ‘map clutter’
Articulate succinct, captivating narratives for different audiences

Develop a compelling environmental management communication product that integrates best-practice visualizations and concise narrative
Develop communication strategies that drive stakeholders to action on important environmental issues

Identify and critique features of environmental management communication products that utilize effective visualization and narrative techniques
Produce appealing data and technical visualizations that avoid ‘chart junk’ or ‘map clutter’
Articulate succinct, captivating narratives for different audiences
Develop a compelling environmental management communication product that integrates best-practice visualizations and concise narrative
Develop communication strategies that drive stakeholders to action on important environmental issues

Syllabus

Module 1. Storytelling

Intro

Lesson 1. What is a story?

Lesson 2. How do stories work?

Lesson 3. Structuring your stories.

Lesson 4. What makes a good story?

Lesson 5. Who are you talking to?

Lesson 6. Narrative structure.

Summary

Module 2. Visualizations

Lesson 1. Data visualization Part 1

Lesson 2. Data visualization Part 2

Lesson 3. Conceptual diagram creation

Lesson 4. Photos in science communication

Lesson 5. Videos in science communication

Lesson 6. Storyboarding

Module 3. Managing stakeholders with stories

Intro

Lesson 1. Analyzing your stakeholders

Lesson 2. Finding stories that resonate

Lesson 3. The different types of stories for projects and programs

Lesson 4. Using stories to capture lessons learned for programs

Lesson 5.

Module 4. Persuasion and presence for environmental program and project managers

Lesson 1. Establishing trust through words

Lesson 2. How emotions work in communicating

Lesson 3. Crafting an emotionally compelling message

Lesson 4. Communicating bad news

Lesson 5. Identifying values and threats

Module 5. Presentations

Lesson 1. What is understanding – Know what

Lesson 2. What is understanding – Know how

Lesson 3. What is understanding – Know why

Lesson 4. Assembling a technical presentation

Lesson 5. Presentation preparation

Lesson 6. Delivering a presentation

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops environmental management communication products that are impactful and backed by data

Explores data visualization as a tool for stakeholder engagement

Teaches frameworks for establishing meaning and understanding about complex topics

Focuses on environmental project management

Led by instructors with extensive knowledge and experience in environmental management communication

Provides techniques for crafting compelling presentations

Reviews summary

Stakeholder outreach simplified

Learners say this course offers valuable strategies for communicating science in various industries. Students largely agree that the course materials are straightforward and easy to understand. Many also mention the modules as a helpful resource for additional learning. Students also enjoyed watching a TedX video included in the course that provides creative ideas for communicating science. However, some mention that there were course errors, such as typos and incorrect module questions.

Included TED talk offers innovative ideas for science communication.

"I felt like the structure of the course was conducive to successful uptake of the information and felt like a well-rounded way to teach about what's important in stakeholder communication."

"My favorite part of the course, overall, was watching the TED talk."

"The idea of using dance to replace PowerPoint presentations, among other purposes, as a means to convey complex scientific topics, is simply wonderful!"

Course provides useful tips for conveying scientific information.

"Really thorough course that brings new and exciting ideas about how to communicate science in the business world and all kinds of people."

Errors in course materials, such as typos and module question mismatches.

"There were, however, typos throughout the course and several instances of non-graded module questions referencing material or diagrams not presented in the slides (e.g. RAM chart reference in Module 1, but not displayed until Module 5)."

"Additionally, the Module 5.3 "Know-Why" non-graded questions were missing and replaced with the previously used Module 5.2 "Know-How" non-graded questions."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Stakeholder Outreach: Effective Communication of Complex Environmental Threats with these activities:

Read "Made to Stick" by Chip and Dan Heath

Show steps

Gain insights into the art of creating memorable and impactful messages.

View Making Numbers Count: The Art and Science of... on Amazon

Show steps

Read the book and take notes on key concepts.
Apply the principles of the book to your environmental communication efforts.

Conduct Active Listening Exercises

Show steps

Sharpen active listening skills through targeted exercises.

Browse courses on Communication

Show steps

Find a partner for the exercise.
Take turns speaking for a few minutes while the other person actively listens.
Provide feedback to each other on listening skills.

Organize a Peer Collaboration Session

Show steps

Foster collaboration and enhance communication skills by organizing a peer session.

Show steps

Reach out to peers and schedule a time to meet.
Identify a topic related to environmental management communication to discuss.
Prepare talking points or questions to guide the discussion.
During the session, actively participate in the discussion.
Reflect on the session and identify areas for improvement in communication.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Follow Data Visualization Tutorials

Show steps

Improve skills in visualizing data more effectively by following tutorials specifically on this skill.

Browse courses on Data Visualization

Show steps

Identify recommended tutorials on data visualization.
Set aside time each week to work through a tutorial.
Practice the techniques learned in the tutorials on your own projects.

Design Data Visualization for Environmental Project

Show steps

Develop practical skills in designing visualizations for environmental projects.

Browse courses on Data Visualization

Show steps

Identify a specific environmental project to focus on.
Gather data relevant to the project.
Choose appropriate data visualization techniques to represent the data.
Create a visual representation of the data.
Evaluate the effectiveness of the visualization and make improvements as needed.

Build a Storyboard for an Environmental Presentation

Show steps

Enhance storytelling abilities by creating a storyboard for an environmental presentation.

Browse courses on Storytelling

Show steps

Identify the key message and narrative of the presentation.
Brainstorm visuals and graphics that capture the essence of the message.
Create a sequence of slides that tell a cohesive story.
Add transitions and animations to enhance the visual impact.
Practice delivering the presentation using the storyboard as a guide.

Develop a Communication Plan for an Environmental Project

Show steps

Gain hands-on experience in developing a comprehensive communication plan for environmental projects.

Browse courses on Environmental management

Show steps

Identify the target audience for the communication plan.
Define the key messages that need to be communicated.
Develop a strategy for delivering the messages through various channels.
Create a timeline for implementing the communication plan.
Evaluate the effectiveness of the communication plan and make adjustments as needed.

Lead an Environmental Communication Campaign

Show steps

Develop leadership skills and gain practical experience in managing environmental communication campaigns.

Browse courses on Environmental management

Show steps

Identify a specific environmental issue to focus on.
Develop a clear communication strategy.
Engage stakeholders and build partnerships.
Implement the communication campaign.
Evaluate the effectiveness of the campaign and make adjustments as needed.

Career center

Learners who complete Stakeholder Outreach: Effective Communication of Complex Environmental Threats will develop knowledge and skills that may be useful to these careers:

Environmental Advocate

An environmental advocate's work centers around protecting resources, promoting sustainability, and creating a positive impact on the world. Either as part of a non-profit organization or in a public policy role, environmental advocates produce various forms of stakeholder communications. The storytelling, data visualization, and communication strategies covered in this course will directly translate to a role like this, ensuring your ability to effectively convey messages about complex environmental issues.

See salaries and explore the career path for Environmental Advocate

Environmental Manager

An environmental manager plays a pivotal role in developing, implementing, and managing environmental programs and initiatives to ensure compliance with environmental regulations. Beyond technical expertise, they play an important role communicating with outside stakeholders. This course will help build a foundation in strategic communication with clear storytelling, visually appealing data presentation, persuasive communication, and effective presentation delivery.

See salaries and explore the career path for Environmental Manager

Environmental Scientist

Many Environmental Scientists go on to careers as research scientists, where they are responsible for collecting and analyzing data, conducting studies, and writing reports. The types of communication skills taught in this course are vital to helping Environmental Scientists effectively present their findings to a wide range of audiences.

See salaries and explore the career path for Environmental Scientist

Sustainability Consultant

A role like sustainability consultant requires the ability to translate technical information into accessible language, data visualization, and compelling narratives. This course will help equip you with the knowledge and skills to communicate complex environmental challenges to various stakeholders.

See salaries and explore the career path for Sustainability Consultant

Environmental Planner

Environmental Planners work with local governments to develop comprehensive plans that guide the future development and use of land. The communication skills taught in this course will be key to effectively collaborating with stakeholders and engaging the community in the planning process.

See salaries and explore the career path for Environmental Planner

Environmental Communications Specialist

An environmental communications specialist is responsible for developing and executing strategic communications plans, developing content, and managing media relations. This course will provide you with a solid foundation in effective communication, storytelling, and data visualization, which are crucial for success in this role.

See salaries and explore the career path for Environmental Communications Specialist

Science Writer

Science writers translate complex scientific information into clear, engaging, and accessible content. The storytelling and data visualization techniques taught in this course will be invaluable as you craft narratives about scientific discoveries and environmental issues.

See salaries and explore the career path for Science Writer

Policy Analyst

Policy analysts conduct research, analyze data, and make recommendations on public policies. The communication skills taught in this course will be essential for effectively conveying your findings to policymakers and the public.

See salaries and explore the career path for Policy Analyst

Nonprofit Program Manager

Nonprofit program managers oversee the implementation of programs that address social and environmental issues. The communication skills taught in this course will be crucial for effectively managing stakeholders, communicating with donors, and promoting the organization's mission.

See salaries and explore the career path for Nonprofit Program Manager

Public relations manager

Public relations managers develop and execute public relations campaigns to manage the reputation of organizations. The communication skills and strategies taught in this course will be invaluable in building and maintaining positive relationships with stakeholders.

See salaries and explore the career path for Public relations manager

Marketing Manager

Marketing managers develop and execute marketing campaigns to promote products or services. The communication skills and data visualization techniques taught in this course will be essential for effectively reaching target audiences and achieving marketing goals.

See salaries and explore the career path for Marketing Manager

Technical Writer

Technical writers create user manuals, technical documentation, and other materials that explain complex technical information. The storytelling and data visualization techniques taught in this course will be helpful for presenting technical information in a clear and engaging way.

See salaries and explore the career path for Technical Writer

Project Manager

Project managers plan, execute, and close projects. The communication skills taught in this course will be essential for effectively managing stakeholders, communicating project updates, and ensuring project success.

See salaries and explore the career path for Project Manager

Sales Manager

Sales managers lead and motivate sales teams to achieve sales goals. The communication skills taught in this course will be helpful for effectively motivating and persuading customers.

See salaries and explore the career path for Sales Manager

Business Analyst

Business analysts analyze business processes and identify opportunities for improvement. The communication skills taught in this course may be helpful for effectively presenting findings and recommendations to stakeholders.

See salaries and explore the career path for Business Analyst