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邱泽奇 （Qiu Zeqi）
and
王卫红（Wang Weihong）
本课程是北京大学开设的一门在线跨学科选修课程，主要面向信息技术、社会学和经济学等专业的本科生。课程内容涉及用计算思维的方法讨论社会学和经济学的一些经典问题。学习运用计算思维分析社会学、经济学问题的方法，加深对某些生活现象的理解，体会计算与社会科学的互动。
Learn to analyze and reason about problems in social sciences with computational thinking, appreciate interactions between computing and social sciences, as well as gain deeper understanding of some common phenomena in life and society
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What's inside
Syllabus
网络与图论
图论是研究网络结构的基础。本章首先介绍图论的一些基本概念，包括节点、边、路径、连通性、聚集系数等。进而运用这些图结构的若干基本概念探讨社会网络的一些典型结构，以及影响网络中边的形成的一些基本过程。网络的结构性因素，如关系的强弱，边的嵌入性，节点的属性，网络中的结构洞等等，在信息传播过程中都发挥着独特的作用，影响着社交网络本身的演化。
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Syllabus
网络与图论
图论是研究网络结构的基础。本章首先介绍图论的一些基本概念，包括节点、边、路径、连通性、聚集系数等。进而运用这些图结构的若干基本概念探讨社会网络的一些典型结构，以及影响网络中边的形成的一些基本过程。网络的结构性因素，如关系的强弱，边的嵌入性，节点的属性，网络中的结构洞等等，在信息传播过程中都发挥着独特的作用，影响着社交网络本身的演化。
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适合对社会科学计算思维感兴趣的本科生，尤其信息技术、社会学和经济学专业的本科生。
课程内容涵盖网络与图论，社会选择与社会影响，小世界现象，万维网结构、链接分析与网络搜索，博弈，网络流量博弈，拍卖、匹配市场，搜索引擎广告位的定价，关系的平衡，网络中的级联行为，从众行为和事物的流行性，信息不对称对市场的影响，表决等，内容丰富。
授课教师邱泽奇和王卫红具有北京大学背景，具有较好的学术声誉。
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Reviews summary
计算思维分析人群与网络
根据学员的说法，这门课程在跨学科领域（计算思维应用于社会和经济问题）提供了独特的视角和扎实的理论基础。很多学生认为课程内容丰富，尤其是图论、博弈论和网络结构分析等章节。讲师的讲解清晰且富有启发性，能够将复杂的概念讲得生动易懂。期末考试设计合理，能有效检验学习成果。然而，也有部分学员提到课程的实践环节较少，希望增加更多编程或数据分析的练习。课程难度适中，对有一定数学或计算机基础的学员更友好，但对文科背景的学员可能需要额外努力。总体而言，这是一门高质量的学术课程，适合对跨领域研究感兴趣的学生。
有数理基础学习更顺畅。
"作为文科生，学到博弈论和图论的时候有点吃力，需要补一些数学知识。"
"感觉课程默认学员有一定的数学或计算机基础，对于零基础的同学可能挑战比较大。"
"如果之前接触过离散数学或者概率论，学习这门课会轻松很多。"
考试能检验对理论的掌握。
"期末考试不是死记硬背，而是考察对概念的理解和运用，设计得不错。"
"考试题目能覆盖课程的核心内容，复习起来很有方向性。"
"感觉通过准备期末考试，把整个课程的知识又串了一遍，很有帮助。"
讲师讲解清晰，有深度。
"老师讲课深入浅出，能把很难的数学和理论概念讲得非常明白。"
"讲师的态度很认真，对知识的理解非常深刻，听课是一种享受。"
"老师能够引导我们思考问题，不仅仅是传授知识，这点很棒。"
覆盖图论、博弈论等多个核心理论。
"课程的理论框架非常扎实，讲清楚了网络、博弈论等多个重要概念。"
"内容涵盖广泛，从图论基础到复杂的市场机制，每一章都有干货。"
"通过这门课，我对网络结构、博弈论等概念有了更深入的理解，知识体系更完善了。"
课程融合计算、社会、经济学。
"这门课提供了一个非常有价值的跨学科视角，用计算方法分析社会经济问题，很有启发性。"
"很少有课程能像这样把计算机和社会学、经济学结合得这么好，概念新颖。"
"原本以为计算社会学很难懂，但这门课让我看到了不同学科碰撞的火花，非常有意思！"
缺少动手实践和编程练习。
"课程理论性很强，如果能增加一些编程实现或者数据分析的实际操作会更好。"
"希望课程能多一些课后作业是关于用代码解决实际网络问题的。"
"学完理论，感觉不知道怎么应用，如果有一些小的实践项目就好了。"
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in 人群与网络 with these
activities:
学习在线课程《计算思维导论》
Show steps
这门在线课程可以帮助你掌握计算思维的基本概念和方法，为学习本课程奠定基础。
Show steps
-
注册并登录在线学习平台。
-
观看课程视频并完成练习题。
-
参加课程讨论区。
解决计算思维中的典型问题
Show steps
通过解决计算思维中的典型问题，你可以提高解决问题的能力，并加深对计算思维的理解。
Show steps
-
学习基本的数据结构和算法。
-
从简单的例题开始练习。
-
逐步解决更复杂的问题。
-
参加编程竞赛或在线练习平台。
Show all two activities
学习在线课程《计算思维导论》
Show steps
这门在线课程可以帮助你掌握计算思维的基本概念和方法，为学习本课程奠定基础。
Show steps
Show steps
Show steps
- 注册并登录在线学习平台。
- 观看课程视频并完成练习题。
- 参加课程讨论区。
解决计算思维中的典型问题
Show steps
通过解决计算思维中的典型问题，你可以提高解决问题的能力，并加深对计算思维的理解。
Show steps
Show steps
Show steps
- 学习基本的数据结构和算法。
- 从简单的例题开始练习。
- 逐步解决更复杂的问题。
- 参加编程竞赛或在线练习平台。
Show all two activities
Career center
Learners who complete 人群与网络 will develop knowledge and skills
that may be useful to these careers:
Search Engine Optimization Specialist
Search Engine Optimization Specialist
Search engine optimization specialists use their knowledge of search algorithms and network analysis to improve the visibility and ranking of websites in search engine results pages. This course's analysis of web structures and link analysis can help optimization specialists understand how search engines work and how to optimize websites to rank higher in search results.
Social Media Manager
Social Media Manager
Social media managers use their knowledge of social networks to drive brand awareness, engagement, and sales. This course in networks and the Internet can help managers understand audiences, measure campaign effectiveness, and optimize their social media presence.
Web Analyst
Web Analyst
Web analysts track and analyze website data to understand user behavior and improve the user experience. This course in networks and the Internet can help web analysts understand the structure of the web and how users navigate and interact with websites.
User Experience Researcher
User Experience Researcher
User experience researchers study how users interact with products and services. They apply their knowledge of human behavior and social networks to facilitate the development of user-friendly and effective products.
Digital Marketing Specialist
Digital Marketing Specialist
Digital marketing specialists plan and execute marketing campaigns across digital channels to reach target audiences and achieve business objectives. This course's analysis of social networks and network structures can help marketing specialists understand audience behavior, optimize campaigns, and measure their effectiveness.
Market Research Analyst
Market Research Analyst
Market research analysts help organizations understand customer demands. They use data to analyze marketing campaigns and interpret consumer trends. This course's emphasis on social networks and network analysis can help analysts understand how consumer behavior and trends spread through networks, and can help build a foundation towards comprehending the effects of these trends and behaviors.
Data Scientist
Data Scientist
Data scientists use their skills in mathematics, statistics, and programming to translate raw data into actionable insights. This course in networks and the Internet can help data scientists build a foundation in concepts such as network analysis and social network theory, which can provide context to complex data sets.
Community Manager
Community Manager
Community managers build and manage online communities around brands, products, and services. This course in networks and the Internet can help community managers understand how to engage users, create a sense of belonging, and connect with target audiences.
IT Manager
IT Manager
IT managers oversee the planning, implementation, and management of information technology systems. This course in networks and the Internet can help IT managers understand the structure of networks and the Internet, and how to manage IT systems effectively.
Computer Systems Analyst
Computer Systems Analyst
Computer systems analysts design, develop, and implement computer systems. This course in networks and the Internet can help systems analysts understand the structure and function of networks, and how to design and implement effective computer systems.
Network Engineer
Network Engineer
Network engineers design, build, and maintain computer networks. This course in networks and the Internet can help network engineers understand the structure and function of networks, and how to optimize network performance and security.
Data Architect
Data Architect
Data architects design and build data management systems. This course in networks and the Internet can help data architects understand the structure and function of networks, and how to design and build effective data management systems.
Quantitative Analyst
Quantitative Analyst
Quantitative analysts use mathematics, statistics, and programming to analyze data and make predictions. This course in networks and the Internet may be useful for quantitative analysts who need to understand how networks and social networks can influence data and predictions.
Software Architect
Software Architect
Software architects design and build software systems. This course in networks and the Internet can help software architects understand the structure and function of networks, and how to design and build effective software systems.
Systems Engineer
Systems Engineer
Systems engineers design and build complex systems. This course in networks and the Internet can help systems engineers understand the structure and function of networks, and how to design and build effective complex systems.
For more career information including salaries, visit:
OpenCourser.com/course/f9p5up/Ren
Reading list
We've selected two books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
人群与网络 .
Save
本书通过大量实例深入浅出地介绍了社会网络分析的理论、方法和应用，对于理解本课程中涉及的社会网络结构、信息传播、群体行为等相关概念非常有帮助。
Save
这本书提供了经济学的基本原理，这有助于理解课程中有关经济学的部分。它可以帮助学生理解经济学中的基本概念和分析方法。
For more information about how these books relate to this course, visit:
OpenCourser.com/course/f9p5up/Ren
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