Mener une recherche UX et tester les premiers concepts from Coursera

Mener une recherche UX et tester les premiers concepts est le quatrième cours de cette formation certifiante qui vous dotera des compétences dont vous avez besoin pour travailler en tant que Concepteur UX débutant. Pendant ce cours, vous apprendrez à planifier et à mener une étude sur la facilité d’utilisation, qui vous permettra d’obtenir des commentaires sur vos conceptions. Ensuite, vous modifierez vos conceptions basse fidélité en fonction des idées issues de votre recherche.

Des concepteurs et chercheurs UX de Google vous serviront d’instructeurs. Vous réaliserez des travaux pratiques simulant des scénarios de conception UX. Les apprenants qui termineront les sept cours de ce programme de formation seront aptes à postuler aux emplois de concepteurs UX débutants.

À la fin de ce cours, vous serez capables de :

- Planifier une étude de recherche UX, qui comprend le contexte du projet, les objectifs de la recherche, les questions de recherche, les indicateurs clés de performance, la méthodologie, les participants et le script.

- Expliquer l’importance du respect de la vie privée et des données des utilisateurs.

- Mener des études modérées et non modérées sur la facilité d’utilisation.

- Prendre des notes lors des études sur la facilité d’utilisation.

- Élaborer des diagrammes d’affinité afin de regrouper et d’analyser les données.

- Synthétiser les observations de la recherche et trouver des idées.

- Développer des compétences de présentation persuasives afin de partager les idées issues de la recherche.

- Modifier les conceptions basse-fidélité en fonction des idées issues de la recherche.

- Continuer à concevoir une application mobile à inclure dans votre portfolio professionnel.

Pour réussir ce cours, vous devez suivre les trois cours précédents du programme de certification. Ou vous devez avoir la capacité de mener des recherches sur les utilisateurs afin d’éclairer la création de cartes d’empathie, de personnages, d’histoires d’utilisateurs, de cartes de parcours utilisateur, d’énoncés de problèmes et de propositions de valeur, ainsi que la capacité de créer des armatures et des prototypes basse fidélité sur papier et dans Figma.

What's inside

Syllabus

Planification d’études de recherche UX

Apprenez à planifier une étude de recherche UX ! Votre plan doit comprendre sept éléments : le contexte du projet, les objectifs de la recherche, les questions de recherche, les indicateurs clés de performance, la méthodologie, les participants et le script ou les questions que vous poserez aux participants. Vous examinerez chacun de ces éléments en détail et vous créez votre propre plan de recherche afin de tester les designs que vous avez développées dans le cours précédent du programme de certificat. Vous apprendrez également à respecter la vie privée et les données des utilisateurs lors de la recherche UX.

Mener des recherches avec des études d’utilisabilité

Mener des recherches avec des participants afin d’obtenir des retours sur vos designs. Dans cette partie du cours, vous effectuerez une étude d’utilisabilité qui est une méthode de recherche qui évalue dans quelle mesure il est facile pour les participants d’accomplir des tâches de base dans un design. Vous examinerez également comment réduire les préjugés et être inclusif lors de la réalisation d’études d’utilisabilité. Et vous prendrez des notes tout en observant les participants à une étude d’utilisabilité.

Analyser et synthétiser les résultats de la recherche

Après avoir mené une étude d'utilisabilité, vous recevrez de nombreux commentaires de la part des participants. Dans cette partie du cours, vous analyserez et synthétiserez tous les commentaires de votre recherche. Vous rassemblerez des données et des observations en un seul endroit, vous organiserez les données à l’aide d’un diagramme d’affinité, vous trouverez des thèmes et des idées exploitables.

Partager les insights de la recherche pour de meilleures designs

Il est temps de faire briller votre travail sous les projecteurs ! Vous êtes prêt(e) à partager et à promouvoir les insights issus de votre recherche. Dans cette partie du cours, vous apprendrez des techniques pour présenter des insights à différents publics, et vous améliorerez vos compétences en matière de présentation afin d’attirer l’attention de votre public. Par ailleurs, vous itérerez vos designs, ce qui signifie que vous apporterez des révisions afin de créer des designs nouveaux et améliorés, en fonction des insights issues de votre recherche.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Ce cours est une bonne option pour les personnes souhaitant travailler en tant que concepteur UX débutant

Ce cours peut également bénéficier aux personnes souhaitant améliorer leurs compétences en matière de recherche UX et de tests utilisateur

Le cours est dispensé par des concepteurs et des chercheurs UX de Google, ce qui garantit un enseignement de qualité

Le cours comprend des travaux pratiques qui simulent des scénarios de conception UX, ce qui permet aux apprenants de mettre en pratique leurs connaissances

Career center

Learners who complete Mener une recherche UX et tester les premiers concepts will develop knowledge and skills that may be useful to these careers:

User Experience Researcher

A UX Researcher is responsible for planning and conducting user research studies to gather data on how users interact with a product or service. This course would help you develop the skills needed to plan and conduct UX research studies, including how to design research questions, recruit participants, and analyze data. The course also covers how to present research findings to stakeholders. Completing this course can help prepare you for a role as a UX Researcher, especially if you are interested in working in the technology industry.

See salaries and explore the career path for User Experience Researcher

User Experience Designer

A UX Designer is responsible for designing and developing user interfaces for products or services. This course would help you develop the skills needed to design and develop user interfaces, including how to create prototypes, conduct user testing, and iterate on designs. The course also covers how to work with engineers to implement designs. Completing this course can help prepare you for a role as a UX Designer, especially if you are interested in working in the technology industry.

See salaries and explore the career path for User Experience Designer

Project Manager

A Project Manager is responsible for planning and executing projects. This course would help you develop the skills needed to plan and execute projects, including how to define project scope, develop project plans, and manage project teams. The course also covers how to communicate with stakeholders and manage risk. Completing this course can help prepare you for a role as a Project Manager, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Project Manager

Business Analyst

A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course would help you develop the skills needed to analyze business processes and identify opportunities for improvement, including how to gather data, conduct interviews, and develop recommendations. The course also covers how to communicate findings to stakeholders. Completing this course can help prepare you for a role as a Business Analyst, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Business Analyst

Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns. This course would help you develop the skills needed to plan and execute marketing campaigns, including how to conduct market research, develop marketing strategies, and manage marketing budgets. The course also covers how to measure the effectiveness of marketing campaigns. Completing this course can help prepare you for a role as a Marketing Manager, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Marketing Manager

Product Manager

A Product Manager is responsible for planning and developing products. This course would help you develop the skills needed to plan and develop products, including how to conduct market research, define product requirements, and manage product development. The course also covers how to launch and market products. Completing this course can help prepare you for a role as a Product Manager, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Product Manager

Interaction Designer

An Interaction Designer is responsible for designing the way users interact with products or services. This course would help you develop the skills needed to design the way users interact with products or services, including how to create prototypes, conduct user testing, and iterate on designs. The course also covers how to work with UX designers and developers to implement designs. Completing this course can help prepare you for a role as an Interaction Designer, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Interaction Designer

Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data to identify trends and patterns. This course would help you develop the skills needed to collect, analyze, and interpret data to identify trends and patterns, including how to use statistical software, create data visualizations, and communicate findings to stakeholders. The course also covers how to work with data engineers and scientists to manage data projects. Completing this course can help prepare you for a role as a Data Analyst, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Data Analyst

Technical Writer

A Technical Writer is responsible for creating documentation for technical products or services. This course would help you develop the skills needed to create documentation for technical products or services, including how to write clear and concise instructions, organize information effectively, and use appropriate visuals. The course also covers how to work with subject matter experts and manage documentation projects. Completing this course can help prepare you for a role as a Technical Writer, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Technical Writer

Information Architect

An Information Architect is responsible for designing and organizing the structure of websites and other digital products. This course would help you develop the skills needed to design and organize the structure of websites and other digital products, including how to conduct user research, develop sitemaps, and create wireframes. The course also covers how to work with UX designers and developers to implement designs. Completing this course can help prepare you for a role as an Information Architect, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Information Architect

Visual Designer

A Visual Designer is responsible for creating the visual appearance of products or services. This course would help you develop the skills needed to create the visual appearance of products or services, including how to use design software, create prototypes, and conduct user testing. The course also covers how to work with UX designers and developers to implement designs. Completing this course can help prepare you for a role as a Visual Designer, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Visual Designer

Software Engineer

A Software Engineer is responsible for designing, developing, and maintaining software applications. This course would help you build a foundation in software engineering, including how to write code, design algorithms, and test software. The course also covers how to work with teams to develop software products. Completing this course can help prepare you for a role as a Software Engineer, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Software Engineer

IT Support Specialist

An IT Support Specialist is responsible for providing technical support to users. This course would help you develop the skills needed to provide technical support to users, including how to troubleshoot hardware and software problems, install software, and train users on new technologies. The course also covers how to work with end users to resolve technical issues. Completing this course can help prepare you for a role as an IT Support Specialist, especially if you are interested in working in the technology industry.

See salaries and explore the career path for IT Support Specialist

Quality Assurance Analyst

A Quality Assurance Analyst is responsible for testing software products to identify and fix defects. This course would help you develop the skills needed to test software products to identify and fix defects, including how to write test cases, execute tests, and report bugs. The course also covers how to work with developers to fix bugs and improve software quality. Completing this course can help prepare you for a role as a Quality Assurance Analyst, especially if you are interested in working in the technology industry.

See salaries and explore the career path for Quality Assurance Analyst

UX Writer

A UX Writer is responsible for writing clear and concise copy for user interfaces. This course would help you develop the skills needed to write clear and concise copy for user interfaces, including how to write for different audiences, use appropriate tone and style, and follow best practices for UX writing. The course also covers how to work with UX designers and developers to implement copy. Completing this course can help prepare you for a role as a UX Writer, especially if you are interested in working in the technology industry.

See salaries and explore the career path for UX Writer