Bases de la conception Expérience Utilisateur (UX) from Coursera

Le cours Bases de la conception Expérience Utilisateur (UX) est le premier d’une série de sept cours qui vous permettront d’acquérir les compétences nécessaires pour travailler en tant que UX Designer / Concepteur UX débutant. Les concepteurs UX se spécialisent dans les interactions entre les utilisateurs et des produits tels que les sites Internet, les applications mobiles et les objets. Les concepteurs UX rendent ces interactions quotidiennes accessibles, agréables et conviviales. Les fonctions d’un concepteur UX Débutant pourront inclure de s’identifier aux utilisateurs, définir les difficultés, rechercher des solutions conceptuelles, créer des maquettes fonctionnelles, des prototypes, tester des solutions jusqu’à l’analyse des commentaires.

Des concepteurs et chercheurs UX de Google vous serviront d’instructeurs. Vous réaliserez des travaux pratiques simulant des scénarios de conception UX.

Les élèves qui termineront les sept cours de ce programme de formation seront aptes à postuler aux emplois de concepteurs UX débutants. Aucune expérience préalable n’est nécessaire.

À la fin de ce cours vous serez capables :

- de définir le domaine UX et d’expliquer son importance pour les consommateurs et les entreprises.

- de comprendre les fondamentaux de la conception UX tels que la conception centrée sur l’utilisateur, le processus de conception, l’accessibilité et la conception axée sur l’équité.

- d’identifier les facteurs qui contribuent à une excellente conception d’expérience utilisateur.

- de citer les responsabilités professionnelles standard des concepteurs débutants et des équipes UX avec lesquelles ils travaillent.

- de rechercher les opportunités d’emploi et les parcours professionnels dans le domaine de l’expérience utilisateur.

- d’expliquer pourquoi les « design sprints » sont une partie importante et utile du travail d’un concepteur UX.

- de commencer à créer un portfolio en ligne où vous pourrez présenter vos futurs travaux.

- de rejoindre et participer en ligne à des communautés UX.

What's inside

Syllabus

Introduction à l'UX Design

Les designers de l’expérience utilisateur (UX) se concentrent sur l’expérience des utilisateurs lorsqu’ils utilisent des produits tels que des sites internet, des applications et des objets physiques. Les designers UX rendent ces interactions quotidiennes utiles, agréables et accessibles. Dans la première partie de ce cours, le monde de l’UX vous sera présenté, ainsi que tous les facteurs qui contribuent à un excellent design d'expérience utilisateur. Vous comprendrez le rôle d’un designer UX et des équipes avec lesquelles les designers UX travaillent souvent. Vous en apprendrez également davantage sur les attentes du Google UX Design Certificate.

Apprendre à connaître les termes, outils et cadres courants dans le design UX

Pour les designers UX, l’utilisateur est toujours la priorité. Dans cette partie du cours, vous serez initié au user-centered design et à d'autres structures que les designers UX utilisent en pratiques. Vous apprendrez également l’importance de l’équité et de l’accessibilité dans le design. En outre, vous apprendrez comment réfléchir sur plusieurs plateformes pour concevoir des expériences utilisateurs transparentes.

Participer aux design sprints

Les designers UX participent souvent à des design sprints pour définir la direction d'un produit. Dans cette partie du cours, vous explorerez le monde des design sprints, y compris les phases d'un design sprint et comment planifier et participer à un sprint. Vous découvrirez également les rétrospectives, qui sont un moyen de réfléchir de manière constructive à un design sprint et d'identifier les domaines d'amélioration à mettre en œuvre la prochaine fois.

Développer une présence professionnelle

Alors que le monde digital ne cesse de se développer, les entreprises reconnaissent que le design d’une expérience utilisateur de qualité est une nécessité. C’est pourquoi le design UX est aujourd’hui un domaine d’activité à forte croissance et à forte demande d’emploi. La clé pour décrocher un emploi dans le design UX réside dans un portfolio solide et une forte présence en ligne. Dans cette partie du cours, vous commencerez à créer un portfolio pour présenter votre futur travail. Vous découvrirez également l'importance d'avoir une marque personnelle et de développer votre présence en ligne.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Il forme également aux fondamentaux de la conception centrée sur l'utilisateur, à la recherche, aux prototypes et aux tests d'utilisabilité

Ce cours est dispensé par des concepteurs et des chercheurs UX de Google, ce qui garantit la qualité et la pertinence du contenu

Il donne un aperçu complet du domaine de la conception UX, de la définition de l'expérience utilisateur à l'identification des facteurs qui contribuent à une excellente conception

Il offre une introduction idéale à la conception UX pour les débutants, sans nécessiter d'expérience préalable

Il permet de développer un portfolio en ligne pour présenter les travaux futurs, ce qui est essentiel pour les concepteurs UX débutants

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Bases de la conception Expérience Utilisateur (UX) with these activities:

Review UX design principles

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Reviewing UX design principles will give you a strong foundation for the course and help you better understand the concepts discussed.

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Read articles and blog posts about UX design principles.
Watch videos about UX design principles.
Take an online course or workshop on UX design principles.

Create a user persona

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Creating a user persona will help you understand the needs and goals of your users, which is essential for designing effective UX.

Browse courses on User Persona

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Identify the target audience for your product or service.
Conduct interviews or surveys to gather data about your target audience.
Create a user persona based on the data you collected.

Practice wireframing

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Practicing wireframing will help you develop the skills necessary to create visual representations of your UX designs.

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Use a wireframing tool to create wireframes for different types of products or services.
Get feedback on your wireframes from other UX designers.
Revise your wireframes based on the feedback you receive.

Three other activities

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Design a website or app

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Designing a website or app will allow you to apply the UX design principles you've learned in the course to a real-world project.

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Choose a problem that you want to solve with your website or app.
Define the target audience for your website or app.
Create a user persona based on your target audience.
Design the user interface for your website or app.
Develop a prototype of your website or app.
Test your prototype with users.
Revise your design based on the feedback you receive.

Participate in a UX design critique

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Participating in a UX design critique will allow you to get feedback on your work from other UX designers and improve your skills.

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Find a UX design community or forum.
Post your work for critique.
Provide feedback on the work of other UX designers.

Write a blog post or article about UX design

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Writing a blog post or article about UX design will help you solidify your understanding of the concepts you've learned and share your knowledge with others.

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Choose a topic that you're interested in writing about.
Research your topic.
Write your blog post or article.
Edit and proofread your work.
Publish your blog post or article.

Career center

Learners who complete Bases de la conception Expérience Utilisateur (UX) will develop knowledge and skills that may be useful to these careers:

UI Designer

As a UI Designer, you'll focus on the visual design of digital products, ensuring that they are both user-friendly and visually appealing. This course will introduce you to the principles of UI design, including typography, color theory, and layout. You'll also learn how to use design tools to create prototypes and mockups of your designs.

See salaries and explore the career path for UI Designer

Product Designer

As a Product Designer, you'll be responsible for designing and developing digital products that meet the needs of users. This course will provide you with a strong foundation in UX design principles and methodologies, which are essential for success in this role. You'll learn how to conduct user research, create wireframes and prototypes, and collaborate with engineers to bring your designs to life.

See salaries and explore the career path for Product Designer

UX Designer

As a UX Designer, your role is to ensure that users have a positive experience when interacting with digital products. This course provides a comprehensive introduction to UX design, covering the fundamentals, best practices, and tools you need to succeed in this field. You'll learn how to identify user needs, design user-centered interfaces, and evaluate the effectiveness of your designs.

See salaries and explore the career path for UX Designer

User Researcher

As a User Researcher, you'll be responsible for conducting research to understand the needs and behaviors of users. This course will introduce you to the principles of user research, including qualitative and quantitative methods. You'll also learn how to analyze and interpret research data to inform the design of digital products.

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Front-End Developer

As a Front-end Developer, you'll be responsible for turning designs into functional websites and applications. This course will provide you with a foundation in HTML, CSS, and JavaScript, the essential technologies for front-end development. You'll also learn how to implement UX design principles in your code to ensure that your applications are user-friendly and accessible.

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Interaction Designer

As an Interaction Designer, you'll focus on designing the interactions between users and digital products. This course will introduce you to the principles of interaction design, including user flows, navigation, and feedback. You'll also learn how to use prototyping tools to create interactive prototypes of your designs.

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Content Strategist

As a Content Strategist, you'll be responsible for planning and managing the content of digital products. This course will provide you with a foundation in content strategy principles and practices. You'll learn how to conduct content audits, create content calendars, and measure the effectiveness of your content.

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UX Writer

As a UX Writer, you'll be responsible for writing clear and concise content for digital products. This course will introduce you to the principles of UX writing, including tone, voice, and style. You'll also learn how to write for different types of digital content, such as websites, applications, and social media.

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Design Manager

As a Design Manager, you'll be responsible for leading and managing design teams. This course will provide you with a foundation in design management principles and practices. You'll learn how to set design strategy, create design processes, and motivate and mentor your team.

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Information Architect

As an Information Architect, you'll be responsible for organizing and structuring the content of digital products. This course will introduce you to the principles of information architecture, including navigation, search, and metadata. You'll also learn how to use information architecture tools to create sitemaps and wireframes.

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Digital Marketer

As a Digital Marketer, you'll be responsible for promoting and marketing digital products. This course will provide you with a foundation in digital marketing principles and practices. You'll learn how to create and execute digital marketing campaigns, track and measure results, and optimize your campaigns for success.

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Business Analyst

As a Business Analyst, you'll be responsible for analyzing and understanding the business needs of organizations. This course will provide you with a foundation in business analysis principles and practices. You'll learn how to gather and analyze data, develop business requirements, and create business process models.

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Project Manager

As a Project Manager, you'll be responsible for planning, executing, and closing projects. This course will provide you with a foundation in project management principles and practices. You'll learn how to create project plans, manage budgets, and track progress. This course also covers agile project management methods such as Scrum and Kanban.

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Data Analyst

As a Data Analyst, you'll be responsible for collecting, analyzing, and interpreting data. This course will provide you with a foundation in data analysis principles and practices. You'll learn how to use statistical methods and data visualization tools to analyze data and extract insights.

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Software Engineer

As a Software Engineer, you'll be responsible for designing, coding, and testing software systems. This course may be useful for you if you want to learn about the technical skills and practices used in software development. The course will introduce you to programming concepts, software design principles, and testing methodologies.

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