Introduction to Connected Strategy
In this course, you’ll learn how technology has enabled firms to fundamentally change how they connectwith their customers. Professors Christian Terwiesch and Nicolaj Siggelkow of the Wharton School havedesigned this course to help you explore the impact of connected strategies and business opportunitiesassociated with those strategies. Through study and analysis of both the innovation framework andvalue proposition, you’ll learn how Connected Customer Experience and the Connected Delivery Modelscan be utilized in a myriad of industry and business models. You’ll also explore different types ofconnected customers/producers and examples of connected strategy and evaluate existing technologiesthat can inform the design of connected relationships. By the end of this course, you’ll be able toidentify different types of connected strategies and opportunities in a variety of business models so youcan employ best practices and achieve success within your organization.
What you'll learn
- Identify and define connected strategies, their potential and value proposition
- Analyze customer experiences to understand the customer journey
- Leverage positive feedback loops with customers to create effective customization strategies
- Identify connected relationships in your firm to improve your connected strategy
- Create connection architecture and implement connected customer relationship strategies
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Length | 6 weeks |
Effort | 6 weeks, 2–4 hours per week |
Starts | On Demand (Start anytime) |
Cost | $199 |
From | Wharton, The Wharton School of the University of Pennsylvania via edX |
Instructors | Nicolaj Siggelkow, Christian Terwiesch |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business & Management |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Head of Metadata Strategies $50k
Retired Connected Customer Specialist $53k
Connected Customer Specialist Lead $55k
Senior Clinical Strategies Writer $76k
Research Analyst- Hedged Strategies $78k
Connected Sales - International Consultant $80k
Program Manager (Intelligence Strategies) $81k
Analyst, Research and Strategies $83k
Senior Connected Customer Specialist $84k
Supply Chain Strategies Analyst 2 $86k
Project Manager, Digital Strategies $115k
Analyst - Valuation and Risk Strategies $133k
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Rating | Not enough ratings |
---|---|
Length | 6 weeks |
Effort | 6 weeks, 2–4 hours per week |
Starts | On Demand (Start anytime) |
Cost | $199 |
From | Wharton, The Wharton School of the University of Pennsylvania via edX |
Instructors | Nicolaj Siggelkow, Christian Terwiesch |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business & Management |
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