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Monica I. Heredia Rodriguez

In this project you will learn how to design stories for Facebook and Instagram using the Canvas platform. Canvas is a great option for those looking for a user-friendly and easy-to-use platform to create attractive designs for their own business or social media content. Canva has many elements that are free and it gives you a lot of freedom when designing. In addition to this, Canva has paid content that offers another endless number of elements and possibilities for the design but they are not mandatory or totally necessary, so the user has the freedom to choose how much content or elements they want to have at their disposal. Canva is an extremely useful tool for those who are just starting out and even becomes a very good tool for those who have spent years designing in more advanced programs. It is a fast option that does not need to be installed on your computer and as long as you have an Internet connection, it will be an accessible tool.

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What's inside

Syllabus

Project Overview
In this project you will learn how to design stories for Facebook and Instagram using the Canvas platform. Canvas is a great option for those looking for a user-friendly and easy-to-use platform to create attractive designs for their own business or social media content.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a user-friendly platform for both beginners and experienced designers
Covers social media story design for both Facebook and Instagram
Offers a blend of free and premium elements, allowing for flexibility in design
May be limited in features compared to more advanced design software
Requires internet connectivity and may not be suitable for offline use

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to design Facebook and IG stories using Canva with these activities:
Organize and review your notes, assignments, and quizzes from the course
Regularly reviewing your course materials will help you retain the information and improve your understanding.
Show steps
  • Gather and organize all of your course materials, including notes, assignments, and quizzes.
  • Review your materials regularly, focusing on key concepts and ideas.
Review the basics of graphic design
Reviewing the fundamentals of graphic design will provide a solid foundation for creating effective stories on Canvas.
Browse courses on Graphic Design Basics
Show steps
  • Read articles or watch videos about the principles of design, such as color theory, typography, and composition.
  • Practice applying these principles to simple design projects using a free online tool like Canva or GIMP.
Watch videos on the latest trends and best practices in storytelling for social media
Staying updated with the latest trends and best practices will help you create more effective stories for social media.
Show steps
  • Identify and subscribe to reputable sources that provide insights on social media trends and best practices.
  • Watch videos and read articles to gain knowledge about the latest techniques and strategies.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow tutorials on creating stories for Facebook and Instagram using Canva
Canva offers a wide range of tutorials tailored specifically to creating stories for Facebook and Instagram.
Show steps
  • Search for and enroll in relevant tutorials on Canva's website or YouTube channel.
  • Follow the instructions and practice creating stories using the techniques taught in the tutorials.
Create multiple variations of a story for different target audiences
Practicing the creation of stories for different audiences will enhance your ability to tailor content effectively.
Show steps
  • Identify different target audiences for your story.
  • Create multiple versions of the story, адаптируя the narrative and visuals to appeal to each target audience.
Create a series of stories for a social media campaign
Applying the principles of storytelling to a real-world campaign will reinforce the concepts learned in the course and enhance understanding.
Browse courses on Social Media Marketing
Show steps
  • Identify a specific social media campaign and its target audience.
  • Brainstorm and develop a narrative that aligns with the campaign's objectives.
  • Use Canva to create a series of visually appealing stories that tell the narrative effectively.
  • Publish and track the performance of the stories, making adjustments as needed.
Develop a social media content calendar for a specific brand or niche
Creating a content calendar will help you plan and organize your storytelling efforts for social media.
Browse courses on Content Calendar
Show steps
  • Choose a specific brand or niche for your content calendar.
  • Research and analyze the target audience for the brand or niche.
  • Develop a content strategy and plan, including topics, themes, and formats.
  • Use a calendar tool to schedule and organize your content.

Career center

Learners who complete How to design Facebook and IG stories using Canva will develop knowledge and skills that may be useful to these careers:
Graphic designer
Graphic Designers use their knowledge of design, typography, and digital technology to visually communicate information. They produce visual content such as logos, brochures, and websites. This course can help Graphic Designers create visually appealing social media content, which is an increasingly important skill in today's marketing landscape.
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies for businesses and organizations. They create and curate content, engage with followers, and manage social media campaigns. This course can help Social Media Managers create visually engaging content that will resonate with their target audience on Facebook and Instagram.
Marketing Manager
Marketing Managers are responsible for planning, developing, and executing marketing campaigns. They oversee all aspects of marketing, from market research to advertising and public relations. This course can help Marketing Managers create visually appealing marketing materials that will help them achieve their marketing goals.
Content Creator
Content Creators are responsible for creating and producing digital content for businesses and organizations. They write, edit, and produce content for websites, social media, and other online platforms. This course can help Content Creators create visually engaging content that will capture the attention of their target audience.
Creative Director
Creative Directors are responsible for the overall creative vision of a company or organization. They oversee all aspects of creative development, from concept to execution. This course can help Creative Directors create visually appealing marketing materials that will help them achieve their marketing goals.
Art Director
Art Directors oversee the visual development of advertising campaigns, marketing materials, and other creative projects. They work with graphic designers, photographers, and other creative professionals to create visually appealing content that meets the client's needs. This course can help Art Directors create visually stunning social media content that will make a lasting impression on their target audience.
User Experience Designer
User Experience Designers (UX Designers) are responsible for designing and improving the user experience of websites, apps, and other digital products. They work with designers, engineers, and other stakeholders to create user-friendly and visually appealing products. This course can help UX Designers create visually appealing designs that will improve the user experience of their products.
Web Designer
Web Designers are responsible for designing and developing websites. They work with clients to understand their needs and create websites that are both visually appealing and functional. This course can help Web Designers create visually appealing websites that will attract and engage their target audience.
Social Media Strategist
Social Media Strategists are responsible for developing and executing social media strategies for businesses and organizations. They work with clients to understand their needs and create social media campaigns that will achieve their goals. This course can help Social Media Strategists create visually engaging content that will resonate with their target audience on Facebook and Instagram.
Content Strategist
Content Strategists are responsible for developing and executing content strategies for businesses and organizations. They work with clients to understand their needs and create content that will achieve their goals. This course can help Content Strategists create visually appealing content that will capture the attention of their target audience.
Digital Marketing Specialist
Digital Marketing Specialists are responsible for developing and executing digital marketing campaigns for businesses and organizations. They work with clients to understand their needs and create digital marketing campaigns that will achieve their goals. This course can help Digital Marketing Specialists create visually appealing marketing materials that will help them achieve their marketing goals.
Marketing Specialist
Marketing Specialists are responsible for developing and executing marketing campaigns for businesses and organizations. They work with clients to understand their needs and create marketing campaigns that will achieve their goals. This course can help Marketing Specialists create visually appealing marketing materials that will help them achieve their marketing goals.
Product Designer
Product Designers are responsible for designing and developing physical and digital products. They work with engineers, marketers, and other stakeholders to create products that are both visually appealing and functional. This course can help Product Designers create visually appealing designs that will improve the user experience of their products.
Interaction Designer
Interaction Designers are responsible for designing and developing the user interface and user experience of websites, apps, and other digital products. They work with designers, engineers, and other stakeholders to create user-friendly and visually appealing products. This course can help Interaction Designers create visually appealing designs that will improve the user experience of their products.
Visual Designer
Visual Designers are responsible for creating and producing visual content for businesses and organizations. They work with designers, marketers, and other stakeholders to create visually appealing content that will achieve their goals. This course can help Visual Designers create visually appealing content that will capture the attention of their target audience.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to design Facebook and IG stories using Canva.
This comprehensive handbook offers a practical approach to social media marketing and public relations. It covers topics such as content strategy, community management, and crisis communication, providing valuable contextual knowledge that enhances the course's focus on design.
Offers a broader perspective on content marketing, emphasizing the importance of creating valuable content that aligns with customer needs. It provides a theoretical foundation for the design skills taught in the course, enabling learners to understand the strategic role of design in content marketing.
Provides a comprehensive overview of digital marketing, including search engine optimization, email marketing, and social media marketing. It offers a broader perspective on the digital landscape, complementing the course's focus on visual design with insights into other key aspects of online marketing.
While not directly about social media or Canva, this book teaches you the fundamentals behind creating clear and concise visuals that communicate complex information effectively. This useful skill for conveying information on social media platforms.
Provides a comprehensive overview of social media marketing, covering everything from creating a strategy to measuring results. While it doesn't cover Canva specifically, it provides valuable context for the role of social media design in a broader marketing strategy.
While not focused on design specifically, this book provides an in-depth look at marketing on Instagram. Useful for anyone who wants to use their Canva designs for Instagram marketing purposes.
Provides a more strategic perspective on social media marketing, covering topics such as developing a content strategy and measuring ROI. Useful for anyone who wants to understand the bigger picture of how social media design fits into a broader marketing strategy.

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