Connected Strategy

What you'll learn

• Course Information
• Course Policies
• Key Dates
• Faculty and Staff Introductions
• Learner Introductions
• Disruption in Sleep Medicine
• Three Horizons of Innovation
• Introduction to the Connected Strategy Framework
• The Magic of Connectivity: Disney
• Connected Strategy Framework: 2 Case Studies
• Connected Relationships and Connected Delivery Model
• The Fundamental Promise of Connected Strategies
• Value and Value Proposition
• The Efficient Frontier
• Step 1: Mapping the Current Customer Journey
• Five Different Customer Experiences
• Connected Customer Experience Example
• The Customer Journey
• Step 2: Identify WTP Drivers and Customer Pain Points
• Step 3: Capture the Information Flow
• Step 4: Identify the Deeper Needs of the Customer
• Repeat to Push Out the Frontier
• Repeat and Competitive Advantage
• Step 5: Understanding the Relationships with Customer Across Repeated Experience 
• Step 6: Identify New Opportunities to Reduce Customer Pain Points 
• The Connected Producer
• The Connected Retailer
• The Connected Market Maker, and the Crowd Orchestrator
• Peer to Peer Network Creators
• The Connected Strategy Matrix
• Step 7: Utilize Information Gathered from Repeated Interactions 
• Step 8: Assess Your Data- Protection Policies 
• The Connected Toothbrush
• The Revenue Model: 5 Principles
• Building Connected Delivery Models: Overview
• Step 1: Use the Connected Strategy Matrix to Map Activities 
• Step 2: Use the Connected Strategy Matrix to Create New Ideas 
• Step 3: Analyze your Existing Revenue Model and Consider Alternatives 
• Deconstructing Your Connected Strategy
• Classification Trees and Selection Tables
• Bottom-Up Innovation
• Why Talk About Disruption
• The Case of Imaging
• The Innovators Dilemma
• Connectivity and Disruption
• Step 4: Deconstruct Your Connected Strategy into Technological Subfunctions 
• Step 5: Find Technological Solutions for Each Subfunction 
• Step 6: Identify New Technological Solutions and How Those Might Enable Innovations 
• Identify and define connected strategies, their potential, and value proposition.
• Analyze customer experiences to understand the customer journey.
• Leverage positive feedback loops with customers to create effective customization strategies.
• Identify connected relationships in your firm to improve your connected strategy.
• Create connection architecture and implement connected customer relationship strategies
• Create a Connected Customer Relationship and Connected Delivery strategies for an organization of your choice
• Analyze the process of how a connected strategy is created
• Envision, plan, and develop a connected strategy that you can directly apply in the future for your own organization.