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Feodor Kouznetsov

You’re Breathing Wrong – And It’s Costing You Calm, Clarity, and More Than You Realise

Developed by Feodor Kouznetsov, certified Buteyko instructor

❝ I used to breathe through my mouth — and it was silently ruining my health, my speech, and my nervous system. ❞

This masterclass is for anyone who has mysterious symptoms that no doctor can explain: anxiety, fatigue, chest tension, shallow sleep, brain fog, unclear speech, or even panic.

In my case, all of that disappeared when I changed just one thing — my breathing.

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You’re Breathing Wrong – And It’s Costing You Calm, Clarity, and More Than You Realise

Developed by Feodor Kouznetsov, certified Buteyko instructor

❝ I used to breathe through my mouth — and it was silently ruining my health, my speech, and my nervous system. ❞

This masterclass is for anyone who has mysterious symptoms that no doctor can explain: anxiety, fatigue, chest tension, shallow sleep, brain fog, unclear speech, or even panic.

In my case, all of that disappeared when I changed just one thing — my breathing.

During my Buteyko training, I discovered that I had been mouth breathing my whole life. I retrained my entire breathing pattern in just one month. Since then, I’ve refined the method, tested it with many clients, and now I’m offering it to you in this compact, powerful format.

This course is not theory — it’s a tool.

You will learn a single, highly effective technique called “1 2 3 4” — designed to eliminate mouth breathing and give you conscious control over your breath and your speech.

What You’ll Learn:

  • What mouth breathing really does to your nervous system

  • How it affects your voice, clarity, and confidence

  • A simple, repeatable daily practice to retrain your breathing

  • How to inhale through your nose — every time, without thinking

  • How to speak more clearly, calmly, and concisely

  • How to use your breath to pause before speaking, choose better words, and express yourself with presence

What Is Mouth Breathing Really Costing You?

Most people never calculate the actual cost of this one silent habit — but it adds up quickly, especially for professionals:

  • Fatigue & Brain Fog: £8,000–£20,000/year in lost productivity

  • Stress & Burnout: £4,000–£10,000/year in recovery, coaching, and retreats

  • Dental & Aesthetic Issues: £3,000–£7,000/year for dry mouth, jaw tension, gum disease

  • Lost Presence: £10,000+/year in missed moments that matter — in meetings, pitches, and relationships

  • Mental Fog & Poor Decision-Making: £5,000–£15,000/year in avoidable mistakes

And yet, most people never address the root cause — their breath.

This course gives you a simple path to fix that — for the cost of a dinner. Only £19.

5 Reasons to Fix Your Breathing Now:

  1. Wake up energised — not depleted

    End the cycle of morning fog and low energy. Wake up with real clarity.

  2. Calm your mind and stop overthinking

    Mouth breathing keeps your body in survival mode. Nose breathing reverses it — instantly.

  3. Improve your appearance and oral health

    Dry mouth, bad breath, tension — they all start with how you breathe.

  4. Think and speak more clearly

    A calm breath makes you more focused, articulate, and grounded.

  5. Finally build a practice that works

    No apps, no fluff. Just one technique that rewires your breathing — for good.

Why Eliminate Mouth Breathing?

Because mouth breathing = stress.

It triggers survival mode in your body, even if everything seems fine.

It dries out your airways, tenses your face and jaw, disrupts your sleep, and keeps your nervous system on high alert.

Nasal breathing = calm.

It activates rest, clarity, and presence. It’s how you were meant to breathe.

This course helps you return to that — through rhythm, awareness, and repetition.

Why Mouth Breathing Is So Harmful:

Mouth breathing bypasses your body’s natural filtration system. It dries out your airways, narrows your throat, lowers CO₂ tolerance, and overstimulates your nervous system. It can lead to poor sleep, snoring, fatigue, tension in the neck and jaw, shallow thinking, and increased anxiety.

It also alters posture, speech mechanics, and emotional regulation.

Why Nasal Breathing Is Essential:

Your nose is a breathing organ. It warms, moistens, and filters the air.

It slows the breath naturally, increases nitric oxide (a vasodilator that improves circulation and immunity), and activates the parasympathetic nervous system — the body’s built-in calming mode.

Nasal breathing also stabilises your diaphragm, promotes better posture, supports clear speech, and improves your ability to focus and express yourself under pressure.

Who This Course Is For:

  • Anyone who breathes through their mouth (even occasionally)

  • Anyone struggling with overthinking, anxiety, or speech tension

  • People who stutter, mumble, or avoid speaking

  • Public speakers, teachers, coaches, and leaders

  • Anyone who wants to feel more grounded and present in daily life

How the Course Works:

  • Short, clear video lessons

  • One guided daily practice you can repeat

  • No health prerequisites — suitable for all ages and experience levels

  • Lifetime access — no subscriptions, no pressure

  • Real results — if you practice

You don’t need to “fix” yourself.

You just need to return to the breath that was always yours.

Let’s begin.

Enroll now

What's inside

Learning objectives

  • Eliminate mouth breathing and establish a healthy, natural nasal breathing habit.
  • Learn and apply the “1 2 3 4” technique to improve your speech, presence, and emotional regulation.
  • Understand the effects of dysfunctional breathing on anxiety, sleep, energy, and mental clarity.
  • Gain daily tools to calm your nervous system, reduce overthinking, and express yourself with confidence.

Syllabus

Introduction

This is just a short introduction to my master class, I talk about the problem that we are going to solve and why I am the best at it!

Read more

Short description of what is bad breathing? Because many people do not realise that they have it, and need to fix anything, but I assure you, that most do have it! No worries! I am your man to get rid of it for good!

I am sharing additional information about breathing and some breathing tips.

This is the video of the Master Class itself! Looking forward to sharing it with you and teaching you my technique which helped me solve 50% of my health issues! 

For the first time ever, I am sharing how I construct the audio and video practice, I just wanted to be there with you. Its kind of behind the scene :)

This was a breakthrough for me just a few days ago! Even after 9 years of conscious daily breathwork! Find out what it is!

Tips on how to perform the practice and breathe ideally!

This is the practice which I have created for your, so that you can practice on your own! Hope you like it!

The Art of Breathing | A Cinematic Breathwork Experience to Calm the Mind and Awaken the Body

To breathe is to feel alive.

This is not a meditation. It’s not yoga.

This is The Art of Breathing — a guided, cinematic breathwork journey created by Feodor Kouznetsov, designed to awaken your senses, quiet the mind, and reconnect you to something deeper.

In just one session, you’ll move through four distinct breathing states:

  1. Box Breathing – to calm the nervous system

  2. Coherent Breathing – to reconnect heart and mind

  3. Circular Breath – to release and clear

  4. Sleep Breath – to deeply relax or drift into rest

This video is more than a technique.

It’s a rhythm. A return. A remembering.

Ideal for:

• Anxiety and racing thoughts

• Overthinking and insomnia

• Beginners seeking breathwork without spiritual jargon

• High performers needing clarity, calm, and reset

Want to go deeper?

If you feel the shift — and want more — I offer live and online breathwork courses to help you:

• Reprogram the breath

• Overcome stress patterns

• Build emotional resilience

• Regain inner control

Personal Session Available

If you’re looking for something more individual, I also offer one-on-one breathwork sessions tailored to your specific needs. These sessions are designed to help you break through blocks, stabilise your nervous system, and restore your inner clarity — at your own pace.

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Activities

Coming soon We're preparing activities for You’re Breathing Wrong - And It’s Costing You. These are activities you can do either before, during, or after a course.

Career center

Learners who complete You’re Breathing Wrong - And It’s Costing You will develop knowledge and skills that may be useful to these careers:
Public Speaking Coach
As a Public Speaking Coach, you guide individuals to communicate with impact and confidence in front of audiences. This role involves improving vocal delivery, body language, and overall stage presence. The "You’re Breathing Wrong - And It’s Costing You" course directly supports this by helping learners master their breath for clearer, calmer, and more concise speech. By eliminating mouth breathing and establishing natural nasal breathing, individuals can reduce speech tension, enhance vocal clarity, and express themselves with greater presence. This course is particularly beneficial for cultivating the grounded and articulate delivery essential for inspiring and engaging any audience.
Stress Management Consultant
As a Stress Management Consultant, you advise individuals and organizations on strategies to identify, reduce, and cope with stressors, promoting mental and physical well-being. The "You’re Breathing Wrong - And It’s Costing You" course is uniquely positioned to equip consultants with a powerful foundational tool. It explains how mouth breathing triggers the body's survival mode and how nasal breathing immediately activates the parasympathetic nervous system for calm. By mastering techniques to regulate breathing, learners gain conscious control over their stress response, calm their minds, and build emotional resilience, directly addressing the core challenges your clients face. An advanced degree in psychology or a related health field is often preferred.
Executive Coach
Executive Coaches partner with leaders to enhance their performance, refine decision-making, and navigate high-pressure situations with greater calm. This often involves improving communication, strategic thinking, and emotional regulation. The "You’re Breathing Wrong - And It’s Costing You" course is highly relevant, focusing on principles that mitigate brain fog, reduce stress, and cultivate mental clarity. By retraining breathing patterns, professionals can gain conscious control over their nervous system, leading to improved presence in critical meetings, more thoughtful communication, and better decision-making capabilities—essential attributes for successful executive leadership. While not always mandatory, an advanced degree in a related field is often preferred.
Communication Specialist
Communication Specialists craft messages and strategies to ensure clarity, consistency, and impact across various platforms. This role requires exceptional verbal and nonverbal skills, often coaching others on effective delivery. The "You’re Breathing Wrong - And It’s Costing You" course profoundly enhances one's ability to be a stellar Communication Specialist. It teaches how dysfunctional breathing affects voice, clarity, and confidence, and provides the "1 2 3 4" technique to ensure clear, calm, and concise speech. Learning to use breath to pause, choose better words, and express oneself with presence is directly applicable, elevating professional communication to its highest potential.
Mental Performance Coach
Mental Performance Coaches work with individuals, often high performers, to optimize their cognitive functions, enhance focus, improve decision-making, and build resilience under pressure. The "You’re Breathing Wrong - And It’s Costing You" course provides direct, actionable strategies for a Mental Performance Coach. It addresses the costs of brain fog, poor decision-making, and stress, emphasizing how conscious breathing can reverse these effects. By learning techniques to calm the nervous system and increase mental clarity, learners can achieve peak states of focus and express themselves with unwavering presence, which is crucial for achieving consistent high performance. An advanced degree in sports psychology or a related field is often preferred.
Professional Speaker
Professional Speakers deliver captivating presentations, keynotes, and workshops to diverse audiences, demanding exceptional vocal control, clear articulation, and commanding stage presence. For an aspiring Professional Speaker, the "You’re Breathing Wrong - And It’s Costing You" course is invaluable. It focuses on how breath impacts voice, clarity, and confidence, providing the "1 2 3 4" technique to ensure every word is delivered with power and precision. By establishing healthy nasal breathing, you can eliminate speech tension, speak more calmly, and express yourself with a consistent, grounded presence that captivates and persuades any listener.
Leadership Development Facilitator
Leadership Development Facilitators design and deliver programs that cultivate essential leadership qualities, such as effective communication, strategic thinking, and emotional intelligence. For a Leadership Development Facilitator, understanding how to help leaders maintain composure and clarity under pressure is key. The "You’re Breathing Wrong - And It’s Costing You" course offers a practical approach to achieving this. It empowers leaders to calm their minds, think and speak more clearly, and express themselves with presence, particularly in high-stakes situations. This course helps build a foundation for resilient leadership, enhancing decision-making and influential communication. An advanced degree in organizational development or psychology is often preferred.
Wellness Coach
A Wellness Coach supports clients in achieving holistic health goals, often addressing areas like stress reduction, improved sleep, energy management, and mental clarity. The "You’re Breathing Wrong - And It’s Costing You" course offers powerful tools directly applicable to this field. It helps learners understand how breathing patterns impact anxiety, fatigue, and brain fog, and provides a simple technique to restore natural nasal breathing. This leads to waking up energized, a calmer mind, and improved overall vitality. For a Wellness Coach, integrating these foundational breathing practices can empower clients to build resilience and cultivate sustainable well-being routines.
Life Coach
A Life Coach guides clients through personal development, helping them identify goals, overcome obstacles, and maximize their potential across various life domains. This often includes boosting confidence, reducing anxiety, and improving daily presence. The "You’re Breathing Wrong - And It’s Costing You" course offers fundamental tools for a Life Coach by addressing the root causes of many common challenges, such as anxiety, fatigue, and overthinking. By learning to regulate their nervous system through conscious breathing, clients can achieve greater clarity, emotional stability, and self-control, paving the way for more effective goal attainment and a more grounded, present life.
Mindfulness Instructor
A Mindfulness Instructor guides individuals in practices that cultivate present moment awareness, reduce stress, and foster mental well-being. This often involves various meditation and breathing techniques. The "You’re Breathing Wrong - And It’s Costing You" course provides a fundamental toolkit for establishing a stable and calm physiological state, which is the bedrock of mindfulness. By learning to activate the parasympathetic nervous system through nasal breathing, learners can reduce overthinking and attain a state of calm and clarity. This course offers practical, repeatable daily practices that can deepen one's personal practice and inform their instruction to others.
Corporate Trainer
Corporate Trainers develop and deliver programs focused on enhancing employee skills, productivity, and overall workplace performance. This can include workshops on communication, stress management, and emotional intelligence. The "You’re Breathing Wrong - And It’s Costing You" course offers critical insights for professionals, particularly regarding the costs of fatigue, brain fog, and stress on productivity and decision-making. By applying the course's techniques, learners can improve their focus, speak more clearly and calmly in professional settings, and regulate their nervous system. This empowers a Corporate Trainer to help organizations foster a more engaged, productive, and resilient workforce.
Content Creator Presenter
A Content Creator Presenter develops and delivers engaging online content, such as videos, podcasts, and live streams, requiring strong on-camera presence, clear articulation, and the ability to connect with an audience. The "You’re Breathing Wrong - And It’s Costing You" course is highly beneficial for a Content Creator Presenter. It focuses on how breathing impacts voice, clarity, and confidence, all crucial for effective media delivery. By practicing the “1 2 3 4” technique, creators can eliminate speech tension, speak more calmly and concisely, and project an authentic, grounded presence that captivates viewers and listeners across all digital platforms.
Human Resources Business Partner
A Human Resources Business Partner collaborates with leadership to align HR strategies with business objectives, focusing on talent management, employee well-being, and organizational development. The "You’re Breathing Wrong - And It’s Costing You" course may be helpful for a Human Resources Business Partner by offering insights into foundational employee well-being. It highlights the impact of stress, fatigue, and brain fog on productivity, which are common challenges in the workplace. Understanding how simple breathing practices can enhance mental clarity, reduce burnout, and improve communication can inform HR initiatives that support a healthier and more engaged workforce. A master's degree in Human Resources or a related field is increasingly common.
Educator/Teacher
An Educator Teacher fosters learning environments, delivers curriculum, and manages classroom dynamics, requiring clear communication, patience, and the ability to maintain composure. For an Educator Teacher, the "You’re Breathing Wrong - And It’s Costing You" course offers practical benefits to enhance their daily practice. It helps improve speech clarity and confidence, allowing for more effective instruction. By learning to calm the nervous system through conscious breathing, teachers can reduce stress, manage overthinking, and maintain a grounded presence in the classroom, which is invaluable for creating a positive and productive learning atmosphere for students. A master's degree is often required for advanced positions or certain teaching levels.
Yoga Instructor
A Yoga Instructor guides students through physical postures, meditation, and breathwork practices to improve flexibility, strength, and mental tranquility. While yoga traditions emphasize breath control, the "You’re Breathing Wrong - And It’s Costing You" course may be useful for a Yoga Instructor to deepen their understanding of fundamental breathing mechanics. It provides specific techniques like “1 2 3 4” to establish a healthy nasal breathing habit, which is essential for activating the parasympathetic nervous system. This foundational knowledge can help instructors better support students in calming their minds, reducing anxiety, and improving overall physical and mental presence.

Reading list

We've selected 24 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in You’re Breathing Wrong - And It’s Costing You.
Is the definitive modern text on why nasal breathing is superior to mouth breathing, aligning perfectly with the course's core premise. It provides extensive scientific background and historical context that explains the 'cost' of poor breathing mentioned in the course. It is an essential supplement for students who want to understand the evolutionary and biological reasons behind the techniques they are practicing.
Written by one of the world’s leading Buteyko instructors, this book offers the technical foundation for the nasal breathing exercises taught in the course. It is particularly useful as a reference tool for the '1 2 3 4' technique and improving CO2 tolerance. It serves as a practical manual for those looking to increase their athletic and cognitive performance through breath.
This recent publication expands on the Buteyko method with specific protocols for anxiety, sleep apnea, and focus. It adds significant depth to the course's section on the 'cost' of breathing, providing clinical evidence for how breath affects oral health and the nervous system. It is highly valuable as a current reference for both professionals and laypeople.
This concise manual specifically for the Buteyko method, which the course instructor is certified in. It provides the exact drills for stopping mouth breathing and clearing a blocked nose naturally. It is commonly used as a textbook for those starting their Buteyko journey and is highly relevant to the '1 2 3 4' technique.
Focuses on the physiological connection between the diaphragm, the vagus nerve, and the fascia. It provides a more technical look at how the 'Box Breathing' and 'Coherent Breathing' mentioned in the syllabus actually affect the body's tissues. It useful reference tool for students who want to understand the mechanics of relaxation.
Is highly focused on the practical 'how-to' of improving daily breathing habits. It shares the course’s emphasis on the cost of mouth breathing and provides tools for retraining the breath during sleep and exercise. It straightforward, results-oriented supplement that matches the course's 'not theory—it’s a tool' philosophy.
As a practical guide, this book provides a variety of exercises that complement the course's syllabus, including box breathing and circular breath. It useful reference tool for students who want a 'menu' of different breathing states to practice. It is very accessible and designed for high performers, matching the course's target audience.
Dan Brulé master of breathwork who has trained Navy SEALs, making this book perfect for the 'high performer' audience of the course. It covers the basics of breath awareness and provides advanced techniques for emotional regulation. It adds significant depth to the concept of using breath to 'pause before speaking.'
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Provides the prerequisite knowledge regarding why modern humans have narrow airways and a tendency toward mouth breathing. It supports the course's claims about dental and aesthetic issues caused by 'breathing wrong.' It is more valuable as additional reading to understand the structural root causes of respiratory dysfunction.
Highly practical, modern guide that covers the anatomy of breath and daily practices. It aligns with the course's goal of building a 'practice that works' without fluff. It is published recently and serves as a great alternative or supplement to the course's guided daily practice.
Written by an osteopath and breathing researcher, this book provides a comprehensive look at dysfunctional breathing and its systemic effects. It valuable reference for the 'mysterious symptoms' mentioned in the course, such as chest tension and brain fog. It is more academic in tone but highly authoritative on the subject of nasal breathing.
Dr. Vranich focuses on the 'mechanics' of breathing, specifically the use of the diaphragm versus 'vertical' shoulder breathing. This helps students understand the 'shallow breathing' mentioned in the course description. It useful reference tool for those who want to physically retrain their breathing muscles.
While the course focuses on the breath, this book explains the nervous system states (survival mode vs. calm) that the course aims to regulate. It provides a framework for understanding why nasal breathing 'instantly' reverses stress patterns. It helpful tool for students struggling with the anxiety and overthinking aspects of the course.
Bridges the gap between breathwork techniques and daily life application, much like the instructor's 'Art of Breathing' cinematic experience. It focuses on using breath to manage the human condition and modern stressors. It adds breadth to the course by exploring the psychological relationship we have with our own respiration.
Explores the emotional release aspects of breathwork, which relates to the 'Circular Breath' mentioned in the instructor's syllabus. It is helpful for students who find that changing their breathing patterns brings up unexpected emotional shifts. It provides a supportive framework for the 'stress and burnout' recovery mentioned in the course.
Offers simple physical exercises to improve vagal tone, which key outcome of the nasal breathing taught in the course. It provides a deeper understanding of the 'rest and digest' system mentioned in the course description. It serves as a great companion for those who want to fix the physical tension in their neck and jaw.
This perfect introductory book for someone who is new to the concept of breathwork and feels overwhelmed by the course's technical terms. it provides prerequisite knowledge on basic techniques like box breathing. It is simple, modern, and very easy to digest alongside the video lessons.
Focuses on high performance and productivity through the lens of nervous system regulation. It provides the 'why' behind the course's claim that breathing can save thousands in lost productivity and burnout costs. It is an excellent resource for the professional audience targeted by the course.
This visually-driven, simple guide that mirrors the 'cinematic' and 'artistic' approach the instructor takes in the syllabus. It is best used as a gentle introduction or a way to maintain a practice without getting bogged down in theory. It reinforces the course's goal of returning to a natural, calm state of being.
A classic in the field, this book provides a very thorough foundation in breath awareness. While older, its sections on how breathing affects posture and speech mechanics are directly relevant to the course's learning objectives. It useful reference tool for a more mindful, yoga-adjacent approach to breathing.
Investigates the Wim Hof Method and the limits of human biology, providing a more extreme context for how breathing can control the nervous system. It is valuable as additional reading for those interested in the 'survival mode' aspects of respiration. It adds a layer of adventure and scientific investigation to the course's practical drills.
Before writing 'Breath,' Nestor explored the extremes of breathing through freediving. provides a fascinating look at the 'Master Switch of Life' and the mammalian dive reflex. It is excellent additional reading to inspire students about the hidden potential of their respiratory system.
This is the primary academic text for the theory mentioned in many breathwork courses. It explains the science behind why nasal breathing 'activates rest' and how 'mouth breathing = stress.' It is highly technical and should be used as a deep-dive reference for those with a medical or scientific interest.
Relates to the 'Circular Breath' and 'Release' portions of the syllabus. It more advanced text that explores the psychological and therapeutic depth of intense breathwork. It is valuable for students who want to understand the 'remembering' and 'deeper connection' mentioned in the instructor's cinematic experience.

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