Successful Events: Event Planning, Marketing & Management from Udemy

Get bigger event attendance, more revenue, and a growing fanbase - all with this course.

* All these websites will drive traffic to your event listing, and generate a large attendance.

I used this technique to get 100+ attendees per event without spending a single dollar on marketing, and you'll be able to do the same.

We'll also cover how to intelligently pay for ads if you have a budget and want to boost your attendance further. But that's only optional. You'll be able to generate amazing attendance for free.

EVENT PLANNING

Professional event planning is important for your event success because if the event runs smoothly and people enjoy it, they will become a part of your regular attendance base, and attend many future events.

I'll show you how to create a great plan for what to do before, during, and after the events.

I'll cover it all in this event marketing, planning and management course.

EVENT So your events must be very high quality. This is why event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy.

EVENT Such revenue streams might be selling products at the events, upselling your services, allowing vendors and sponsors to promote your events, creating your own personal brand, live-streaming on YouTube, and much more.

WHO THIS COURSE IS NOT FOR

If you have years of experience in event planning and marketing - this might feel basic for you.
If you are in wedding planning, only parts if this course may be relevant.

If you are experienced in the event industry, this course might not be ideal for you. But you might still find a lot of useful tidbits and ideas. Plus, I am here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions

Hobby and interest group meetings
Business events
Festivals and music shows
Small concerts and entertainment events
Technology events with speakers
Outdoor events as for hiking groups for example
Get more people for your city tours for city guides
Conference events (small conferences)
Charity events
Fundraisers
Meetups

I did it by myself with no budget. In this course, I'll share exactly how you can achieve similar results without having to spend money on promotion.

If you are starting an event series, I know how you feel and the challenges you are facing. I was once exactly where you are now.

BONUSES INCLUDED

* Many downloadable worksheets and exercises to make the course more interactive and valuable.

* Invitation to my Facebook community after you complete the course.

* My list of 50 business-success skills when you complete the course.

WORLD-CLASS STUDENT SUPPORT

I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because:

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.

BY THE END OF THIS ..

By the end of the course, you will be head and shoulders above where you are now, and you will be able to create successful events.

MONEY- This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.

Invest in your future. Enroll now.

What's inside

Learning objectives

Create a successful event series with a growing attendance
Monetize events in a most effective ways and get your attendees to maximize their spending
Get publicity and press coverage for your events
Get personalized help from the instructor if you have specific questions
Learn to use social media and seo to promote your events

Use events to promote any business, even if your business isn't directly an event-oriented business
Get clients from events and make money from events
Avoid liability protection and whether you should get insurance
Learn how to hire staff
Join office hours with the instructor and get your questions answered by an expert in a conversation

Create a successful event series with a growing attendance
Monetize events in a most effective ways and get your attendees to maximize their spending
Get publicity and press coverage for your events
Get personalized help from the instructor if you have specific questions
Learn to use social media and seo to promote your events
Use events to promote any business, even if your business isn't directly an event-oriented business
Get clients from events and make money from events
Avoid liability protection and whether you should get insurance
Learn how to hire staff
Join office hours with the instructor and get your questions answered by an expert in a conversation

Syllabus

Course and instructor introduction

Welcome, what to expect, and how to take the course

In this part of the event management and marketing course you will learn what it takes to start a successful event series, or to run a single successful event. There are a number of elements of event management that have to go right for the event to be successful. You need a good venue, good marketing, great staff, and have a way to make money from your events. If all of these things go right, you will have a great event series that might turn into a business.

Event marketing

Creating an eye-catching event headline that will grab attention

Writing a compelling event description

SEO for your event page

Event title quiz

Posting your even online in event promotion websites

Section introduction - leveraging large websites to get many event attendees

New: How to find good event websites for promotion

Eventbrite and Meetup

Walkthrough of posting your event on Eventbrite and Facebook

Getting a big audience from existing groups on your first week

Attend other events, see how they manage & network

Repurposing your event content and doing content marketing with it

If you are an event planner like party planner or wedding planner

Pre event marketing to generate buzz and keep audience engaged

Pre-event social media & email buildup checklist (also how to grow email list)

Collecting email addresses and social media contact from attendees

Facebook group idea

Should you blog to promote events and how to get free content

During and after-event marketing

During event social media marketing and spreading the sharing

During event: Making people feel more welcome and promoting future events

Post-event social media marketing

Publicity and influencer marketing for events

Part of your event marketing is getting publicity for your events and for your overall business if you have a business that you are trying to get attention to. So pay attention to this publicity tutorial, it can be quite potent to promote your project.

Resources and websites to get event publicity

How to find journalists who cover events in your area

Event management

Getting staff for your event as part of your event management

Pitching event sponsors

How to find contacts at companies that you can ask to sponsor your events

Getting an event venue as part of your event management and event planning

Prizes and raffles

Dealing with vendors

Types of event vendors

How to research vendors to make sure you hire the best

Vendor negotiation tactics to get a better price

Vendor negotiation continued

Event insurance

Types of insurance and when each is appropriate

Researching event insurance companies

Event waivers

How to get your waiver created

Business registration for events

Business registration for events introduction

Writing the event plan document

Since I know people like checklists, and that it might be helpful to your event management to have a checklist, I recently added an event management checklist to this event management course.

Event monetization

Ways to generate revenue from your events

SEO for events

SEO for your event marketing is very important because you want people to discover your events when they are searching for related things in Google. Here I explain how to use backlinks for SEO for extra promotion.

How to get citations and brand mentions to help your Google search ranking early

Event planning

What you can accomplish with events

One time event vs. event series

If event series, how often should the events occur?

Should you have speakers or guests? Or should it be just you?

Planning for event quality

Planning for financial sustainability of the event series

Event merchandise and branding strategy taken to the next level

Promoting your events with Facebook and getting extra reach

Getting extra sharing and engagement with Facebook events

Example of how event listings get promoted

Example of how to set up the event on Facebook

Facebook Ads To Promote Events

Explaining the examples in the coming videos

Note: What to do if you don't have a Facebook page

Explaining the Facebook Business Suite and the Facebook Business Manager

Setting up your Facebook business accounts and logging in

Setting up 2-factor authentication for security - now required by Facebook

Customizing your Facebook Business Suite dashboard

The Facebook ad library for spying on successful competitor ads

Options for creating your video ad

Starting to use and explore your Facebook Business Suite and pages

Organizing Facebook business accounts and pages

Setting up your Facebook ad account and connecting it to a page

Nuances of running ads for no profit, and how it compares to free strategies

Three different ad strategies for running ads to content

Creating your Facebook Pixel (now called data set), and connecting to website

Setting up Facebook custom audiences

Our ad strategy, and setting up our first ad - part 1

Creating an ad campaign part 2, starting to create our ad set

Creating an ad campaign 3, finishing the ad set and targeting

Campaign setup part 4 - finishing up the ad creative

The option to boost posts with an ad for a specific post

Setting up Facebook Pixel for a Shopify store, and connecting to Shopify

Possible pitfall of using the Ad Manager with the wrong ad account

Creating WaveIfYouLike custom conversions

Creating a Facebook ad campaign, custom events, custom audiences, and A/B tests

Creating retargeting ads for Ecommerce products

Connecting your Instagram account to also run Instagram ads through Facebook ads

Ad creation and optimization checklist to stay on track

Creative strategy for custom audiences

Retargeting ads quiz

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops event planning, marketing, and management skills, which are core to successful event organization

Taught by Alex Genadinik, a recognized expert in event management and marketing

Examines various event types, including hobby and interest group meetings, business events, festivals, and conferences

Covers event budgeting and monetization strategies, including selling products, upselling services, and securing sponsorships

Explores innovative strategies for promoting events through social media, SEO, and influencer marketing

Provides guidance on event logistics, including venue selection, staff hiring, and vendor management

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Successful Events: Event Planning, Marketing & Management with these activities:

Review Event Management

Show steps

Review the basic principles of event management to refresh your knowledge and strengthen your foundation for this course.

Browse courses on Event Management

Show steps

Review notes or textbooks from previous event management courses or workshops.
Attend an industry conference or webinar on event management.
Volunteer at a local event to observe and assist with event planning and execution.

Explore Event Marketing Strategies

Show steps

Seek out and follow online tutorials or workshops on effective event marketing strategies to enhance your understanding of promoting events.

Browse courses on Event Marketing

Show steps

Search for online tutorials or workshops on event marketing.
Choose a tutorial or workshop that aligns with your interests and learning style.
Complete the tutorial or workshop and take notes on key concepts and strategies.

Write a Case Study on Event Success

Show steps

Write a case study analyzing a successful event to identify best practices and areas for improvement.

Browse courses on Event Evaluation

Show steps

Identify a successful event and gather data from organizers and attendees.
Analyze the event's planning, execution, and outcomes.
Write a comprehensive case study report highlighting key factors that contributed to the event's success.

Show all three activities

Career center

Learners who complete Successful Events: Event Planning, Marketing & Management will develop knowledge and skills that may be useful to these careers:

Event Planner

Event Planners are the masterminds behind successful events, ensuring everything runs smoothly from start to finish. This course provides a comprehensive guide to event planning, covering essential elements like venue selection, vendor management, budgeting, and marketing. With its focus on practical strategies and real-world examples, the course empowers you with the skills to plan and execute memorable events that leave a lasting impression. Whether you're starting an event series or managing a single event, this course will equip you with the knowledge and confidence to excel in this dynamic field.

See salaries and explore the career path for Event Planner

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns to promote products, services, and brands. This course offers a deep dive into event marketing, providing you with strategies to attract attendees, generate buzz, and maximize event impact. By learning how to create compelling event content, leverage social media, and track results, you can effectively promote your events and reach your target audience. This course is a valuable asset for Marketing Managers looking to enhance their event marketing skills and drive successful outcomes.

See salaries and explore the career path for Marketing Manager

Social Media Manager

Social Media Managers play a crucial role in promoting events online. This course provides a comprehensive understanding of social media marketing for events. You will learn how to create engaging content, build a strong social media presence, and leverage social media platforms to reach your target audience effectively. By mastering social media strategies and best practices, you can generate excitement for your events, attract attendees, and drive event success. This course is highly recommended for Social Media Managers who want to specialize in event promotion and maximize their impact.

See salaries and explore the career path for Social Media Manager

Public Relations Specialist

Public Relations Specialists are responsible for managing the public image of organizations and promoting their products or services. This course offers valuable insights into publicity and influencer marketing for events. You will learn how to generate media coverage, build relationships with journalists, and leverage influencers to increase event visibility. By understanding the principles of public relations and developing effective media outreach strategies, you can effectively promote your events and build a strong reputation for your organization.

See salaries and explore the career path for Public Relations Specialist

Event Coordinator

Event Coordinators assist Event Planners in managing the logistics and execution of events. This course provides a solid foundation in event management principles and practices. You will learn how to plan event budgets, manage vendors, coordinate logistics, and ensure the smooth running of events. By gaining a comprehensive understanding of event operations and best practices, you can effectively support Event Planners and contribute to the success of events.

See salaries and explore the career path for Event Coordinator

Sales Manager

Sales Managers lead sales teams and are responsible for driving revenue growth. This course may be helpful for Sales Managers who are looking to expand their revenue streams through events. You will learn how to monetize events effectively, identify sponsorship opportunities, and develop strategies to increase event attendance. By understanding the principles of event monetization and leveraging different revenue streams, you can maximize the financial potential of your events and contribute to the overall success of your organization.

See salaries and explore the career path for Sales Manager

Marketing Consultant

Marketing Consultants provide strategic guidance and support to businesses on marketing initiatives. This course may be helpful for Marketing Consultants who specialize in event marketing. You will gain insights into event planning, marketing, and management, enabling you to provide comprehensive solutions to your clients. By understanding the latest trends and best practices in event marketing, you can help your clients create successful events that achieve their business objectives.

See salaries and explore the career path for Marketing Consultant

Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. This course may be helpful for Business Development Managers who are looking to expand their offerings into the event industry. You will learn how to create and execute event marketing campaigns, manage event logistics, and generate revenue from events. By gaining a strong understanding of event management and marketing, you can effectively tap into new markets and drive business growth.

See salaries and explore the career path for Business Development Manager

Project Manager

Project Managers plan, execute, and close projects effectively. This course may be helpful for Project Managers who are responsible for managing event projects. You will learn how to develop project plans, manage timelines, and coordinate resources to ensure the successful completion of events. By understanding the specific requirements and challenges of event management, you can effectively lead event projects and deliver exceptional outcomes.

See salaries and explore the career path for Project Manager

Operations Manager

Operations Managers oversee the day-to-day operations of an organization. This course may be helpful for Operations Managers who are responsible for managing event operations. You will gain insights into event planning, logistics, and vendor management. By understanding the specific requirements and challenges of event management, you can effectively optimize operations and ensure the smooth execution of events.

See salaries and explore the career path for Operations Manager

Entrepreneur

Entrepreneurs start and run their own businesses. This course may be helpful for Entrepreneurs who are interested in starting or growing an event-related business. You will learn how to develop a business plan, secure funding, and market your event services effectively. By gaining a strong foundation in event management and marketing, you can increase your chances of success in the competitive event industry.

See salaries and explore the career path for Entrepreneur

Freelance Event Planner

Freelance Event Planners provide event planning services on a project-by-project basis. This course may be helpful for individuals who are considering a career as a Freelance Event Planner. You will gain a comprehensive understanding of event planning, marketing, and management. By mastering the skills and knowledge required to plan and execute successful events, you can establish yourself as a sought-after Freelance Event Planner in the industry.

See salaries and explore the career path for Freelance Event Planner

Nonprofit Manager

Nonprofit Managers lead and manage nonprofit organizations. This course may be helpful for Nonprofit Managers who are responsible for planning and executing fundraising events. You will learn how to develop event marketing campaigns, manage event logistics, and generate revenue from events. By gaining a strong understanding of event management and fundraising, you can effectively plan and execute fundraising events that support the mission and goals of your nonprofit organization.

See salaries and explore the career path for Nonprofit Manager

Community Organizer

Community Organizers work to bring people together to address community issues and improve the quality of life in their neighborhoods. This course may be helpful for Community Organizers who are planning community events. You will learn how to develop event marketing campaigns, manage event logistics, and engage with the community to ensure successful events. By understanding the principles of event management and community engagement, you can effectively organize events that foster a sense of belonging and empower community members to make a positive impact.

See salaries and explore the career path for Community Organizer

Teacher

Teachers educate and inspire students in various academic subjects. This course may be helpful for Teachers who are looking to incorporate event planning into their curriculum or organize extracurricular events. You will learn how to develop educational event content, engage students in event planning, and assess event outcomes. By understanding the principles of event management and educational best practices, you can effectively design and implement meaningful events that enhance the learning experience for your students.

See salaries and explore the career path for Teacher