LinkedIn B2B Lead Generation

Do You Run a B2B Company and Need More Clients?

Just about any B2B company owner will answer “YES. ” - we all know there’s virtually no such thing as too many clients.

The problem for most B2B agencies, consultants and service companies starts well before they realize they don’t have enough clients - it starts with not having enough conversations with their potential customers.

Lots of B2B companies put a lot of effort into finding new clients - only to realize The biggest culprits here are trade shows, cold calling and vaguely defined “networking”.

The problem isn’t just that those methods aren’t an efficient use of time or resources - it’s that they aren’t following a

When you wake up in the morning and already have people in your inbox wanting to talk about hiring you, the sales side of your business becomes much easier and more predictable.

That’s why in our course, we are going to be showing you exactly how to harness the incredible power of LinkedIn - the world’s largest professional B2B network.

The Ugly Truth - Most People Who Try to Find Clients on LinkedIn Will FAIL Spectacularly

I’ve seen it time and time again. In my career, I’ve reviewed hundreds of campaigns across numerous channels. In just about every instance, the campaigns were performing horribly - no responses, negative responses and of course no new clients signed.

Most campaigns make similar mistakes - talking too much about themselves, not showing any value. Targeting is often way off. One thing is consistent about these mistakes though - they were made because the person making them didn’t know what they They weren’t following any kind of system that’s been

That’s why in our course, we are going to be walking through our We’ve spent years perfecting, testing and refining our process, which we’ve used to help B2B companies make millions in sales, and are now ready to share it with you.

If you continue doing the same things everyone else is doing on LinkedIn, you’ll continue receiving lackluster results like everyone else. In order to succeed on LinkedIn, you need to stand out from your competition.

By the time you’re finished with this course, all the following things will come naturally to you:

How to optimize your LinkedIn Profile to act as a standalone piece of marketing, to attract only the best prospects
How to craft your offer around the types of things people respond well to on LinkedIn - and how to use this as a stepping stone to your main offer
How to ensure your campaigns will stand out to your prospects and never allow you to blend in with your competitors
How to write your templates to ensure you get positive replies, using our
Whether you have extensive outbound experience or this is your first time trying to reach out to your best prospects, this course will help you get there faster, without wasting time trying and testing things that don’t work.
Can’t wait to see you in the first module and get you started on winning more clients than you ever thought possible.

What's inside

Learning objectives

How to get in touch and set sales appointments with your ideal client types on linkedin
How to write a compelling linkedin outreach template your prospects will want to respond to
How to move your prospects off of linkedin and onto sales calls

How to target exactly the type of prospect who you can do great work for
Why most people who run campaigns on linkedin will fail and stop before they land their first client

How to get in touch and set sales appointments with your ideal client types on linkedin
How to write a compelling linkedin outreach template your prospects will want to respond to
How to move your prospects off of linkedin and onto sales calls
How to target exactly the type of prospect who you can do great work for
Why most people who run campaigns on linkedin will fail and stop before they land their first client

Syllabus

Know more about the potential pitfalls of LinkedIn and decide if LinkedIn is right for them

1-1 Why Outbound Works

1-2 Who Outbound Works Best For

1-3 Different Platforms to Choose From

1-4 What Sort of Results You Can Expect

1-5 Pitfalls to Avoid When Getting Started

Know what they are going to sell, who to sell it to and what type of campaigns they will run

2-1 Choose Your Campaign Goal

2-2 Deciding if Your Target Market is a Good Fit

2-3 Deciding What to Sell in Your Campaigns

2-4 Preparing Supporting Materials

2-5 Different Types of Campaigns LinkedIn Offers

What features are important to both your campaigns specifically and LinkedIn campaigns in general. You'll be able to select the tool you will use after completing this module.

3-1 What to Look for in a Tool

3-2 Why You Need to be Careful with Automation Tools

3-3 Tool Review: LinkedHelper

3-4 Tool Review: Meet Leonard/Alfred

3-5 Alternatives to Automation

You'll be able to update and optimize your LinkedIn profile so it functions as a standalone piece of marketing.

4-1 Profile Optimization Overview

4-2 Profile Photos

4-3 Taglines That Sell

4-4 Descriptions That Don't Suck

4-5 Endorsements and Miscellaneous

Filter down to your perfect, ideal prospect type on LinkedIn and build a prospect list with hundreds of great leads

5-1 Introduction to LinkedIn Targeting

5-2 Top Filters Explained

5-3 Role and Tenure Filters

5-4 Company Filters

5-5 Other Filters

Write an incredible template that will spark interest from your prospects and make them want to learn more

6-1 Template Writing Overview

6-2 Mistakes to Avoid

6-3 Different Types of Templates

6-4 Examples of Good and Bad Templates

6-5 Adjusting Your Templates Based on Feedback

Respond back to leads in a way that will maintain their interest and follow through to a phone call or sales appointment

7-1 Responding Back to Leads

7-2 Best Ways to Respond Back to Prospects

7-3 Things to Avoid When Responding Back to Prospects

Reviews summary

According to students, LinkedIn B2B Lead Generation is a worthwhile course with quality instruction. The content is well received by students, but some are hoping for additional coverage of PPC. Overall, learners say the course provides valuable insights and practical knowledge for generating leads on LinkedIn.

The course content is valuable and provides practical knowledge.

The instructor is knowledgeable and provides high-quality teaching.

"The quality of teaching was 100%. No doubt about that."

The course would benefit from additional coverage of PPC campaigns on LinkedIn.

"I was also looking for PPC(Paid media) on LinkedIn."

"It will be a great help for your students if you can add a few videos on how to set up PPC campaigns on LinkedIn."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in LinkedIn B2B Lead Generation - For Agencies and Consultants with these activities:

Read course materials

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Get familiar with the materials and concepts that you will be learning throughout the course

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Watch a LinkedIn tutorial

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Learn from the experts and get step-by-step guidance on how to use LinkedIn effectively

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Find a LinkedIn tutorial that is relevant to your interests
Watch the tutorial and take notes
Apply what you learned to your own LinkedIn profile and strategy

Create a LinkedIn business page and profile

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Get started on your LinkedIn journey by setting up your profile and business page

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Create a LinkedIn business page
Create a LinkedIn personal profile
Add a professional profile picture
Add your work experience and skills

Four other activities

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Show all seven activities

Write a LinkedIn post

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Start engaging with your audience by posting regularly on LinkedIn

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Choose a topic that is relevant to your target audience
Write a compelling headline
Use high-quality images or videos
Add a call-to-action

Attend a LinkedIn workshop or event

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Connect with other professionals and learn from experts in the field

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Find a LinkedIn workshop or event that is relevant to your interests
Register for the event and attend
Network with other attendees
Follow up with people you met after the event

Participate in a LinkedIn contest or challenge

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Put your skills to the test and compete with other professionals for a chance to win prizes and recognition

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Find a LinkedIn contest or challenge that is relevant to your interests
Read the contest or challenge rules carefully
Submit your entry
Promote your entry to your network

Contribute to the LinkedIn community

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Share your knowledge and expertise with the LinkedIn community. By contributing to LinkedIn discussions and groups, you can establish yourself as a thought leader in your field.

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Find a LinkedIn discussion or group that is relevant to your interests
Contribute to the discussion by sharing your thoughts and insights
Be respectful of other people's opinions
Follow up on your contributions and respond to other people's comments

Career center

Learners who complete LinkedIn B2B Lead Generation - For Agencies and Consultants will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers plan and execute marketing campaigns to promote products or services. This course can help Marketing Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Marketing Managers can increase their chances of reaching their target audience and generating leads.

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Project Manager

Project Managers plan and execute projects to achieve specific goals. This course can help Project Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Project Managers can increase their chances of reaching their target audience and closing deals.

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Sales Manager

Sales Managers oversee sales operations and develop strategies to increase revenue. This course can help Sales Managers improve their lead generation skills on LinkedIn, a valuable platform for connecting with potential clients. By learning how to optimize their profiles, target their campaigns, and write effective templates, Sales Managers can increase their chances of reaching their target audience and closing deals.

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Business Analyst

Business Analysts analyze business processes and identify opportunities for improvement. This course can help Business Analysts improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Business Analysts can increase their chances of reaching their target audience and closing deals.

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Operations Manager

Operations Managers plan and execute operations to achieve specific goals. This course can help Operations Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Operations Managers can increase their chances of reaching their target audience and closing deals.

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Consultant

Consultants provide advice and guidance to businesses and organizations. This course can help Consultants improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Consultants can increase their chances of reaching their target audience and closing deals.

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Business Development Manager

Business Development Managers identify and develop new business opportunities. This course can help Business Development Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Business Development Managers can increase their chances of reaching their target audience and closing deals.

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Public relations manager

Public Relations Managers plan and execute public relations campaigns to promote products or services. This course can help Public Relations Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Public Relations Managers can increase their chances of reaching their target audience and generating leads.

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Account Manager

Account Managers maintain and develop relationships with existing clients. This course can help Account Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Account Managers can increase their chances of reaching their target audience and generating leads.

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Social Media Manager

Social Media Managers plan and execute social media campaigns to promote products or services. This course can help Social Media Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Social Media Managers can increase their chances of reaching their target audience and generating leads.

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Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns to promote products or services. This course can help Digital Marketing Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Digital Marketing Managers can increase their chances of reaching their target audience and generating leads.

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Marketing Specialist

Marketing Specialists plan and execute marketing campaigns to promote products or services. This course can help Marketing Specialists improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Marketing Specialists can increase their chances of reaching their target audience and generating leads.

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Freelance Writer

Freelance Writers create written content for a variety of clients. This course can help Freelance Writers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Freelance Writers can increase their chances of reaching their target audience and closing deals.

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Content Manager

Content Managers plan and execute content marketing campaigns to promote products or services. This course can help Content Managers improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Content Managers can increase their chances of reaching their target audience and generating leads.

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Sales Executive

Sales Executives sell products or services to businesses and organizations. This course can help Sales Executives improve their lead generation skills on LinkedIn, a platform with a large professional audience. By learning how to target their campaigns, write effective templates, and respond to leads, Sales Executives can increase their chances of reaching their target audience and closing deals.

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