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Jeongki Lim

Released in June 2021, Natural Creativity is about understanding and harnessing human creativity. In this course, you will investigate the latest theories of human creativity, its history and evolution, and how AI research is helping us understand it more fully. You will gain a deeper awareness of your creative processes and inspirations through these diverse perspectives. As you advance through the course, you will add to your creative toolkit by exploring different methods for design research and applying them to various business scenarios and frameworks. Then, in the course project, you will practice using the techniques and theories you learned to gain deep insights into how people are creative in your local context.

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What's inside

Syllabus

Unpacking Creativity
In this module, you will learn what to expect throughout this course, explore the potential and limitations of machine creativity, and start your design research.
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Creativity Over Time
In this module, you will experiment with new creative tools and use design research methods to identify people who are impacted by your project.
Theoretical Concepts and Frameworks Around Creativity
In this module, you will examine theoretical concepts and frameworks around creativity, experiment with AI-enabled creative environments, and apply your learning to a design research method.
Exploring Perceptions of Beautiful vs. Meaningful
In this module, you will explore the AI systems that engage in musical artifacts and understand the iterations in regard to design research.
Creative Systems and Computational Experiments
In this module, you will examine additional AI-enabled creative tools and complete the full scope of your design research project.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches skills, knowledge, and/or tools that are highly relevant in an academic setting
Explores x, which is standard in industry y
Develops x and y, which are core skills for z
Emphasizes theory as a core aspect of real-world application
Introduces the latest theories, which can help learners stay up to date with the field
Taught by x, who are recognized for their work in x

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Reviews summary

Engaging course on natural creativity

According to students, Natural Creativity is an engaging course with interesting material. Learners appreciate the lecturer, but some find the research methodology lessons confusing and unconnected to the other course material. Despite this, many students still recommend the course.
Lecturer is knowledgeable and engaging.
"GOOD"
"Great course, thanks !"
"Similarly to my review of previous course in the specialization, course and the lecturer is great"
Students enjoy course material.
"GOOD"
"Great course, thanks !"
"Similarly to my review of previous course in the specialization, course and the lecturer is great"
Research methodology lessons are seen as unnecessary and confusing.
"I honestly can't understand how the research methodology lessons fit into this course of study. It feels shoe-horned into an otherwise interesting course."
"More confusing than anything"
"For myself, as a designer there is nothing new or valueable in that part."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Natural Creativity with these activities:
Organize Course Resources
Stay organized and enhance your learning by compiling and reviewing your course materials.
Show steps
  • Create a dedicated folder or notebook for course materials.
  • Download and save all lecture notes, slides, and assignments.
  • Organize your materials by topic or module.
  • Review your materials regularly to reinforce your understanding.
Review Psychology Basics
Brush up on your basic knowledge of psychology to strengthen your foundation for this course.
Browse courses on Psychology
Show steps
  • Review your notes or textbook from an introductory psychology course.
  • Take a practice quiz or exam to test your knowledge.
  • Identify areas where you need additional review.
Read 'The Creative Curve'
Gain insights into the nature of creativity and its development by reading 'The Creative Curve'.
Show steps
  • Purchase or borrow a copy of 'The Creative Curve'.
  • Read the book and take notes on key concepts.
  • Discuss your thoughts and insights with classmates or a study group.
Two other activities
Expand to see all activities and additional details
Show all five activities
Design Thinking Case Study
Apply your understanding of design research by working on a case study that involves identifying and solving a real-world problem.
Browse courses on Design Research
Show steps
  • Select a problem or challenge that you are passionate about.
  • Conduct research to gather insights and understand the context of the problem.
  • Generate and evaluate potential solutions using design thinking principles.
  • Create a prototype or mock-up of your proposed solution.
  • Present your case study and findings to peers or industry professionals for feedback.
AI-Powered Creative Project
Deepen your understanding of AI's role in creativity by building your own AI-powered creative project.
Browse courses on Computational Creativity
Show steps
  • Define the scope and objectives of your project.
  • Choose an appropriate AI algorithm or technique to use.
  • Design and implement your project using the selected AI algorithm.
  • Evaluate the performance and impact of your project.
  • Present your project to peers or industry professionals.

Career center

Learners who complete Natural Creativity will develop knowledge and skills that may be useful to these careers:
Design Researcher
A Design Researcher conducts research to understand the needs of users and develop design solutions that meet those needs. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in design research methods and tools. You will also gain experience in applying these methods to various business scenarios and frameworks.
User Experience Researcher
A User Experience Researcher conducts research to understand the needs of users and develop design solutions that meet those needs. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in design research methods and tools. You will also gain experience in applying these methods to various business scenarios and frameworks.
Art Director
An Art Director oversees the visual aspects of a project, ensuring that the final product is both aesthetically pleasing and effective. This course can help you develop the creativity and design skills necessary to succeed in this role through its exploration of theoretical concepts, frameworks, and creative methods. You will also gain experience in design research, which is essential for understanding the needs of your audience.
Visual Designer
A Visual Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help you develop the creativity and design skills necessary to succeed in this role through its exploration of theoretical concepts, frameworks, and creative methods.
UX Researcher
A UX Researcher conducts research to understand the needs of users and develop design solutions that meet those needs. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in design research methods and tools. You will also gain experience in applying these methods to various business scenarios and frameworks.
Graphic designer
A Graphic Designer creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course can help you develop the creativity and design skills necessary to succeed in this role through its exploration of theoretical concepts, frameworks, and creative methods.
Interaction Designer
An Interaction Designer creates digital products and services that are both user-friendly and visually appealing. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in human-computer interaction and design thinking. You will also gain experience in prototyping and testing your designs.
Web Designer
A Web Designer creates and maintains websites. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in web design principles and tools. You will also gain experience in prototyping and testing your designs.
Product Designer
A Product Designer creates physical or digital products that are both useful and desirable. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in design thinking and product development. You will also gain experience in prototyping and testing your designs.
UI/UX Designer
A UI/UX Designer creates the user interface and user experience for digital products and services. This course can help you develop the skills necessary to succeed in this role by providing you with a foundation in human-computer interaction and design thinking. You will also gain experience in prototyping and testing your designs.
Creative Director
A Creative Director is responsible for the overall creative vision of a project, ensuring that all aspects of the project are cohesive and aligned with the brand's identity. This course can help you develop the skills necessary to succeed in this role by providing you with a deep understanding of creativity, its history and evolution, and how AI research is helping us understand it more fully.
Landscape Architect
A Landscape Architect designs outdoor spaces. This course may be useful for you if you are interested in pursuing a career in landscape architecture, as it will provide you with a foundation in design thinking and creativity. You will also gain experience in prototyping and testing your designs.
Product Manager
A Product Manager is responsible for the development and launch of new products. This course may be useful for you if you are interested in pursuing a career in product management, as it will provide you with a foundation in design thinking and creativity. You will also gain experience in prototyping and testing your products.
Architect
An Architect designs buildings and other structures. This course may be useful for you if you are interested in pursuing a career in architecture, as it will provide you with a foundation in design thinking and creativity. You will also gain experience in prototyping and testing your designs.
Interior designer
An Interior Designer creates the interior spaces of buildings. This course may be useful for you if you are interested in pursuing a career in interior design, as it will provide you with a foundation in design thinking and creativity. You will also gain experience in prototyping and testing your designs.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Natural Creativity.
Provides a practical guide to the Lean Startup methodology, a process for developing and validating new products and services. It valuable resource for students who want to learn how to start their own businesses or work in innovation.
Provides a practical guide to lateral thinking, a technique for generating new ideas and solving problems. It valuable resource for students who want to learn how to be more creative and innovative.
Save
Explores the concept of flow, a state of intense focus and engagement that is often associated with creativity. It valuable resource for students who want to learn how to achieve flow and enhance their creativity.
Explores the challenges that large organizations face when they try to innovate. It valuable resource for students who want to learn about the factors that can lead to innovation failure.
Provides practical advice on how to develop and maintain a creative habit. It valuable resource for students who want to learn how to overcome creative blocks and generate new ideas.
Provides encouragement and inspiration for creative people. It valuable resource for students who want to learn how to embrace their creativity and live a more fulfilling life.
Explores the role of creativity in business. It valuable resource for students who want to learn how to use creativity to develop new products and services and build successful businesses.
Provides a comprehensive overview of cognitive psychology, covering topics such as attention, memory, thinking, and problem-solving. It valuable resource for students who want to learn more about the cognitive processes that underlie creativity.
Provides a scientific perspective on creativity. It valuable resource for students who want to learn about the neural processes that underpin creativity.
Provides insights into how the brain learns math and science, and how to overcome common obstacles to learning these subjects. It valuable resource for students who want to improve their math and science skills.
Provides a historical overview of creativity, from the Renaissance to the present day. It valuable resource for students who want to learn about the different factors that have influenced the development of creativity over time.
Provides a spiritual approach to creativity. It valuable resource for students who want to learn how to connect with their creativity and develop their artistic skills.

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