Growth Hacking Foundations

This course is a part of Become an Online Marketing Manager, a 16-course Learning Path series from LinkedIn Learning.

Growth hacking is an emerging technique that helps marketers generate new ideas and accelerate sales and customer acquisition. Growth hacking requires work—companies must rethink their teams, their business, and their customers—but it pays off in results. This course introduces popular growth hacking techniques to super-charge your marketing strategy. Learn how to build a growth team, redefine the customer journey, and identity growth levers and loops: small optimizations that can have a big impact on your marketing efforts and ROI. Then find out how to kick off the growth process, survive growing pains, and capitalize on opportunities, such as your current customer base. Instructor Brad Batesole explains how to use SEO, influencers, content marketing, social media, advertising, and more to fuel your growth. Finally, learn the key metrics you’ll need to measure to track your growth process and success.

Contents:

• Introduction
• 1. Defining Growth Hacking
• 2. Elements of Growth
• 3. Initial Strategy
• 4. Laying the Foundation
• 5. Growth Levers and Loops
• 6. Product Life Cycle
• 7. Starting the Growth Process
• 8. Growth Opportunities
• 9. Capturing Data
• Conclusion