Content Marketing for Social Media

Heads up! This course may be archived and/or unavailable.

The hardest part of social media is creating content that resonates with your audience and is reflective of your brand. In this course, you can learn how to add powerful and engaging social media content to your content marketing strategy. Content marketing expert and best-selling author, Colleen Jones, shares how to select the right platform, identify the right content type, and develop a marketing cadence. Plus, find out how to manage influencers, encourage sharing, and evaluate how content performs. Colleen leaves viewers with several top tips for each of the major social networks, making the teachings incredibly actionable.

Contents:

• Introduction
• 1. Selecting Social Media Platforms
• 2. Promoting Content with Social Media
• 3. Managing and Growing a Social Media Audience
• 4. Partnering with Influencers
• 5. Tips for Major Social Networks
• 6. Evaluating Impact
• Conclusion