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Abhishek Jha
In this 1-hour long project-based course, you will learn how to create a script and then create a Promotional Video around it and make the video appealing using video backgrounds, images and animations. By the end of this project, you will be confident in creating an eye-catching and professional Promotional Video in Canva which you can use to Market on Social Media Platforms.
Read more
In this 1-hour long project-based course, you will learn how to create a script and then create a Promotional Video around it and make the video appealing using video backgrounds, images and animations. By the end of this project, you will be confident in creating an eye-catching and professional Promotional Video in Canva which you can use to Market on Social Media Platforms.
Read more
In this 1-hour long project-based course, you will learn how to create a script and then create a Promotional Video around it and make the video appealing using video backgrounds, images and animations. By the end of this project, you will be confident in creating an eye-catching and professional Promotional Video in Canva which you can use to Market on Social Media Platforms.
The same skills can be used in creating Promotional Video in any industry like real estate, finance, healthcare or for any other business.
We will be using Canva for this purpose and we will create a Promotional Video slide by slide. We will begin by creating video slides around the Customer’s pain points and introduce our Solutions. We will then persuade our target customers through USPs and Testimonials and finish the video with a Call to Action.
No prior experience in video creation or graphic design or scriptwriting is needed.
Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
Register for this course and see more details by visiting:
OpenCourser.com/course/h9i3q8/create
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What's inside
Syllabus
Project Overview
By the end of this project, you will be confident in creating an eye-catching and professional Promotional Video in Canva which you can use to market on Social Media Platforms.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops video creation and marketing skills, which is essential for professionals seeking to excel in social media marketing
Taught by Abhishek Jha, who is an instructor with expertise in video creation and marketing
Provides a step-by-step approach to creating a promotional video, making it accessible for learners with no prior experience
Covers essential elements of promotional video creation, including scriptwriting, video backgrounds, images, and animations
Emphasizes the use of Canva, a user-friendly platform for creating visually appealing videos
Focuses on creating videos for social media marketing, aligning with the needs of professionals in this field
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Reviews summary
Well-received canva video creation course
**Learners say** this is a well-received course that provides step-by-step guidance on creating promotional videos using Canva. It is considered beginner-friendly, with clear instructions, and engaging assignments. Reviewers appreciate the instructor's enthusiasm and the practical approach of the course.
Instructor's passion and excitement make the learning experience enjoyable.
"The instructor was very enthusiastic, and it was enjoyable to go through completing the project."
"Our instructor loves making videos and you can tell by the way he shares the info. He's adorable."
"was very relatable and when I got fustrated due to lack of skills, I kept going until i figured it out like a teen would, thank you, very helpful."
Suitable for those new to Canva and video creation.
"This course is very useful for me, I have learned a new skill, help me to develop myself and apply it to my business. hank you very much."
"As an Entrepreneur it is imperative to be able to promote your own products. This course has equipped me with skills and knowledge of how to just that for me and others who require the services of promotional videos."
"I have difficulty catching up with the technological advancements that are so commonplace in our everyday lives. This course provided a great stepping stone for me to learn how to create a promotional video. It was very easy to follow and understand the concepts being taught."
Hands-on project that allows learners to create their own promotional videos.
"This project-based course is very useful to me as it teaches me how to create a script, create a sponsored video around it, and create a compelling video with video backgrounds, images and animations."
"I love this kind of course. It is helful and make all the process more easy to understand."
"I love how they teach and give you the ability to practice along the teaching. "
Easy-to-follow instructions with step-by-step guidance.
"Well guided, step-by-step instructions for a beginner to Canva video creation."
"The instructor did a great job in explaining how to use Canva to create a promotional video, and also included advertising advice for why the video was being created. I felt like I learned two skills."
"The instructions were easy to follow. and I could pause the video, complete before moving on."
"Easy to understand, not like my other class! Very good and not too long. I highly recommend!"
May not be suitable for experienced Canva users.
"This course is only for someone who wants to learn Canva for first time .Its outdated for someone who has been using Canva for 1 or more Months ."
"It was very simple. If you've already been using Canva, there won't be much you probably didn't already know or could have figured out on your own."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a Promotional Video using Canva with these
activities:
Gather and Review Promotional Video Examples
Show steps
Analyze successful promotional videos to identify common elements and best practices.
Show steps
-
Search online for examples of promotional videos in your industry.
-
Make a list of the elements that you find most effective.
-
Identify the key takeaways and apply them to your own video.
Review the book 'Made to Stick: Why Some Ideas Survive and Others Die'
Show steps
Gain insights into the principles of effective communication and how to create messages that are memorable and persuasive.
View
Making Numbers Count: The Art and Science of...
on Amazon
Show steps
-
Read the book and take notes on key concepts.
-
Identify the six principles of sticky ideas.
-
Apply the principles to your own promotional video.
Create a script for a Promotional Video
Show steps
Use your creativity to write a short script that outlines the key points you want to convey in your promotional video.
Browse courses on
Script Writing
Show steps
-
Brainstorm ideas for your video.
-
Write a rough outline of your video.
-
Add details and dialogue to your script.
-
Proofread your script and make changes as needed.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Find Video Backgrounds, Images, and Animations for your Promotional Video
Show steps
Search for and gather high-quality visual assets that will make your video more engaging and visually appealing.
Browse courses on
Stock Images
Show steps
-
Identify the style and tone of your video.
-
Search for video backgrounds, images, and animations that match your style.
-
Download and save the visual assets you want to use.
Create a Promotional Video Slide by Slide in Canva
Show steps
Use Canva's intuitive tools to bring your video to life by adding visual elements, animations, and effects.
Browse courses on
Video Editing
Show steps
-
Create a new Canva account and log in.
-
Choose a video template or create a custom design.
-
Add your video backgrounds, images, and animations.
-
Customize your video with text, fonts, and effects.
-
Export your video in the desired format.
Attend a local marketing or social media meetup
Show steps
Connect with other professionals in the field and learn about best practices for promoting your brand or business through video.
Browse courses on
Marketing
Show steps
-
Research local marketing or social media meetups.
-
Attend a meetup and introduce yourself to others.
-
Share your knowledge and learn from others.
Take a workshop on video marketing or video production
Show steps
Enhance your skills and gain hands-on experience in creating and promoting videos for your business or organization.
Browse courses on
Video Marketing
Show steps
-
Research and find a suitable workshop on video marketing or production.
-
Register for the workshop and attend all sessions.
-
Actively participate in the workshop and ask questions.
Mentor a new Canva user
Show steps
Share your knowledge and skills with a beginner by guiding them through the process of creating their own promotional video.
Browse courses on
Mentoring
Show steps
-
Find a mentee who is new to Canva.
-
Set up a regular meeting time to provide guidance and support.
-
Provide feedback and encouragement to your mentee.
Gather and Review Promotional Video Examples
Show steps
Analyze successful promotional videos to identify common elements and best practices.
Show steps
Show steps
Show steps
- Search online for examples of promotional videos in your industry.
- Make a list of the elements that you find most effective.
- Identify the key takeaways and apply them to your own video.
Review the book 'Made to Stick: Why Some Ideas Survive and Others Die'
Show steps
Gain insights into the principles of effective communication and how to create messages that are memorable and persuasive.
View
Making Numbers Count: The Art and Science of...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts.
- Identify the six principles of sticky ideas.
- Apply the principles to your own promotional video.
Create a script for a Promotional Video
Show steps
Use your creativity to write a short script that outlines the key points you want to convey in your promotional video.
Browse courses on
Script Writing
Show steps
Show steps
Show steps
- Brainstorm ideas for your video.
- Write a rough outline of your video.
- Add details and dialogue to your script.
- Proofread your script and make changes as needed.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Find Video Backgrounds, Images, and Animations for your Promotional Video
Show steps
Search for and gather high-quality visual assets that will make your video more engaging and visually appealing.
Browse courses on
Stock Images
Show steps
Show steps
Show steps
- Identify the style and tone of your video.
- Search for video backgrounds, images, and animations that match your style.
- Download and save the visual assets you want to use.
Create a Promotional Video Slide by Slide in Canva
Show steps
Use Canva's intuitive tools to bring your video to life by adding visual elements, animations, and effects.
Browse courses on
Video Editing
Show steps
Show steps
Show steps
- Create a new Canva account and log in.
- Choose a video template or create a custom design.
- Add your video backgrounds, images, and animations.
- Customize your video with text, fonts, and effects.
- Export your video in the desired format.
Attend a local marketing or social media meetup
Show steps
Connect with other professionals in the field and learn about best practices for promoting your brand or business through video.
Browse courses on
Marketing
Show steps
Show steps
Show steps
- Research local marketing or social media meetups.
- Attend a meetup and introduce yourself to others.
- Share your knowledge and learn from others.
Take a workshop on video marketing or video production
Show steps
Enhance your skills and gain hands-on experience in creating and promoting videos for your business or organization.
Browse courses on
Video Marketing
Show steps
Show steps
Show steps
- Research and find a suitable workshop on video marketing or production.
- Register for the workshop and attend all sessions.
- Actively participate in the workshop and ask questions.
Mentor a new Canva user
Show steps
Share your knowledge and skills with a beginner by guiding them through the process of creating their own promotional video.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Find a mentee who is new to Canva.
- Set up a regular meeting time to provide guidance and support.
- Provide feedback and encouragement to your mentee.
Career center
Learners who complete Create a Promotional Video using Canva will develop knowledge and skills
that may be useful to these careers:
Marketing Assistant
Marketing Assistant
A Marketing Assistant helps businesses promote products and services through various channels. This course enhances your ability to create promotional videos for diverse marketing campaigns. By learning to craft engaging and persuasive video content, you can support marketing efforts and contribute to brand awareness and lead generation. The skills gained in this course will empower you as a Marketing Assistant to effectively communicate marketing messages and amplify brand reach.
Content Marketer
Content Marketer
A Content Marketer develops and executes content strategies to attract and engage target audiences. This course provides a foundation in video creation, enabling you to produce high-quality promotional videos that captivate viewers and drive desired actions. By mastering the techniques taught in this course, you can elevate your content marketing efforts, increase brand visibility, and generate leads.
Social Media Manager
Social Media Manager
A Social Media Manager plans, creates, and manages content for social media platforms. This course equips you with the skills to create visually appealing and compelling promotional videos for social media. By learning to leverage video to engage followers, build brand communities, and drive traffic, you can excel as a Social Media Manager and help businesses achieve their social media marketing goals.
Video Editor
Video Editor
A Video Editor assembles and edits raw footage into coherent and engaging videos. This course provides a hands-on introduction to video editing using Canva, empowering you to create dynamic and visually stunning promotional videos. By mastering the techniques taught in this course, you can enhance your video editing skills, improve video quality, and contribute to the production of effective video content.
Graphic designer
Graphic designer
A Graphic Designer creates visual concepts using computer software or by hand to communicate ideas that inspire, inform, and captivate consumers. This course provides an introduction to video creation, enabling you to expand your skillset and create visually appealing promotional videos that effectively convey messages and engage audiences. By integrating video into your design projects, you can enhance your versatility as a Graphic Designer and meet the growing demand for video content.
Marketing Manager
Marketing Manager
A Marketing Manager develops and implements marketing strategies to achieve business objectives. This course provides foundational knowledge in video creation, enabling you to incorporate video into your marketing campaigns and enhance their effectiveness. By learning to create compelling promotional videos, you can support marketing initiatives, increase brand awareness, and drive conversions.
Communications Specialist
Communications Specialist
A Communications Specialist develops and executes communication strategies to convey messages effectively. This course may be useful for Communications Specialists who are looking to expand their skillset in video creation. By learning to produce engaging and informative promotional videos, you can enhance your ability to communicate with target audiences, build relationships, and manage reputation.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist manages the flow of information between an organization and its publics. This course may be useful for Public Relations Specialists who are interested in incorporating video into their communication strategies. By learning to create promotional videos, you can enhance your ability to engage with target audiences, shape public perception, and promote a positive brand image.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist plans and executes digital marketing campaigns to achieve business goals. This course may be useful for Digital Marketing Specialists who want to enhance their video marketing skills. By learning to create promotional videos, you can amplify your digital marketing efforts, drive traffic to websites, and generate leads.
Event Planner
Event Planner
An Event Planner organizes and coordinates events for various purposes. This course may be useful for Event Planners who are interested in incorporating video into their event planning strategies. By learning to create promotional videos, you can effectively promote events, attract attendees, and enhance the overall attendee experience.
Sales Representative
Sales Representative
A Sales Representative promotes and sells products or services to customers. This course may be useful for Sales Representatives who are looking to enhance their communication skills and leverage video in their sales presentations. By learning to create compelling promotional videos, you can effectively showcase products or services, engage potential customers, and increase sales conversions.
Customer Service Representative
Customer Service Representative
A Customer Service Representative provides support and assistance to customers. This course may be useful for Customer Service Representatives who are interested in using video to enhance customer interactions and improve customer satisfaction. By learning to create helpful and informative promotional videos, you can effectively communicate product or service information, resolve customer queries, and build positive customer relationships.
Project Manager
Project Manager
A Project Manager plans, executes, and closes projects to achieve specific goals. This course may be useful for Project Managers who are looking to enhance their communication and stakeholder management skills. By learning to create promotional videos, you can effectively communicate project updates, engage stakeholders, and gain support for project initiatives.
Operations Manager
Operations Manager
An Operations Manager plans and oversees the day-to-day operations of an organization. This course may be useful for Operations Managers who are interested in using video to improve communication and training within their teams. By learning to create instructional and informative promotional videos, you can effectively convey operational procedures, enhance employee training, and streamline work processes.
Business Analyst
Business Analyst
A Business Analyst analyzes business needs and develops solutions to improve efficiency and effectiveness. This course may be useful for Business Analysts who are interested in using video to communicate their findings and recommendations. By learning to create clear and concise promotional videos, you can effectively present your analysis, engage stakeholders, and drive decision-making.
For more career information including salaries, visit:
OpenCourser.com/course/h9i3q8/create
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a Promotional Video using Canva.
Offers strategies for building a successful YouTube channel and creating engaging videos.
Save
Classic work on the psychology of persuasion and influence, relevant for crafting persuasive video content.
Save
Explores the science of making ideas memorable and persuasive, applicable to creating impactful videos.
Provides insights into disruptive innovation and its implications for video marketing.
Practical guide to running a successful business, with insights on marketing and video promotion.
Introduces the concept of the lean startup and its relevance for developing and iterating video content.
Save
Practical guide to acquiring customers, including strategies for video marketing.
Save
Practical guide to building good habits and breaking bad ones, applicable to developing consistent video creation routines.
Provides a framework for understanding the challenges of marketing technology products, including video.
Save
Popular book on lifestyle design and entrepreneurialism, providing inspiration for using video to promote one's ideas.
Stoic philosophy on overcoming obstacles, offering inspiration for facing challenges in video creation and marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/h9i3q8/create
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Effort
1.5 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Abhishek Jha
Language
English
Good to know
Develops video creation and marketing skills, which is essential for professionals seeking to excel in social media marketing
Taught by Abhishek Jha, who is an instructor with expertise in video creation and marketing
Provides a step-by-step approach to creating a promotional video, making it accessible for learners with no prior experience
Covers essential elements of promotional video creation, including scriptwriting, video backgrounds, images, and animations
Emphasizes the use of Canva, a user-friendly platform for creating visually appealing videos
Focuses on creating videos for social media marketing, aligning with the needs of professionals in this field
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