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How to Sell on Amazon FBA

Matt Voss,

As the Amazon marketplace grows increasingly competitive, many potential sellers become discouraged from ever beginning. Are you wondering how you could utilize FBA to start your own business? Are you scared it’s too late? I’m here to tell you this:

It is NOT too late to turn a profit and make an income selling on Amazon FBA

By the end of this course, you’ll be convinced of this too. The content, resources, and videos you will find are meant to be comprehensive, meaning you don't need to waste your time with any other book or other courses on Amazon FBA.

Read more

As the Amazon marketplace grows increasingly competitive, many potential sellers become discouraged from ever beginning. Are you wondering how you could utilize FBA to start your own business? Are you scared it’s too late? I’m here to tell you this:

It is NOT too late to turn a profit and make an income selling on Amazon FBA

By the end of this course, you’ll be convinced of this too. The content, resources, and videos you will find are meant to be comprehensive, meaning you don't need to waste your time with any other book or other courses on Amazon FBA.

This course first takes you through product research, where you’ll learn how to select the best products to sell on Amazon. Then you will learn how to source products through FBA (Fulfillment by Amazon), and you’ll see that importing really isn’t as scary or intimidating as it may seem. Finally, you will learn how to build and optimize a product listing to maximize sales and improve your product ranking.

Along the way you will discover Moreover, this guide will instill in you the fundamentals of growing a business not only on Amazon, but beyond. The concepts you’ll learn in this book can be applied to any business—Amazon FBA is only the beginning.

Enroll now

What's inside

Learning objectives

  • How to start a 5 or 6 figure amazon fba business from scratch, with no background experience whatsoever
  • How to avoid all the mistakes that new sellers typically make, and which could potentially end your business
  • How to find the best product ideas from places even experienced sellers would never think to look
  • How to know for certain whether your product idea will be profitable
  • How to assess the competitiveness of a market and avoid markets that are too competitive for new sellers
  • How to choose your very first product with confidence
  • How to establish a long term competitive advantage to ensure profits for years to come
  • How to choose between domestic and foreign suppliers
  • Everything you need to do to ship your product from the factory to the amazon warehouse, step-by-step
  • How to choose the best supplier for your product
  • How to communicate with suppliers and freight forwarders
  • How to create, maintain, and optimize product listings
  • How to maximize profits with ppc advertising
  • How to drive traffic to your product listing and get more positive customer reviews
  • 7 fba secrets that experienced sellers generally keep to themselves, and which could help you start making a passive income in as little as 30-60 days
  • What covid-19 means for amazon fba, and why this is a great a time as any to start your business
  • Show more
  • Show less

Syllabus

Introduction and Course Overview
Core Task 1: Product Research
Guidelines for Generating a List of Potential Products
Generating a List of Potential Products
Read more
Guidelines for Defining Your Market Focus
Defining Your Market Focus
How to Differentiate Your Products
Defining a Differentiation Strategy for Your Products
Establishing a Relative Cost Position in the Market
Assessing Your Competitive Advantage
Competitive Analysis Overview
Competitive Analysis: Competitive Rivalry
Competitive Analysis: Potential of New Entry
Competitive Analysis: Supplier Power
Competitive Analysis: Customer Power
Competitive Analysis: Threat of Substitutes
Selecting the Best Products to Sell
Core Task 2: Product Sourcing
Finding Suppliers
Your Initial Communication with Suppliers
Everything You Should Ask Your Suppliers
What to Include in a Product Invoice
Profit Calculation and Product Selection
Core Task 3: Product Listing
Keyword Research
Writing Effective Product Copy
Obtaining Superior Product Images
Split Testing
Pay-Per-Click (PPC) Advertising
Inventory Management
Generating Customer Reviews

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a comprehensive overview of Amazon FBA, which can serve as a strong foundation for individuals looking to start an e-commerce business
Covers product research, sourcing, and listing optimization, which are essential skills for new sellers to establish a presence on Amazon
Teaches strategies for building a competitive advantage, which is crucial for long-term success in the competitive Amazon marketplace
Includes guidance on avoiding common mistakes made by new sellers, which can help learners mitigate risks and improve their chances of success
Explores both domestic and foreign supplier options, which allows learners to make informed decisions based on their specific business needs and goals
Requires learners to manage inventory, which may require additional software or spreadsheets to track products and sales effectively

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to Sell on Amazon FBA with these activities:
Review Basic Accounting Principles
Reviewing basic accounting principles will help you understand profit calculations and manage your Amazon FBA business finances effectively.
Browse courses on Cost of Goods Sold
Show steps
  • Review key accounting terms and definitions.
  • Practice calculating profit margins and ROI.
  • Familiarize yourself with financial statements.
Read 'The Lean Startup' by Eric Ries
Understanding lean startup principles will help you validate product ideas and iterate quickly on your Amazon FBA business.
View The Lean Startup: How Today's Entrepreneurs Use... on Amazon
Show steps
  • Read the book and take notes on key concepts.
  • Identify how to apply Lean Startup principles to your FBA business.
  • Develop a plan for testing product ideas and gathering customer feedback.
Create a Product Sourcing Spreadsheet
Creating a product sourcing spreadsheet will help you organize and compare potential suppliers for your Amazon FBA products.
Show steps
  • Identify key criteria for evaluating suppliers.
  • Research and list potential suppliers for your chosen product.
  • Compare suppliers based on price, quality, and lead time.
  • Select the best supplier based on your criteria.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Write a Sample Product Listing
Writing a sample product listing will help you practice crafting compelling product descriptions and optimizing for relevant keywords.
Show steps
  • Research relevant keywords for your chosen product.
  • Write a product title that includes key keywords.
  • Write a detailed product description highlighting key features and benefits.
  • Optimize the listing for readability and search engine optimization.
Follow Amazon PPC Tutorials
Following Amazon PPC tutorials will help you learn how to effectively use pay-per-click advertising to drive traffic to your product listings.
Show steps
  • Find reputable tutorials on Amazon PPC advertising.
  • Follow the tutorials step-by-step and implement the strategies.
  • Monitor your PPC campaigns and make adjustments as needed.
Read 'Building a StoryBrand' by Donald Miller
Understanding the StoryBrand framework will help you craft compelling product listings and marketing materials.
View Building a StoryBrand 2.0: Clarify Your Message... on Amazon
Show steps
  • Read the book and take notes on key concepts.
  • Apply the StoryBrand framework to your product messaging.
  • Refine your product listings and marketing materials based on the framework.
Analyze Competitor Listings
Analyzing competitor listings will help you identify best practices and opportunities for differentiation in your product category.
Show steps
  • Identify top-selling products in your chosen category.
  • Analyze competitor product listings for keywords, pricing, and reviews.
  • Identify opportunities to differentiate your product and listing.
  • Document your findings and use them to improve your own listings.

Career center

Learners who complete How to Sell on Amazon FBA will develop knowledge and skills that may be useful to these careers:
Amazon Seller
An Amazon seller is someone who lists and sells products on the Amazon marketplace; this course is specifically designed for those who want to become an Amazon seller. This course covers critical aspects of succeeding on Amazon, such as product research, sourcing through Fulfillment by Amazon (FBA), and optimizing product listings. This course is particularly relevant because it goes into detail on how to select profitable products, assess market competitiveness, and avoid mistakes that new sellers commonly make. The course also focuses on optimizing listings and understanding how to use pay per click advertising to maximize sales, skills crucial to an Amazon seller. Moreover, this course teaches the seller to communicate with suppliers, choose from domestic or foreign suppliers, and manage inventory. This course may be useful for becoming a successful seller on the Amazon marketplace.
See salaries and explore the career path for Amazon Seller
E-commerce Business Owner
An e-commerce business owner manages all aspects of an online retail business, from sourcing products to marketing and sales. This course is particularly relevant for those aspiring to become an e-commerce business owner as it focuses on product research, sourcing through Fulfillment by Amazon (FBA), and optimizing product listings, all crucial components of running a successful online business. The course guides learners through selecting products, assessing market competitiveness, communication with suppliers, and maximizing profits, all directly applicable to running an e-commerce business. This course helps build a foundation for operating such a business and can help avoid mistakes that new sellers typically make. Moreover, the course emphasizes that the skills learned can be applied to any business, which makes it useful for anyone looking to start or improve an e-commerce business.
See salaries and explore the career path for E-commerce Business Owner
Entrepreneur
An entrepreneur is someone who starts and manages their own business. This course is highly relevant for an entrepreneur who wants to build an online presence through Amazon. The course is focused on product research, sourcing through Fulfillment by Amazon, and optimizing product listings, all essential for success on the Amazon platform. The course provides essential strategies for avoiding common mistakes made by new sellers. The course emphasizes building a long term competitive advantage and optimizing sales and profit, which are also invaluable for an entrepreneur. This course is particularly useful for entrepreneurs seeking to launch a business on the Amazon marketplace or to add skills for existing businesses.
See salaries and explore the career path for Entrepreneur
Online Retail Manager
An online retail manager oversees the day-to-day operations of an online store, including product selection, inventory control, and customer service. This course provides insight into product research, sourcing through FBA, and creating optimized product listings, all vital tasks for an online retail manager. The course teaches how to analyze the competitive landscape, choose the best supplier, and use pay-per-click advertising, which are skills this role would use on a daily basis. This course may be useful for learning how to avoid pitfalls common to new sellers. Additionally, the course also covers how to drive traffic to product listings and generate positive customer reviews, which are essential for maximizing sales and improving product ranking, key responsibilities for an online retail manager.
See salaries and explore the career path for Online Retail Manager
Product Sourcing Specialist
A product sourcing specialist is responsible for finding and selecting suppliers and products for a company. This course delves deep into how to source products through Fulfillment by Amazon (FBA) and is a good fit for a product sourcing specialist. It teaches how to find suppliers, how to communicate with them, and what to include in product invoices. The course emphasizes avoiding mistakes that new sellers make, which can be invaluable knowledge for a professional in this field. It also covers the steps required to ship goods from factories to Amazon warehouses, and also discusses how to calculate profits for product selection. This course helps learn the fundamentals of product sourcing, and particularly how to choose the best suppliers.
See salaries and explore the career path for Product Sourcing Specialist
Small Business Owner
A small business owner manages all aspects of a business, from operations to marketing. This course provides an introduction into how to navigate the world of online sales, making it a great starting point for a small business owner looking to expand. The course goes into detail on product research, sourcing through Fulfillment by Amazon (FBA), and optimizing product listings. Moreover, it teaches how to assess market competitiveness and establish a competitive advantage, which are crucial for success. This course helps improve overall knowledge of business operations and provides insight into the unique challenges of online sales. This course may be useful for any small business owner looking to expand their sales channel.
See salaries and explore the career path for Small Business Owner
E-commerce Consultant
An e-commerce consultant advises businesses on strategy, implementation, and optimization of their online sales channels. This course provides insight into many aspects of e-commerce, making it a helpful resource for an e-commerce consultant. The course covers product research, sourcing through Fulfillment by Amazon (FBA), and optimizing product listings, all essential elements of a thriving online business. The course also teaches how to analyze the competitive landscape, source products, and optimize pay-per-click advertising, all skills that are needed by an e-commerce consultant to improve a client's online sales strategy. This course may also be useful for learning how to grow a business from the ground up and understanding how to generate traffic and customer interest.
See salaries and explore the career path for E-commerce Consultant
Supply Chain Coordinator
A supply chain coordinator oversees the flow of goods from suppliers to customers. This course provides useful insights into understanding product sourcing, supply chain, and logistics, which are critical for a supply chain coordinator. The course goes into detail on how to source products through Fulfillment by Amazon (FBA), including how to find and communicate with suppliers, and how to ship goods from factories to Amazon warehouses. Moreover, this course provides information on understanding profit calculations for selecting products and also inventory management, which is also invaluable for a supply chain coordinator. This course may be useful for developing a more complete view of logistics, particularly how the actions taken can make or break a supply chain.
See salaries and explore the career path for Supply Chain Coordinator
Digital Marketing Specialist
A digital marketing specialist is responsible for creating and implementing digital marketing strategies to promote products or services. This course will be helpful for a digital marketing specialist because it covers topics such as pay-per-click advertising which can be used to maximize sales and improve product ranking. The course also covers how to optimize product listings and drive traffic, skills that are invaluable for a digital marketer. Additionally, this course may be useful because it provides the digital marketer with a deeper understanding of the entire sales process, not just the marketing aspects. This includes topics such as product research, sourcing, and competitive analysis.
See salaries and explore the career path for Digital Marketing Specialist
Market Research Analyst
A market research analyst studies market conditions to assess the potential of a product or service. This course is helpful for a market research analyst because it teaches how to assess the competitiveness of a market. Moreover, this course also teaches how to research and select the best products to sell on Amazon. The course covers strategies for identifying potential products and understanding competitive advantages, which are skills that are useful to a market research analyst. The course may be useful for someone in this field by providing a practical view of market research, and how the results of market research directly impact the success of a business.
See salaries and explore the career path for Market Research Analyst
Sales Operations Analyst
A sales operations analyst focuses on improving efficiency and effectiveness of the sales process. This course may be useful for a sales operation analyst, since it covers several aspects of the process, including product research, sourcing, listing, and customer reviews. This course also covers topics such as how to maximize profits with pay per click advertising. Since the course teaches how to avoid mistakes that new sellers make, a sales operations analyst may find this useful to improve their sales processes. Moreover, the course covers how to drive traffic to a product listing, which is a fundamental aspect of increasing sales.
See salaries and explore the career path for Sales Operations Analyst
Inventory Planner
An inventory planner is responsible for optimizing inventory levels to meet customer demand. This course will be helpful for an inventory planner by providing information on how to manage inventory effectively. The course covers inventory management, which is essential for an inventory planner. The course also provides information on sourcing products through Fulfillment by Amazon (FBA), and understanding the overall process of getting products to the customer. By learning how to avoid mistakes that new sellers typically make, an inventory planner may gain insight into how to reduce inventory issues. This course may be useful for providing an understanding of the whole supply chain process, not just the inventory management aspects.
See salaries and explore the career path for Inventory Planner
Business Development Representative
A business development representative identifies and develops new business opportunities for a company. This course may be useful in understanding what is needed to establish a successful business, which may be useful to a business development representative. The course covers how to avoid mistakes that new sellers make. By seeing all the steps needed, a business development representative will understand the full lifecycle of a business. This course may be useful in that it gives a look at creating an online business from the ground up, which is an advantage for any business development representative.
See salaries and explore the career path for Business Development Representative
Merchandise Planner
A merchandise planner is responsible for planning and managing the inventory and assortment of products for a retailer. This course may be useful for a merchandise planner who is seeking to understand the nuances of online sales. The course covers inventory management, product research and sourcing, all of which are highly relevant to a merchandise planner. The course explores product listing and marketing strategies, and also covers how to generate customer reviews. This course may be useful for a merchandise planner who is seeking to add an online component to their in-person retail business.
See salaries and explore the career path for Merchandise Planner
Retail Buyer
A retail buyer is responsible for selecting and purchasing products for retail stores. This course may be helpful for a retail buyer because it provides detailed insight into product research and sourcing. The course also goes into detail on how to assess the competitiveness of a market. By understanding how to source products through Fulfillment by Amazon (FBA), a retail buyer may gain insight into new ways to source products for their brick and mortar retail stores. This course may be useful because it explores topics such as how to select the best products and finding the best suppliers.
See salaries and explore the career path for Retail Buyer

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Sell on Amazon FBA.
Lean Startup: How Today's Entrepreneurs Use...
Save
Introduces the Lean Startup methodology, which emphasizes validated learning, rapid iteration, and customer feedback. It's highly relevant for Amazon FBA sellers as it provides a framework for testing product ideas, minimizing waste, and adapting to market changes. The principles of building, measuring, and learning are crucial for success in the competitive Amazon marketplace. This book is more valuable as additional reading than it is as a current reference.
The Lean Startup: How Today's Entrepreneurs Use...
Hardcover
$$
The Lean Startup: How Today's Entrepreneurs Use...
Kindle Edition
$$
Cover image
Building a StoryBrand 2.0
Save
Teaches you how to clarify your brand's message so customers pay attention. The StoryBrand framework helps you position your customer as the hero of the story and your brand as the guide. This is useful for crafting compelling product listings and marketing materials that resonate with your target audience on Amazon. This book is more valuable as additional reading than it is as a current reference.
Building a StoryBrand 2.0: Clarify Your Message So...
Hardcover
$$
Building a StoryBrand 2.0: Clarify Your Message So...
Kindle Edition
$$

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Effort
8 total hours
Via
Udemy
Instructor
Matt Voss,
Language
English
Good to know
Provides a comprehensive overview of Amazon FBA, which can serve as a strong foundation for individuals looking to start an e-commerce business
Covers product research, sourcing, and listing optimization, which are essential skills for new sellers to establish a presence on Amazon
Teaches strategies for building a competitive advantage, which is crucial for long-term success in the competitive Amazon marketplace
Includes guidance on avoiding common mistakes made by new sellers, which can help learners mitigate risks and improve their chances of success
Explores both domestic and foreign supplier options, which allows learners to make informed decisions based on their specific business needs and goals
Requires learners to manage inventory, which may require additional software or spreadsheets to track products and sales effectively
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