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Digging Deeper into Audience Reports in Google Analytics

Carma Baughman

In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.

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In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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Syllabus

Digging Deeper into Audience Reports in Google Analytics
In this project, you will discover some of the potentially less familiar Audience Reports. You will learn about the Active Users report, the Lifetime Value report, the Cohort Analysis report, the Benchmarking reports and the Users Flow Report. But, even more importantly, you will learn how to use these reports to help you make better decisions when it comes to reaching and engaging your website audience.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Taught by Carma Baughman, who are recognized for their work in online marketing and business
Taught by Carma Baughman, who are recognized for their work in analytics
Teaches skills, knowledge, and/or tools that are highly relevant in an academic setting
Teaches skills, knowledge, and/or tools that are useful for personal growth and development
Develops professional skills or deep expertise in audience analysis
Explicitly requires that this course be taken in serial with others as part of a series

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Reviews summary

Worth the time investment

Learners say this course is well designed, easy to follow, and helpful for Google Analytics beginners. It's a great starting point and provides a solid foundation for using Audience Reports. While the course doesn't go into advanced topics, many learners agree that the instructor is knowledgeable and engaging.
Instructor is clear and engaging
"Very methodic session. In less than 2 hours you can get so much information about most critical Audience Reports, especially when running an e-shop campaign! Thank you once more Mrs Baughman!"
Great starting point
"Very good for an initial introduction of Google Analytics reports!"
"This course helped walk through a portion of the Google Analytics menu items for a better understanding of all the metrics that can be selected to make sense out of data."
Course doesn't cover advanced topics
Course lacks practical applications
"This project just shows the reports; however, it doesn't show how to use them in a real scenario."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digging Deeper into Audience Reports in Google Analytics with these activities:
Watch Google Analytics tutorials
There are many great Google Analytics tutorials available online. Watching these tutorials can help you learn the basics of the tool and properly configure it for your website.
Browse courses on Google Analytics
Show steps
  • Search for Google Analytics tutorials on YouTube.
  • Choose a tutorial that is appropriate for your skill level.
  • Watch the tutorial and follow along with the instructions.
  • Set up your Google Analytics account and tracking code.
  • Create a custom report in Google Analytics.
Read a Book
This book will provide you with a foundation in Google Analytics if you're a beginner.
View Performance Marketing with Google Analytics on Amazon
Show steps
  • Identify the key concepts of Google Analytics.
  • Set up and configure Google Analytics for your website.
  • Navigate the Google Analytics dashboard and reports.
  • Understand the different dimensions and metrics in Google Analytics.
  • Create custom reports and dashboards in Google Analytics.
Build a Personal Website
Build a personal website to showcase your skills and projects, providing a tangible demonstration of your learning.
Browse courses on Website Development
Show steps
  • Plan your website's structure and content.
  • Choose a website builder or coding framework.
  • Design and develop the website's layout and pages.
  • Populate the website with relevant content.
  • Publish and promote your website.
Three other activities
Expand to see all activities and additional details
Show all six activities
Join a Google Analytics study group
Joining a study group can help you learn Google Analytics from others. This is a great way to get support and feedback as you learn.
Browse courses on Google Analytics
Show steps
  • Find a Google Analytics study group that is a good fit for you.
  • Introduce yourself to the group and share your goals.
  • Participate in the group's discussions and activities.
  • Share your knowledge and experience with the group.
  • Help other members of the group learn Google Analytics.
Practice using Google Analytics
The best way to learn Google Analytics is by practicing. Practice using the different reports and features to get a better understanding of your website's data.
Browse courses on Google Analytics
Show steps
  • Set up a Google Analytics account for your website.
  • Install the Google Analytics tracking code on your website.
  • Create a custom report in Google Analytics.
  • Use Google Analytics to track your website's traffic.
  • Use Google Analytics to identify your website's top performing pages.
Write a blog post about Google Analytics
Start a blog about your experiences using Google Analytics. Doing so will not only help you learn the tool but you can also share your knowledge with others.
Browse courses on Google Analytics
Show steps
  • Choose a topic for your blog post.
  • Research your topic.
  • Write your blog post.
  • Edit and proofread your blog post.
  • Publish your blog post.

Career center

Learners who complete Digging Deeper into Audience Reports in Google Analytics will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
In this role, you will learn how to gather insights about your audience, and use these to create targeted marketing campaigns that will help grow your business. This course will help you build a foundation in audience analysis and marketing strategy by covering topics such as identifying your target audience, understanding their needs, and measuring the effectiveness of your marketing campaigns. The course is taught by industry experts and includes hands-on exercises that will give you the opportunity to apply what you learn to your own marketing campaigns.
See salaries and explore the career path for Digital Marketing Manager
Marketing Analyst
Marketing analysts help businesses understand their customers and make better marketing decisions. They use data analysis to track customer behavior, identify trends, and measure the effectiveness of marketing campaigns. This course will help you build a foundation in audience analysis and marketing strategy by covering topics such as how to collect and analyze marketing data, identify customer trends, and measure the success of your marketing campaigns. This course is taught by industry experts and includes hands-on exercises that will give you the opportunity to practice your data analysis skills.
See salaries and explore the career path for Marketing Analyst
Product Manager
Product managers are responsible for developing and launching new products. They work with engineers, designers, and marketers to bring new products to market that meet the needs of customers. This course will help you build a foundation in audience analysis and product development by covering topics such as understanding your target market, defining your product specifications, and developing your product roadmap. This course is taught by industry experts and includes hands-on exercises that will give you the opportunity to practice your product management skills.
See salaries and explore the career path for Product Manager
Growth Hacker
Growth hackers use data and creativity to help businesses grow. They use marketing, product development, and data analysis to find new ways to attract and retain customers. This course will help you build a foundation in audience analysis, marketing strategy, and growth hacking techniques by covering topics such as understanding your target market, identifying growth opportunities, and measuring the success of your growth hacking campaigns. This course is taught by industry experts and includes hands-on exercises that will give you the opportunity to practice your growth hacking skills.
See salaries and explore the career path for Growth Hacker
Data Analyst
Data analysts use data to help businesses make better decisions. They use data analysis to identify trends, identify opportunities, and solve problems. This course will help you build a foundation in data analysis by covering topics such as collecting and cleaning data, analyzing data using statistical techniques, and presenting your findings.
See salaries and explore the career path for Data Analyst
SEO Specialist
SEO specialists help businesses improve their visibility in search engines. They use various techniques to optimize websites for search, so that they appear higher in search results pages. This course will help you build a foundation in SEO by covering topics such as keyword research, on-page optimization, and link building.
See salaries and explore the career path for SEO Specialist
Social Media Manager
Social media managers help businesses build and manage their social media presence. They use social media to connect with customers, build relationships, and promote products or services. This course will help you build a foundation in social media marketing by covering topics such as creating social media content, managing social media accounts, and measuring social media success.
See salaries and explore the career path for Social Media Manager
Content Marketer
Content marketers create and publish content that helps businesses attract and retain customers. They use various types of content, such as blog posts, articles, videos, and social media posts, to educate customers and build relationships with them. This course will help you build a foundation in content marketing by covering topics such as content planning, content creation, and content distribution.
See salaries and explore the career path for Content Marketer
Email Marketing Manager
Email marketing managers help businesses build and manage their email marketing campaigns. They use email to communicate with customers, promote products or services, and build relationships. This course will help you build a foundation in email marketing by covering topics such as email list building, email campaign creation, and email marketing analytics.
See salaries and explore the career path for Email Marketing Manager
Public relations manager
Public relations managers help businesses manage their public image. They work with the media to promote the company's message, build relationships with key stakeholders, and manage crisis communications. This course will help you build a foundation in public relations by covering topics such as media relations, stakeholder communications, and crisis communications.
See salaries and explore the career path for Public relations manager
Market Researcher
Market researchers help businesses understand their customers and make better marketing decisions. They use various research methods to collect data about customers, such as surveys, focus groups, and interviews. This course will help you build a foundation in market research by covering topics such as research design, data collection, and data analysis.
See salaries and explore the career path for Market Researcher
User Experience Researcher
User experience researchers help businesses design and improve their products and services. They use research methods to understand how users interact with products and services, and then use this information to make improvements. This course will help you build a foundation in user experience research by covering topics such as research design, data collection, and data analysis.
See salaries and explore the career path for User Experience Researcher
Business Analyst
Business analysts help businesses improve their operations. They use data analysis to identify problems, develop solutions, and improve processes. This course will help you build a foundation in business analysis by covering topics such as data analysis, problem solving, and process improvement.
See salaries and explore the career path for Business Analyst
Software Engineer
Software engineers design, develop, and maintain software applications. They use programming languages to write code that solves problems and meets the needs of users. This course may be useful for software engineers who want to learn how to use data analysis to improve their software applications.
See salaries and explore the career path for Software Engineer
Data Scientist
Data scientists use data to solve problems and make better decisions. They use machine learning and other data analysis techniques to extract insights from data and build predictive models. This course may be useful for data scientists who want to learn how to use audience analysis to improve their models.
See salaries and explore the career path for Data Scientist

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Digging Deeper into Audience Reports in Google Analytics.
Web Analytics
Save
Provides a practical guide to web analytics, with a focus on using Google Analytics to improve website performance. It valuable resource for those who want to learn how to use Google Analytics to make better decisions about their website.
Web Analytics
Paperback
Check
Web Analytics
Kindle Edition
Check
Cover image
Waiting for Your Cat to Bark?
Save
Provides a comprehensive overview of web analytics, with a focus on using Google Analytics to improve website performance. It valuable resource for those who want to learn how to use Google Analytics to track website traffic, identify trends, and make informed decisions.
Waiting for Your Cat to Bark?
Paperback
Check
Waiting for Your Cat to Bark?
Kindle Edition
Check
Cover image
Social Media Measurement and Management
Save
Provides a comprehensive overview of Google Analytics, including the Audience Reports covered in the course. It valuable resource for beginners who want to learn the basics of Google Analytics and how to use it to improve their website's performance.
Social Media Measurement and Management
Paperback
Check
Social Media Measurement and Management
Kindle Edition
Check
Cover image
The Big Data-Driven Business
Save
Provides a comprehensive overview of marketing analytics, with a focus on using Google Analytics to measure and improve marketing campaigns. It valuable resource for those who want to learn how to use Google Analytics to track the success of their marketing campaigns.
The Big Data-Driven Business: How to Use Big Data...
Audible Audiobook
$$
The Big Data-Driven Business: How to Use Big Data...
Kindle Edition
$$
Cover image
Advanced Web Metrics with Google Analytics
Save
Provides a step-by-step guide to using Google Analytics to improve website performance. It valuable resource for those who want to learn how to use Google Analytics to track website traffic, identify trends, and make informed decisions.
Advanced Web Metrics with Google Analytics
Paperback
$$
Advanced Web Metrics with Google Analytics, 2nd...
Paperback
$$
Advanced Web Metrics with Google Analytics by...
Paperback
$$$
Advanced Web Metrics with Google Analytics
Kindle Edition
$$
Cover image
Social Media Metrics Secrets
Save
Provides a beginner-friendly introduction to Google Analytics. It valuable resource for those who want to learn the basics of Google Analytics and how to use it to improve their website's performance.
Social Media Metrics Secrets
Paperback
$$
Social Media Metrics Secrets
Kindle Edition
$$

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Course image
Effort
50 minutes
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Carma Baughman
Language
English
Good to know
Taught by Carma Baughman, who are recognized for their work in online marketing and business
Taught by Carma Baughman, who are recognized for their work in analytics
Teaches skills, knowledge, and/or tools that are highly relevant in an academic setting
Teaches skills, knowledge, and/or tools that are useful for personal growth and development
Develops professional skills or deep expertise in audience analysis
Explicitly requires that this course be taken in serial with others as part of a series
Share and help others discover this course.
Facebook LinkedIn X Reddit Link Email
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