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Logo Design

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Logos are a critical part of the modern visual landscape. To learn how to create your own, it's important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how each logo works, and offers a methodical approach to creating a logo in Illustrator. This course combines theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.

Contents:

  • Introduction
  • 1. What Makes a Good Logo?
  • 2. Exploring Type Variables
  • 3. Type Treatments
  • 4. Designing with Simple Shapes
  • 5. Logo Motifs
  • 6. Logo Effects
  • 7. Choosing Logo Colors
  • 8. Lines and Stripes
  • 9. Simple 3D and Shadow Effects
  • 10. Finalizing the Logo
  • Conclusion

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Length 4h 58m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Nigel French
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Art & Design
Tags Typography Logo Design Adobe Illustrator Adobe Photoshop

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Rating Not enough ratings
Length 4h 58m
Starts On Demand (Start anytime)
Cost $29/month (Access to entire library- free trial available)
From LinkedIn Learning
Instructor Nigel French
Download Videos Only via the LinkedIn Learning mobile app
Language English
Subjects Art & Design
Tags Typography Logo Design Adobe Illustrator Adobe Photoshop

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