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Rob Sutcliffe

Digital products are more abstract and complex than any product we've designed before. People are using their digital devices faster, with less conscious thought and more distracted than ever in history.

These issues present new challenges that require a new kind of design team to address. These design teams need to understand a complex range of behavioral psychology, perception, creativity, business. They need to understand what has come before, the history of design didn't start with the iPhone. The history of product design started with the history of products.

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Digital products are more abstract and complex than any product we've designed before. People are using their digital devices faster, with less conscious thought and more distracted than ever in history.

These issues present new challenges that require a new kind of design team to address. These design teams need to understand a complex range of behavioral psychology, perception, creativity, business. They need to understand what has come before, the history of design didn't start with the iPhone. The history of product design started with the history of products.

I created this course out of frustration. Frustration that design education has been reduced to a handful of feal good quotes, an ineffective standardised design process, unquestioned research activities and no mention of philosophy or critical thought. We are designing the most complex product in history for the most distracted users. We're expecting designers to work with an embarrassingly narrow understanding of design. I had to create this course for them, I had to create The Master Digital Product Design Course because no one else was doing it ;)

The Master Digital Product Design Course will give you everything you need to start designing products people love. It will take time and I advise you to work through all the exercises over a period over several months, leaving time for reflection and experimentation. This is not a fast track to any design job, this is a slow track to a great career. What do I get with this course?

This course comprises of 12 modules, each around an hour long. Each module contains high-quality explainer videos with multiple activities and downloadable worksheets. Every video has resource links for further reading to ensure you get a range of opinions and allow you to dig deeper into topics that interest or apply to you.

The modules will cover a unique range of topics that I believe are missing from the majority of modern design curriculums. The 12 sections are:

  • Introduction: background into the industry and some of the problems

  • What is Design?: looking at, where design came from and some misconceptions about how to design

  • Design Process: the elements of a design process. You'll then create your design process

  • Critical Thinking: the core skill to design effectively, how to challenge ideas, especially your own

  • Experience Economy: experience is vital to create products people love, yet most people are ignoring it.

  • Creativity: you can learn to be creative, I'll show you what it is and how to get it.

  • Perception: looking at how people see the world and how we can design for them (people)

  • Usability: let's make sure your product is easy to use and doesn't frustrate

  • Figma: is a rapid design and prototyping tool, you'll learn to mock up your designs

  • Form & Function: why your product has to look good and what to do about it

  • Minimalism: minimalism is hard and we often get it wrong

  • Balance: you can have too much of anything. lets balance standards with trends

Is this course for me?

I created The Master Digital Product Design Course to fill many of the holes in other product design courses, for this reason, I believe it'll be useful for a seasoned designer.  I've also created it with the beginner in mind so if you have never designed anything you will be just at home (and everyone has designed something before, you just don't know it. ).

As well as designers I also had in mind all the people who project manage, own or develop digital products. I believe there is a lot of interesting materials that will help the whole business think differently about creating digital products.

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What's inside

Learning objectives

  • Critical thinking
  • User interface design
  • User experience research
  • Some relevant design history
  • History of digital product design
  • Design processes
  • How human perception works
  • Increased creativity
  • Usability testing
  • Applied psychology in design

Syllabus

Introduction
How To Use This Course
Designer Shortage
Life Coaches in Design
Read more
Make it Pretty
Copy Inspiration
Summary
What is Design?
The First Design
Thonets chair
Division of Labour
When To Use Design
Job Titles
Arrogant Design
Wrong Rules!
One Billion Experiences
The Production Line
Getting Started (Exercises)
Good Designers
Input
Research Values
Job Title
Support Group
Brief
Design Process
No Process
First UI Designer
Process Problems
Process Problems 2
Divergence & Convergence
Create Your Process (Exercises)
Crit / Feedback
Other Processes
Document Design Process
Critical Thinking
Birth of Rationalism
Post Rational
Data Driven Design
Everybody Lies
Focus Groups
Eating Dogfood
Scandinavian Design
Innovation Theatre
Design Thinking
Research (Exercises)
Test Assumptions
Logical Fallacies
User Interview
Another User Interview
Surveys
Competitive Analysis
Paper Prototyping
Experience Economy
Case Study: Tinder
Designers Remorse
What's Easy?
Perception
Case Study: Uber
Don Norman
Creativity
Analyse (Exercises)
Empathy Map
Persona
Journey Map
Storyboarding
What is Creativity
Creative Brain
Powerpoint Kills
Be Unique
Having Ideas
Brainstorming
Post It
Play
Test
Ideate (Exercises)
Frame The Problem
Creativity Exercises
Feature Matrix
Red Routes
Information Architecture
Wireframe
Change Your Perspective

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces critical thinking skills essential for effective design
Examines the history of digital product design, providing valuable context
Offers exercises and assessments throughout the course to reinforce learning
Provides comprehensive coverage of a wide range of design-related topics
Instructor is recognized for their expertise in design

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Reviews summary

Ux research and mastering digital product design

Students say this course is largely positive. Learners say the course is highly informative and is more about critical thinking than design. Students say the course will change how they view UX and will improve their design process. Learners say the course is good for beginners and will help prepare them for the field.
“This course grabbed me that much. I was watching and making notes almost all the time and I finished it in a few days. I am so surprised about my engagement, but the topics, one after another were so much interesting.”
"It grabbed me that much."
"I was watching and making notes almost all the time and I finished it in a few days."
"I am so surprised about my engagement, but the topics, one after another were so much interesting."
“It is a good course for me especially now that I have a current digital project in the pipeline. This course has been amazing! It resonates with my background and personality. I love coming up with multiple solutions to solving a problem. The instructor's strategies for delivery are amazing and creative.”
"This course has been amazing!"
"It resonates with my background and personality."
"The instructor's strategies for delivery are amazing and creative."
“I came from a graphic design background this course has given me a deeper level of understanding of Design. I learned how to become a critical thinker and gave me a lot of history and background information. This was information completely new to me and I loved these design history lessons.”
"I came from a graphic design background this course has given me a deeper level of understanding of Design."
"I learned how to become a critical thinker and gave me a lot of history and background information."
"This was information completely new to me and I loved these design history lessons."
“This course is a wonderful course that teach me how to think while doing product design, not just simply following frameworks. A lot of useful information and history of art and design which I really appreciate.”
"This course is a wonderful course that teach me how to think while doing product design, not just simply following frameworks."
"A lot of useful information and history of art and design which I really appreciate."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Master Digital Product Design: UX Research & UI Design with these activities:
Review Design of Everyday Things
This book is a classic in the field of design and provides valuable insights into the principles of good design. Reviewing it will help you understand the core concepts of design and how they can be applied to digital products.
Show steps
  • Read the book
  • Take notes on the key concepts
  • Identify examples of good and bad design in the world around you
Practice using Figma
Figma is a valuable tool for creating mockups and prototypes, and this activity will help you become proficient in using its features and tools.
Browse courses on Figma
Show steps
  • Follow a Figma tutorial
  • Create a simple mock up of a digital product
  • Use Figma to collaborate with other designers
Follow a tutorial on user experience design
User experience design is a critical aspect of digital product design and following a tutorial will help you understand the basics of UX.
Browse courses on User Experience Design
Show steps
  • Find a tutorial on user experience design
  • Follow the tutorial and complete the exercises
  • Apply what you've learned to a real-world project
Three other activities
Expand to see all activities and additional details
Show all six activities
Start a personal design project
Working on a personal design project will allow you to apply your skills to a real-world project and will also help you develop your creativity.
Show steps
  • Come up with an idea for a design project
  • Develop a plan for your project
  • Execute your plan and create your design
Join a design critique group
Giving and receiving feedback is an essential part of the design process, and doing so regularly in a group setting will help you improve your design skills.
Browse courses on Design Critique
Show steps
  • Find a design critique group to join
  • Attend regular critique sessions
  • Give feedback on other designers' work
  • Receive feedback on your own work
Create a blog post about a design trend
Writing about design trends will help you understand the latest developments in the field and also refine your knowledge of specific design concepts.
Browse courses on Design Trends
Show steps
  • Research a design trend
  • Write a blog post about your research
  • Publish your blog post

Career center

Learners who complete Master Digital Product Design: UX Research & UI Design will develop knowledge and skills that may be useful to these careers:
Product Designer
Product Designers are responsible for the overall user experience of a product, from its look and feel to its functionality. They work closely with engineers and other designers to ensure that the product meets the needs of users. This course will help you develop the skills you need to become a successful Product Designer, including user research, UI design, and prototyping.
UI Designer
UI Designers are responsible for the visual design of a product. They work closely with UX Researchers and Product Designers to create products that are both visually appealing and easy to use. This course will help you develop the skills you need to become a successful UI Designer, including visual design principles, typography, and color theory.
UX Researcher
UX Researchers are responsible for understanding the needs of users and designing products that meet those needs. They conduct user research, analyze data, and create prototypes to help designers create better products. This course will help you develop the skills you need to become a successful UX Researcher, including user research methods, data analysis, and prototyping.
Front-End Developer
Front-End Developers are responsible for the implementation of the visual design of a product. They work closely with UI Designers and UX Researchers to bring products to life. This course will help you develop the skills you need to become a successful Front-End Developer, including HTML, CSS, and JavaScript.
Product Manager
Product Managers are responsible for the overall success of a product. They work closely with Product Designers, UX Researchers, UI Designers, and Front-End Developers to ensure that products meet the needs of users and are successful in the market. This course may be helpful for Product Managers who want to learn more about the design process and how to create products that meet the needs of users.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns for products. They work closely with Product Designers, UX Researchers, and UI Designers to ensure that products are marketed effectively. This course may be helpful for Marketing Managers who want to learn more about the design process and how to create products that meet the needs of users.
User Experience Strategist
User Experience Strategists are responsible for developing and implementing strategies for improving the user experience of products. They work closely with Product Designers, UX Researchers, UI Designers, and Front-End Developers to create products that are both user-centered and successful in the market. This course may be helpful for User Experience Strategists who want to learn more about the design process and how to create products that meet the needs of users.
Technical Writer
Technical Writers are responsible for creating documentation for products. They work closely with Product Designers, UX Researchers, UI Designers, and Front-End Developers to create documentation that is clear and easy to understand. This course may be helpful for Technical Writers who want to learn more about the design process and how to create products that meet the needs of users.
Interaction Designer
Interaction Designers are responsible for designing the way that users interact with a product. They work closely with UX Researchers and UI Designers to create products that are both easy to use and enjoyable to use. This course may be helpful for Interaction Designers who want to learn more about the design process and how to create products that meet the needs of users.
Information Architect
Information Architects are responsible for organizing and structuring the content of a product. They work closely with UX Researchers and UI Designers to create products that are easy to navigate and use. This course may be helpful for Information Architects who want to learn more about the design process and how to create products that meet the needs of users.
Design Researcher
Design Researchers are responsible for conducting research to understand the needs of users. They work closely with Product Designers, UX Researchers, UI Designers, and Front-End Developers to create products that are both user-centered and successful in the market. This course may be helpful for Design Researchers who want to learn more about the design process and how to create products that meet the needs of users.
Visual Designer
Visual Designers are responsible for the visual appearance of a product. They work closely with UI Designers and UX Researchers to create products that are both visually appealing and easy to use. This course may be helpful for Visual Designers who want to learn more about the design process and how to create products that meet the needs of users.
Industrial Designer
Industrial Designers are responsible for designing the physical appearance of products. They work closely with Product Designers, UX Researchers, and UI Designers to create products that are both visually appealing and easy to use. This course may be helpful for Industrial Designers who want to learn more about the design process and how to create products that meet the needs of users.
Graphic designer
Graphic Designers are responsible for creating visual content for products. They work closely with UI Designers and UX Researchers to create products that are both visually appealing and easy to use. This course may be helpful for Graphic Designers who want to learn more about the design process and how to create products that meet the needs of users.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Master Digital Product Design: UX Research & UI Design.
Classic in the field of design and provides a great overview of the principles of good design. It is particularly useful for understanding the importance of user experience and how to design products that are easy to use.
Provides a behind-the-scenes look at Pixar Animation Studios and how they foster creativity. It is particularly useful for understanding how to create a culture of innovation and how to manage creative teams.
Provides a practical guide to building and launching successful products. It is particularly useful for understanding how to test and iterate on your ideas and how to get feedback from customers.
Provides a framework for understanding how disruptive technologies can lead to the downfall of established companies. It is particularly useful for understanding how to identify and respond to new threats.
Provides a practical guide to making websites easy to use. It is particularly useful for understanding how to design websites that are clear, concise, and effective.
Provides a comprehensive overview of the UX design process. It is particularly useful for understanding how to design products that are usable, accessible, and enjoyable.
Provides a collection of design principles that can be applied to any type of product. It is particularly useful for understanding how to create products that are visually appealing, easy to use, and effective.
Provides a hands-on guide to the design thinking process. It is particularly useful for understanding how to use design thinking to solve problems and create innovative products.
Provides a practical guide to the lean product development process. It is particularly useful for understanding how to build products that are successful in the market.
Provides a practical guide to the innovation process. It is particularly useful for understanding how to create a culture of innovation and how to bring new products to market.

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