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Как использовать дизайны Canva в Mailchimp

Daria Toropchyn

По окончании данного проекта вы создадите аккаунт и дизайн в Canva, добавите созданный дизайн в шаблон рассылки в MailChimp, создадите дизайны поста в социальных сетях и открытку для рекламной кампании. Ваши новые навыки пригодятся вам при подготовке к новостной рассылке вашим клиентам, а также с другими маркетинговыми задачами. Вы сможете улучшить дизайн рассылки и контента и привлечь больше внимания ваших покупателей.

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По окончании данного проекта вы создадите аккаунт и дизайн в Canva, добавите созданный дизайн в шаблон рассылки в MailChimp, создадите дизайны поста в социальных сетях и открытку для рекламной кампании. Ваши новые навыки пригодятся вам при подготовке к новостной рассылке вашим клиентам, а также с другими маркетинговыми задачами. Вы сможете улучшить дизайн рассылки и контента и привлечь больше внимания ваших покупателей.

Примечание. Этот курс изначально создан для учащихся из Северной Америки. На данный момент мы адаптируем его и для других регионов.

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Syllabus

Обзор проекта
По окончании данного проекта вы создадите аккаунт и дизайн в Canva, добавите созданный дизайн в шаблон рассылки в MailChimp, создадите дизайны поста в социальных сетях и открытку для рекламной кампании.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Обучает базовым основам дизайна и маркетинга для повышения привлекательности контента
Дает понимание того, как использовать Canva и MailChimp для создания и рассылки привлекательных электронных писем
Предоставляет практические задания по созданию дизайна в социальных сетях и открыток для рекламных кампаний
Подходит для тех, кто хочет улучшить свои навыки дизайна и маркетинга, особенно для подготовки рассылок по электронной почте
Учит создавать дизайн в Canva, что может быть полезным для начинающих дизайнеров и маркетологов
Первоначально курс был ориентирован на студентов Северной Америки, поэтому может потребоваться адаптация для других регионов

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Career center

Learners who complete Как использовать дизайны Canva в Mailchimp will develop knowledge and skills that may be useful to these careers:
Graphic designer
Graphic Designers create visual concepts, using software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course on designing with Canva and Mailchimp can help Graphic Designers expand their skillset and learn how to create visually stunning designs for various platforms, including email and social media.
Visual Designer
Visual Designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course on designing with Canva and Mailchimp can help Visual Designers expand their skillset and learn how to create visually stunning designs for various platforms, including email and social media.
Social Media Manager
Social Media Managers develop and execute social media strategies to promote products and services. This course in using Canva and Mailchimp for design can provide Social Media Managers with the skills to create visually stunning social media content that engages audiences and drives conversions.
Marketing Communications Manager
Marketing Communications Managers develop and implement marketing communications strategies to promote products and services. This course in using Canva and Mailchimp for design can provide Marketing Communications Managers with the skills to create visually engaging marketing materials that effectively communicate their message and drive conversions.
Content Specialist
Content Specialists create, edit, and publish content for various platforms, including the web, social media, and email. This course in designing with Canva and Mailchimp can help Content Specialists create visually appealing and effective content that resonates with their audience. By learning how to use these tools, Content Specialists can elevate their content creation skills and produce high-quality materials that drive engagement and conversions.
Marketing Specialist
Marketing Specialists develop and execute marketing campaigns to promote products and services. This course in using Canva and Mailchimp for design can provide Marketing Specialists with the skills to create visually appealing and effective marketing materials that capture attention and drive conversions. By leveraging these tools, Marketing Specialists can enhance their marketing efforts and achieve better results.
Web Designer
Web Designers create and maintain websites. This course on designing with Canva and Mailchimp can help Web Designers create visually appealing and effective websites that engage users and drive conversions. By learning how to use these tools, Web Designers can enhance their web design skills and create websites that stand out.
Product Marketing Manager
Product Marketing Managers develop and execute marketing strategies for specific products or services. This course in using Canva and Mailchimp for design can provide Product Marketing Managers with the skills to create visually appealing and effective marketing materials that showcase the benefits of their products and drive conversions.
Email Marketing Specialist
Email Marketing Specialists develop and execute email marketing campaigns to nurture leads and drive conversions. This course in designing with Canva and Mailchimp can provide Email Marketing Specialists with the skills to create visually appealing and effective email campaigns that resonate with their audience. By learning how to use these tools, Email Marketing Specialists can improve their email marketing efforts and achieve better results.
Digital Marketing Manager
Digital Marketing Managers plan and execute digital marketing campaigns to promote products and services. This course in using Canva and Mailchimp for design can provide Digital Marketing Managers with the skills to create visually stunning marketing materials that capture attention and drive conversions. By leveraging these tools, Digital Marketing Managers can enhance their marketing campaigns and achieve better results.
User Experience Designer
User Experience Designers research, design, and evaluate the user experience of products and services. This course on designing with Canva and Mailchimp may be useful for those aspiring to become User Experience Designers, as it can provide them with the skills to create visually appealing and effective user interfaces.
Marketing Manager
Marketing Managers develop and execute marketing strategies to promote products and services. This course on designing with Canva and Mailchimp may be useful for those aspiring to become Marketing Managers, as it can provide them with the skills to create visually appealing and effective marketing materials.
Public Relations Specialist
Public Relations Specialists develop and execute public relations campaigns to manage the public image of a company or organization. This course on designing with Canva and Mailchimp may be useful for those aspiring to become Public Relations Specialists, as it can provide them with the skills to create visually appealing and effective public relations materials.
Creative Director
Creative Directors develop and execute creative concepts for marketing campaigns, advertising, and other projects. This course on designing with Canva and Mailchimp may be useful for those aspiring to become Creative Directors, as it can provide them with the skills to create visually stunning designs that effectively communicate their message.
Art Director
Art Directors oversee the visual aspects of a production, such as a film, television show, or magazine. This course on designing with Canva and Mailchimp may be useful for those aspiring to become Art Directors, as it can provide them with the skills to create visually stunning designs that effectively communicate their message.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Как использовать дизайны Canva в Mailchimp.
Это практическое руководство по цифровому маркетингу предоставит вам все необходимые знания и навыки для успеха в сегодняшней цифровой среде.
Это всеобъемлющее руководство по контент-маркетингу предоставит вам все необходимое для создания и реализации успешной стратегии контент-маркетинга.
Это руководство по маркетингу на основе данных покажет вам, как использовать данные и аналитику для принятия обоснованных решений и улучшения результатов ваших маркетинговых кампаний.
Это всеобъемлющее руководство по маркетингу в социальных сетях поможет вам создать эффективную стратегию для продвижения вашего бизнеса.
Это практическое руководство по маркетинговым коммуникациям научит вас эффективно общаться с вашими целевыми аудиториями.
Это руководство по управлению брендом поможет вам создать сильный бренд, который будет выделяться среди конкурентов.
Это руководство по будущему маркетинга поможет вам подготовиться к изменениям, которые происходят в цифровой среде, и добиться успеха в ближайшие годы.

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