Social Media in Public Relations
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Public Relations For Digital Media,
Have you ever wondered why some videos go viral while others flop or how some companies have successfully leveraged Facebook and Twitter to reach out to their customers and clients? How are some companies able to effectively navigate the world of social media and build thriving online communities while others flounder, crash and burn? These questions along with many others concerning the use of, management and effects of social media in today's world will be covered in this course. Embark on a journey into the realm of social media in public relations and explore the dynamics and management of social media and how it has changed public relations. We will examine the impact of digital influence, the relationship between traditional and social media as well as some of the pitfalls in the use of social media. You will also learn how to cultivate and manage relationships in social media, engage the online community, and plan and manage online content. We will also take a look at some ways of to measure and evaluate social media campaigns. Come, join me in this course and take the first step towards an exciting and rewarding career in social media.
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| Rating | 4.4★ based on 62 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks, 6-8 hours per week |
| Starts | May 14 (315 weeks ago) |
| Cost | $79 |
| From | National University of Singapore via Coursera |
| Instructor | Tracy Loh |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Social Sciences |
| Tags | Social Sciences Governance And Society |
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What people are saying
social media
It is one of the finest courses to understand the power of Social Media not only for business promotion but also for humanitarian activities like creating awareness on any social subject, organising support system for the victims of a disaster or nurturing the good practices related to environment protection.
Good course but needs to have more on technical aspects of implementing social media strategies and engagement strategies.
Thank you The course was informative and helped me in getting good insight into social media marketing to pursue as a career.
good It was a very good course to learn and know things about Social Media.
A very useful course to get a basic hang of social media in a short span of time!
It nicely captures the details of social media planning in an easy-to-understand learning model.
it is perfectly structured for working professionals Very Good, I liked it An amazing course that offers in-depth information about the application of social media in public relations.
Structured beginner course for those who have no background in PR/Social Media.
It gave me an interesting foundation in the psychological reasons behind certain effective social media methods.
seems awesome excellent course , taught me so much about social media which i did not know before.
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very useful
Coursera is very useful in daily life and interesting to learn.
No disrespect Very useful stuff which I learned from this course.
very useful for people who are in PR.
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useful course
Superb Initiative ... highly brief yet informative ... thank you for your support ... cheers Good and useful course Good It was really a knowledge worthy program.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Social Media Analyst 3 $24k
Social Media/ Blogger $33k
Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
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| Rating | 4.4★ based on 62 ratings |
|---|---|
| Length | 5 weeks |
| Effort | 4 weeks, 6-8 hours per week |
| Starts | May 14 (315 weeks ago) |
| Cost | $79 |
| From | National University of Singapore via Coursera |
| Instructor | Tracy Loh |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Social Sciences |
| Tags | Social Sciences Governance And Society |
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