Product and Service Creation in the Internet Age
Product and service development is rapidly shifting from the R&D departments of producers to innovating users themselves – that is, to potential customers. Producers must reorient to find commercially-profitable designs among user prototypes, rather than exclusively relying on in-house development.
In this course, we will explore these new, internet age innovation processes. We will discuss how leaders can find, adopt, and profit from user-developed innovations in their own ventures and firms. We will also discuss the implications of the emerging “age of abundant and free innovation.”
Image source: Professor Eric von Hippel
What you'll learn
- Application of the Lead User Method to new product development
- Development of toolkits for DIY innovators
- Understanding of emerging innovation development methods
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| Rating | Not enough ratings |
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| Length | 10 weeks |
| Effort | 10 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $49 |
| From | Massachusetts Institute of Technology via edX |
| Instructors | Eric von Hippel, Erdin Beshimov |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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| Rating | Not enough ratings |
|---|---|
| Length | 10 weeks |
| Effort | 10 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $49 |
| From | Massachusetts Institute of Technology via edX |
| Instructors | Eric von Hippel, Erdin Beshimov |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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