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Mike Nieva

En este proyecto, estaremos realizando un plan de contenidos y estableciendo publicaciones a través de la herramienta de "Publisher" dentro de Hootsuite.

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What's inside

Syllabus

Visión general del proyecto
Aquí describirá de qué trata el proyecto... dará una visión general de lo que el alumno conseguirá al completar este proyecto.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Cursa el aprendizaje y la experiencia en el campo de la planificación de contenidos y publicaciones de redes sociales
Está dirigido a estudiantes principiantes en el manejo de redes sociales para su uso profesional

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Hootsuite Creación y Manejo de Contenidos with these activities:
Formar grupos de estudio con compañeros
Mejorar la comprensión y la retención del contenido del curso formando grupos de estudio con compañeros y colaborando en discusiones y proyectos.
Show steps
  • Formar un grupo de estudio con 2 o 3 compañeros.
  • Establecer un horario regular para reuniones de estudio.
  • Discutir los conceptos cubiertos en el curso.
  • Resolver juntos los problemas y desafíos.
Explorar tutoriales sobre Hootsuite Publisher
Mejorar las habilidades prácticas con Hootsuite Publisher explorando tutoriales en línea para obtener instrucciones paso a paso y mejorar la comprensión.
Show steps
  • Buscar tutoriales en YouTube, sitios web y plataformas de aprendizaje en línea.
  • Seguir los tutoriales paso a paso, experimentando con las funciones de Hootsuite Publisher.
  • Aplicar las técnicas aprendidas en los tutoriales a proyectos prácticos de publicación en redes sociales.
Crear un resumen integral del curso
Asegurarse de haber dominado los conceptos fundamentales revisando los materiales del curso y consolidando su comprensión.
Show steps
  • Revisar el programa del curso y los materiales de las lecciones.
  • Tomar notas detalladas durante las clases y conferencias en línea.
  • Crear un documento maestro que combine los materiales del curso y las notas personales.
Show all three activities

Career center

Learners who complete Hootsuite Creación y Manejo de Contenidos will develop knowledge and skills that may be useful to these careers:
Social Media Specialist
A Social Media Specialist is responsible for creating and executing social media campaigns that promote a company's products or services. They also track and measure the results of these campaigns, and make adjustments as needed. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Social Media Specialist. The course will teach you how to create a social media content plan, develop engaging content, and measure the results of your campaigns. It will also help you build a strong foundation in social media marketing.
Content Marketing Manager
Content Marketing Managers are responsible for creating and executing content marketing strategies that attract and engage customers. They also track and measure the results of these strategies, and make adjustments as needed. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Content Marketing Manager. The course will teach you how to create a content marketing strategy, develop engaging content, and measure the results of your strategies.
Digital Marketing Manager
Digital Marketing Managers are responsible for planning, executing, and measuring digital marketing campaigns. They also oversee the development and implementation of digital marketing strategies. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Digital Marketing Manager. The course will teach you how to create a digital marketing plan, develop engaging content, and measure the results of your campaigns.
Social Media Manager
Social Media Managers are responsible for managing a company's social media presence. They create and execute social media content strategies, and track and measure the results of these strategies. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Social Media Manager. The course will teach you how to create a social media content plan, develop engaging content, and measure the results of your strategies.
Marketing Manager
Marketing Managers are responsible for planning, executing, and measuring marketing campaigns. They also oversee the development and implementation of marketing strategies. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Marketing Manager. The course will teach you how to create a marketing plan, develop engaging content, and measure the results of your campaigns.
Public relations manager
Public Relations Managers are responsible for managing a company's public relations. They develop and execute public relations campaigns, and track and measure the results of these campaigns. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Public Relations Manager. The course will teach you how to create a public relations plan, develop engaging content, and measure the results of your campaigns.
Communications Manager
Communications Managers are responsible for managing a company's communications. They develop and execute communications plans, and track and measure the results of these plans. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Communications Manager. The course will teach you how to create a communications plan, develop engaging content, and measure the results of your plans.
Brand Manager
Brand Managers are responsible for managing a company's brand. They develop and execute brand strategies, and track and measure the results of these strategies. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Brand Manager. The course will teach you how to create a brand strategy, develop engaging content, and measure the results of your strategies.
Account Manager
Account Managers are responsible for managing client accounts. They develop and execute account plans, and track and measure the results of these plans. The Hootsuite Creación y Manejo de Contenidos course can help you develop the skills you need to be a successful Account Manager. The course will teach you how to create an account plan, develop engaging content, and measure the results of your plans.
Sales Manager
Sales Managers are responsible for managing a sales team. They develop and execute sales plans, and track and measure the results of these plans. The Hootsuite Creación y Manejo de Contenidos course may be helpful for Sales Managers who want to learn more about how to use social media to generate leads and close deals.
Project Manager
Project Managers are responsible for planning, executing, and measuring projects. They also oversee the development and implementation of project plans. The Hootsuite Creación y Manejo de Contenidos course may be helpful for Project Managers who want to learn more about how to use social media to promote projects and collaborate with team members.
Event Manager
Event Managers are responsible for planning, executing, and measuring events. They also oversee the development and implementation of event plans. The Hootsuite Creación y Manejo de Contenidos course may be helpful for Event Managers who want to learn more about how to use social media to promote events and engage with attendees.
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. They also track and measure customer satisfaction, and make adjustments as needed. The Hootsuite Creación y Manejo de Contenidos course may be helpful for Customer Success Managers who want to learn more about how to use social media to build relationships with customers and resolve their issues.
Business Analyst
Business Analysts are responsible for analyzing a company's business processes and identifying areas for improvement. They also develop and implement solutions to improve business processes. The Hootsuite Creación y Manejo de Contenidos course may be helpful for Business Analysts who want to learn more about how to use social media to collect customer feedback and improve business processes.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. They also develop and implement data analysis solutions to improve business processes. The Hootsuite Creación y Manejo de Contenidos course may be helpful for Data Analysts who want to learn more about how to use social media to collect data and improve business processes.

Reading list

We've selected ten books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Hootsuite Creación y Manejo de Contenidos.
Este libro de referencia autorizado por el Content Marketing Institute cubre todos los aspectos del marketing de contenidos, desde la estrategia hasta la medición.
Esta guía practica ofrece una visión integral de las redes sociales para empresas, brindando estrategias para crear y ejecutar campañas efectivas en las principales plataformas de redes sociales.
Este libro clásico sobre marketing en redes sociales ofrece una visión general completa de las estrategias y tácticas de redes sociales, proporcionando conocimientos fundamentales.
Este libro examina las tendencias y estrategias emergentes en la gestión de redes sociales, brindando consejos prácticos para mantenerse a la vanguardia.
Este libro desafía las normas tradicionales del marketing de contenidos y proporciona un nuevo enfoque para crear contenido que marque la diferencia. Es una lectura esencial para cualquiera que busque sobresalir en el panorama actual de los medios.
Este libro explora el poder de las tribus y cómo los líderes pueden aprovechar el sentido de pertenencia para construir comunidades sólidas y exitosas. Ofrece información valiosa sobre cómo crear contenido que resuene con una audiencia específica.
Este libro destaca el poder de la narración visual y proporciona estrategias prácticas para utilizar imágenes, videos y redes sociales para comercializar una marca de manera efectiva.
Este libro ofrece una guía completa para medir el retorno de la inversión (ROI) del marketing en redes sociales. Cubre todo, desde el establecimiento de objetivos hasta el análisis de datos.
Este libro explora el impacto transformador de las redes sociales en el mundo y en las empresas. Proporciona información valiosa sobre cómo aprovechar las redes sociales para el crecimiento y la innovación.
Este libro clásico proporciona un marco para construir relaciones sólidas con los clientes mediante el marketing de permiso. Ofrece información valiosa sobre cómo crear contenido que la gente quiera y con el que interactúe.

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