Marketing Analytics
Marketing Measurement Strategy
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Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.
In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.
Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
What you'll learn
- How to identify market trends
- How to predict future conditions
- An understanding of metrics used to measure marketing success
- Exclusive how-to videos on applying the R programming language to analytics. Many companies, such as Facebook and Google, use R for analytics, so it is a language you need to know.
- Exclusive discussions just for verified learners on the use of R in analytics.
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| Rating | 1.5★ based on 2 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 5 - 7 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $249 |
| From | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley via edX |
| Instructors | Stephan Sorger , MBA, MS, PE, Stephan Sorger |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Programming Data Science |
| Tags | Business & Management Computer Science Data Analysis & Statistics |
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What people are saying
not buy this course
Well, the 99 USD price is kinda a message saying "DO NOT BUY THIS COURSE" Very basic course.
usd price is kinda
anything beyond very essential
Don't expect anything beyond very essential knowledge and methodologies.
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99 usd
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Market Researcher, North America, Airline Market $50k
Trends Analyst $51k
Media & Market Planner $54k
Freelance Consumer Trends Analyst $58k
Market Head $60k
Market Accountant 2 $61k
Consumer Market $77k
Market Leader 6 $81k
Market Planning $85k
Theater Trends Analyst u2013 WAN Engineer $90k
Software Development Engiener - Trends and Best Seller Recommendations $109k
Ethnic and Trends Marketing Manager $111k
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| Rating | 1.5★ based on 2 ratings |
|---|---|
| Length | 4 weeks |
| Effort | 5 - 7 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $249 |
| From | Berkeley, UC BerkeleyX, BerkeleyX, University of California, Berkeley via edX |
| Instructors | Stephan Sorger , MBA, MS, PE, Stephan Sorger |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business Programming Data Science |
| Tags | Business & Management Computer Science Data Analysis & Statistics |
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