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This is the sixth of seven courses in the Google Advanced Data Analytics Certificate. In this course, you’ll learn about machine learning, which uses algorithms and statistics to teach computer systems to discover patterns in data. Data professionals use machine learning to help analyze large amounts of data, solve complex problems, and make accurate predictions. You’ll focus on the two main types of machine learning: supervised and unsupervised. You'll learn how to apply different machine learning models to business problems and become familiar with specific models such as Naive Bayes, decision tree, random forest, and more.

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This is the sixth of seven courses in the Google Advanced Data Analytics Certificate. In this course, you’ll learn about machine learning, which uses algorithms and statistics to teach computer systems to discover patterns in data. Data professionals use machine learning to help analyze large amounts of data, solve complex problems, and make accurate predictions. You’ll focus on the two main types of machine learning: supervised and unsupervised. You'll learn how to apply different machine learning models to business problems and become familiar with specific models such as Naive Bayes, decision tree, random forest, and more.

Google employees who currently work in the field will guide you through this course by providing hands-on activities that simulate relevant tasks, sharing examples from their day-to-day work, and helping you enhance your data analytics skills to prepare for your career.

Learners who complete the seven courses in this program will have the skills needed to apply for data science and advanced data analytics jobs. This certificate assumes prior knowledge of foundational analytical principles, skills, and tools covered in the Google Data Analytics Certificate.

By the end of this course, you will:

-Apply feature engineering techniques using Python

-Construct a Naive Bayes model

-Describe how unsupervised learning differs from supervised learning

-Code a K-means algorithm in Python

-Evaluate and optimize the results of K-means model

-Explore decision tree models, how they work, and their advantages over other types of supervised machine learning

-Characterize bagging in machine learning, specifically for random forest models

-Distinguish boosting in machine learning, specifically for XGBoost models

-Explain tuning model parameters and how they affect performance and evaluation metrics

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What's inside

Syllabus

The different types of machine learning
You’ll start by exploring the basic concepts of machine learning and the role of machine learning in data science. Then, you’ll review the four main types of machine learning: supervised, unsupervised, reinforcement, and deep learning.
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Workflow for building complex models
You’ll learn how data professionals use a structured workflow for machine learning. You'll identify the main steps of the workflow and the importance of each step in the overall process. Then, you'll learn how to apply specific machine learning models to business problems.
Unsupervised learning techniques
You’ll learn more about one of the major types of machine learning: unsupervised learning. You'll begin by exploring the difference between supervised and unsupervised techniques and the benefits and uses of each approach. Then, you’ll learn how to apply two unsupervised machine learning models: clustering and K-means.
Tree-based modeling
Next, you’ll focus on supervised learning. You’ll learn how to test and validate the performance of supervised machine learning models such as decision tree, random forest, and gradient boosting.
Course 6 end-of-course project
You’ll complete the final end-of-course project by applying different machine learning models to a workplace scenario dataset.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops professional skills and deep expertise in machine learning, which is highly relevant to data science
Taught by Google employees who currently work in the field
Develops professional skills and deep expertise in advanced data analytics
Exploresthe different types of machine learning,which is standard in industry
Teaches how to apply different machine learning models to business problems, which helps learners do their jobs better
Teaches relevant skills and knowledge for data science and advanced data analytics jobs

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Nuts and Bolts of Machine Learning with these activities:
Attend a local meetup or conference on machine learning
Foster connections with other individuals in the field and learn about current trends.
Browse courses on Professional Development
Show steps
  • Identify a local meetup or conference on machine learning.
  • Attend the event and engage in discussions with other attendees.
Review Introduction to Machine Learning
Get a head start on understanding the fundamentals of machine learning algorithms and techniques.
Show steps
  • Read chapters 1 and 2 to gain an overview of machine learning concepts and types of machine learning.
  • Complete the practice exercises at the end of each chapter to reinforce your understanding.
Follow a tutorial on feature engineering for machine learning
Bolster knowledge of feature engineering techniques and how they are applied in machine learning.
Browse courses on Feature Engineering
Show steps
  • Find a tutorial on feature engineering for machine learning.
  • Follow the tutorial and apply the techniques to a dataset.
Eight other activities
Expand to see all activities and additional details
Show all 11 activities
Practice Naive Bayes Classification
Solidify your understanding of the Naive Bayes classification algorithm.
Show steps
  • Work through the example and tutorial on Naive Bayes classification from scikit-learn.
  • Complete at least 5 practice problems involving Naive Bayes classification.
Create a K-Means Clustering Model
Develop hands-on experience with unsupervised learning by creating a K-Means clustering model.
Browse courses on Data Clustering
Show steps
  • Choose a dataset and use Python to load it into a DataFrame.
  • Apply the K-Means algorithm to cluster the data.
  • Create a visualization that shows the resulting clusters.
Attend a Machine Learning Workshop
Gain practical experience and deepen your understanding of machine learning concepts through hands-on workshops.
Browse courses on Machine Learning
Show steps
  • Identify and register for a machine learning workshop that aligns with your interests.
  • Attend the workshop and actively participate in the activities and discussions.
Explore Random Forest Models
Expand your knowledge of machine learning algorithms by learning about the strengths and use cases of random forests.
Browse courses on Ensemble Learning
Show steps
  • Follow a guided tutorial on creating and evaluating random forest models using Python.
  • Experiment with different parameters to observe how they impact the model's performance.
Build a machine learning model for a personalized recommendation system
Instill confidence in students' ability to apply principles learnt in the course to real-world problems, and promote their problem-solving capabilities.
Show steps
  • Choose a dataset of user interactions with a product or service.
  • Preprocess the data to prepare it for modeling.
  • Train and evaluate different machine learning models to build the recommender system.
  • Deploy the recommender system and monitor its performance.
Write a blog post about a recent advancement in machine learning
Encourage students to stay up-to-date with trends in the field and refine their research abilities.
Show steps
  • Research a specific advancement in machine learning.
  • Write a blog post explaining the advancement in clear and concise language.
  • Share the blog post on social media or a personal website.
Develop a Decision Tree Model
Put your knowledge of supervised learning into practice by building a decision tree model.
Browse courses on Machine Learning Models
Show steps
  • Select a dataset and import it into Python.
  • Train a decision tree model using scikit-learn.
  • Evaluate the performance of the model and make adjustments as needed.
  • Create a presentation or report to explain your findings.
Contribute to a Machine Learning Project
Get involved in the machine learning community by contributing to open-source projects.
Browse courses on Machine Learning
Show steps
  • Identify an open-source machine learning project that aligns with your skills and interests.
  • Review the project's documentation and contribute code, documentation, or other improvements.

Career center

Learners who complete The Nuts and Bolts of Machine Learning will develop knowledge and skills that may be useful to these careers:
Machine Learning Engineer
Machine Learning Engineers design, develop, and deploy machine learning models. They work on a variety of projects, such as developing predictive models, identifying customer trends, and optimizing business processes. The Nuts and Bolts of Machine Learning course can help Machine Learning Engineers build a strong foundation in machine learning, which is essential for success in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Machine Learning Engineers develop and implement machine learning models to solve complex business problems.
Data Scientist
Data Scientists use machine learning and other advanced techniques to extract insights from data. They work on a variety of projects, such as developing predictive models, identifying customer trends, and optimizing business processes. The Nuts and Bolts of Machine Learning course can help Data Scientists build a strong foundation in machine learning, which is essential for success in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Data Scientists develop and implement machine learning models to solve complex business problems.
Data Analyst
Data Analysts work with large datasets to help companies make informed decisions. They use their skills in statistics and programming to clean, analyze, and interpret data. The Nuts and Bolts of Machine Learning course can help Data Analysts build a strong foundation in machine learning, which is an essential skill for success in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Data Analysts develop and implement machine learning models to solve business problems.
Quantitative Analyst
Quantitative Analysts use mathematical and statistical models to analyze financial data. They work on a variety of projects, such as developing trading strategies, managing risk, and forecasting financial trends. The Nuts and Bolts of Machine Learning course can help Quantitative Analysts build a strong foundation in machine learning, which is an increasingly important skill in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Quantitative Analysts develop and implement machine learning models to solve complex financial problems.
Operations Research Analyst
Operations Research Analysts use mathematical and statistical models to solve complex business problems. They work on a variety of projects, such as optimizing supply chains, scheduling production, and managing inventory. The Nuts and Bolts of Machine Learning course can help Operations Research Analysts build a strong foundation in machine learning, which is an increasingly important skill in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Operations Research Analysts develop and implement machine learning models to solve complex business problems.
Business Analyst
Business Analysts use data to help businesses make informed decisions. They work on a variety of projects, such as developing business plans, evaluating marketing campaigns, and improving customer service. The Nuts and Bolts of Machine Learning course can help Business Analysts build a strong foundation in machine learning, which is an increasingly important skill in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Business Analysts develop and implement machine learning models to solve complex business problems.
Market Research Analyst
Market Research Analysts use data to understand consumer behavior and trends. They work on a variety of projects, such as developing new products, evaluating marketing campaigns, and identifying new target markets. The Nuts and Bolts of Machine Learning course can help Market Research Analysts build a strong foundation in machine learning, which is an increasingly important skill in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Market Research Analysts develop and implement machine learning models to solve complex business problems.
Product Manager
Product Managers are responsible for the development and launch of new products. They work on a variety of tasks, such as defining product requirements, managing product development, and marketing the product to customers. The Nuts and Bolts of Machine Learning course can help Product Managers build a strong foundation in machine learning, which is an increasingly important skill in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Product Managers develop and implement machine learning models to solve complex business problems.
Software Engineer
Software Engineers design, develop, and test software applications. They work on a variety of projects, such as developing new software products, maintaining existing software systems, and fixing software bugs. The Nuts and Bolts of Machine Learning course can help Software Engineers build a strong foundation in machine learning, which is an increasingly important skill in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Software Engineers develop and implement machine learning models to solve complex software problems.
Data Architect
Data Architects design and manage data systems. They work on a variety of projects, such as developing new data warehouses, migrating data to new systems, and improving data quality. The Nuts and Bolts of Machine Learning course can help Data Architects build a strong foundation in machine learning, which is an increasingly important skill in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Data Architects develop and implement machine learning models to solve complex data problems.
Statistician
Statisticians use mathematical and statistical models to analyze data. They work on a variety of projects, such as developing new statistical methods, conducting research studies, and providing statistical consulting. The Nuts and Bolts of Machine Learning course can help Statisticians build a strong foundation in machine learning, which is a rapidly growing field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Statisticians develop and implement machine learning models to solve complex problems.
Actuary
Actuaries use mathematical and statistical models to assess risk. They work on a variety of projects, such as developing new insurance products, pricing insurance policies, and managing financial risk. The Nuts and Bolts of Machine Learning course can help Actuaries build a strong foundation in machine learning, which is an increasingly important skill in this field. The course covers topics such as supervised and unsupervised learning, feature engineering, and model evaluation. This knowledge can help Actuaries develop and implement machine learning models to solve complex risk problems.
Risk Manager
Risk Managers identify, assess, and manage risk. They work on a variety of projects, such as developing risk management plans, conducting risk assessments, and implementing risk mitigation strategies. The Nuts and Bolts of Machine Learning course may be useful for Risk Managers, as it can help them build a strong foundation in machine learning. Machine learning is an increasingly important tool for risk management, as it can be used to develop models to predict and mitigate risk.
Financial Analyst
Financial Analysts provide financial advice and guidance to individuals and organizations. They work on a variety of projects, such as developing investment strategies, analyzing financial data, and making investment recommendations. The Nuts and Bolts of Machine Learning course may be useful for Financial Analysts, as it can help them build a strong foundation in machine learning. Machine learning is an increasingly important tool for financial analysis, as it can be used to develop models to predict financial trends and make investment decisions.
Auditor
Auditors examine financial records and statements to ensure that they are accurate and compliant with regulations. The Nuts and Bolts of Machine Learning course may be useful for Auditors, as it can help them build a strong foundation in machine learning. Machine learning is an increasingly important tool for auditing, as it can be used to develop models to detect fraud and errors in financial data.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Nuts and Bolts of Machine Learning.
Classic textbook on machine learning. It covers a wide range of topics, from the basics of machine learning to advanced topics such as deep learning. It valuable resource for anyone who wants to learn more about machine learning.
Comprehensive overview of deep learning. It covers a wide range of topics, from the basics of deep learning to advanced topics such as generative adversarial networks. It valuable resource for anyone who wants to learn more about deep learning.
Classic textbook on reinforcement learning. It covers a wide range of topics, from the basics of reinforcement learning to advanced topics such as deep reinforcement learning. It valuable resource for anyone who wants to learn more about reinforcement learning.
Good introduction to machine learning. It covers the basics of machine learning, including supervised learning, unsupervised learning, and reinforcement learning. It good resource for anyone who wants to learn more about machine learning without getting too bogged down in the details.
Practical guide to machine learning with Python. It covers a wide range of topics, from the basics of machine learning with Python to advanced topics such as deep learning with Python. It valuable resource for anyone who wants to learn more about machine learning with Python.
Practical guide to feature engineering for machine learning. It covers a wide range of topics, from the basics of feature engineering to advanced topics such as feature selection and dimensionality reduction. It valuable resource for anyone who wants to learn more about feature engineering.
Comprehensive overview of machine learning algorithms. It covers a wide range of topics, from the basics of machine learning algorithms to advanced topics such as deep learning algorithms. It valuable resource for anyone who wants to learn more about machine learning algorithms.

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