UX Research Analysis from Pluralsight

Understanding user behaviors, attitudes, and motivations is key to designing seamless experiences across multiple touchpoints for customers. In this course, UX Research Analysis, you’ll learn how to conduct user research and data analysis to improve user experience on websites and mobile apps. First, you will learn how to complete a web metrics analysis using analytics software. Next, you'll explore the difference between quantitative and qualitative UX research methods and how each is used to conduct competitor research for a SWOT analysis. Next, you'll learn how to visualize customer mental models using card sorts, personas, and customer journey maps. Finally, you’ll discover how to test and evaluate the usability of products and services based on interface design principles and usability standards. When you’re finished with this course, you’ll have a foundational knowledge of UX research methods and data analysis techniques to improve user experience. Software required: None required, but applications discussed and recommended in course include Google Analytics, Google Optimize or Optimizely, and Hotjar.

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Teaches UX research methods and data analysis techniques, which are core skills for UX professionals

Explores industry-standard UX research methods, such as analytics analysis, competitor research, and user testing

Covers UX topics highly relevant to industry, such as user behavior, attitudes, and motivations

Offers a foundational understanding of UX research for beginners in the field

Taught by Justin Buehler, a recognized UX expert in the industry

Requires no specific software, making it accessible to a wide range of learners

Career center

Learners who complete UX Research Analysis will develop knowledge and skills that may be useful to these careers:

User Experience Researcher

User Experience (UX) Researchers are responsible for understanding user behaviors, attitudes, and motivations. This course, UX Research Analysis, provides a foundation in UX research methods and data analysis techniques that are essential for success in this role. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer mental models, and usability testing. This knowledge will help UX Researchers to design and conduct research studies that can improve the user experience of websites and mobile apps.

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Product Manager

Product Managers are responsible for the development and management of products. This course, UX Research Analysis, can help Product Managers to understand the user needs and wants that should be incorporated into product design. The course covers topics such as user research methods, data analysis, and usability testing. This knowledge will help Product Managers to make informed decisions about product development and management.

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UX Designer

UX Designers are responsible for the design of user interfaces. This course, UX Research Analysis, can help UX Designers to understand the user research and data analysis techniques that can be used to inform their design decisions. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer mental models, and usability testing. This knowledge will help UX Designers to create user interfaces that are both effective and user-friendly.

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Web Analyst

Web Analysts are responsible for analyzing website traffic and data. This course, UX Research Analysis, can help Web Analysts to understand the user research and data analysis techniques that can be used to improve website performance. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, and customer journey maps. This knowledge will help Web Analysts to track and analyze website data to identify areas for improvement.

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Interaction Designer

Interaction Designers are responsible for the design of how users interact with products. This course, UX Research Analysis, can help Interaction Designers to understand the user research and data analysis techniques that can be used to inform their design decisions. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer mental models, and usability testing. This knowledge will help Interaction Designers to create user interfaces that are both intuitive and user-friendly.

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Information Architect

Information Architects are responsible for the organization and structure of information. This course, UX Research Analysis, can help Information Architects to understand the user research and data analysis techniques that can be used to inform their design decisions. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer mental models, and usability testing. This knowledge will help Information Architects to create information architectures that are both effective and user-friendly.

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Marketing Manager

Marketing Managers are responsible for the development and execution of marketing campaigns. This course, UX Research Analysis, can help Marketing Managers to understand the user research and data analysis techniques that can be used to improve the effectiveness of their marketing campaigns. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer journey maps, and usability testing. This knowledge will help Marketing Managers to create marketing campaigns that are both effective and user-friendly.

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Content Strategist

Content Strategists are responsible for the development and execution of content strategies. This course, UX Research Analysis, can help Content Strategists to understand the user research and data analysis techniques that can be used to inform their content creation decisions. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer journey maps, and usability testing. This knowledge will help Content Strategists to create content that is both effective and user-friendly.

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Digital Analyst

Digital Analysts are responsible for the analysis of digital data. This course, UX Research Analysis, can help Digital Analysts to understand the user research and data analysis techniques that can be used to improve the effectiveness of their digital marketing campaigns. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer journey maps, and usability testing. This knowledge will help Digital Analysts to track and analyze digital data to identify areas for improvement.

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Market Researcher

Market Researchers are responsible for collecting and analyzing data about consumers. This course, UX Research Analysis, can help Market Researchers to understand the user research and data analysis techniques that can be used to improve the effectiveness of their research. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer journey maps, and usability testing. This knowledge will help Market Researchers to collect and analyze data to identify consumer needs and wants.

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Data Analyst

Data Analysts are responsible for collecting, cleaning, and analyzing data. This course, UX Research Analysis, can help Data Analysts to understand the user research and data analysis techniques that can be used to improve the effectiveness of their data analysis. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer journey maps, and usability testing. This knowledge will help Data Analysts to collect, clean, and analyze data to identify trends and patterns.

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Software Engineer

Software Engineers are responsible for the design, development, and maintenance of software applications. This course, UX Research Analysis, may be useful for Software Engineers who are interested in developing user-friendly software applications. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer mental models, and usability testing. This knowledge can help Software Engineers to design and develop software applications that are both effective and user-friendly.

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Web Developer

Web Developers are responsible for the design and development of websites. This course, UX Research Analysis, may be useful for Web Developers who are interested in developing user-friendly websites. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer mental models, and usability testing. This knowledge can help Web Developers to design and develop websites that are both effective and user-friendly.

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Graphic designer

Graphic Designers are responsible for the design of visual content. This course, UX Research Analysis, may be useful for Graphic Designers who are interested in designing user-friendly visual content. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer mental models, and usability testing. This knowledge can help Graphic Designers to design visual content that is both effective and user-friendly.

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Writer

Writers are responsible for the creation of written content. This course, UX Research Analysis, may be useful for Writers who are interested in creating user-friendly written content. The course covers topics such as web metrics analysis, quantitative and qualitative UX research methods, customer mental models, and usability testing. This knowledge can help Writers to create written content that is both effective and user-friendly.

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UX Research Analysis

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