Market Research Foundations
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Become a Marketing Coordinator,
Join market research expert Sarah Weise as she goes over some of the best marketing research techniques and how to leverage them for nearly any challenge at hand. Sarah lays the groundwork for the course by examining the role marketing research plays in making strategic decisions about your brand or product. She shows how to get to know your customers though quantitative and qualitative techniques ranging from surveys and interviews to mobile diary studies and ethnography. Learn how to clarify your research goals, how to sell your company on research, how to find the best participants, and how to present your data in succinct, meaningful formats like customer personas and journey maps. You'll walk away with the skills you need to plan your next market research study with confidence.
Contents:
- Introduction
- 1. Qualitative Research
- 2. Quantitative Research
- 3. Research Design: Creating Your Marketing Research Plan
- 4. Communicating Your Research: Your Deliverables
- Conclusion
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Specialist, Marketing Research $66k
Marketing Research & Development $67k
Marketing Research Administrator $72k
Senior Marketing, Marketing Research $72k
Marketing & Research Analyst $72k
Research and Marketing $77k
Marketing Research and Analytics $81k
Marketing Research and Analytics $81k
Assistant Marketing and Research $90k
Marketing Manager, Research $98k
Manager, Research & Marketing $113k
Manager of Marketing Research $128k
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