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Dexter Purnell
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
Read more
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
Read more
This course is an introductory survey of marketing terminology, concepts and practices from an applied perspective. Emphasis is on the activities performed by marketing managers to address real world marketing problems. Primary emphasis is on the identification of marketing opportunities and the planning and execution of marketing mix activities required to target these opportunities.
By the end of this course, you will be able to:
- Describe the scope of marketing and its role within in the firm and society.
- Articulate the scope of tasks, responsibilities and challenges that marketing managers face in the complex and competitive global business environments that currently prevail.
- Identify basic marketing terminology and concepts.
- Examine the marketing function as a basic and indispensable driver of all business success.
To succeed in this course, please be sure to read the entire module and watch the included videos. You will also need to rely on your critical thinking skills and should create a plan for completing the course.
Register for this course and see more details by visiting:
OpenCourser.com/course/jx0ejz/foundations
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What's inside
Syllabus
Module 1
In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.
Module 2
In this module, we will begin to learn about strategic-level marketing planning.
Read more
Syllabus
Module 1
In this module you can find the course syllabus and we will begin to learn about the fundamentals of marketing.
Module 2
In this module, we will begin to learn about strategic-level marketing planning.
Read more
Module 3
In this module, we will begin to learn more about the marketing environment and marketing research.
Module 4
In this module, we will learn about consumer behavior and the STP (segmentation, targeting and positioning) process.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores the fundamentals of marketing, from strategic planning to consumer behavior, providing a solid foundation for understanding the field
Emphasizes the practical application of marketing concepts, helping learners develop the skills to address real-world marketing problems
Provides a comprehensive overview of marketing terminology and concepts, suitable for those new to the field
Highlights the role of marketing managers in addressing challenges in complex global business environments, preparing learners for the demands of the profession
Utilizes a multi-modal approach with videos, readings, and discussions, enhancing the learning experience
Covers core concepts in marketing, such as STP (segmentation, targeting, and positioning), providing a foundation for understanding consumer behavior
Save this course
Save Foundations of Marketing Practice for Non-Majors to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Foundations of Marketing Practice for Non-Majors with these
activities:
Review basic marketing concepts
Show steps
Refresh your understanding of fundamental marketing concepts such as the 4Ps of marketing, market segmentation, and consumer behavior, which will serve as a solid foundation for the course material.
Show steps
-
Review your notes from previous marketing courses or textbooks.
-
Read articles or blog posts on basic marketing concepts.
-
Take practice quizzes or complete online exercises to test your knowledge.
-
Discuss the concepts with a friend or colleague.
Connect with marketing professionals
Show steps
Seek guidance and insights from experienced marketing professionals by connecting with them on LinkedIn, attending industry events, or reaching out directly for informational interviews, which can provide valuable perspectives and career advice.
Show steps
-
Identify marketing professionals in your network or areas of interest.
-
Send personalized connection requests or emails.
-
Request a brief informational interview or coffee meeting.
-
Prepare questions and actively engage in the conversation.
Join a Marketing Study Group
Show steps
Engaging with peers provides diverse perspectives and reinforcement of concepts.
Show steps
-
Find or form a study group with classmates.
-
Establish meeting times and schedules.
-
Discuss course materials, assignments, and case studies.
-
Provide feedback and support to fellow group members.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Read Principles of Marketing
Show steps
Provides a comprehensive overview of marketing principles and foundational concepts.
View
Marketing Management, Global Edition
on Amazon
Show steps
-
Read assigned chapters and take notes.
-
Summarize key concepts and theories.
-
Identify examples of marketing applications.
Attend study group meetings
Show steps
Engage with other students in a collaborative setting to review course material, discuss concepts, and test your understanding through practice questions.
Show steps
-
Join a study group or form one with classmates.
-
Attend regular group meetings.
-
Actively participate in discussions, ask questions, and share your own insights.
Analyze marketing case studies
Show steps
Review and analyze real-life marketing case studies to reinforce your understanding of marketing concepts and strategies, and to learn from both successful and unsuccessful examples.
Browse courses on
Marketing Case Studies
Show steps
-
Gather a collection of marketing case studies.
-
Read and analyze each case study, identifying the key marketing concepts and strategies employed.
-
Discuss your analysis with classmates or a mentor.
Review Terminology Definitions
Show steps
Reviewing the basic terminology will solidify the foundation of marketing concepts.
Show steps
-
Create a list of key marketing terms.
-
Define each term using your own understanding.
-
Practice using the terms in a sentence or scenario.
Create a Marketing Plan Outline
Show steps
Developing an outline will help students think through the key elements of a marketing plan.
Browse courses on
Marketing Plan
Show steps
-
Review the course content on marketing plan components.
-
Identify the target market and marketing objectives.
-
Outline the marketing mix and strategies.
-
Include an evaluation plan.
Develop a marketing plan
Show steps
Create a comprehensive marketing plan that applies the concepts learned in the course to a real-world scenario, allowing you to synthesize and apply your knowledge.
Browse courses on
Marketing Plan
Show steps
-
Choose a product or service to focus on.
-
Conduct market research to identify target audience and competitive landscape.
-
Develop marketing objectives and strategies.
-
Design a marketing mix (product, price, promotion, place).
-
Evaluate and refine your plan based on results.
Attend Marketing Workshop
Show steps
Marketing workshops provide a structured environment to learn and practice real-world marketing techniques.
Browse courses on
Marketing Techniques
Show steps
-
Research and identify relevant marketing workshops.
-
Register and attend the chosen workshop.
-
Actively participate in discussions and exercises.
-
Take notes and document key takeaways.
Review basic marketing concepts
Show steps
Refresh your understanding of fundamental marketing concepts such as the 4Ps of marketing, market segmentation, and consumer behavior, which will serve as a solid foundation for the course material.
Show steps
Show steps
Show steps
- Review your notes from previous marketing courses or textbooks.
- Read articles or blog posts on basic marketing concepts.
- Take practice quizzes or complete online exercises to test your knowledge.
- Discuss the concepts with a friend or colleague.
Connect with marketing professionals
Show steps
Seek guidance and insights from experienced marketing professionals by connecting with them on LinkedIn, attending industry events, or reaching out directly for informational interviews, which can provide valuable perspectives and career advice.
Show steps
Show steps
Show steps
- Identify marketing professionals in your network or areas of interest.
- Send personalized connection requests or emails.
- Request a brief informational interview or coffee meeting.
- Prepare questions and actively engage in the conversation.
Join a Marketing Study Group
Show steps
Engaging with peers provides diverse perspectives and reinforcement of concepts.
Show steps
Show steps
Show steps
- Find or form a study group with classmates.
- Establish meeting times and schedules.
- Discuss course materials, assignments, and case studies.
- Provide feedback and support to fellow group members.
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Read Principles of Marketing
Show steps
Provides a comprehensive overview of marketing principles and foundational concepts.
View
Marketing Management, Global Edition
on Amazon
Show steps
Show steps
Show steps
- Read assigned chapters and take notes.
- Summarize key concepts and theories.
- Identify examples of marketing applications.
Attend study group meetings
Show steps
Engage with other students in a collaborative setting to review course material, discuss concepts, and test your understanding through practice questions.
Show steps
Show steps
Show steps
- Join a study group or form one with classmates.
- Attend regular group meetings.
- Actively participate in discussions, ask questions, and share your own insights.
Analyze marketing case studies
Show steps
Review and analyze real-life marketing case studies to reinforce your understanding of marketing concepts and strategies, and to learn from both successful and unsuccessful examples.
Browse courses on
Marketing Case Studies
Show steps
Show steps
Show steps
- Gather a collection of marketing case studies.
- Read and analyze each case study, identifying the key marketing concepts and strategies employed.
- Discuss your analysis with classmates or a mentor.
Review Terminology Definitions
Show steps
Reviewing the basic terminology will solidify the foundation of marketing concepts.
Show steps
Show steps
Show steps
- Create a list of key marketing terms.
- Define each term using your own understanding.
- Practice using the terms in a sentence or scenario.
Create a Marketing Plan Outline
Show steps
Developing an outline will help students think through the key elements of a marketing plan.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Review the course content on marketing plan components.
- Identify the target market and marketing objectives.
- Outline the marketing mix and strategies.
- Include an evaluation plan.
Develop a marketing plan
Show steps
Create a comprehensive marketing plan that applies the concepts learned in the course to a real-world scenario, allowing you to synthesize and apply your knowledge.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Choose a product or service to focus on.
- Conduct market research to identify target audience and competitive landscape.
- Develop marketing objectives and strategies.
- Design a marketing mix (product, price, promotion, place).
- Evaluate and refine your plan based on results.
Attend Marketing Workshop
Show steps
Marketing workshops provide a structured environment to learn and practice real-world marketing techniques.
Browse courses on
Marketing Techniques
Show steps
Show steps
Show steps
- Research and identify relevant marketing workshops.
- Register and attend the chosen workshop.
- Actively participate in discussions and exercises.
- Take notes and document key takeaways.
Career center
Learners who complete Foundations of Marketing Practice for Non-Majors will develop knowledge and skills
that may be useful to these careers:
Marketing Manager
Marketing Manager
Marketing managers supervise all marketing activities within an organization, such as conducting market research, developing marketing campaigns, and managing brand reputation. This course's focus on marketing terminology, concepts and practices can help build a foundation for success in this field. By learning about the marketing mix and how to identify marketing opportunities, learners may be better equipped to make informed decisions and drive business growth as a Marketing Manager.
Product Manager
Product Manager
Product Managers oversee the development and launch of new products. They work closely with marketing, engineering, and sales teams to ensure that products meet customer needs and are successfully brought to market. The course's emphasis on marketing mix activities and STP (segmentation, targeting and positioning) process may be particularly relevant to Product Managers, as it can help them understand how to identify and target their ideal customers.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and maintaining a brand's identity and reputation. They work to ensure that the brand's message is consistent across all marketing channels. The course's focus on marketing terminology, concepts, and practices, as well as its emphasis on the marketing mix and STP process, may be helpful for Brand Managers in developing and executing successful marketing campaigns.
Marketing Consultant
Marketing Consultant
Marketing Consultants provide advice and guidance to businesses on all aspects of marketing. They help businesses develop and implement marketing strategies, improve marketing ROI, and achieve their business objectives. This course can help build a foundation for success as a Marketing Consultant by providing learners with a comprehensive overview of marketing terminology, concepts, and practices.
Marketing Analyst
Marketing Analyst
Marketing Analysts collect, analyze, and interpret data to help businesses understand their customers, markets, and competition. They use this information to develop and implement marketing strategies that are informed by data-driven insights. The course's focus on marketing research and marketing mix activities can be helpful for Marketing Analysts in understanding how to collect and analyze data to make informed decisions.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for creating and managing social media content that engages and grows a brand's audience. They work to develop and implement social media strategies that align with the brand's overall marketing goals. This course may be helpful for Social Media Managers in understanding how to identify and target their ideal customers through the STP process, as well as how to develop and execute effective marketing campaigns across social media channels.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and managing sales teams. They work to develop and implement sales strategies, motivate and train sales teams, and achieve sales targets. This course's focus on marketing terminology, concepts, and practices, as well as its emphasis on the marketing mix and STP process, may be helpful for Sales Managers in understanding how to identify and target their ideal customers, as well as how to develop and execute effective sales strategies.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing a company's reputation and relationships with the public. They work to build and maintain positive relationships with the media, customers, and other stakeholders. This course's focus on marketing terminology, concepts, and practices, as well as its emphasis on the marketing mix and STP process, may be helpful for Public Relations Managers in developing and executing successful public relations campaigns.
Market Research Analyst
Market Research Analyst
Market Research Analysts collect, analyze, and interpret data to help businesses understand their customers, markets, and competition. They use this information to develop and implement marketing strategies that are informed by data-driven insights. This course may be helpful for Market Research Analysts in understanding how to collect and analyze data to make informed decisions, as well as how to identify and target their ideal customers through the STP process.
E-commerce Manager
E-commerce Manager
E-commerce Managers are responsible for planning and executing e-commerce strategies. They work to develop and implement e-commerce strategies that reach the target audience and achieve the desired results. This course may be helpful for E-commerce Managers in understanding how to identify and target their ideal customers through the STP process, as well as how to develop and execute effective e-commerce strategies.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns. They work to develop and implement content marketing strategies that reach the target audience and achieve the desired results. This course may be helpful for Content Marketing Managers in understanding how to identify and target their ideal customers through the STP process, as well as how to develop and execute effective content marketing campaigns.
Advertising Manager
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They work to develop and implement advertising strategies that reach the target audience and achieve the desired results. This course's focus on marketing terminology, concepts, and practices, as well as its emphasis on the marketing mix and STP process, may be helpful for Advertising Managers in developing and executing successful advertising campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns. They work to develop and implement digital marketing strategies that reach the target audience and achieve the desired results. This course may be helpful for Digital Marketing Managers in understanding how to identify and target their ideal customers through the STP process, as well as how to develop and execute effective digital marketing campaigns.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for generating new business leads and developing new markets. They work to develop and implement business development strategies that identify and target potential customers. This course's focus on marketing terminology, concepts, and practices, as well as its emphasis on the marketing mix and STP process, may be helpful for Business Development Managers in developing and executing successful business development strategies.
Customer Relationship Manager
Customer Relationship Manager
Customer Relationship Managers are responsible for building and maintaining relationships with customers. They work to develop and implement customer relationship management strategies that increase customer satisfaction and loyalty. This course may be helpful for Customer Relationship Managers in understanding how to identify and target their ideal customers through the STP process, as well as how to develop and execute effective customer relationship management strategies.
For more career information including salaries, visit:
OpenCourser.com/course/jx0ejz/foundations
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Foundations of Marketing Practice for Non-Majors.
Save
This classic marketing management textbook covers a wide range of topics, from marketing strategy and planning to product development and pricing. It valuable resource for students and practitioners alike.
Save
This popular marketing textbook provides a comprehensive overview of the marketing process. It is written in a clear and concise style and is ideal for students who are new to marketing.
Save
This popular consumer behavior textbook provides a comprehensive overview of the consumer behavior process. It is written in a clear and concise style and is ideal for students who are new to consumer behavior.
Save
This practical digital marketing textbook covers all aspects of digital marketing, from strategy and planning to implementation and measurement. It valuable resource for students and practitioners who want to learn more about digital marketing.
Save
This hands-on marketing analytics textbook teaches students how to use Microsoft Excel to analyze marketing data. It valuable resource for students and practitioners who want to learn more about marketing analytics.
This comprehensive brand management textbook covers all aspects of the brand management process, from creating and developing brands to sustaining brand value. It valuable resource for students and practitioners who want to learn more about brand management.
This public relations textbook provides a comprehensive overview of the public relations process. It is written in a clear and concise style and is ideal for students who are new to public relations.
This marketing communication textbook covers all aspects of the marketing communication process, from planning and developing campaigns to measuring their effectiveness. It valuable resource for students and practitioners who want to learn more about marketing communication.
This social media marketing textbook provides a comprehensive overview of the social media marketing process. It is written in a clear and concise style and is ideal for students who are new to social media marketing.
Save
This search engine optimization textbook provides a comprehensive overview of the search engine optimization process. It is written in a clear and concise style and is ideal for students who are new to search engine optimization.
This content marketing textbook provides a comprehensive overview of the content marketing process. It is written in a clear and concise style and is ideal for students who are new to content marketing.
This guerrilla marketing textbook provides a comprehensive overview of the guerrilla marketing process. It is written in a clear and concise style and is ideal for students who are new to guerrilla marketing.
This marketing textbook covers the 22 immutable laws of marketing. It is written in a clear and concise style and is ideal for students who are new to marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/jx0ejz/foundations
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Level
Introductory
Via
Coursera
Institution
University of North Texas
Instructor
Dexter Purnell
Language
English
Transcript
tiếng Việt
Good to know
Explores the fundamentals of marketing, from strategic planning to consumer behavior, providing a solid foundation for understanding the field
Emphasizes the practical application of marketing concepts, helping learners develop the skills to address real-world marketing problems
Provides a comprehensive overview of marketing terminology and concepts, suitable for those new to the field
Highlights the role of marketing managers in addressing challenges in complex global business environments, preparing learners for the demands of the profession
Utilizes a multi-modal approach with videos, readings, and discussions, enhancing the learning experience
Covers core concepts in marketing, such as STP (segmentation, targeting, and positioning), providing a foundation for understanding consumer behavior
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