Customer Relationship Management
Customer Relationship Management for Marketers,
Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.
Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.
In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.
Topics covered include:
Customer retention
Customer centricity
Customer lifetime value
Customer value management
What you'll learn
- The meaning and application of CRM
- Benefits of CRM to companies and consumers
- How to implement CRM best practices
- The importance of bonding and building loyalty with customers
- How to build long term customer realtionships
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| Rating | 3.7★ based on 7 ratings |
|---|---|
| Length | 6 weeks |
| Effort | 6 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $169 |
| From | Indian Institute of Management, Bangalore, IIMBx, Indian Institute of Management Bangalore via edX |
| Instructor | Shainesh G |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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What people are saying
need take more time
This course is very helpfull for me to management my account, which professional to summarized how to define the client how to manage client ... still need take more time to study it .I like this course because it's really help me to know how to communicate with people, before I was a shy person, but with CRM now I know how to relate will customers It's a good course to understand the impact of CRM inside a company.
based on indian businesses
perhaps because they were based on Indian businesses and experiences.
feb 21st 2018
The course end date is Feb 21st 2018 .
exceed their expectations
.i like
better knowledge
I would recommend it to everyone who wants to have a better knowledge of the subject.
efficiently serve
end date
few hours
it’s a matter of of few hours ;so you should consider.
half months
I did this course for last one and half months and was really looking forward to get the certificate .
competitive environment good content
I enjoyed the course and the study of CRM broadened my view on how best to manage and sustain business relationships in a highly competitive environment Good content but some concepts were a little hard to understand.
took customer relationship management
I took Customer Relationship Management course in order to effectively and efficiently serve my business clients to meet and exceed their expectations.
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Sales CRM Administrative Specialist Manager $71k
Associate CRM Analyst Consultant $71k
MS CRM Developer $94k
Marketing Manager, CRM $108k
Senior Developer / CRM Analyst $112k
MS CRM Project Manager $114k
Senior CRM Administrator | Systems Programmer | Business Analyst $120k
CRM Program Manager Manager $142k
Senior Global Head of Product Management - CRM $157k
Senior Manager CRM Marketing Consultant $159k
National CRM Administrator Lead $188k
Principal CRM Sales Consultant $194k
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| Rating | 3.7★ based on 7 ratings |
|---|---|
| Length | 6 weeks |
| Effort | 6 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $169 |
| From | Indian Institute of Management, Bangalore, IIMBx, Indian Institute of Management Bangalore via edX |
| Instructor | Shainesh G |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management |
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