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التأثير على الأشخاص

Scott DeRue, Ph.D. and Maxim Sytch, Ph.D.

ستعمل هذه الدورة التدريبية على تحسين قدرتك على التأثير على الأشخاص في المواقف التي لا يمكنك فيها استخدام السُلطة الرسمية. وستتعلم طرقًا فعّالة لبناء قاعدة سُلطة ونفوذ في مؤسستك وتعزيزها والحفاظ عليها. وستتعلم أيضًا أساليب التأثير التي تمكّنك من أن تكون أكثر إقناعًا وتأثيرًا في العمل مع رؤسائك وزملائك وحتى مرؤوسيك. وبالإضافة إلى ذلك، ستتعلم كيفية بناء علاقات جيدة والحفاظ عليها لتعزيز سُلطتك غير الرسمية وقدرتك على التأثير على الآخرين. والأهم من ذلك، أنك ستعرف الفرق بين التأثير والتلاعب وستتعلم كيفية حماية نفسك من تأثير الآخرين عليك بطريقة غير مرغوبة.\n\nستساعدك إستراتيجيات التأثير التي تتعلمها في هذه الدورة التدريبية على أن تكون قائدًا ومحاضرًا وصانع قرار أكثر ثقة وتأثيرًا. وستكون أكثر فعالية في طرح أفكار العمل على رؤسائك والتأثير على العملاء وإقامة تحالفات بين أصحاب المصلحة. لن تمنحك هذه الدورة التدريبية توجيهات إستراتيجية بشأن كيفية تطوير شبكة علاقاتك والحفاظ عليها من أجل التأثير والسُلطة فحسب، بل ستزودك أيضًا بأساليب وإستراتيجيات محددة أثبتت فعاليتها في الحصول على السُلطة والتأثير على الأشخاص.

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What's inside

Syllabus

بناء قاعدة السُلطة أو النفوذ

لكي تصبح قائدًا فعّالاً، يجب أن تتمتع بسُلطة ونفوذ. قد تكون سُلطتك رسمية، على سبيل المثال، وظيفتك أو المسمى الوظيفي الخاص بك. وقد تكون غير رسمية، على سبيل المثال، قد تمنحك خبرتك أو كاريزمتك السُلطة التي تُمكّنك من التأثير على الآخرين. في هذه الوحدة، سنستكشف معنى السُلطة ومصدرها، ما يساعدك على تحديد القواعد التي تُبنى عليها سُلطتك وفرص تعزيز هذه السُلطة بمرور الوقت.

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Read about what's good

what should give you pause

and possible dealbreakers

Explores building a base of power and influence, which is useful for leaders

Develops persuasive skills for influencing people, which benefits roles at all levels

Taught by instructors known for their expertise in influence and persuasion

Examines impact in situations where you lack official authority, which aligns with real-world challenges for leaders

Covers fostering relationships, which is highly relevant in building and maintaining influence

Offers techniques for safeguarding against undesirable influence, which is critical for leaders facing persuasion attempts

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Reviews summary

تطوير مهارات التأثير غير الرسمي والقيادة

وفقًا للمتعلمين، تقدم هذه الدورة التدريبية استراتيجيات عملية وقابلة للتطبيق لتعزيز قدرة الفرد على التأثير على الآخرين دون الحاجة إلى سلطة رسمية. يجد الطلاب أن المحاضرات توفر فهماً عميقاً لكيفية بناء قاعدة نفوذ قوية والحفاظ عليها. تُبرز الدورة بشكل خاص التمييز المهم بين التأثير الإيجابي والتلاعب، وهو جانب يقدره الكثيرون. كما تساعد في بناء علاقات مهنية جيدة لزيادة الفعالية. يرى بعض المتعلمين أنها مثالية للمبتدئين، لكنها قد تكون أقل عمقاً لمن لديهم خبرة مسبقة في مفاهيم القيادة والتأثير.

يؤكد على أهمية العلاقات الجيدة في تعزيز النفوذ.

"ساعدتني الوحدة الخاصة ببناء العلاقات الاجتماعية على فهم أهميتها البالغة في البيئة المهنية."

"تعلمت كيفية إقامة تحالفات قوية وفعالة مع مختلف أصحاب المصلحة داخل وخارج المنظمة."

"الدورة تقدم إرشادات مفيدة للحفاظ على شبكة العلاقات المهنية لدعم الأهداف."

يوضح الفرق بين التأثير والتلاعب وكيفية الحماية.

"التمييز بين التأثير الأخلاقي والتلاعب كان نقطة قوية ومهمة للغاية في هذه الدورة."

"أقدر الجزء الخاص بحماية النفس من التأثير غير المرغوب فيه أو التلاعب الضار."

"تلقيت توجيهات استراتيجية حول الاستخدام الأمثل والأخلاقي للنفوذ والسلطة."

يركز على بناء النفوذ بدون سلطة وظيفية رسمية.

"أعجبتني التركيز على التأثير في المواقف التي لا أمتلك فيها سلطة رسمية أو مسمى وظيفي."

"غيرت وجهة نظري تمامًا حول كيفية بناء النفوذ خارج نطاق المسمى الوظيفي والمسؤوليات."

"الدورة ممتازة لمن يرغبون في التأثير على الآخرين دون الاعتماد على الرتبة أو الموقع."

توفر تقنيات قابلة للتطبيق مباشرة في العمل.

"لقد وجدت الأساليب المقدمة قابلة للتطبيق الفوري في بيئة عملي اليومية."

"ساعدتني هذه الدورة على أن أصبح قائدًا أكثر ثقة وتأثيرًا في اتخاذ القرارات."

"تعلمت كيفية طرح أفكار العمل بفعالية والتأثير على العملاء وأصحاب المصلحة."

قد تكون بعض المفاهيم معروفة لمن لديهم خبرة سابقة.

"كنت أتمنى المزيد من العمق في بعض التقنيات المتقدمة للتأثير والإقناع."

"أعتقد أن الدورة مثالية تمامًا لمن ليس لديهم خبرة سابقة في هذا المجال."

"بالنسبة لي، كانت بعض الأفكار مراجعة لما أعرفه، لكنها لا تزال مفيدة كتحسين."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in التأثير على الأشخاص with these activities:

Organize Course Materials

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Keep your notes, assignments, and resources well-organized to enhance your ability to review and recall key concepts.

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Create a system for organizing your materials, such as folders or digital notebooks.
Regularly review and update your materials to ensure they are up-to-date and easy to find.

TED Talks on Influence

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Expose yourself to diverse perspectives and insights on influencing others by watching expert talks.

Browse courses on Influence

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Search for TED Talks related to influencing, persuasion, or communication.
Watch several talks and take notes on key ideas.
Reflect on how the insights presented in the talks can enhance your understanding and skills.

Attend Refresher Course

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Refresh your skills in managing people and building relationships to enhance your effectiveness in influencing others.

Browse courses on Negotiation

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Identify a course provider that offers relevant refresher training.
Enroll in the course and complete all modules.

Five other activities

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Show all eight activities

The Art of Influence

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Gain insights into the psychological principles that underpin influence and persuasion.

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Read the book thoroughly and take notes on key concepts.
Identify specific strategies discussed in the book and consider how you can apply them in your own interactions.

Role-Playing Exercises

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Practice applying influence strategies in simulated scenarios to improve your confidence and adaptability.

Browse courses on Negotiation

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Identify a partner to role-play with.
Choose a specific influencing strategy to focus on.
Take turns role-playing different scenarios and practicing the strategy.
Provide feedback to each other on the effectiveness of the strategies.

Discussion Group

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Engage with peers to share experiences, discuss strategies, and gain diverse perspectives on influencing others.

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Find a group of peers who are also taking the course or have similar interests.
Set up regular meetings to discuss course topics and share insights.
Take turns leading discussions and presenting on different topics.

Write a Reflective Essay

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Document your experiences and insights on how different power dynamics can affect your influence strategies.

Browse courses on Power Dynamics

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Choose a specific situation or interaction where you used influencing techniques.
Analyze the power dynamics at play and identify the influencing strategies you employed.
Reflect on the effectiveness of your strategies and identify areas for improvement.
Write an essay summarizing your analysis and insights.

Influencing Plan

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Develop a structured plan that outlines your approach to influencing specific individuals or groups.

Browse courses on Negotiation

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Identify the specific goals you aim to achieve.
Research and analyze the target audience.
Select and tailor appropriate influencing strategies based on your analysis.
Create a detailed plan outlining your actions and communication strategies.

Career center

Learners who complete التأثير على الأشخاص will develop knowledge and skills that may be useful to these careers:

Consultant

Consultants work with clients to improve their businesses, often by providing advice on how to influence people and make decisions. The course "Influencing People" can help you develop the skills you need to be a successful consultant, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Consultant

Sales Manager

Sales managers are responsible for leading and motivating a team of salespeople. They need to be able to influence people to buy their products or services. The course "Influencing People" can help you develop the skills you need to be a successful sales manager, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing managers are responsible for developing and implementing marketing campaigns. They need to be able to influence people to buy their products or services. The course "Influencing People" can help you develop the skills you need to be a successful marketing manager, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Marketing Manager

Public relations manager

Public relations managers are responsible for managing the public image of their organizations. They need to be able to influence people to think positively about their organizations. The course "Influencing People" can help you develop the skills you need to be a successful public relations manager, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Public relations manager

Human Resources Manager

Human resources managers are responsible for managing the human resources of their organizations. They need to be able to influence people to work together effectively. The course "Influencing People" can help you develop the skills you need to be a successful human resources manager, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Human Resources Manager

Project Manager

Project managers are responsible for planning and executing projects. They need to be able to influence people to work together effectively and meet deadlines. The course "Influencing People" can help you develop the skills you need to be a successful project manager, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Project Manager

Business Development Manager

Business development managers are responsible for developing new business opportunities. They need to be able to influence people to buy their products or services. The course "Influencing People" can help you develop the skills you need to be a successful business development manager, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Business Development Manager

Account Manager

Account managers are responsible for managing relationships with clients. They need to be able to influence people to buy their products or services and to stay loyal to their company. The course "Influencing People" can help you develop the skills you need to be a successful account manager, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Account Manager

Customer Success Manager

Customer success managers are responsible for ensuring that customers are satisfied with their products or services. They need to be able to influence people to use their products or services and to stay loyal to their company. The course "Influencing People" can help you develop the skills you need to be a successful customer success manager, such as how to build relationships, communicate effectively, and negotiate effectively.

See salaries and explore the career path for Customer Success Manager

Teacher

Teachers need to be able to influence their students to learn and to behave appropriately. The course "Influencing People" can help you develop the skills you need to be a successful teacher, such as how to build relationships, communicate effectively, and motivate people.

See salaries and explore the career path for Teacher

Social Worker

Social workers need to be able to influence people to change their behavior and to make positive choices. The course "Influencing People" can help you develop the skills you need to be a successful social worker, such as how to build relationships, communicate effectively, and motivate people.

See salaries and explore the career path for Social Worker

Therapist

Therapists need to be able to influence their clients to change their behavior and to make positive choices. The course "Influencing People" can help you develop the skills you need to be a successful therapist, such as how to build relationships, communicate effectively, and motivate people.

See salaries and explore the career path for Therapist

Politician

Politicians need to be able to influence people to vote for them and to support their policies. The course "Influencing People" can help you develop the skills you need to be a successful politician, such as how to build relationships, communicate effectively, and motivate people.

See salaries and explore the career path for Politician

Lawyer

Lawyers need to be able to influence judges and juries to make decisions in their favor. The course "Influencing People" can help you develop the skills you need to be a successful lawyer, such as how to build relationships, communicate effectively, and persuade people.

See salaries and explore the career path for Lawyer

Negotiator

Negotiators need to be able to influence people to reach agreements that are favorable to them. The course "Influencing People" can help you develop the skills you need to be a successful negotiator, such as how to build relationships, communicate effectively, and persuade people.

See salaries and explore the career path for Negotiator

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in التأثير على الأشخاص.

Influence, New and Expanded

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Classic work on the psychology of persuasion. It provides a comprehensive overview of the different techniques that people use to influence others, and it offers practical advice on how to resist persuasion attempts.

(English) Influence, New and Expanded: The Psychology of...

Hardcover

(中文) Influence, New and Expanded: The Psychology of...

Paperback

7 Rules of Power

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Explores the nature of power and how it is acquired and used. It provides insights into the different sources of power, and it offers advice on how to develop and use power effectively.

التأثير على الأشخاص

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Reviews summary

تطوير مهارات التأثير غير الرسمي والقيادة

Activities

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