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التأثير على الأشخاص

Scott DeRue, Ph.D. and Maxim Sytch, Ph.D.

ستعمل هذه الدورة التدريبية على تحسين قدرتك على التأثير على الأشخاص في المواقف التي لا يمكنك فيها استخدام السُلطة الرسمية. وستتعلم طرقًا فعّالة لبناء قاعدة سُلطة ونفوذ في مؤسستك وتعزيزها والحفاظ عليها. وستتعلم أيضًا أساليب التأثير التي تمكّنك من أن تكون أكثر إقناعًا وتأثيرًا في العمل مع رؤسائك وزملائك وحتى مرؤوسيك. وبالإضافة إلى ذلك، ستتعلم كيفية بناء علاقات جيدة والحفاظ عليها لتعزيز سُلطتك غير الرسمية وقدرتك على التأثير على الآخرين. والأهم من ذلك، أنك ستعرف الفرق بين التأثير والتلاعب وستتعلم كيفية حماية نفسك من تأثير الآخرين عليك بطريقة غير مرغوبة.\n\nستساعدك إستراتيجيات التأثير التي تتعلمها في هذه الدورة التدريبية على أن تكون قائدًا ومحاضرًا وصانع قرار أكثر ثقة وتأثيرًا. وستكون أكثر فعالية في طرح أفكار العمل على رؤسائك والتأثير على العملاء وإقامة تحالفات بين أصحاب المصلحة. لن تمنحك هذه الدورة التدريبية توجيهات إستراتيجية بشأن كيفية تطوير شبكة علاقاتك والحفاظ عليها من أجل التأثير والسُلطة فحسب، بل ستزودك أيضًا بأساليب وإستراتيجيات محددة أثبتت فعاليتها في الحصول على السُلطة والتأثير على الأشخاص.

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Syllabus

بناء قاعدة السُلطة أو النفوذ
لكي تصبح قائدًا فعّالاً، يجب أن تتمتع بسُلطة ونفوذ. قد تكون سُلطتك رسمية، على سبيل المثال، وظيفتك أو المسمى الوظيفي الخاص بك. وقد تكون غير رسمية، على سبيل المثال، قد تمنحك خبرتك أو كاريزمتك السُلطة التي تُمكّنك من التأثير على الآخرين. في هذه الوحدة، سنستكشف معنى السُلطة ومصدرها، ما يساعدك على تحديد القواعد التي تُبنى عليها سُلطتك وفرص تعزيز هذه السُلطة بمرور الوقت.
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التأثير على الأشخاص من دون الاعتماد على السُلطة الرسمية
في هذه الوحدة، ستتعرف على مجموعة واسعة من أساليب التأثير التي ستساعدك على تغيير وجهات نظر الأشخاص وسلوكياتهم. وستمكّنك أساليب التأثير هذه من التأثير على الأشخاص ذوي المناصب العليا في المؤسسات (على سبيل المثال، عندما يتعين عليك التأثير على رئيسك في العمل) والتأثير على الأشخاص الذين يتولون مناصب مماثلة لمنصبك، على سبيل المثال، عندما يتعين عليك التأثير على زملائك. وبشكلٍ عام، ستسمح لك هذه الأساليب بالتأثير على الآخرين على نحوٍ فعّال في المواقف التي لا يكون لديك فيها رتبة أو سُلطة رسمية أو التي لا يمكنك الاعتماد فيها على سُلطتك الرسمية.
إقامة علاقات جيدة لتعزيز النفوذ والسُلطة
بالإضافة إلى الحصول على مجموعة من أدوات التأثير التي يمكن تطبيقها في الاجتماعات الجماعية والفردية، يكرس القادة الفعالون الكثير من الوقت لإقامة علاقات اجتماعية مع مختلف أصحاب المصلحة والحفاظ عليها. في هذه الوحدة، ستتعلم كيفية بناء العلاقات الاجتماعية والحفاظ عليها من أجل تعزيز سُلطتك ونفوذك غير الرسمي في المؤسسات.
حماية نفسك من تأثير الآخرين عليك بطريقة غير مرغوبة
بصفتك قائد، سيحاول الناس التأثير عليك لاتخاذ قرار معين أو اتخاذ إجراء معين. لذا، من الضروري أن تكون قادرًا على حماية نفسك من تأثير الآخرين عليك بطريقة غير مرغوبة، خاصةً عندما يحاول الآخرون التلاعب بك بطرق لا تصب في مصلحة فريقك أو مؤسستك. في هذه الوحدة، ستتعلم إستراتيجيات وأساليب محددة يمكنك استخدامها لحماية نفسك وفريقك من تأثير الآخرين عليك بطريقة غير مرغوبة.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores building a base of power and influence, which is useful for leaders
Develops persuasive skills for influencing people, which benefits roles at all levels
Taught by instructors known for their expertise in influence and persuasion
Examines impact in situations where you lack official authority, which aligns with real-world challenges for leaders
Covers fostering relationships, which is highly relevant in building and maintaining influence
Offers techniques for safeguarding against undesirable influence, which is critical for leaders facing persuasion attempts

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Reviews summary

Highly-rated influencing course

This course on influencing others has received exclusively 5-star ratings from its reviewers. Students have praised the course's effectiveness in helping them to build and maintain power and influence in their organizations, as well as to develop persuasion techniques that make them more effective in working with their supervisors, colleagues, and even subordinates.

Activities

Coming soon We're preparing activities for التأثير على الأشخاص. These are activities you can do either before, during, or after a course.

Career center

Learners who complete التأثير على الأشخاص will develop knowledge and skills that may be useful to these careers:
Consultant
Consultants work with clients to improve their businesses, often by providing advice on how to influence people and make decisions. The course "Influencing People" can help you develop the skills you need to be a successful consultant, such as how to build relationships, communicate effectively, and negotiate effectively.
Public relations manager
Public relations managers are responsible for managing the public image of their organizations. They need to be able to influence people to think positively about their organizations. The course "Influencing People" can help you develop the skills you need to be a successful public relations manager, such as how to build relationships, communicate effectively, and negotiate effectively.
Marketing Manager
Marketing managers are responsible for developing and implementing marketing campaigns. They need to be able to influence people to buy their products or services. The course "Influencing People" can help you develop the skills you need to be a successful marketing manager, such as how to build relationships, communicate effectively, and negotiate effectively.
Sales Manager
Sales managers are responsible for leading and motivating a team of salespeople. They need to be able to influence people to buy their products or services. The course "Influencing People" can help you develop the skills you need to be a successful sales manager, such as how to build relationships, communicate effectively, and negotiate effectively.
Human Resources Manager
Human resources managers are responsible for managing the human resources of their organizations. They need to be able to influence people to work together effectively. The course "Influencing People" can help you develop the skills you need to be a successful human resources manager, such as how to build relationships, communicate effectively, and negotiate effectively.
Project Manager
Project managers are responsible for planning and executing projects. They need to be able to influence people to work together effectively and meet deadlines. The course "Influencing People" can help you develop the skills you need to be a successful project manager, such as how to build relationships, communicate effectively, and negotiate effectively.
Business Development Manager
Business development managers are responsible for developing new business opportunities. They need to be able to influence people to buy their products or services. The course "Influencing People" can help you develop the skills you need to be a successful business development manager, such as how to build relationships, communicate effectively, and negotiate effectively.
Customer Success Manager
Customer success managers are responsible for ensuring that customers are satisfied with their products or services. They need to be able to influence people to use their products or services and to stay loyal to their company. The course "Influencing People" can help you develop the skills you need to be a successful customer success manager, such as how to build relationships, communicate effectively, and negotiate effectively.
Account Manager
Account managers are responsible for managing relationships with clients. They need to be able to influence people to buy their products or services and to stay loyal to their company. The course "Influencing People" can help you develop the skills you need to be a successful account manager, such as how to build relationships, communicate effectively, and negotiate effectively.
Social Worker
Social workers need to be able to influence people to change their behavior and to make positive choices. The course "Influencing People" can help you develop the skills you need to be a successful social worker, such as how to build relationships, communicate effectively, and motivate people.
Therapist
Therapists need to be able to influence their clients to change their behavior and to make positive choices. The course "Influencing People" can help you develop the skills you need to be a successful therapist, such as how to build relationships, communicate effectively, and motivate people.
Negotiator
Negotiators need to be able to influence people to reach agreements that are favorable to them. The course "Influencing People" can help you develop the skills you need to be a successful negotiator, such as how to build relationships, communicate effectively, and persuade people.
Lawyer
Lawyers need to be able to influence judges and juries to make decisions in their favor. The course "Influencing People" can help you develop the skills you need to be a successful lawyer, such as how to build relationships, communicate effectively, and persuade people.
Politician
Politicians need to be able to influence people to vote for them and to support their policies. The course "Influencing People" can help you develop the skills you need to be a successful politician, such as how to build relationships, communicate effectively, and motivate people.
Teacher
Teachers need to be able to influence their students to learn and to behave appropriately. The course "Influencing People" can help you develop the skills you need to be a successful teacher, such as how to build relationships, communicate effectively, and motivate people.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in التأثير على الأشخاص.
Classic work on the psychology of persuasion. It provides a comprehensive overview of the different techniques that people use to influence others, and it offers practical advice on how to resist persuasion attempts.
Explores the nature of power and how it is acquired and used. It provides insights into the different sources of power, and it offers advice on how to develop and use power effectively.
Provides a practical framework for negotiation. It offers a step-by-step guide to help readers achieve their goals in negotiations, while also preserving relationships.
Explores the concept of emotional intelligence and its importance in personal and professional life. It provides insights into the different components of emotional intelligence, and it offers practical advice on how to develop and use emotional intelligence effectively.
Provides a framework for personal and professional effectiveness. It offers a set of principles and practices that can help readers achieve their goals and live more fulfilling lives.
Classic work on political philosophy. It provides a cynical view of human nature and offers advice on how to acquire and maintain power.
Provides a set of rules for acquiring and maintaining power. It offers advice on how to manipulate others, avoid being manipulated, and achieve your goals.
Provides a motivational message about the power of positive thinking. It offers advice on how to overcome negative thoughts and achieve success.
Provides a motivational message about the importance of taking massive action. It offers advice on how to set big goals, take risks, and achieve success.
Provides a framework for understanding the different ways that people give and receive love. It offers advice on how to improve communication and build stronger relationships.
Provides a spiritual perspective on success. It offers advice on how to live in harmony with the laws of the universe and achieve your goals.

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