Introduction to cognitive biases:

Welcome to the introduction of cognitive biases which during this lecture we will learn more about what are these 21 principles of marketing, who made them and a general concept about them.

During this lecture we will answer some common questions about cognitive biases of marketing, so let's get started.

Social & Digital Marketing - Cognitive biases
by Pouya Eti

Deprival super reaction tendency or Scarcity :

A very powerful cognitive bias which we are going to learn during this lecture. Scarcity is very common in marketing. There isn't any limit in this bias and you can go crazy on it. During this lecture and also on exercises at the end of this section we will take a look at many successful business that are using scarcity in their marketing, business, stores, websites and social media.

We will learn this bias in two parts:

• Scarcity & how to use
• Power up

Most of the people in marketing and sale have no idea how to improve the power of scarcity bias by at least 6 times. Let's start the first part.

Social & Digital Marketing - Cognitive biases
by Pouya Eti

Deprival super reaction tendency or Scarcity (part2):

What we learn in this lecture is very exclusive and unique. Most of the professional and experts in marketing don't know how to improve the power and effect of scarcity bias on people and customers.

We also will take a look at some experiments done by scientist and marketing experts to understand this topic a lot better.

Reward & Punishment superrespons Tendency:

Reward and punishment are one of the essential ones in marketing. My mentor used to tell me that anytime the sale is low, you must increase the reward for your customers. During this lecture we will learn much more about reward and punishment bias, how to use them and in what ratio is working best. Also we are going to have lots of examples to clearly understand this bias.

Social & Digital Marketing - Cognitive biases
by Pouya Eti

Liking and loving tendency:

Here we will talk about the meaning of this principle and the benefits of fallowing this in your business and life . we will work on many different examples here to make it more clear . 

Liking / loving tendency and the next bias on the list which is dislike and hate tendency are exactly opposite of each other and we will talk about both in this lesson .

Contrast misreaction tendency:

In this lesson we will learn the cognitive bias number 4 which is contrast tendency . this one is one of the most powerful cognitive biases , again we will learn the meaning of this bias and how we must use it .

Reciprocation & Kantian fairness tendency:

This is one of the huge ones , even though it's hard to create this one in different situations but it will have a huge result . I know a lot of people who made millions of $ using just this principle . Sometimes we follow this principle in our relationships with people , friends , family even though we don't know that it is reciprocation .

so let's check it out and see how you can use this in your business .

Inconsistency Avoidance Tendency:

I like this one because it's easy to understand , it's easy to use in business and the result is effective . In some lists they call this one "Avoid inconsistency cognitive bias" but here we will just use consistency to make it more simpler and understandable . with some small changes in your business you can create this bias , so let's start how we can do it .

Exercise - A woman from Poland:

During this exercise we will practice on a really story that happened to a woman in Poland. The lady after having this experience wrote about her story to Dr.Cialdin and explained what happened to her.

If you are ready to practice what we have learned till now and test yourself, lets get started.

Doubt Avoidance Tendency :

One of the biggest obstacles that customers have to buy something is doubt , they doubt if your product is good , they doubt if it is worth it , they doubt , and your work is to remove that obstacle and let your customer pass to the point that they come and buy your product . 

we will talk about it more in the course so let's get started .

Influence-from-mere-association-tendency:

This one is so popular in the market and you have seen it a lot , but doing it is not easy and it needs capital (investment , cash ) . in this course we will understand the meaning of this cognitive bias and also we will work on some ways to do this principles with almost no capital .

so let's get started .

Simple pain avoidance and psychological denial tendency:

This principle is powerful but it only works on some special situation and you can't use it everywhere because it won't have the effect .

let's start this lesson and learn how and where you can create this effect n your business .

Excessive self-regard tendency:

This one looks a little funny but it still has a great effect if you know how to create it . These days we mostly see this in online dating sites but it is possible to make it any where , so let's get started .

Overoptimism Tendency:

Again this one is possible in some situations not all but i can't say how many times i see this one during a single day . People start to over believe and defend things or persons or brands that they don't even know and it's only because of this principle . so let's start Overoptimism tendency and learn how you can do it .

Social Proof Tendency:

This one is also one of the powerful ones which is about the effect of the others on us . This principle has been proven many times over the past decades and in this lesson you can see a test that scientists have done on people . using this principle will attract more customers to your business and market .

let's get started and learn more about social proof tendency .

Curiosity Tendency: 

this bias will help you to bring customers back to your business over and over . most of the people and companies who knows about these cognitive biases forget this one and if you work on this principle you will be able to spend less capital ( investment , cash ) on ads and more on your product and business.

This bias is very useful in mail marketing.

So let's go and start learning more about curiosity tendency .

Stress Influence Tendency:

this cognitive bias and the first bias which was punishment bias are close . In the punishment bias you have to show the customer what will bad happen if they don't use your product , but here you have to put your customer under pressure to accept your offer but not directly .

To learn more about stress influence tendency , let's get started .

Availability Tendency: 

In this lesson we will talk about everything in your business that has to make your product available for your customer . As much as your product availability increase , the number of you customers will increase as well , and if your availability is low , mostly you will have no sale or very low . to learn how to fix or increase the availability in your business let's get started . 

Authority-Misinfluence Tendency:

This one will help you to persuade people to accept you and your words a lot easier . You can use it in business , in sales , in management , in life , at home , in the bank  everywhere . So generally authority bias will be helpful in every aspect of your life and to learn more about it , let's continue and start this lesson .

Twaddle Tendency:

Twaddle tendency bias is very useful in each part of your business . This principle will help you to present a more convincing product , website , business and so on . Many people don't know about these and they wonder why their sales or feedback is low . This principle generally says that you need to say more and more . 

To learn more about twaddle tendency let's start our lesson .

Reason-Respecting Tendency:

This principle is talking about the reasons that why customers must buy from you but it's not this simple . Here we will  go deep in this principle and show you different examples on how you can use this bias in your business and marketing to increase your revenue . 

To learn more about this principle , let's get started .

Amazon vs Ebay:

During this lesson we will spend our time to dig any cognitive bias that amazon.com or ebay.com have used in their website to attract customers to make deals. You can practice everything we have learned during the course in this and the next couple of exercisers to master them.

If you are ready let;s get started

Udemy:

Udemy.com is one of the most successful website in online education and also we can practice most of the biases we have learned till now in this website.

Also at the end of this lecture we will take a look at skillshare.com as a competitor to see how they are doing in the field of cognitive biases.

Additional information:

During this article you can read and learn much more about each cognitive bias. If you would like to master cognitive biases and become a persuasion machine, this article is for you.

In this quiz we are going to practice the definition of each cognitive bias to review them and try to remember them longer.

Final talk:

In this lecture we will speak a little about cognitive biases as final tips about the. Also if you can go to the dashboard of this course and leave a feedback for us.

Love you and hope to see you soon in the next section.

Learn the course as Audio:

In this article you can download the whole section in audio, to be able to learn anytime you want, anywhere you like.

Introduction to 4 business Energy:

Welcome to this section which is about "The 4 Business Energies" which has a huge impact in marketing. Things we will learn by the end of this section are:

• How to make the best web design for our business.
• How to read people around us like friends, colleges, customers, partners and so on.
• How to find and improve our weakness
• Start our business on our strength
• How to act against each type of people
• How to be more convincing through social media, website, store and so on.

This section include 2 major parts, which in the first part we are going to learn about the 4 type of energies and on the second part we will spend our time on practicing over and over on many different examples worldwide.

The 4 type of business energies:

In This lecture we are going to learn more about the 4 business energies which are:

• Practical
• Action
• Social
• Emotional

We will talk about the definition of each and understand how to find these in people.

Calculation of the 4 energies:

In this lecture we will learn how to calculate these energies in ourselves and people. Beside this we will talk about what will happen if you are weak in each of these 4 energies. 

It is really important to know what is our weakest energy and what will happen in our business and marketing if we don't fix it. 

Understanding our lead business energy:

In this lecture we will focus on the definition of each business energy to find out what is our lead energy and other energies in the scale of 1-10. 

If you know what is your lead energy you can base your business over it to be more successful, on the other hand knowing what is your weakness will be useful. During the next couple of lessons we will learn how we can improve our weakness in business energies.

Ways to improve our weakest energy:

During this lecture we will talk about each business energy and review some exercises to be able to improve these energies in ourselves. Each of these business energies have their own specific practices and as a side note you must be honest with yourself when you want to find your lead and weak business energy because if you are not, in this part you will do exercises which you don't need at all.

The worst thing can happen to us is to get good at the wrong thing.

to know more about this topic, let's start our lecture.

The lead energy of your customer:

This lecture is one of the most important lectures in this section. During this lecture we will learn to find out what is the lead energy in our customers and also in our product.

It is very important that the lead energy in our customers and our product be the same otherwise it doesn't matter how good you are working on your business or marketing, it is more likely to fail. This is one of the mot important facts in business and marketing which most people don't know about.

Also it is going to be very helpful to find out other energies in the scale of 1-10 and match them in our product and our customers.

To learn more about this amazing topic, let's start our lecture.

How to act against each lead energy:

Now that we know what is the lead energy of our customers, we must learn how we can create the same amount of energies in our product, website, store, social media, marketing and so on.

It is really important to know what you should do against each of these energies for example if you force a practical person you will receive a negative result on the other hand if you force an action person you will receive a positive result.

To learn more about what you should and shouldn't do against each lead energy, let's start our lesson.

The effect of colors on customers:

In this article we will learn more about colors and how we should use them in our business, website, logo, social media or even marketing to have a better result.

Turkish airline vs Austrian Airline:

In this exercise we will spend our time to analyze and practice Turkish airline website and Austrian airline website and compare them together.

We will find the problems in their website and we will suggest solutions for their situation.

So let's get started

Dave dolle:

In this exercise we will practice on Dave dolle's website which is a private gym. This exercise is very interesting because before they had problems in their website and recently they fixed them according to the type of their customers which we will talk about it more in the lecture.

Apple vs Microsoft:

Another interesting and useful exercise in this section. In this lecture we will analyze apple.come and microsoft.com . we will find the lead energy in their website and compare it with their customers lead energy to see if they did it the right way.

McDonald vs Subway vs KFC:

In this exercise we will take a look at 3 popular fast food around the world. We will analyze their website, find the lead energy and compare it to their customers needs.

So if you are ready let's start this practice.

Berkshire Hathaway:

A very amazing example of a website with no design. Berkshire Hathaway is a multi billion dollar company founded by Warren Buffet. It is very interesting that the website of a multi billion dollar company has absolutely no design and it is working perfectly.

We will spend our time by analyzing this website and find the reasons that why this website is working just fine according to their customer's needs.

During this quiz we will practice what we have learned in this section.