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Writing a Press Release
Become a Public Relations Specialist,
A well-written press release is an invaluable marketing asset, but it's not written for the press alone. Press releases do much more than spread news; they boost search visibility, enhance customer service, increase brand recognition, and support sales. In this short writing course, marketing expert Lorrie Thomas shows you how to write an effective press release. The course begins with a discussion of what press releases are and then walks you through finding your story, preparing to write, getting your head and subhead down, crafting body copy, adding your boilerplate, and sending the release to media outlets.Get a Reminder
| Rating | Not enough ratings |
|---|---|
| Length | 43m 15s |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Lorrie Thomas Ross |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Content Marketing |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Press Photographer $46k
Press tech $51k
Pre Press 2 $53k
Press Operator 3 $54k
Assistant Press $60k
Press Editor $61k
Press Operator 4 $61k
Release department $64k
Press Mechanic $72k
Release Architect $124k
Release QA $140k
Build & Release $151k
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| Rating | Not enough ratings |
|---|---|
| Length | 43m 15s |
| Starts | On Demand (Start anytime) |
| Cost | $29/month (Access to entire library- free trial available) |
| From | LinkedIn Learning |
| Instructor | Lorrie Thomas Ross |
| Download Videos | Only via the LinkedIn Learning mobile app |
| Language | English |
| Subjects | Business |
| Tags | Marketing Content Marketing |
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